mcgl immobilier
MCGL Immobilier (L'Agence Signature) is an independent residential real estate brokerage operating two offices in Nice and Valberg, France, serving individual buyers, sellers, and tenants with sales, rental, valuation, Matterport tours, and professional photography services across the €129K-€425K price band.
- Company typePrivate
- Founded-
- HeadquartersNice, France
- Headcount—
- GTM typeB2C
- OfferingServices
What mcgl immobilier does
MCGL Immobilier, trading as L'Agence Signature, is an independent residential real estate brokerage operating two offices in the Alpes-Maritimes region of southeastern France: a primary office at 16 Rue Pastorelli in Nice and a secondary office at 2-4 Place du Mercantour in the Valberg alpine resort. The firm is led by co-founders Yannick Russo and Pierre Kretchmann, who together bring 22 years of combined local-market experience, including prior tenure at Les2Quais. A 9-person team delivers property sales, rentals, and valuations across the price band of €129K to €425K, serving individual buyers, sellers, landlords, and tenants in both coastal Nice and the Valberg mountain market.
The agency's operational technology stack is built around Apimo as the core website and CRM platform, supplemented by Matterport for 3D virtual property tours, in-house professional photography and video production, Google Analytics for traffic analysis, Brevo and Mailchimp for email marketing automation, and reCAPTCHA for form security. The firm holds French professional real estate license CPI06052018000023810 and maintains MMA professional indemnity insurance, satisfying the regulatory prerequisite for transactional activity in France.
The business model is commission-based, with revenue generated per closed transaction and supplemented by ancillary fees from valuation and rental mandates. Distribution is reinforced through membership in MLS Côte d'Azur, a shared-listing network of more than 500 partner agencies across the region, which materially extends inventory reach and buyer exposure beyond the firm's own nine agents. The customer base is long-tail retail, with no disclosed enterprise or institutional accounts, and the owner-operated structure means revenue is highly dependent on individual agent productivity and the seasonal cadence of the dual coastal-mountain market.
mcgl immobilier firmographics
Firmographics- Name
- mcgl immobilier
- Legal name
- L'Agence Signature
- Website
- https://les2quais.immo
- Company type
- Private
- Operating status
- Operating
- Short description
- MCGL Immobilier (L'Agence Signature) is an independent residential real estate brokerage operating two offices in Nice and Valberg, France, serving individual buyers, sellers, and tenants with sales, rental, valuation, Matterport tours, and professional photography services across the €129K-€425K price band.
- Ownership category
- akta.pro rank
mcgl immobilier industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Luxury & High-End Residential Brokerage (BPAJAAAC), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where mcgl immobilier is headquartered
LocationHeadquarters
- HQ city
- Nice
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
mcgl immobilier business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Transaction Commissions: Traditional real estate agency earning commissions on property sales and purchases. Fees are charged to the seller as indicated on listing pages ('Honoraires à la charge du vendeur'). Commission rates are published in the agency's fee schedule available on the website or upon request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based fees charged to seller |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
mcgl immobilier product offering
Product offeringCore offering
MCGL Immobilier, operating as L'Agence Signature, is a boutique real estate agency that brokers the buying, selling, and rental of residential and commercial properties across the Nice coastal area and the Mercantour mountain hinterland, including Valberg, Cagnes-sur-Mer, Le Cannet, and surrounding communes. The agency provides personalized property valuation, professional marketing (Matterport 3D tours, photography, video), and access to the MLS Côte d'Azur network of 500+ partner agencies, earning commissions charged to the seller on each transaction.
Product overview
L'Agence Signature is a boutique real estate agency operating as a single unified offering centered on property buying and selling services across the French Riviera. The agency operates in Nice and Valberg, covering the coastal area and hinterland. Its product portfolio consists of core agency services supplemented by marketing tools including professional photography, video presentation, and Matterport virtual tours. The agency also benefits from MLS Côte d'Azur network membership for extended property visibility through over 500 partner agencies. Property listings span residential apartments and houses, commercial premises and restaurants, buildable land parcels, and garages/parking spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- L'Agence Signature real estate brokerage service
- Residential property listings
- Commercial property listings
- Land listings
- Garage and parking listings
- Property valuation service
Quantifiable outcome
- Three complementary property valuation methods ensure accurate pricing for optimal sales conditions
Companies that use mcgl immobilier
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
mcgl immobilier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
mcgl immobilier partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MLS Côte d'AzurcoreCollaborative real estate network of over 500 partner agencies operating in the Côte d'Azur region. Through MLS membership, L'Agence Signature's property listings are shared with all partner agencies, creating a single-listing, single-point-of-contact model with dramatically amplified market visibility. The network enables access to a wider pool of pre-qualified buyers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
mcgl immobilier competitors and assessment
Company assessmentDirect peers
- Savills French Riviera: Global real estate advisor with a strong French Riviera office network providing residential brokerage, valuation, and advisory services across the same premium coastal and hinterland submarkets as L'Agence Signature.
- John Taylor (French Riviera): Luxury international real estate brand with deep French Riviera presence, offering bespoke brokerage services for villas, apartments, and chalets in Nice, Cap-Ferrat, and the Alpes-Maritimes — directly overlapping L'Agence Signature's buyer and seller pool.
- Côte d'Azur Sotheby's International Realty: Affiliated with the Sotheby's International Realty network, this agency serves the same high-end French Riviera market with comparable luxury listings, international buyer reach, and bespoke service positioning.
- Michaël Zingraf Real Estate: Long-established luxury real estate agency headquartered on the French Riviera (Cannes) with a comparable boutique, high-end service model in the same geography and overlapping client base (premium Côte d'Azur buyers and sellers).
- Engel & Völkers French Riviera: International premium real estate brand with multiple offices across the Côte d'Azur, competing directly for the same primary-residence, secondary-home, and luxury buyer pool as L'Agence Signature.
Broad incumbents
- Laforêt France: Established French real estate franchise with strong Alpes-Maritimes presence, offering comparable residential sales and rental services across the same Nice and hinterland submarkets.
- Foncia: Large French residential property services group with significant Côte d'Azur presence in both transaction brokerage and property management — adjacent in service mix and directly overlapping in seller mandate acquisition.
- Orpi: France's largest cooperative real estate network with broad coverage of the Alpes-Maritimes; competes in the same residential segment as L'Agence Signature but at far greater scale with a volume-driven rather than bespoke service model.
- Century 21 France: Major national franchise network with multiple agencies in Nice and surrounding towns, competing for the same residential seller mandates and buyer leads in the L'Agence Signature primary territory.
Regional players
- Capifrance: France-wide network of independent agents operating across Alpes-Maritimes and the French Riviera, competing for similar individual seller mandates and residential buyer flow with a leaner, agent-led model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
mcgl immobilier social profiles
Digital presencemcgl immobilier financial estimates
Financial estimateRevenue estimate
Valuation estimate
mcgl immobilier leadership team
Management profileNumber of profiles
Profiles9 records
mcgl immobilier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mcgl immobilier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mcgl immobilier
What does mcgl immobilier do?
MCGL Immobilier, operating as L'Agence Signature, is a boutique real estate agency that brokers the buying, selling, and rental of residential and commercial properties across the Nice coastal area and the Mercantour mountain hinterland, including Valberg, Cagnes-sur-Mer, Le Cannet, and surrounding communes. The agency provides personalized property valuation, professional marketing (Matterport 3D tours, photography, video), and access to the MLS Côte d'Azur network of 500+ partner agencies, earning commissions charged to the seller on each transaction.
Is mcgl immobilier a public or private company?
mcgl immobilier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mcgl immobilier founded?
mcgl immobilier was founded in -1.
Where is mcgl immobilier based?
mcgl immobilier is headquartered in Nice, France, in the Europe region.
How does mcgl immobilier make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are mcgl immobilier's main competitors?
Direct peers on record are Savills French Riviera, John Taylor (French Riviera), Côte d'Azur Sotheby's International Realty, Michaël Zingraf Real Estate and Engel & Völkers French Riviera. Broad incumbents are Laforêt France, Foncia, Orpi and Century 21 France. Capifrance is listed as a regional player.
Does mcgl immobilier have an API?
No public API is recorded for mcgl immobilier.
What industry is mcgl immobilier in?
mcgl immobilier's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.