Geyser Whitewater Expedition
Geyser Whitewater Expedition, acquired by Montana Whitewater in December 2023, offered guided whitewater rafting, zipline, tubing, and fly fishing adventures on the Gallatin, Yellowstone, and Madison rivers near Yellowstone National Park and Big Sky, Montana.
- Company typePrivate
- Founded1992
- HeadquartersGallatin Gateway, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Geyser Whitewater Expedition does
Geyser Whitewater Expedition operated for over 30 years as a guided whitewater rafting outfitter on the Gallatin River near Yellowstone National Park before being acquired by Montana Whitewater in December 2023. Following the acquisition, its guides, gear, and operational knowledge were absorbed into Montana Whitewater's broader portfolio, and the Geyser brand is retained as an acquired brand under the parent company.
Montana Whitewater, founded in 1992 by Bill Zell and Pete Mommsen in Gallatin Gateway, Montana, is a privately held, family-owned outdoor adventure operator serving leisure tourists visiting the Yellowstone and Big Sky region. Its core offering is guided whitewater rafting across three rivers — the Gallatin (Class I-IV, including the Mad Mile), the Yellowstone from the park's North Entrance in Gardiner, and the Madison through the Bear Trap Canyon Wilderness Area, where it holds one of only two outfitter permits. Adjacent products include two zipline courses (Gallatin/Big Sky and Yellowstone/Gardiner), Madison River tubing with rentals, fly fishing instruction and guided trips, inflatable kayaks, raft guide training and Swiftwater Rescue certification, equipment rentals, and multi-activity adventure packages.
The business model is direct-to-consumer seasonal tourism with transactional per-trip pricing handled through FareHarbor booking, complemented by ancillary revenue from PicThrive photo sales, equipment rentals, gift certificates, and guide training courses. Distribution is operated across three physical offices (Big Sky, Gardiner, Bozeman) and supported by TripAdvisor, Instagram, Facebook, YouTube, Pinterest, and Flickr channels, with a Chinese-language packages page signaling selective international demand capture.
Geyser Whitewater Expedition firmographics
Firmographics- Name
- Geyser Whitewater Expedition
- Legal name
- Montana Whitewater
- Website
- https://raftmontana.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Geyser Whitewater Expedition, acquired by Montana Whitewater in December 2023, offered guided whitewater rafting, zipline, tubing, and fly fishing adventures on the Gallatin, Yellowstone, and Madison rivers near Yellowstone National Park and Big Sky, Montana.
- Ownership category
- akta.pro rank
Geyser Whitewater Expedition industry classification
Industry- Product category
- Adventure Tourism & Outdoor Recreation Services
- NAICS
- Scenic and Sightseeing Transportation, Water (4872)
- akta.pro primary industry
- Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)
Keywords
Where Geyser Whitewater Expedition is headquartered
LocationHeadquarters
- HQ city
- Gallatin Gateway
- HQ country
- United States
- HQ region
- North America
Markets served
Geyser Whitewater Expedition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Geyser Whitewater Expedition product offering
Product offeringCore offering
Geyser Whitewater Expedition, now a wholly-owned subsidiary of Montana Whitewater following a December 2023 acquisition, sells guided whitewater rafting, zipline tours, river tubing, fly fishing, inflatable kayak trips, and combined adventure packages across the Gallatin, Yellowstone, and Madison rivers near Yellowstone National Park. The company operates from three Montana outposts (Big Sky/Gallatin, Gardiner/Yellowstone, Bozeman) and also offers professional raft guide training and equipment rentals. Its core product is the multi-river whitewater rafting experience that leverages federal outfitter permits, including one of only two permits on Bear Trap Canyon.
Product overview
Geyser Whitewater Expedition, now part of Montana Whitewater, offers a comprehensive portfolio of outdoor adventure experiences near Yellowstone National Park. The core offering centers on whitewater rafting across three rivers: the Gallatin River near Big Sky (Class I-IV), the Yellowstone River from Gardiner at the North Entrance of Yellowstone, and the Madison River's Bear Trap Canyon. Supporting adventure activities include zipline tours at two locations (Gallatin and Yellowstone areas), Madison River tubing with various self-guided and shuttle-assisted options, and Montana fly fishing instruction and guided trips. The company also offers inflatable kayak experiences, professional guide training with Swiftwater Rescue Certification, and combined adventure packages. Equipment rentals and photo services complement the guest experience. The company operates from three office locations (Big Sky/Gallatin, Gardiner/Yellowstone, and Bozeman) and provides free wetsuit and river shoe rental with all rafting trips.
Differentiator
Problem solved
Functional benefit
Brands
- Madison River Tubing: River tubing operations from Bozeman office
- Yellowstone Fly Fish
- Yellowstone Zipline
Companies that use Geyser Whitewater Expedition
Customer profileIdeal customer profiles1 record
Geyser Whitewater Expedition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Geyser Whitewater Expedition partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Geyser Whitewater Expedition competitors and assessment
Company assessmentOthers
- Yellowstone Forever: Official nonprofit partner of Yellowstone National Park offering educational and park-related experience programming. Adjacent to the subject company's Yellowstone-adjacent tour operations — sources demand and complements rather than competes with on-water rafting.
- FareHarbor: Booking and reservation platform used by Montana Whitewater / Geyser Whitewater for online trip reservations across rafting, zipline, tubing, and fishing. Included as a direct technology / distribution partner rather than a competitor.
Direct peers
- Holiday River Expeditions: Multi-river guided whitewater rafting outfitter based in Utah operating on the Colorado, Green, Yampa, and San Juan rivers. Highly comparable multi-day guided rafting, mixed difficulty, and tourist customer base.
- Mad River Boat Trips: Family-run, multi-river whitewater outfitter running guided rafting trips on multiple western rivers. Closely comparable on operating model — independently owned, multi-river footprint, guided whitewater experience focus.
- Western River Expeditions: Major multi-river outfitter running guided whitewater rafting trips in Utah, Idaho, and Colorado with multi-day and family-friendly formats. Directly comparable in offering a packaged, multi-river guided rafting product to similar tourist demographics.
- O.A.R.S. Long-established multi-river whitewater rafting outfitter operating guided rafting trips across multiple western U.S. rivers. Closely comparable on business model (guided multi-day and half-day rafting excursions, equipment-outfitted trips) and customer profile (outdoor / adventure travelers).
- ROW Adventures: Idaho-based multi-river rafting outfitter offering guided whitewater trips across multiple rivers. Directly comparable on multi-river guided rafting model and outdoor adventure / nature tourism customer segment.
- Glacier Raft Company: Montana-based guided whitewater rafting outfitter operating float and whitewater trips on Glacier-area rivers. Comparable regional outfitter serving a similar Northern Rockies, national-park-adjacent tourist customer.
- Wild West Rafting: Montana-based rafting outfitter operating on the Yellowstone River out of Gardiner — competing head-to-head on the same river and the same North-Entrance-of-Yellowstone guest pool as Montana Whitewater / Geyser Whitewater.
Broad incumbents
- Big Sky Resort: Major Montana destination resort at Big Sky offering zipline, whitewater-vendor partnerships, and a broad adventure activity stack. Comparable as a destination anchor in the same Montana / Yellowstone region, though broader in scope (ski resort, lodging, golf) than the rafting outfitter.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Geyser Whitewater Expedition social profiles
Digital presenceGeyser Whitewater Expedition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geyser Whitewater Expedition leadership team
Management profileNumber of profiles
Profiles2 records
Geyser Whitewater Expedition subsidiaries and ownership
Company hierarchySubsidiaries1 record
Geyser Whitewater Expedition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geyser Whitewater Expedition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geyser Whitewater Expedition
What does Geyser Whitewater Expedition do?
Geyser Whitewater Expedition, now a wholly-owned subsidiary of Montana Whitewater following a December 2023 acquisition, sells guided whitewater rafting, zipline tours, river tubing, fly fishing, inflatable kayak trips, and combined adventure packages across the Gallatin, Yellowstone, and Madison rivers near Yellowstone National Park. The company operates from three Montana outposts (Big Sky/Gallatin, Gardiner/Yellowstone, Bozeman) and also offers professional raft guide training and equipment rentals. Its core product is the multi-river whitewater rafting experience that leverages federal outfitter permits, including one of only two permits on Bear Trap Canyon.
Is Geyser Whitewater Expedition a public or private company?
Geyser Whitewater Expedition is a private company. It is classified as family owned and is currently acquired.
When was Geyser Whitewater Expedition founded?
Geyser Whitewater Expedition was founded in 1992. It employs 11 to 50 people.
Where is Geyser Whitewater Expedition based?
Geyser Whitewater Expedition is headquartered in Gallatin Gateway, United States, in the North America region.
Who are Geyser Whitewater Expedition's main competitors?
Others on record are Yellowstone Forever and FareHarbor. Direct peers are Holiday River Expeditions, Mad River Boat Trips, Western River Expeditions, O.A.R.S., ROW Adventures, Glacier Raft Company and Wild West Rafting. Big Sky Resort is listed as a broad incumbent.
Does Geyser Whitewater Expedition have an API?
No public API is recorded for Geyser Whitewater Expedition.
What industry is Geyser Whitewater Expedition in?
Geyser Whitewater Expedition's product category is Adventure Tourism & Outdoor Recreation Services. Its primary akta.pro industry code is THAAADAB, Whitewater Rafting, Kayaking & Canoeing Outfitters. Its NAICS code is 4872.