What Cetera Inc does

Cetera, Inc. is a Florida-incorporated nonprofit organization founded in March 2018 in St. Petersburg by Dee Menzer, Esq. and Dr. Jamie Bennett. The organization serves young people ages 18–28 who have aged out of the foster care system in the Tampa Bay area, providing support with housing, education, transportation, life skills, and connections to a network of resources and supportive adults.

Cetera operates three interconnected service portfolios: (1) Youth Engagement, which partners young people with foster care experience to inform practice, programming, and policy at local, state, and national levels; (2) the Fostering Success Coaching Institute (FSCI), which delivers ICF-accredited professional training in the Fostering Success Coach Model to educators, caseworkers, and coaches nationally; and (3) Leadership Through Lived Experience, a four-session skill-building program for young adults with foster care backgrounds. The underlying technology is minimal — the organization uses Wix-based websites and standard donation platforms (Zeffy, Give Lively), with no proprietary software platform.

The revenue model is hybrid and nonprofit-structured. Direct services in Tampa Bay are funded primarily through donations from individuals and organizations (including named supporters such as the Annie E. Casey Foundation, College Success Foundation, and Mesara Family Foundation). The FSCI training program generates professional services revenue from institutional buyers (colleges, child welfare agencies, community organizations). The organization reaches young people and professionals via social media (Facebook, LinkedIn, Instagram), email newsletters, virtual and in-person events, and strategic partnership marketing with the Annie E. Casey Foundation's Jim Casey Youth Opportunities Initiative.

Name

Cetera Inc

Legal name

Cetera, Inc.

Website

https://ceterafl.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cetera is a St. Petersburg, Florida-based nonprofit serving young adults ages 18–28 aging out of foster care in Tampa Bay through direct services, youth engagement, and the ICF-accredited Fostering Success Coaching Institute, which trains professionals nationally.

Ownership category

akta.pro rank

Product category

Foster Care Support Services

NAICS

Child and Youth Services (62411), Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

akta.pro secondary industry

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE)

Keywords

• Foster youth services
• Youth coaching training
• Nonprofit support services
• Capacity building programs
• Social services nonprofit

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Cetera relies on donations from individuals and organizations to fund operations. The organization accepts donations through Zeffy and Give Lively platforms.
2. Professional Training Services: The Fostering Success Coaching Institute provides training programs for professionals working with youth who have experienced foster care. Trainings are based on evidence-based coaching practices and are accredited by the International Coaching Federation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cetera, Inc. is a nonprofit organization that supports young people ages 18-28 who have aged out of foster care in the Tampa Bay area. It delivers direct services to youth covering housing, education, transportation, employment, and life skills, and runs the Fostering Success Coaching Institute (FSCI), which provides ICF-accredited professional coaching training for educators and child welfare workers serving foster youth. The organization also operates the Leadership Through Lived Experience program and youth engagement efforts in partnership with the Annie E. Casey Foundation.

Product overview

Cetera Inc is a non-profit organization providing social services to young people ages 18-28 who have aged out of foster care. The organization operates three interconnected service areas: Youth Engagement (partnering with young people to inform policy and practice), the Fostering Success Coaching Institute (professional training in coaching model), and Leadership Through Lived Experience (skill-building program for young adults). These services work together to support housing, education, employment, and overall well-being for foster youth.

Differentiator

Problem solved

Functional benefit

Brands

• Fostering Success Coaching Institute (FSCI): Provides training in the Fostering Success Coach Model for professionals working with young people who have experienced foster care. Coach trainings are accredited by the International Coaching Federation and used in education, child welfare, and community settings across the United States.

Products and services

• Youth Engagement Services Engaging young people with foster care experience to inform practice, programming, and policy at local, state, and national levels. Includes support for the Jim Casey Young Fellows Network, technical assistance, and curriculum development for youth ages 14-26.
• Fostering Success Coaching Institute (FSCI) Professional training program accredited by the International Coaching Federation, teaching the Fostering Success Coach Model to educators, caseworkers, coaches, and other professionals who work with young people who have experienced foster care or adverse childhood experiences. Used as a model of practice across the United States in education, child welfare, and community-based settings.
• Leadership Through Lived Experience

Quantifiable outcome

• 3,000+ professionals trained through the Fostering Success Coaching Institute

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and core.

• College Success FoundationmajorStrategic or Co-development Partner · 1 January 2023The College Success Foundation funded an RTI International study completed in March 2023 that highlights the ways the Fostering Success Coaching Model supports positive outcomes for students from foster care.
• Annie E. Casey Foundation - Jim Casey Youth Opportunities InitiativecoreStrategic or Co-development Partner · 1 January 2021Cetera partners with the Annie E. Casey Foundation's Jim Casey Youth Opportunities Initiative to support youth engagement efforts in communities across the country. This partnership focuses on ensuring young people ages 14-26 who have spent time in foster care have equitable access to resources, relationships, and opportunities. The collaboration expanded Cetera's scope of services with youth engagement efforts beginning in 2021.
• Fostering Success Coaching InstitutecoreStrategic or Co-development PartnerLaunched in 2021, the Fostering Success Coaching Institute provides professionals with training in the Fostering Success Coach Model. The model is designed for professionals working with young people who have experienced foster care or other adverse childhood experiences and is used as a model of practice across the United States.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FosterClub: National nonprofit led significantly by young people with foster care experience that amplifies youth voice and leadership, directly comparable to Cetera's Youth Engagement and Leadership Through Lived Experience programs.
• First Star: National nonprofit improving higher education outcomes for foster youth through campus programming and capacity building, closely aligned with Cetera's post-secondary support focus and FSCI training mission.
• Together We Rise: Nonprofit supporting children and young adults in foster care with direct services and resources, including transition-aged youth, comparable to Cetera's direct-support mission in Tampa Bay.
• National Foster Youth Institute: Advocacy and leadership organization for current and former foster youth focused on policy change, comparable to Cetera's Jim Casey Young Fellows Network partnership and systems-change work.
• iFoster: National nonprofit providing resources, technology, and programs to youth in and aging out of foster care, comparable in serving transition-aged youth with holistic supports.
• Think of Us: National nonprofit using research, technology, and policy advocacy to improve outcomes for young people impacted by foster care, comparable to Cetera's blended direct service, training, and systems-change approach.
• Foster Youth in Action: National organization led by foster youth alumni focused on leadership development and policy advocacy, comparable to Cetera's lived-experience leadership development model.

Emerging players

• Braven: National nonprofit supporting post-secondary persistence and career outcomes for young adults from underrepresented backgrounds; adjacent peer to Cetera's higher-education support and capacity-building work.

Broad incumbents

• College Success Foundation: Larger nonprofit supporting underserved students on the path to college and career, including students from foster care; a direct funder of Cetera's RTI study and a comparable higher-ed access peer.

Regional players

• Treehouse: Washington-state focused nonprofit supporting youth in foster care with education and transition services, comparable in mission but geographically distinct from Cetera's Tampa Bay base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ceterafl
• LinkedInlinkedin.com/company/cetera-inc
• Instagraminstagram.com/cetera_fl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cetera Inc