baroudeuses

What baroudeuses does

Les Baroudeuses is a French non-profit association ("association d'éducation populaire") founded in 2024 in Tours, France, by Céline Faucher Pichaureaux and Solène Dallet. It delivers mobile hairdressing services to vulnerable populations via a cargo bike equipped with adapted lightweight professional tools, traveling to social, medico-social, and community structures across Tours Métropole. The model treats hairdressing as a vector for restoring self-esteem and reconnecting isolated individuals, rather than operating a fixed salon.

The service portfolio comprises five product lines: signature workshops "La Minute Heureuse" and "En Roue Libre", pedagogical workshops on well-being and natural hair care, the "Dans le miroir des Baroudeuses" oral-history and well-being device, and corporate well-being services aligned with RSE commitments. All services are delivered on-site at partner locations. Operations use eco-friendly natural cosmetic products and compost hair waste.

Revenue is generated through three streams: individual membership fees (€3, €9, or €18 annually), structure/organization memberships (€30, €60, or €90 annually), donations collected via HelloAsso, and quote-based workshop and corporate well-being fees. The association operates under a horizontal governance model (collégiale) with four co-presidents — Lise Dedy, Anne Desnos, Samuel Botreau, and Elodie Boulay — and draws on volunteers including retired and active professionals and hairdressing students. Financial and operational support comes from partners including Malakoff Humanis, Ville de Tours, FDVA, the Sac à Malices solidarity grocery, and multiple natural-cosmetics brands.

Name

baroudeuses

Legal name

Les Baroudeuses - Coiffure engagée

Website

https://lesbaroudeuses.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Les Baroudeuses is a French non-profit association founded in 2024 that delivers mobile hairdressing via cargo bike to vulnerable populations across Tours Métropole, combining signature workshops, pedagogical programs, an oral-history device, and corporate well-being services under a volunteer-led horizontal governance model.

Ownership category

akta.pro rank

Product category

Mobile social hairdressing services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mobile Hairdressing Services (At-Home/On-Location) (HSALAAAO)

akta.pro secondary industry

Mobile Hair Styling & Blowouts (HSALAMAA)

Keywords

• Mobile social hairdressing
• Educational wellness workshops
• Nonprofit social care
• Corporate wellness services
• Community engagement programs

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership fees: The association generates revenue through annual membership fees. Individual rates: €3, €9, or €18. Structure/organization rates: €30, €60, or €90. These provide ongoing financial support for the association's operations.
2. Donations: The association accepts donations through HelloAsso platform and by check. Donors can contribute to fund solidarity interventions for people in great precariousness, allowing the Baroudeuses team to operate in associative or public spaces.
3. Workshop and service fees: Services are priced upon estimate, with custom projects built together with partner structures. Signature workshops (La Minute Heureuse, En Roue Libre), pedagogical workshops, and corporate well-being services are provided at negotiated rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Les Baroudeuses provides itinerant social hairdressing and pedagogical well-being workshops delivered directly to vulnerable populations across Tours Métropole using a cargo bike equipped with adapted professional tools. Services combine individual haircare moments with listening, expression, and educational sessions on natural haircare and self-esteem, plus a corporate wellness offering (cranial massage, team building) aligned with RSE initiatives.

Product overview

Les Baroudeuses - Coiffure engagée is a social hairdressing association created in 2024 that uses hair as a medium for restoring self-esteem among vulnerable populations. The organization operates as a unified social enterprise offering mobile hairdressing services through five distinct but complementary offerings: La Minute Heureuse and En Roue Libre (signature workshops providing individual well-being moments via itinerant services), Ateliers pédagogiques (pedagogical group workshops on hair care and personal development), Dans le miroir des Baroudeuses (oral history collection with well-being care), and Bien être en entreprise (corporate wellness services). All activities are delivered through itinerant, on-location service delivery adapted to available spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• La Minute Heureuse Signature workshop delivering an individual moment tailored to the person's wishes of the day, combining haircut refresh, blow-dry, massage, and personalized care. Designed for vulnerable beneficiaries served through partner social structures.
• En Roue Libre Workshop conducted with an adapted cargo bike combining collective practice-exchange sessions and individual well-being moments. The association travels directly to partner structures with lightweight professional tools to serve beneficiaries.
• Ateliers pédagogiques Pedagogical workshops covering well-being and health, natural hair care, expression and transmission, parenting support, and hygiene support. Custom multi-session programs with pedagogical progression are offered, with a maximum of 12 participants per animator.
• Dans le miroir des Baroudeuses Innovative device combining well-being care, encounters, intimate expression, and sensitive transmission. Features a sound suitcase for collecting oral histories of people who often lack a voice, fostering collective memory and storytelling alongside the hairdressing and well-being care moment.
• Bien-être en entreprise Corporate well-being services in Tours and its metropolitan area featuring energetic cranial massage set up in company offices or during team-building events, aligned with RSE (corporate social responsibility) initiatives and framed as a "Minute Heureuse" solidarity experience.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ville de TourscoreOthersCity of Tours municipality supports the association as shown by their logo on the partners section. Located in Indre-et-Loire department.
• RCVL (Réseau des acteur·rice·s de la Ville et des Territoire·s)minorStrategic or Co-development PartnerNetwork of urban and territorial actors listed as a partner/supporter of the Baroudeuses.
• Sac à MalicescoreStrategic or Co-development PartnerSolidarity grocery store and social living space in Tours that hosted the Baroudeuses' initial pilot project in 2024, allowing them to practice hairdressing on customers for 6 months. Renewed the partnership for 2025.
• France InterminorGTM or Marketing PartnerFirst national radio station in France. Featured the Baroudeuses in their program 'Carnets de Campagne', providing media coverage and visibility.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Samusocial de Paris: Paris-based mobile outreach organization serving homeless and excluded populations. Comparable itinerant service-delivery model and focus on reaching vulnerable populations in their own environments, though operating in a different region and on a much larger scale.

Broad incumbents

• Emmaüs Solidarité: Major French social-solidarity organization addressing exclusion through multiple service lines including personal care. Comparable non-profit solidarity model and beneficiary overlap, though operating at significantly greater scale and breadth.
• Restos du Coeur: Iconic French food-aid and solidarity association addressing poverty through multiple service channels including personal-care initiatives. Comparable association model, fundraising approach, and beneficiary base.
• ATD Quart Monde: International anti-poverty movement founded in France with strong focus on self-esteem and dignity of people in extreme poverty. Comparable social-inclusion philosophy and disadvantaged-population focus, though operating through different service mechanisms.
• Croix-Rouge française: France's primary humanitarian organization, operating extensive social and health-service programs for vulnerable populations. Comparable mission scope in supporting precarious populations, but with vastly broader service portfolio and resources.

Direct peers

• Coiffeurs du Coeur: French association mobilizing hairdressers to offer free haircuts to people in precarious situations. Closely comparable social-hairdressing mission and beneficiary population.
• Mobil'hair: French mobile hairdressing service that travels directly to clients (notably elderly residents in care facilities and hospitals). Most directly comparable peer in terms of mobile hairdressing delivery model and target population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/les_baroudeuses37

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about baroudeuses