Carico Ab
Carico AB is a Swedish home care services group that acquires and consolidates regional home care operators, delivering professional in-home care to elderly and care-dependent individuals across 16 municipalities under multiple retained local brands.
- Company typePrivate
- Founded2018
- HeadquartersNorrköping, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Carico Ab does
Carico AB is a Swedish home care services group (hemtjänstkoncern) headquartered in Norrköping that acquires and consolidates regional home care operators across Sweden. Founded in 2018 by serial entrepreneurs Tjoffe Sjögren and Ulrik Hollman — who also founded the award-winning cleaning company Städarna in 2009 — Carico operates a roll-up model in which it purchases local hemtjänst businesses and retains their regional brands while integrating them under a shared corporate umbrella for group functions and group-level resources. As of 2025 the group comprises nine wholly-owned subsidiaries (THS Hemtjänst, Gotlands Hemtjänster, Sjöriket, Mälaröarnas Hemtjänst, Aktivt Stöd Uppland, Anneli & Ritwa Lidingö Hemtjänst, Eveo, Saand Service & Omsorg, and Kvalitativ Hemtjänst) plus the Wera technology-assisted care sub-brand, collectively delivering professional in-home care across 16 Swedish municipalities.
The group's service offering is professional in-home personal care and domestic support for elderly and care-dependent individuals, delivered through Swedish municipal social welfare contracts and private-pay arrangements. Its underlying technology layer is light: the core technology is a home care service delivery platform supplemented by Wera, a digital and service brand spanning health, care, and technical assistance aimed at helping individuals live independently. Carico's revenue model is recurring, contract-based care delivery reimbursed by kommuner (and supplemented by private pay), with no publicly disclosed pricing. Its go-to-market is primarily enterprise/field sales to municipal procurement bodies, combined with direct outreach to home care entrepreneurs and business owners who are invited to sell and integrate into the Carico group.
The company is privately held with no institutional funding disclosed, employs roughly 1,000+ staff across Sweden, and is led by CEO Eric Teder and CFO Martin Gustafsson, with founders Sjögren (Chairman) and Hollman (Board Member) overseeing the M&A-led expansion strategy that has added nine operators in three years.
Carico Ab firmographics
Firmographics- Name
- Carico Ab
- Legal name
- Carico AB
- Website
- https://carico.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Carico AB is a Swedish home care services group that acquires and consolidates regional home care operators, delivering professional in-home care to elderly and care-dependent individuals across 16 municipalities under multiple retained local brands.
- Ownership category
- akta.pro rank
Carico Ab industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (621610)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)
Keywords
Where Carico Ab is headquartered
LocationHeadquarters
- HQ city
- Norrköping
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Carico Ab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Home Care Services: Provides professional care and services to individuals in their own homes across 16 municipalities in Sweden under various brands
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Carico Ab product offering
Product offeringCore offering
Carico AB is a home care services conglomerate that provides professional in-home care and domestic support services to individuals across 16 municipalities in Sweden under multiple regional brands. Services are delivered by local care staff in customers' own homes and include personal care, daily living support, and the Wera offering that combines health, care, and technology assistance. The group grows primarily by acquiring and integrating regional home care companies.
Product overview
Carico AB is a home care services group operating as a single integrated platform across 16 municipalities in Sweden, offering professional care and services under multiple regional brands. The portfolio includes the parent brand Carico AB, the Wera technology-assisted care brand, and nine acquired home care companies (THS Hemtjänst, Gotlands Hemtjänster, Sjöriket, Mälaröarnas Hemtjänst, Aktivt Stöd Uppland, Anneli & Ritwa Lidingö Hemtjänst, Eveo, Saand Service & Omsorg, and Kvalitativ Hemtjänst). These brands operate semi-autonomously under the Carico umbrella while sharing core values around responsibility, treatment, and quality.
Differentiator
Problem solved
Functional benefit
Brands
- Wera: A brand providing services within health, care, and technology assistance, helping individuals live life on their own terms with services aimed at making everyday life enjoyable.
Products and services
- Wera Service brand offering health, care, and technology assistance services to help individuals live life on their own terms; provides a safe and joyful everyday life through bundled health, care, and technical-assistance support.
- THS Hemtjänst AB Home care services in Tranås municipality, employing approximately 50 workers and serving around 100 home care customers.
- Gotlands Hemtjänster AB Home care services on Gotland, operating since 2006, with approximately 100 employees serving around 300 customers.
- Sjöriket AB Home care services in Ljungby municipality since 2011, with approximately 80 employees serving around 200 customers.
- Mälaröarnas Hemtjänst AB Home care services in the Stockholm region since 2010, with approximately 70 employees serving around 200 customers.
- Aktivt Stöd Uppland AB Home care services in Östhammar municipality since 2015, with over 100 customers and approximately 50 employees.
- Anneli & Ritwa Lidingö Hemtjänst AB Home care services in Lidingö municipality since 2010, with approximately 200 customers and over 40 employees.
- Eveo AB Home care services operating across six municipalities (Botkyrka, Huddinge, Sollentuna, Stockholm, Strängnäs, and Södertälje), serving approximately 1,000 customers with about 300 employees.
- Saand Service & Omsorg AB Home care and care services in six different municipalities (Botkyrka, Nacka, Salem, Södertälje, Värmdö, and Västervik), with approximately 300 employees serving around 750 customers.
- Kvalitativ Hemtjänst Nacka Värmdö AB Home care services in Nacka and Värmdö area, operating for over 10 years.
Companies that use Carico Ab
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Carico Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carico Ab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StädarnacoreCarico was founded by the serial entrepreneurs who also started Städarna, an award-winning cleaning company founded in Norrköping in 2009. Städarna became the parent company of THS Hemtjänst AB in 2018 before THS became a subsidiary of Carico in 2022. Städarna represents the founders' proven business track record and entrepreneurial experience.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Carico Ab competitors and assessment
Company assessmentDirect peers
- Esperi Care: Finnish care services provider offering home care, elderly care, and disability services. Highly comparable business model to Carico in in-home care delivery, though primarily serving the Finnish municipal market.
- Humana AB: Swedish personal care and home care operator that has grown via acquisition of regional providers. Highly comparable to Carico in service model (in-home hemtjänst), target customers (elderly/disabled individuals), and consolidation strategy across Swedish municipalities.
- Ambea AB: Listed Nordic care provider offering elderly care, social psychiatry, and home care through brands including Nytida and Vardaga. Comparable to Carico in multi-brand care delivery model and Swedish/Nordic municipal contract base.
- Attendo AB: Nordic care services company listed on Nasdaq Stockholm, providing home care, elderly care, and social services across Sweden and Finland. Comparable to Carico in hemtjänst service delivery and municipal contract structure, though operating at significantly larger scale.
Broad incumbents
- Terveystalo: Finland's largest private healthcare service company, offering occupational health, primary care, and specialist services. Adjacent rather than direct overlap with Carico, but a comparable private operator in Nordic healthcare services.
- Capio (Ramsay Santé): Sweden-headquartered, pan-European healthcare provider (now owned by Ramsay Santé) operating hospitals, primary care, and care services. Larger and broader in scope than Carico but a relevant incumbent in Swedish healthcare services.
- Praktikertjänst: Sweden's largest private healthcare cooperative, offering primary care, specialist care, and care services. Comparable as a Swedish private-sector healthcare provider with multi-site operations, though broader in scope than Carico's home care focus.
- Falck A/S: Scandinavian-rooted healthcare and emergency services provider operating across Europe in ambulance, healthcare staffing, and care services. Comparable to Carico as a Nordic care services incumbent, though at much larger scale and broader scope.
Regional players
- Mehiläinen: Large Finnish private healthcare and care services group offering home care, elderly care, and clinical services. Comparable service portfolio to Carico but focused on Finland rather than Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carico Ab social profiles
Digital presenceCarico Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carico Ab leadership team
Management profileNumber of profiles
Profiles11 records
Carico Ab subsidiaries and ownership
Company hierarchySubsidiaries9 records
Carico Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carico Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carico Ab
What does Carico Ab do?
Carico AB is a home care services conglomerate that provides professional in-home care and domestic support services to individuals across 16 municipalities in Sweden under multiple regional brands. Services are delivered by local care staff in customers' own homes and include personal care, daily living support, and the Wera offering that combines health, care, and technology assistance. The group grows primarily by acquiring and integrating regional home care companies.
Is Carico Ab a public or private company?
Carico Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carico Ab founded?
Carico Ab was founded in 2018. It employs 1,001 to 5,000 people.
Where is Carico Ab based?
Carico Ab is headquartered in Norrköping, Sweden, in the Europe region.
How does Carico Ab make money?
One revenue line is on record: home Care Services.
Who are Carico Ab's main competitors?
Direct peers on record are Esperi Care, Humana AB, Ambea AB and Attendo AB. Broad incumbents are Terveystalo, Capio (Ramsay Santé), Praktikertjänst and Falck A/S. Mehiläinen is listed as a regional player.
Does Carico Ab have an API?
No public API is recorded for Carico Ab.
What industry is Carico Ab in?
Carico Ab's product category is Home Care Services. Its primary akta.pro industry code is HLADABAF, Small Residential Care Homes (RCFE/Board & Care). Its NAICS code is 621610 and its SIC code is 8082.