Finansradgiverne - Forsikringsmssgler A/s
- Company typePrivate
- Founded2017
- HeadquartersBrøndby Strand, Denmark
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Finansradgiverne - Forsikringsmssgler A/s firmographics
Firmographics- Name
- Finansradgiverne - Forsikringsmssgler A/s
- Legal name
- Finansrådgiverne – forsikringsmægler A/S
- Website
- https://finansraadgiverne.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Ownership category
- akta.pro rank
Finansradgiverne - Forsikringsmssgler A/s industry classification
Industry- Product category
- Insurance and Pension Brokerage
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
- akta.pro secondary industries
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Pensions & Retirement Benefits Administration (BPAIAKAA)
Keywords
Where Finansradgiverne - Forsikringsmssgler A/s is headquartered
LocationHeadquarters
- HQ city
- Brøndby Strand
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Finansradgiverne - Forsikringsmssgler A/s business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Advisory fee deducted from pension contributions: Customers pay for services through a fixed monthly fee that is deducted directly from their pension contribution. All employees pay the same price and receive the same service. There are no additional charges regardless of how often advisory is needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single tier advisory service included in pension contributions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Finansradgiverne - Forsikringsmssgler A/s product offering
Product offeringCore offering
Finansr\u00e5dgiverne provides 100% independent pension and insurance advisory services to Danish private individuals and businesses. The firm conducts 360-degree reviews of pension arrangements covering savings, insurance coverage (disability, critical illness, death, health), and overall financial picture, with regular proactive follow-up monitoring and optimization of contributions, investments, and costs across all pension providers.
Product overview
Finansrådgiverne is a unified financial advisory firm offering independent pension and insurance advisory services primarily to Danish consumers and businesses. The core offering centers on Privatpension and Firmapension advisory services, supplemented by specialized modules including Pensionsrådgivning (comprehensive pension advisory), Pensionsmægler (corporate pension brokerage), and Seniorrådgivning (retirement planning for seniors). The firm also offers add-on services such as Depotoptimering for ongoing portfolio monitoring. A partnership with Ase extends these services to labor union members. The company operates as a single-service brand rather than a platform-plus-modules architecture, with all offerings delivered through personalized advisory consultations.
Differentiator
Problem solved
Functional benefit
Products and services
- Privatpension Personal and independent pension advisory service tailored to individual needs, covering pension savings optimization, insurance coverage review, and ongoing portfolio monitoring for private individuals. It is for Danish consumers at all life stages seeking unbiased guidance on their private pension arrangements.
- Pensionsrådgivning Comprehensive pension advisory service providing a 360-degree review of pension arrangements including savings, insurance coverage, and alignment with overall financial situation for private individuals. It is for private individuals seeking a holistic review of their pension and insurance position.
- Firmapension Corporate pension advisory service helping businesses establish and maintain employee pension schemes, offering tailored solutions for companies ranging from small businesses to large enterprises. It is for Danish companies seeking to set up or optimize group pension arrangements for employees.
- Pensionsmægler Independent pension broker service assisting companies in selecting and managing pension arrangements for employees, providing comprehensive 360-degree reviews of pension, savings, and insurance coverage. It is for companies seeking an independent intermediary to manage and optimize employee pension arrangements across all providers.
- Seniorrådgivning Specialized advisory service for individuals approaching retirement age (around 50+), providing comprehensive financial overview, drawdown planning, and coordination of pension income with public benefits. It is for individuals in the pre-retirement phase needing holistic financial guidance.
- Ase Samarbejde Partnership with the Ase labor union (Arbejdsmarkedets Syge- og Ulykkesforsikring) providing exclusive pension advisory services to Ase members, including free 360-degree pension reviews. It is for Ase union members seeking independent pension advisory through their membership benefit.
Quantifiable outcome
- Minimum DKK 500,000 in lifetime savings optimization per typical pension arrangement
- +2 more outcomes
Companies that use Finansradgiverne - Forsikringsmssgler A/s
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Finansradgiverne - Forsikringsmssgler A/s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Finansradgiverne - Forsikringsmssgler A/s partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ase (Arbejdsmarkedets Syge- og Ulykkesforsikring)coreFinansrådgiverne partners with Ase to provide independent pension advisory to Ase's members. Ase members receive a free 360-degree review of their pension arrangement. Members rate the firm 9.5 out of 10 on average, with more than 9 out of 10 being very satisfied with the advice and treatment received. This partnership provides a significant referral channel for Finansrådgiverne.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Finansradgiverne - Forsikringsmssgler A/s competitors and assessment
Company assessmentBroad incumbents
- Sampension: Major Danish occupational pension company offering pension and insurance products to public-sector and labor-market clients. Overlaps with Finansrådgiverne's pension advisory and corporate pension broker services at a much larger scale.
- Danica Pension: Danish pension and insurance company owned by Danske Bank, serving both individual and corporate clients. Comparable to Finansrådgiverne on integrated pension and insurance advisory, though tied to Danske Bank's distribution.
- AP Pension: Danish customer-owned pension company providing pensions, insurance, and health-related benefits to private and corporate clients. Competes for the Firmapension and Seniorrådgivning segments Finansrådgiverne serves.
- PFA Pension: One of Denmark's largest customer-owned pension and insurance companies, providing pensions, insurance, and advisory to individuals and corporate clients. Competes for the same Danish retirement-planning wallet as Finansrådgiverne.
- PenSam: Danish labor-market pension and insurance company focused on public-sector and FOA-affiliated members. Comparable target customers (union-affiliated individuals) and overlapping pension/insurance advisory offering.
- Aon Denmark: Global insurance and reinsurance brokerage with a Danish practice, advising corporate clients on employee benefits and pension schemes. Directly comparable to Finansrådgiverne's Pensionsmægler / Firmapension services, but at enterprise scale.
- Pension Danmark: Labor-market pension company covering Danish private-sector employees, providing pension and insurance schemes plus member advisory. Directly comparable to Finansrådgiverne's Firmapension offering on the corporate/employee side.
Direct peers
- Formuepleje: Danish independent wealth and investment advisory firm serving private individuals and businesses with a non-tied, fee-based model. Highly comparable to Finansrådgiverne's independent, holistic advisory positioning on the individual side.
- Nordnet Danmark: Nordic digital investment and pension platform with a Danish presence, offering self-directed and advised pension products. Comparable to Finansrådgiverne on individual pension advisory and the Danish retail investor target.
Emerging players
- Saxo Bank: Danish-founded online trading and wealth platform offering investment and pension-related services to retail and professional clients. Comparable in serving Danish retail savers, though more platform-led than advice-led.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Finansradgiverne - Forsikringsmssgler A/s social profiles
Digital presenceFinansradgiverne - Forsikringsmssgler A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finansradgiverne - Forsikringsmssgler A/s leadership team
Management profileNumber of profiles
Profiles9 records
Finansradgiverne - Forsikringsmssgler A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finansradgiverne - Forsikringsmssgler A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finansradgiverne - Forsikringsmssgler A/s
What does Finansradgiverne - Forsikringsmssgler A/s do?
Finansr\u00e5dgiverne provides 100% independent pension and insurance advisory services to Danish private individuals and businesses. The firm conducts 360-degree reviews of pension arrangements covering savings, insurance coverage (disability, critical illness, death, health), and overall financial picture, with regular proactive follow-up monitoring and optimization of contributions, investments, and costs across all pension providers.
Is Finansradgiverne - Forsikringsmssgler A/s a public or private company?
Finansradgiverne - Forsikringsmssgler A/s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finansradgiverne - Forsikringsmssgler A/s founded?
Finansradgiverne - Forsikringsmssgler A/s was founded in 2017.
Where is Finansradgiverne - Forsikringsmssgler A/s based?
Finansradgiverne - Forsikringsmssgler A/s is headquartered in Brøndby Strand, Denmark, in the Europe region.
How does Finansradgiverne - Forsikringsmssgler A/s make money?
One revenue line is on record: advisory fee deducted from pension contributions.
Who are Finansradgiverne - Forsikringsmssgler A/s's main competitors?
Broad incumbents on record are Sampension, Danica Pension, AP Pension, PFA Pension, PenSam, Aon Denmark and Pension Danmark. Direct peers are Formuepleje and Nordnet Danmark. Saxo Bank is listed as an emerging player.
Does Finansradgiverne - Forsikringsmssgler A/s have an API?
No public API is recorded for Finansradgiverne - Forsikringsmssgler A/s.
What industry is Finansradgiverne - Forsikringsmssgler A/s in?
Finansradgiverne - Forsikringsmssgler A/s's product category is Insurance and Pension Brokerage. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 5251 and its SIC code is 6282.