What Camp Mini Yo We Inc does

Camp Mini-Yo-We is a Christian overnight summer camp and year-round retreat center located on a 270-acre property on Mary Lake in Port Sydney, Ontario, operating continuously since 1946. The organization serves approximately 2,000 children each summer through age-tiered programs including Junior Camp (ages 5-9), Day Camp (ages 5-9), Boys Camp (ages 10-15), Girls Camp (ages 10-15), and a progressive canoe tripping series (Voyageur 3-day, Explorer 5-day, Northwoods 10-day), alongside leadership development programs Enterprise (age 15) and Leaders in Training (age 16) using a 70:20:10 model. The facility features over one kilometer of waterfront access, a private island, forest trails, a natural rock wall, and 23 structured activities, with SPOT GPS safety tracking on canoe trips. The organization is registered as a Canadian charity (#119041721) with no parent company, governed by a board of directors.

The business operates on a non-profit model with multiple revenue streams. Primary income comes from camper registration fees across summer programs, supplemented by year-round retreat bookings from schools, churches, and businesses (day trips $50-$53, weekends $209-$220, four-night packages $418-$439, covering 2026-2028). Ancillary streams include tuck shop sales (190+ items in the online store at shop.campmyw.com) and charitable donations through the Kids In Need Fund, which subsidizes fees for 150+ campers annually. Go-to-market is primarily direct-to-consumer via the website (campbrainregistration.com) and email marketing, with bus transportation from Vaughan serving Greater Toronto Area overnight campers. Distribution for guest groups runs through a direct sales coordinator (Stacey Paul). Marketing is multi-channel: email newsletters, organic social (Facebook, Instagram, YouTube, Twitter), blog content, community open houses, and word-of-mouth referrals.

Operational scale includes 200+ seasonal summer staff, 20+ year-round staff, 6 interns in a 12-month program, and 150+ volunteers who serve each summer. The organization holds accreditations from the Ontario Camping Association, Plan to Protect, Lifesaving Society, and Canadian Camping International. Recent leadership changes include the appointment of Steve McCready as Executive Director and Rob Elliott as Board Chair. The camp completed a Listening Circles-driven brand refresh in November 2024, replacing its teepee logo with a canoe, and is currently running a $120,000 Christmas campaign to fund a new Campfire Amphitheatre at Boys Camp.

Name

Camp Mini Yo We Inc

Legal name

Camp Mini-Yo-We Inc

Website

https://miniyowe.com

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Camp Mini-Yo-We is a non-profit Christian overnight camp and year-round retreat center in Muskoka, Ontario, serving 2,000+ children ages 5-16 each summer through age-tiered programs and canoe tripping, plus year-round retreats for schools, churches, and businesses.

Ownership category

akta.pro rank

Product category

Summer Camps & Retreat Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Long-Stay & Work-Camping Parks (Monthly/Seasonal) (THAGAOAJ)

Keywords

• Summer camp services
• Youth leadership programs
• Outdoor education retreats
• Canoe tripping programs
• Guest group hosting

Headquarters

HQ city

Port Sydney

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Camper Registration Fees: Fees from summer camp programs including Junior Camp, Boys Camp, Girls Camp, Day Camp, and leadership programs (Enterprise, LIT, Northwoods). Primary revenue stream supporting camp operations.
2. Guest Group Retreats: Year-round retreats for schools, churches, businesses and organizations. Pricing based on day trips ($50-53), weekend retreats ($209-220), and multi-night packages ($418-439).
3. Tuck Shop Sales: On-site retail sales of snacks, souvenirs, and camp clothing. Campers use tuck deposit accounts charged by parents.
4. Donations and Fundraising: Tax-deductible donations through registered charity (#119041721). Supports Kids In Need Fund providing financial assistance to 150+ campers annually.
5. Financial Assistance Programs: Kids In Need Fund provides subsidies for families who cannot afford full camp fees. Monthly payment plans available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Camp Mini-Yo-We operates Christian overnight summer camps and day camps for children and youth ages 5-16 on a 270-acre waterfront property in Muskoka, Ontario. The organization also runs structured leadership development programs (Enterprise and LIT), multi-day canoe tripping expeditions, and year-round retreat hosting services for schools, churches, and corporate groups. Supplementary revenue comes from an online tuck shop and tax-deductible donations supporting the Kids In Need Fund.

Product overview

Camp Mini-Yo-We is a Christian summer camp and year-round retreat center in Muskoka, Ontario, operating since 1946. The organization offers a portfolio of age-specific overnight and day camp programs for children and youth ages 5-17, including Junior Camp (ages 5-9), Day Camp (ages 5-9), Boys Camp (ages 10-15), Girls Camp (ages 10-15), and a progressive canoe tripping series (Voyageur, Explorer, Northwoods). Leadership development programs include Enterprise (age 15) and Leaders in Training/LIT (age 16). Year-round operations encompass guest group retreats, school trips, and facility rentals across the 270-acre property with accommodations for up to 142 guests. Additional offerings include an online tuck shop for merchandise and Home Adventures virtual content. The camp is accredited by the Ontario Camping Association and Lifesaving Society, and maintains a Kids In Need Fund supporting 150+ campers annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Camp Overnight camp program for children ages 5-9, designed for first-time campers. Includes traditional camp activities, Bible teaching, skits, campfires, and access to 10 Core 10 activities over the week.
• Day Camp Monday-Friday day program (8:00 AM - 6:30 PM) for ages 5-9, integrated with overnight Junior Camp. Includes activities, meals, and the same schedule as overnight campers.
• Boys Camp Overnight camp program for boys ages 10-15. Action-packed week with activities including tubing, rock climbing, canoeing, high ropes, and premium instruction upgrades.
• Girls Camp Overnight camp program for girls ages 10-15. Features activities like sailing, crafts, horsemanship, photography, drama, and high ropes elements.
• Voyageur Canoe Trip Introductory 3-day canoe trip for ages 11-12. One-week program integrating with Boys/Girls Camp, teaching basic tripping skills including canoeing and packing, with safety tracking via SPOT GPS devices.
• Explorer Canoe Trip 5-day (4-night) wilderness canoe trip in Noganosh Provincial Park for ages 13-14. Covers approximately 40 kilometers with portages, paddling, and camping skills development.
• Northwoods Canoe Trip 2-week program centered on a 10-day advanced canoe trip in Temagami region for ages 14-15. Covers approximately 150 kilometers with multiple portages including 'The Big Portage.'
• Enterprise Introductory leadership program for age 15, offered as 2-week sessions. Focuses on servant leadership, personal discipleship, and outdoor adventure with application process required.
• Leaders in Training (LIT) Premier 4-week leadership program for age 16, focused on developing servant leaders through challenging experiences using the 70:20:10 model. Includes swim week, canoe trip, and practical leadership assignments.
• Groups & Retreats Year-round retreat hosting for churches, businesses, and organizations from September to June. Includes team building activities, outdoor adventures, meeting spaces, and food services for groups up to 142 guests.
• School Trips Customized outdoor education experiences for schools from September to June. Accommodates up to 128 guests on the 270-acre property with activities aligned to school objectives.
• Online Tuck Shop Online store offering camp clothing, souvenirs, and merchandise with over 190 items. Provides shipping and on-site pickup options.

Quantifiable outcome

• 150+ children supported annually through Kids In Need Fund
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Back of Beyond Equine CentreminorStrategic or Co-development PartnerPartnered stable providing horsemanship instruction for Girls Camp. Campers learn horse care, communication, and handling rather than riding. Rescue horses used to teach Christian leadership principles.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Muskoka Woods: Muskoka Woods is a year-round Christian sports, arts, and leadership camp and retreat centre in Rosseau, Ontario (also in Muskoka). It is the closest direct competitor given similar geographic region, faith-aligned programming, year-round retreat operations, and similar camper demographic.
• Camp Couchiching: Camp Couchiching is a long-established Ontario overnight summer camp on Lake Couchiching, serving similar age groups with traditional camp programming and leadership development. Comparable as a heritage Ontario summer camp.
• Camp Arowhon: Camp Arowhon is a traditional girls' overnight summer camp on Arowhon Lake in Algonquin Park, Ontario. Comparable in Ontario geography, multi-activity programming, and summer-camp business model for similar age groups.
• Camp Huronda: Camp Huronda is an overnight summer camp in Huntsville, Ontario, in the Muskoka region, offering multi-activity programs and canoe tripping for similar age groups. Comparable geography and traditional camp model.
• Camp Wenonah: Camp Wenonah is an Ontario summer camp on Wenonah Lake near Port Sydney — directly adjacent in the Muskoka region — offering multi-activity overnight programs and canoe tripping for similar age groups. Highly comparable geography and product structure.
• Camp Walden: Camp Walden is an Ontario summer camp near Palmer Rapids offering overnight programs and tripping. Similar size, geography, and traditional multi-activity programming for children and youth.
• Camp IAWAH: Camp IAWAH is an inter-Christian residential summer camp and retreat centre near Ottawa, Ontario, serving similar ages with overnight camping, leadership development, and year-round retreat rentals — directly comparable product set.
• Circle Square Ranch: Circle Square Ranch operates Christian summer camps in Ontario (Grand Valley, Brant, Ottawa) with overnight programs, horsemanship, and adventure activities. Directly comparable as a multi-site Christian camp operator.
• Camp Kandalore: Camp Kandalore is a traditional summer camp on Kabakwa Lake in Haliburton, Ontario, offering multi-week overnight programs and wilderness tripping. Comparable in Ontario geography, age group served, and focus on progressive outdoor/adventure programming.
• Pioneer Camps: Pioneer Camps (Ontario Pioneer Camp) operates Christian residential and day camps in Ontario, including Pioneer Ranch, with similar faith-based programming, age groups, and family demographic. Direct peer in the Christian camp category.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/campminiyowe
• YouTubeyoutube.com/user/videomyw
• Facebookfacebook.com/campmyw
• Instagraminstagram.com/campmyw

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Mini Yo We Inc