parot

What parot does

Parot, operating commercially as Tressol-Chabrier, is a privately held French multi-brand automotive dealership group headquartered in Perpignan (legal entity N.D.K. SAS, RCS Perpignan 379 492 374). The group operates 126 physical concessions across Southern France — covering Occitanie, Provence-Alpes-Côte d'Azur, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes, and Corrèze — and distributes vehicles from over 50 manufacturers including passenger brands (Citroën, Renault, Peugeot, BMW, Audi, Mercedes, Fiat, Ford, Toyota), commercial vehicle lines (Fiat Professional, IVECO, MAN), and newly added electrified brands (Leapmotor, Maxus, Lancia). Current inventory lists 3,950 cars, 386 utility vehicles, and 9 heavy trucks.

The company generates revenue through four streams: (1) one-time vehicle sales of new and used motor vehicles, (2) financing intermediation through LOA (leasing with purchase option), classic credit, and balloon credit products offered via banking partners CGI Finance and Vivafi, (3) after-sales services including maintenance, repair, and parts via workshop appointments, and (4) vehicle trade-in and buyback services. The Zanzicar sub-brand operates a dedicated used-vehicle e-commerce platform with a 100-point quality inspection, and the group maintains a digital showroom, online credit simulator, and concession locator on its primary website. Pricing is transaction-based for vehicle sales, with monthly recurring billing cycles for LOA and credit products (illustrative rates 181–414 euros/month for used vehicles, balloon credit requiring 10–20% initial contribution).

Founded in 1983 by Christine and Didier Chabrier in Castelnaudary with a single Citroën dealership, the group expanded through organic concession roll-up and two material acquisitions: the 2024 acquisition of Groupe PAROT, which added 30 points of sale, heavy truck distribution (MAN, IVECO), and presence in Nouvelle-Aquitaine and Auvergne-Rhône-Alpes, and a 2025 acquisition of two Triumph motorcycle concessions in Montpellier. Didier Chabrier serves as President of N.D.K. The group's customer base spans individual consumers, professional/SMB buyers, and transport/logistics fleet operators across the passenger, commercial, and heavy vehicle segments.

Name

parot

Legal name

N.D.K. SAS

Website

https://by-parot.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Parot (operating as Tressol-Chabrier) is a multi-brand automotive dealership group operating 126 concessions across Southern France, selling new and used vehicles from 50+ brands and providing financing, trade-in, and maintenance services to consumers, professionals, and fleet operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Perpignan

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across multiple brands including passenger cars, commercial vehicles, and heavy trucks
2. Financing Services: LOA (leasing with purchase option), classic credit, and balloon credit financing offered through banking partners
3. After-sales Services: Maintenance, repair services, and parts sales through workshop appointments
4. Vehicle Trade-in/Buyback: Trade-in and cash buyback services for existing vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Parot, operating as Tressol-Chabrier, operates a multi-brand automotive dealership network of 126 concessions across Southern France. The company sells new and used passenger cars, utility vehicles, and heavy trucks across more than 50 brands. It also provides vehicle financing (LOA leasing, classic credit, balloon credit), trade-in/buyback services, and after-sales maintenance and repair through online-bookable workshop appointments.

Product overview

PAROT (operating as Tressol-Chabrier following the merger of by-parot.com and tressol-chabrier.com) operates a multi-brand automotive dealership network of 126 concessions across Southern France. The platform offers a comprehensive vehicle sales and services ecosystem comprising: the core Tressol-Chabrier/PAROT Vehicle Sales Platform for new and used vehicle purchasing with advanced filtering capabilities; three financing products (LOA leasing, Credit Classique traditional loans, and Credit Ballon balloon financing); the Zanzicar branded used vehicle e-commerce platform with 100-point quality inspections; vehicle trade-in assessment services; and workshop appointment scheduling. The company distributes multiple vehicle brands including Ford, Mazda, Suzuki, Fiat Professional, MAN trucks, and IVECO commercial vehicles, serving both individual consumers and business fleet customers since 1983.

Differentiator

Problem solved

Functional benefit

Brands

• Zanzicar: Online platform for used vehicle sales and financing
• PAROT by Tressol-Chabrier
• La Bonne Affaire

Products and services

• Tressol-Chabrier / PAROT Multi-Brand Vehicle Sales Platform Multi-brand automotive dealership platform offering new and used vehicle sales across 126 concessions in Southern France, with integrated search, filtering, financing options, and professional services for individual and business customers.
• LOA (Location avec Option d'Achat) Leasing Leasing solution allowing customers to rent a vehicle for 2-5 years with monthly payments and an option to purchase at contract end; includes maintenance, warranties, and insurance services potentially bundled into the monthly payment.
• Credit Classique (Traditional Auto Loan) Conventional auto loan where funds are disbursed directly to the dealer upon vehicle delivery. The customer owns the vehicle outright with no mileage restrictions or end-of-contract obligations.
• Credit Ballon Balloon financing option combining lower monthly payments with flexibility at contract end: return the vehicle, extend the contract, purchase at residual value, or sell independently. Requires an initial contribution of 10-20% of the vehicle cost.
• Zanzicar Used Vehicle E-commerce Platform Online platform for purchasing used vehicles with a 100-point quality inspection, secure deposits, and home or dealership delivery options.
• Vehicle Reprise Service Trade-in assessment and buyback service evaluating vehicles based on make, model, year, mileage, condition, and service history. Trade-in value can serve as a down payment for new purchases.
• Workshop Appointment Booking Online scheduling service for vehicle maintenance, repair, and bodywork appointments at the group's dealership service centers.
• MAN Commercial Vehicles and Trucks Distribution Distribution of MAN commercial vehicles including TGE van, eTGE electric van, TGL, TGM, TGS, and TGX trucks, and eTGX electric truck for long-haul transport, via the dealership network.
• Fiat Professional Utility Vehicles Distribution Commercial van lineup including Ducato (up to 2.2 tons payload, 17m³ cargo), Scudo, Doblò, Fiorino, and their fully electric variants E-Ducato, E-Scudo, and E-Doblò, distributed via the network for professional buyers.
• IVECO Trucks Distribution Distribution of IVECO commercial vehicles including S-Way, Daily, and Eurocargo trucks, with alternative energy options, via the dealership network.

Quantifiable outcome

• 126 concessions across Southern France
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Groupe PAROTcoreStrategic or Co-development Partner · 1 January 2024Major acquisition in 2024 where Tressol-Chabrier acquired Groupe PAROT, adding 30 points of sale, expanding into Nouvelle-Aquitaine and Auvergne-Rhône-Alpes, and adding truck distribution capabilities. This merger created one of the largest automotive groups in Southern France.
• IVECOcoreChannel Partner/ Reseller/ DistributorDistribution partner for IVECO commercial vehicles including S-Way, Daily, and Eurocargo trucks. IVECO products featured prominently with financing offers and promotional campaigns.
• MANcoreChannel Partner/ Reseller/ DistributorMajor truck distribution partnership for MAN vehicles including TGE, TGM, TGS, TGX, and electric variants (eTGE, eTGX). One of the largest MAN distributors in France.
• Fiat ProfessionalcoreChannel Partner/ Reseller/ DistributorDistribution of Fiat Professional utility vehicles including Ducato, Scudo, Doblò, and Fiorino. Electric versions E-Ducato, E-Scudo, and E-Doblò also distributed.
• GranAluminorChannel Partner/ Reseller/ DistributorTrailer manufacturer partnership for commercial vehicle solutions.
• KässbohrerminorChannel Partner/ Reseller/ DistributorTrailer manufacturer partnership for transport equipment solutions.
• Automobile Manufacturers (Abarth, Alfa Romeo, Audi, BMW, Citroën, Cupra, Dacia, DS, Fiat, Ford, Honda, Hyundai, Jeep, Kia, Lancia, Land Rover, Leap Motor, Lexus, Lynk & Co, Maserati, Mazda, Mercedes, MG, MINI, Mitsubishi, Nissan, Opel, Peugeot, Renault, Seat, Skoda, Smart, Suzuki, Toyota, Volkswagen, Volvo)coreChannel Partner/ Reseller/ DistributorDistribution agreements with over 40 automotive brands for passenger vehicles, covering mainstream, premium, and electric vehicle segments.
• TriumphminorChannel Partner/ Reseller/ DistributorMotorcycle brand partnership added in 2025 through Montpellier acquisition, expanding into the two-wheeler segment.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Inchcape plc: Global automotive distributor with multi-brand retail and distribution operations across multiple continents. Comparable multi-brand distribution business model at significantly larger scale and broader geographic footprint.
• Lithia & Driveway (Lithia Motors): Largest US automotive retailer with hundreds of franchised dealerships across North America. Highly comparable multi-brand dealership and F&I-driven business model at much larger scale; useful as a benchmark for omnichannel transformation.

Emerging players

• Auto1 Group: European online used vehicle platform operating across France and broader Europe. Directly comparable to PAROT's Zanzicar used-vehicle business and offers a digital-native alternative to traditional dealership used-car sales.

Direct peers

• Jean Rouyer Automobiles: French automotive dealer group distributing multiple brands across western and central France. Similar franchise-based dealership model with comparable scale and customer segments.
• Groupe Bony: French multi-brand automotive dealer group operating concessions across multiple regions. Directly comparable multi-brand dealer model with similar vehicle sales, financing, and after-sales services.
• Groupe Maurin: Multi-brand French automotive dealer group also headquartered and operating across Southern France. Very similar multi-brand, multi-region distribution model with comparable brand portfolio and consumer/SMB customer mix.
• Mary Automobiles: French multi-brand automotive dealer group operating dozens of concessions across multiple regions. Closely comparable scale, brand portfolio breadth, and full-lifecycle sales/financing/service offering.
• Groupe Bernard: One of France's largest multi-brand automotive distribution groups with national reach across premium and mainstream brands. Highly comparable multi-franchise dealership model with workshop and financing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tressolchabrier
• Facebookfacebook.com/by.parot
• LinkedInlinkedin.com/company/by-parot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about parot