Expertis Onderwijsadviseurs

What Expertis Onderwijsadviseurs does

Expertis Onderwijsadviseurs is a privately held Dutch education advisory firm headquartered in Amersfoort with additional offices in Almelo and Gouda. The company delivers research-based consulting, training, and knowledge products to primary (basisscholen) and secondary (voortgezet onderwijs) schools across the Netherlands, explicitly positioning itself as a translator of academic insights into daily classroom practice. Its core service portfolio is anchored by flagship programs including "Regie in de school" (a behavioral culture program co-developed with researchED Nederland and based on Tom Bennett's work), Expliciete Directe Instructie (EDI), Close Reading methodology, Professional Learning Communities (PLG), and citizenship education (burgerschapsonderwijs) trajectories. The Academie delivers a scheduled catalog of accredited opleidingen, leergangen, masterclasses, and congressen — including CPION-accredited training for EDI-coach and Rekenspecialist credentials — while a knowledge product layer (Kennisclips, "Kenniskracht" podcast, monthly book features, downloadable reports and posters) supports inbound engagement and thought leadership.

The underlying technology is not software but rather codified pedagogical methodology, content IP, and a network of named educational advisors and academic partners (Pedro De Bruyckere of Utrecht University, Prof. Paul van den Broek of Leiden University). The business model is professional services revenue: direct advisory engagements sold into schools, school leaders, and school boards (schoolbesturen); cohort-based paid training through the Academie at multiple physical locations; and CRKBO-registered short vocational education. Pricing is not publicly disclosed and is delivered through custom advisor-led quotes, indicating a sales-led, high-touch GTM motion. Marketing combines the expertis.nl website, newsletter, organic and paid social (LinkedIn, Meta), and a podcast, with conversion tracking deployed via LinkedIn Insight Tag and Meta Pixel. No revenue, headcount, funding, or M&A activity is disclosed in the source data.

Name

Expertis Onderwijsadviseurs

Legal name

Expertis Onderwijsadviseurs

Website

https://expertis.nl

Company type

Private

Operating status

Operating

Short description

Expertis Onderwijsadviseurs is a Dutch education advisory firm that delivers evidence-based consulting, CPION-accredited training programs, and research-grounded resources to primary and secondary schools across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Advisory Services: Expertis provides advisory services to schools, school boards, teachers, and educational leaders. Services include consulting, training programs, and professional development.
2. Training Programs and Masterclasses: The organization offers academy programs including training courses, learning trajectories, and masterclasses that start in school year 2026-2027. Programs are delivered at multiple locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Expertis Onderwijsadviseurs provides research-based consulting, training programs (opleidingen, leergangen, masterclasses), and knowledge resources for primary and secondary schools in the Netherlands. Its portfolio includes signature programs such as Regie in de school, Expliciete Directe Instructie (EDI), Burgerschapsonderwijs, Professionele Leergemeenschap, and Close Reading, alongside downloadable reports, podcasts, and short video insights.

Product overview

Expertis Onderwijsadviseurs is an education consulting company serving primary and secondary schools in the Netherlands. The company offers a comprehensive portfolio of services organized around core programs (Regie in de school, Burgerschapsonderwijs, Professionele leergemeenschap, EDI), training programs through the Academie (including Rekenspecialist, Kwaliteitscoördinator, EDI-coach, Jonge Kind Specialist, Close Reading, and Rekencongres), and knowledge products (Kennisclips, Podcasts, Boek van de maand, Rekenfeitjes, and downloadable resources like the 'Creating a culture' report and lesson building block posters). All offerings are grounded in scientific research translated into daily educational practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Regie in de school Scientifically grounded program to build a strong pedagogical school climate with clear rules, routines, and consistent teacher behavior; targeted at schools seeking calm, safety, and effective learning time.
• Maak werk van krachtig burgerschapsonderwijs Custom trajectory for citizenship education, helping schools develop purposeful and coherent citizenship education.
• Professionele leergemeenschap (PLG) Professional Learning Community approach where student learning is the first priority and schools work structurally on better education.
• Expliciete Directe Instructie (EDI) voortgezet onderwijs Proven approach providing tools to motivate students and achieve learning objectives in secondary education.
• Opleiding Rekenspecialist in het primair onderwijs Training program to become a mathematics specialist in primary education.
• Opleiding Kwaliteitscoordinator in het primair onderwijs Training program to become a quality coordinator in primary education.
• Lerend Netwerk: Technisch lezen en spellen in groep 3 Learning network focused on technical reading and spelling in group 3 of primary school.
• Leergang Close Reading Training program on Close Reading, an evidence-informed approach to help students achieve deeper reading comprehension through re-reading, note-taking, summarizing, monitoring, collaboration, reasoning, discussion, and reflection.
• Leergang Taal en het jonge kind Training program focused on language development for young children.
• Opleiding Jonge Kind Specialist Training program to become a specialist in early childhood education.
• Opleiding EDI-coach Training program to become an Explicit Direct Instruction coach, accredited by CPION at post-hbo level.
• Masterclass Leidinggeven aan de onderbouw Masterclass on leadership for the lower grades of primary school.
• Rekencongres 'Een doorgaande lijn in het rekenonderwijs' Congress focused on creating a continuous line in mathematics education.
• Rapport 'Werken aan een positieve gedragscultuur op school' Dutch translation and adaptation of Tom Bennett's 'Creating a culture' report, providing guidance for school leaders on building a positive behavioral culture.
• Poster 'Acht bouwstenen voor een goede les' Visual poster based on scientific research showing the eight building blocks crucial for effective lessons.
• Download: Het Pygmalion-effect Visual overview of the influence chain of teacher expectations on student behavior and performance.
• Kennisclips Short video clips providing essential insights about education in an accessible way.
• Podcast Kenniskracht Podcast series featuring conversations with experts on education topics.
• Boek van de maand Monthly book recommendations with Close Reading lesson series and reading tips.
• Rekenfeitjes Brief, powerful insights for teachers to enhance mathematics lessons.

Quantifiable outcome

• Effective learning time increased to 48.5 minutes in 50-minute lessons through clear routines and strong didactics
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• researchED NederlandcoreStrategic or Co-development PartnerCollaboration between Expertis and researchED Nederland to publish the Dutch translation and adaptation of Tom Bennett's report 'Creating a culture'. The partnership also includes joint development of the 'Regie in de school' program for building strong pedagogical school climate.
• Pedro De BruyckereminorOthersPedro De Bruyckere, researcher and pedagogue from Utrecht University and director of Leerpunt (Flemish knowledge center for education), serves as critical friend for Expertis's Pedagogisch handelen theme group.
• Prof. dr. Paul van den BroekminorOthersCollaboration with Professor Paul van den Broek, emeritus professor of pedagogical and educational sciences at Leiden University, on language and reading education.
• Penna Onderwijs AdviseursminorImplementation/ SI/ Consulting PartnerExternal complaints handling partner for formal complaints after initial resolution attempts with the relevant advisor and Expertis management have not resolved the issue.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/expertis-onderwijsadviseurs
• Instagraminstagram.com/expertis.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expertis Onderwijsadviseurs