Flock Events

Event Furniture Rental and Styling Servicesflockevents.co.nz

Flock Events is a New Zealand-based event furniture hire and styling company serving weddings and corporate events across Auckland, Hawke's Bay, Central Otago, and Christchurch. It rents over 500 lounging items, including modular sofas, daybeds, and tables, and offers complementary event styling and coordination services.

Company typePrivate
Founded-
HeadquartersAuckland, New Zealand
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Flock Events does

Flock Events is a privately held New Zealand-based event furniture hire and styling company operating across four regions: Auckland, Hawke's Bay, Central Otago, and Christchurch. The company rents sofas, daybeds, modular seating systems, tables, and accessories to couples, corporate clients, and event organizers for weddings, brand launches, and corporate gatherings, complementing rentals with optional event styling and coordination services. Flock claims the largest event lounge range in New Zealand, with over 500 items in materials spanning velvet, linen, rattan, and leather, including branded modular product lines (Beverly, Cece, Tete, Bonnie, Amber, Swede, Barb) and the Stanley table series.

The underlying technology stack is minimal and consists of a Squarespace-hosted e-commerce website with inventory listings, integrated cart functionality, and an enquiry/contact form for custom bookings. There is no proprietary software, no mobile app, and no disclosed AI/ML capabilities. Distribution is direct-to-consumer through the website, supplemented by an active Instagram presence, email newsletter, and a portfolio/journal section that showcases styled events and vendor collaborations. The company does not appear to use channel partners, resellers, or marketplace intermediaries.

Flock's revenue model is transactional: per-booking rental fees on furniture units and package setups, with publicly disclosed unit pricing (e.g., $50-$120 + GST per table, $500-$780 for modular sofa packages). The go-to-market is event-driven and vertical, targeting wedding and corporate event segments. The Christchurch presence was established through the 2025 acquisition of Hayley the Hirer, marking the company's primary inorganic growth move to date. The company is privately held with no disclosed external funding, no parent company, and a small team (1-10 employees).

Flock Events firmographics

Firmographics

Name: Flock Events
Legal name: Flock Events
Website: https://flockevents.co.nz
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Flock Events is a New Zealand-based event furniture hire and styling company serving weddings and corporate events across Auckland, Hawke's Bay, Central Otago, and Christchurch. It rents over 500 lounging items, including modular sofas, daybeds, and tables, and offers complementary event styling and coordination services.
Ownership category
akta.pro rank

Flock Events industry classification

Industry

Product category: Event Furniture Rental and Styling Services
NAICS: Formal Wear and Costume Rental (532281)
SIC: Services-Amusement & Recreation Services (7900), Retail-Furniture Stores (5712)
akta.pro primary industry: Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
akta.pro secondary industry: Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

Event furniture hire
Wedding furniture rental
Corporate event styling
Event lounge hire
Event planning services

Where Flock Events is headquartered

Location

Headquarters

HQ city: Auckland
HQ country: New Zealand
HQ region: Oceania

Offices4 records

Markets served

Flock Events business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

Furniture Hire: Rental of event furniture including sofas, daybeds, modular seating, tables, and accessories. Revenue generated through per-booking rental fees with package options available (e.g., modular sofa setups with multiple configurations).

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Beverly Modular Sofa Packages - Configurable setups
Unit Pricing	Pay-as-you-go	Stanley Coffee Table - Large
Unit Pricing	Pay-as-you-go	Stanley Coffee Table - Small
Unit Pricing	Pay-as-you-go	Stanley Drinks Table
Unit Pricing	Pay-as-you-go	Stanley Side Table

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Flock Events product offering

Product offering

Core offering

Flock Events provides premium event furniture hire and styling services for weddings and corporate events across New Zealand. The company rents modular sofas, daybeds, tables, chairs, and bar stools from an inventory of over 500 lounging items, complemented by event styling and coordination services. Operations span Auckland, Hawke's Bay, Central Otago, and Christchurch.

Product overview

Flock Events is a premium event furniture hire company offering a curated collection of lounge furniture, tables, and accessories for weddings and corporate events across New Zealand. The product portfolio centers around modular sofa systems (Beverly Modular Sofa in convex/concave/straight configurations, Cece Modular Sofa, Tete Sofa) paired with accent pieces (Bonnie, Amber, Swede, Barb sofas) and daybeds in various materials (teak, white, black finishes). Complementary items include Stanley Coffee Tables, Stanley Drinks/Side Tables, Stanley Bar Leaners, and Bonnie Chairs/Bar Stools. The company operates across Auckland, Hawke's Bay, Central Otago, and Christchurch locations, providing not only furniture hire but also event styling and coordination services. Flock positions itself as curating luxe cocktail areas and claims the largest event lounge range in New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

Furniture Hire Premium event furniture hire service providing over 500 lounging items in velvet, linen, rattan, and leather, including sofas, daybeds, chairs, bar stools, and tables, available across Auckland, Hawke's Bay, Central Otago, and Christchurch.
Event Styling Professional event styling services for weddings and corporate events, specializing in curating luxe cocktail areas for brand launches, corporate gatherings, and bespoke wedding atmospheres.
Event Coordination Event coordination services complementing furniture hire and styling for seamless execution of weddings and corporate events.

Companies that use Flock Events

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Flock Events technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Flock Events partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Hayley the HirercoreStrategic or Co-development PartnerFlock acquired Hayley the Hirer, bringing the operation into the Flock Events family and establishing a new base in Canterbury/Christchurch. This acquisition expanded Flock's geographic presence in New Zealand.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Flock Events competitors and assessment

Company assessment

Others

The Knot Worldwide: Global wedding marketplace connecting couples with vendors including event furniture/styling suppliers. Adjacent to Flock as a customer-acquisition channel and ecosystem participant rather than a direct competitor.
Eventbrite: Global event ticketing and discovery platform serving the same wedding and corporate event customers Flock targets. Ecosystem-adjacent rather than competitive, but shapes demand patterns and vendor discovery in the events market.

Broad incumbents

CORT: Largest US-based furniture rental company serving residential, office, and event segments. Operates broadly across furniture rental with event furniture as one category — a scaled incumbent whose event vertical competes with Flock for premium activations.
Event Hire UK Group: UK-based event rental group providing furniture, tableware, catering equipment, and marquees across corporate and private events. Comparable in event furniture rental but operates at much larger scale and broader category breadth than Flock.

Direct peers

AFR Furniture Rental: UK event furniture rental company supplying sofas, tables, and lounge furniture for weddings, brand activations, and corporate events. Directly comparable business model and target customer base to Flock Events.
Angelic Hire: UK event furniture hire company specializing in lounge and statement pieces for weddings and corporate events. Comparable to Flock in target market (premium wedding/corporate), product type (lounge furniture), and styling-led positioning.
Designer8 Event Hire: UK-based premium event furniture hire specialist offering curated lounge, dining, and bar furniture for weddings and corporate events. Closely comparable to Flock's positioning and product mix in the premium end of the event-hire market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Flock Events financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Flock Events leadership team

Management profile

Number of profiles

Flock Events funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Flock Events M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flock Events

What does Flock Events do?

Is Flock Events a public or private company?

Flock Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Flock Events founded?

Flock Events was founded in -1. It employs 1 to 10 people.

Where is Flock Events based?

Flock Events is headquartered in Auckland, New Zealand, in the Oceania region.

How does Flock Events make money?

One revenue line is on record: furniture Hire.

Who are Flock Events's main competitors?

Others on record are The Knot Worldwide and Eventbrite. Broad incumbents are CORT and Event Hire UK Group. Direct peers are AFR Furniture Rental, Angelic Hire and Designer8 Event Hire.

Does Flock Events have an API?

No public API is recorded for Flock Events.

What industry is Flock Events in?

Flock Events's product category is Event Furniture Rental and Styling Services. Its primary akta.pro industry code is HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge), with a secondary code of HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents). Its NAICS code is 532281 and its SIC code is 7900.