Terranean
Terranean is a Cleveland-based, founder-led specialty food company that produces and sells small-batch Lebanese za'atar blends, Mediterranean seasonings, condiment spreads, and twice-baked pita chips directly to US consumers via Shopify, with supplementary retail, restaurant, and reseller distribution.
- Company typePrivate
- Founded2019
- HeadquartersCleveland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Terranean does
Terranean is a Cleveland, Ohio-based, privately held specialty food company founded in 2019 by Lebanese-American entrepreneur Tina Chamoun. It produces and sells authentic Lebanese and Mediterranean seasonings, condiment spreads, and twice-baked pita chips under the Terranean Herbs & Spices brand, with SKUs spanning za'atar blends, za'atar and spicy za'atar condiment spreads, sumac, hand-harvested Mediterranean sea salt, a four-SKU Mediterranean seasonings line curated by Chef Sally Chamoun of Aladdin's Eatery, multiple pita-chip variants (za'atar, spicy za'atar, sea salt, cinnamon sugar), and curated gift sets. Production is small-batch and artisanal, with inputs sourced from named Lebanese suppliers (e.g., Fair Trade sea salt from Anfeh) and certified Non-GMO, gluten-free, halal, kosher, and vegan where applicable.
The business runs on a Shopify e-commerce storefront with Appstle-powered subscriptions for bulk za'atar, layered with retail distribution through Heinen's and other local grocery, restaurant and bistro accounts, delivery-app partnerships, and an active 'Become a Reseller' channel program. Pricing is unit-based with bulk and gift-set tiers (most SKUs $5.99-$24.99, cases to $75.50, gift sets ~$34) and a 10% subscription discount on the flagship bulk za'atar. Marketing is content-led across an owned recipe library (25+ recipes), TikTok, YouTube, Instagram, Facebook, email, and earned media (BuzzFeed, Delish, Sky News Arabia, MTV Lebanon, Spectrum News 1), supported by Judge.me reviews. The company is WBENC-certified women-owned and operates with 1-10 employees as a founder-led small business with no disclosed external funding or institutional ownership.
Terranean firmographics
Firmographics- Name
- Terranean
- Legal name
- Terranean Herbs & Spices
- Website
- https://www.terraneanherbs.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Terranean is a Cleveland-based, founder-led specialty food company that produces and sells small-batch Lebanese za'atar blends, Mediterranean seasonings, condiment spreads, and twice-baked pita chips directly to US consumers via Shopify, with supplementary retail, restaurant, and reseller distribution.
- Ownership category
- akta.pro rank
Terranean industry classification
Industry- Product category
- Specialty Foods
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Tortilla Manufacturing (31183)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Tortilla & Corn Chips Manufacturing (AFAKAIAB)
- akta.pro secondary industries
- Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)
Keywords
Where Terranean is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Terranean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify-powered website, selling spices, spreads, and pita chips directly to customers with USA shipping.
- Subscription Model: Offers subscription option for bulk za'atar with 10% savings. Powered by Appstle subscription platform allowing customers to skip, reschedule, edit, or cancel deliveries.
- Retail/Wholesale Distribution: Products sold through local grocery stores and restaurants, suggesting wholesale distribution to retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 12oz Authentic Za'atar - One Time Purchase |
| Subscription | Monthly | 12oz Authentic Za'atar - Subscription |
| Unit Pricing | Pay-as-you-go | Za'atar Condiment Spread |
| Unit Pricing | Pay-as-you-go | Za'atar Spice Blend Shaker |
| Unit Pricing | Pay-as-you-go | Za'atar Spread DUO (Original + Spicy) |
| Unit Pricing | Pay-as-you-go | Za'atar Pita Chips (Single Bag) |
| Unit Pricing | Pay-as-you-go | Za'atar Pita Chips - 12 Pack Case |
| Unit Pricing | Pay-as-you-go | Pita Chips Three Pack Variety |
| Unit Pricing | Pay-as-you-go | Lebanese Inspired Seasonings Gift Set |
| Unit Pricing | Pay-as-you-go | Mediterranean Inspired Seasonings Gift Set |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Terranean product offering
Product offeringCore offering
Terranean produces and sells authentic Lebanese za'atar-based seasonings, condiment spreads, and twice-baked pita chips, alongside complementary Mediterranean seasoning blends, individual spices (sumac, sea salt), and curated gift sets. Products are handmade in small batches using traditional Lebanese-Syrian recipes with Non-GMO, gluten-free, halal, kosher, and vegan ingredients, sold direct-to-consumer, through retail grocers, restaurants, and delivery apps across the United States.
Product overview
Terranean is a specialty food company offering authentic Lebanese and Mediterranean spices, spreads, and snacks. The core product line centers around za'atar products (seasoning blends, condiment spreads, and pita chips) complemented by a range of Mediterranean seasoning blends (chicken, seafood, steak, all-purpose), individual spices (sumac, sea salt), and pita chip snacks in multiple flavors (za'atar, spicy za'atar, sea salt, cinnamon sugar). Products are rooted in Lebanese-Syrian culinary traditions, handmade in small batches, with a focus on Non-GMO, gluten-free, and clean-label ingredients. The company also offers curated gift sets (Lebanese Inspired and Mediterranean Inspired) combining multiple products.
Differentiator
Problem solved
Functional benefit
Products and services
- Mediterranean Steak Seasoning Savory blend for steak, burgers, pork, and meat-centric meals. Contains mustard seed, coriander, onion, garlic, paprika, black pepper, sea salt, thyme, and oregano.
- 12oz Authentic Za'atar Bulk-size authentic Lebanese za'atar seasoning blend made with dried wild za'atar herb (hyssop/origanum syriacum), sumac, sesame seeds, and salt. Non-GMO certified and gluten-free.
- Za'atar Condiment Spread Lebanese za'atar condiment spread made with dried wild za'atar herb, sumac, sesame seeds, and cold-pressed extra virgin olive oil. Multi-purpose blend for spreading, dipping, and marinating.
- Spicy Za'atar Condiment Spread Spicy version of the Lebanese za'atar condiment spread with added cayenne pepper for heat. Offers tangy, spicy, and savory flavor profile.
- Za'atar Spread DUO Pack featuring both original and spicy za'atar condiment spreads in one package, providing the ideal blend of tangy, spicy, and savory flavors.
- Za'atar Pita Chips (6.5oz) Twice-baked Lebanese-style pita chips tossed in authentic za'atar blend. Available in original or spicy varieties. Made with extra thin Lebanese pita bread for a unique crunch.
- Za'atar Pita Chips - 12 Pack Bulk case of 12 bags of twice-baked za'atar pita chips with 10% discount. Made from authentic Lebanese-style thin pita bread.
- Pita Chips THREE PACK Variety pack featuring original za'atar, spicy za'atar, and sea salt pita chips. Freshly made and shipped twice weekly.
- Sea Salt Pita Chips Pure sea salt twice-baked pita chips made with hand-harvested Lebanese sea salt from the coastal village of Anfeh. Unrefined, sun-dried salt with essential nutrients.
- Cinnamon Sugar Pita Chips Lebanese-style thin and double-layered pita chips coated in premium cinnamon, Ohio maple syrup sugar, date sugar, and cane sugar. Made with all non-GMO ingredients.
- Mediterranean Chicken Seasoning All-purpose chicken seasoning blend curated by Chef Sally Chamoun. Low salt formula with oregano, black pepper, paprika, garlic, basil, thyme, and sumac.
- Mediterranean All-Purpose Seasoning Versatile seasoning blend for vegetables, poultry, rice, and lamb. Contains oregano, thyme, basil, tarragon, garlic powder, onion powder, sumac, and black pepper. Preservative-free with no salt.
- Mediterranean Seafood Seasoning Bright seafood blend for fish and shellfish. Light salt formula with garlic, oregano, thyme, sea salt, black pepper, paprika, and sumac.
- Sumac Spice 1.8oz shaker of sumac spice from wild berries indigenous to the Middle East and Mediterranean. Earthy and tangy low-acid alternative to lemon and salt. Rich in antioxidants.
- Za'atar Blend (Shaker) Authentic Lebanese za'atar seasoning blend in shaker form. Made with dried true za'atar (hyssop/origanum syriacum), sumac, sesame seeds, and salt.
- Spicy Za'atar Blend Spicy version of the za'atar seasoning blend with added cayenne for heat. Made with dried za'atar, sumac, sesame seeds, salt, and cayenne pepper.
- Hand Harvested Pure Mediterranean Sea Salt Pure Lebanese sea salt sourced from the coastal village of Anfeh. Sun-dried and collected manually using ancestral methods dating back to 1400 B.C. Fair Trade certified supplier.
- Lebanese Inspired Seasonings Gift Set Gift set containing one each of Za'atar Seasoning, Spicy Za'atar Seasoning, Sumac Spice, and Sea Salt flakes in a gift box.
- Mediterranean Inspired Seasonings Gift Set Gift set containing Mediterranean All-Purpose, Poultry Seasoning, Seafood Seasoning, and Steak Seasoning in a gift box.
Quantifiable outcome
- Products certified Non-GMO Project Verified
- +3 more outcomes
Companies that use Terranean
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Terranean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Terranean partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Heinen'scoreGrocery retailer carrying Terranean products in their stores and featuring products in recipes and store locator. Products like Terranean Pita Chips are featured alongside Heinen's store-brand items in recipes.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Terranean competitors and assessment
Company assessmentDirect peers
- Sadaf Foods: Sadaf is a long-established Middle Eastern food brand selling za'atar, sumac, tahini, and Mediterranean staples to US consumers. It is directly comparable to Terranean across the za'atar and Mediterranean seasoning category.
- Ziyad Brothers Importing: Ziyad Brothers is a major importer and brand of Lebanese and Middle Eastern pantry staples including za'atar blends, pita, tahini, and condiments. Comparable to Terranean in product mix and customer base (Lebanese-American and broader Mediterranean consumers).
- Soom Foods: Soom Foods is a premium Mediterranean/Middle Eastern brand best known for its tahini, with adjacent pantry products aimed at the same diaspora and Mediterranean-cooking consumer as Terranean. Both compete in the premium, authentic, giftable Mediterranean pantry category.
Broad incumbents
- McCormick & Company: McCormick is the largest global spice and seasoning company with a broad portfolio including za'atar blends. It competes with Terranean on grocery shelves but at mass-market scale, not a specialty Lebanese niche.
- Stacy's Pita Chips (Frito-Lay): Stacy's is the mass-market leader in twice-baked pita chips and the most direct competitor to Terranean's pita chip line, though it operates at vastly greater scale and a broader flavor portfolio rather than za'atar-specific positioning.
- Cedar's Mediterranean Foods: Cedar's is a national brand of hummus and Mediterranean dips/spreads sold through mainstream grocery. It overlaps with Terranean's za'atar condiment spread and Mediterranean positioning, but at mass-market scale and broader portfolio.
- Trader Joe's (private label): Trader Joe's stocks its own za'atar seasoning and Mediterranean pantry items at competitive price points. It is a broad incumbent that competes with Terranean for the same health-conscious home cook shopper, but via private label rather than a small-batch heritage brand.
Emerging players
- Burlap & Barrel: Burlap & Barrel is a small-batch, single-origin spice brand with direct-to-consumer distribution, comparable to Terranean in scale, premium positioning, and storytelling around heritage sourcing.
- Diaspora Co. Diaspora Co. is a premium single-origin spice brand with heritage sourcing narratives and DTC-led sales. It targets a similar consumer to Terranean and competes in adjacent spice categories like sumac and turmeric.
- Wild Zora Foods: Wild Zora is a small-batch, clean-label, paleo-friendly Mediterranean snack and meat bar brand. Comparable to Terranean in target consumer (health-conscious, clean-label), artisanal production model, and DTC-plus-retail GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Terranean social profiles
Digital presenceTerranean compliance and trust
Trust signalCompliance2 records
Terranean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terranean leadership team
Management profileNumber of profiles
Profiles1 record
Terranean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terranean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terranean
What does Terranean do?
Terranean produces and sells authentic Lebanese za'atar-based seasonings, condiment spreads, and twice-baked pita chips, alongside complementary Mediterranean seasoning blends, individual spices (sumac, sea salt), and curated gift sets. Products are handmade in small batches using traditional Lebanese-Syrian recipes with Non-GMO, gluten-free, halal, kosher, and vegan ingredients, sold direct-to-consumer, through retail grocers, restaurants, and delivery apps across the United States.
Is Terranean a public or private company?
Terranean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Terranean founded?
Terranean was founded in 2019. It employs 1 to 10 people.
Where is Terranean based?
Terranean is headquartered in Cleveland, United States, in the North America region.
How does Terranean make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Model and retail/Wholesale Distribution.
Who are Terranean's main competitors?
Direct peers on record are Sadaf Foods, Ziyad Brothers Importing and Soom Foods. Broad incumbents are McCormick & Company, Stacy's Pita Chips (Frito-Lay), Cedar's Mediterranean Foods and Trader Joe's (private label). Emerging players are Burlap & Barrel, Diaspora Co. and Wild Zora Foods.
Does Terranean have an API?
No public API is recorded for Terranean.
What industry is Terranean in?
Terranean's product category is Specialty Foods. Its primary akta.pro industry code is AFAKAIAB, Tortilla & Corn Chips Manufacturing, with a secondary code of AFAKADAM, Dips, Salsas, Relishes & Chutneys Manufacturing. Its NAICS code is 31182 and its SIC code is 2090.