Flam's
Flam's is a French restaurant chain founded in 1990 in Strasbourg by Franck Riehm and Éric Senet, operating 12 locations nationwide that specialize in all-you-can-eat Alsatian flammekueche across traditional and innovative recipes; the company opened its concept to franchising in 2025.
- Company typePrivate
- Founded1990
- HeadquartersStrasbourg, France
- Headcount—
- GTM typeB2C
- OfferingServices
What Flam's does
Flam's is a French restaurant chain founded in 1990 in Strasbourg by Franck Riehm and Éric Senet, specializing in traditional Alsatian flammekueche (tarte flambée). The concept centers on an all-you-can-eat dining experience built around two flagship formulas, with menu breadth spanning traditional recipes, cheese and goat cheese varieties, vegetarian options, and innovative seasonal creations such as Brooklyn Bodega Run and Flam's Crispy. Beverage offerings include beers, soft drinks, craft kombucha from supplier Kyo Kombucha, and cocktails such as Hugo Spritz, with desserts including Coupe Citron Meringuée.
The company operates 12 restaurant locations across France, with dine-in reservations, group and corporate event bookings, takeaway and online ordering (via flamsweb.fr), and a loyalty program. Customer segments span general consumers and groups (primary), corporate clients hosting events, and students served through dedicated pricing. Distribution is entirely domestic France, with go-to-market executed through physical dine-in service, direct e-commerce ordering, and a 2025-launched franchise program (Devenir franchisé) that opens the concept to licensed operators. Marketing is anchored on Instagram (organic social), press/media relations, and group/event activations.
Flam's is a privately held, founder-owned company with no disclosed external investors, parent entity, funding rounds, or M&A activity. Revenue is generated through three streams: dine-in restaurant sales, takeout and delivery, and franchise licensing fees and royalties. Specific pricing is not publicly disclosed, and no revenue figure has been reported. The business carries no app, no disclosed AI/ML capabilities, no patents, and no certifications, positioning it as a traditional consumer-facing restaurant franchise play rather than a technology-enabled operator.
Flam's firmographics
Firmographics- Name
- Flam's
- Legal name
- Flam's
- Website
- https://flams.fr
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Flam's is a French restaurant chain founded in 1990 in Strasbourg by Franck Riehm and Éric Senet, operating 12 locations nationwide that specialize in all-you-can-eat Alsatian flammekueche across traditional and innovative recipes; the company opened its concept to franchising in 2025.
- Ownership category
- akta.pro rank
Flam's industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Breakfast & Brunch Fast Casual (THAFABAL)
Keywords
Where Flam's is headquartered
LocationHeadquarters
- HQ city
- Strasbourg
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Flam's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining in at Flam's restaurants, featuring all-you-can-eat (à volonté) flammekueche formulas, beverages including beers, soft drinks, and specialty drinks like Kyo Kombucha and Hugo Spritz.
- Takeout and Delivery: Revenue from online ordering and takeaway (Commander) service, allowing customers to order flammekueches and beverages for off-premises consumption.
- Franchise Licensing: Revenue generated from franchisees who operate Flam's restaurants under the brand license, including franchise fees and ongoing royalties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All-you-can-eat flammekueche formulas |
| Unit Pricing | Pay-as-you-go | Student pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Flam's product offering
Product offeringCore offering
Flam's operates a chain of casual dining restaurants specializing in traditional and innovative Alsatian flammekueche (tarte flambée). The chain sells all-you-can-eat dining formulas, à la carte menu items, beverages, and desserts across 12 France-based locations, and complements dine-in service with online ordering for takeaway. The brand is now also expanding through a franchise licensing program.
Product overview
Flam's is a French restaurant chain specializing in traditional Alsatian flammekueches (tarte flambée), offering an all-you-can-eat dining experience through two signature formulas. The core product line includes classic and innovative flammekueche varieties (traditional, cheese and goat, vegetarian, Brooklyn Bodega Run), complemented by a beverages selection (beers, Kyo Kombucha, Hugo Spritz), and desserts (Coupe Citron Meringuée). The company operates 12 restaurants across France and is expanding through franchise partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Flammekueches: Traditional Alsatian flammekueches offered in various styles including traditional, cheese and goat cheese, vegetarian, and innovative flavors like Brooklyn Bodega Run.
Products and services
- All-you-can-eat flammekueche dining formulas Two flagship unlimited flammekueche formulas served at the table for a fixed price, featuring traditional and innovative Alsatian flammekueche varieties (traditional, cheese and goat, vegetarian, Brooklyn Bodega Run, seasonal specials). Targeted at general consumers, groups, families, students, and corporate diners seeking generous, shareable, value-priced meals.
- Flam's Crispy (croustillant flammekueche bites) Crispy deep-fried flammekueche bites introduced as a shareable, crunchy-textured alternative to the classic tarte flambée. Aimed at groups and casual diners seeking a novel way to enjoy flammekueche.
- Beverages (beers, Kyo Kombucha, Hugo Spritz, soft drinks) Beverage menu including beers, Kyo Kombucha (Lemon-Ginger and Peach-Elderflower flavors), Hugo Spritz, and soft drinks such as Coca-Cola. Served with all-you-can-eat formulas and à la carte across Flam's 12 restaurants.
- Desserts (including Coupe Citron Meringuée)
Companies that use Flam's
Customer profileSegments3 records
Ideal customer profiles4 records
Flam's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flam's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kyo KombuchaminorKyo Kombucha was introduced to Flam's menu as a new beverage option, featuring two flavors: Citron-Gingembre (Lemon-Ginger) and Pêche-Sureau (Peach-Elderflower). The partnership brings craft kombucha to complement flammekueche dining.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Flam's competitors and assessment
Company assessmentDirect peers
- Del Arte: Italian-themed French casual dining chain with similar sit-down, group-friendly positioning. Competes for the same family and group occasions in the French casual dining segment.
- Pizza Hut France: International casual dining chain operating dine-in units in France with an all-you-can-eat ('à volonté') pizza concept — the closest direct comparison to Flam's unlimited flammekueche model.
- Buffalo Grill: One of France's largest casual dining steakhouse chains with hundreds of units nationwide. Comparable as a French-owned, domestically-focused casual dining operator with similar group/family appeal.
- Flunch: French casual dining chain with buffet-style and à volonté formulas targeting families and groups at value price points. Conceptually aligned with Flam's unlimited dining value proposition.
- Bistro Régent: French casual dining chain focused on steak frites with a similar value-formula model. Operates in comparable unit size, target customer base, and French regional mall/restaurant locations.
- Léon de Bruxelles: French casual dining chain specializing in mussels and fries with a similar sit-down, value-oriented positioning in the French casual dining market. Comparable unit economics and customer segments as Flam's.
- Courtepaille: Long-established French casual grill restaurant chain with similar countrywide footprint and family/group dining positioning. Comparable in scale and casual French dining format.
- Hippopotamus: French casual steakhouse chain with nationwide presence, comparable in target demographic (families, casual diners) and French dining market dynamics.
Emerging players
- Big Mamma Group: Fast-growing French restaurant group operating Italian trattoria-style venues. Overlaps with Flam's on premium casual dining occasions and brand-led experiential positioning, though at a different cuisine.
Broad incumbents
- McDonald's France: Dominant QSR operator in France with deep resources, marketing scale, and a real estate footprint. Competes for the same value-conscious and family occasions, representing the broader incumbent competitive set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Flam's social profiles
Digital presenceFlam's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flam's leadership team
Management profileNumber of profiles
Profiles2 records
Flam's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flam's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flam's
What does Flam's do?
Flam's operates a chain of casual dining restaurants specializing in traditional and innovative Alsatian flammekueche (tarte flambée). The chain sells all-you-can-eat dining formulas, à la carte menu items, beverages, and desserts across 12 France-based locations, and complements dine-in service with online ordering for takeaway. The brand is now also expanding through a franchise licensing program.
Is Flam's a public or private company?
Flam's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flam's founded?
Flam's was founded in 1990.
Where is Flam's based?
Flam's is headquartered in Strasbourg, France, in the Europe region.
How does Flam's make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery and franchise Licensing.
Who are Flam's's main competitors?
Direct peers on record are Del Arte, Pizza Hut France, Buffalo Grill, Flunch, Bistro Régent, Léon de Bruxelles, Courtepaille and Hippopotamus. Big Mamma Group is listed as an emerging player. McDonald's France is listed as a broad incumbent.
Does Flam's have an API?
No public API is recorded for Flam's.
What industry is Flam's in?
Flam's's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAL, Breakfast & Brunch Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.