Chivalry Today Podcast

Name

Chivalry Today Podcast

Legal name

Chivalry Today

Website

https://chivalrytoday.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Historical Martial Arts Education and Training

NAICS

Educational Services (61)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

akta.pro secondary industries

Weapons & Historical Martial Arts Training (Kobudo, FMA, HEMA) (HSADADAF), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Educational podcasting
• Historical martial arts
• Medieval history education
• HEMA training
• Character development programs

Headquarters

HQ city

Santee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Podcast: The Chivalry Today Podcast generates revenue through potential sponsorships and advertising. The podcast features interviews with historians, martial arts experts, and authors discussing chivalry, medieval history, and related topics.
2. Educational Programs: Weekly sword fighting classes and summer camps for children generate revenue through program fees. Classes are held in partnership with Lionheart Fencing Academy in San Diego.
3. Affiliate Links and Sponsored Content: The website may contain sponsored content, affiliate links, and advertisements. The company discloses that it may receive compensation for advertising content, though it is never directly compensated to provide opinions on products or services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Chivalry Today produces educational media content and in-person training programs centered on the medieval code of chivalry and its application to modern life. Its primary offerings are the Chivalry Today Podcast (a weekly audio series), HEMA longsword classes held at Lionheart Fencing Academy in San Diego, and week-long summer day camps for children ages 8-14. The company also provides educational lectures on medieval history and knighthood.

Product overview

Chivalry Today is an educational media and training company offering a portfolio of products centered on the code of chivalry and historical martial arts. The core offerings include the Chivalry Today Podcast (a weekly audio program featuring interviews and discussions on chivalric values), the Swords Of Chivalry HEMA Program (weekly longsword fighting classes in San Diego), Warrior Camp (summer day camps for children), and Longsword Student Resources (online materials for registered students). The company also provides educational lectures and presentations on medieval history and chivalry. The products are delivered through the company's website, third-party class platforms (Simplero), and in-person instruction at partner facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Swords Of Chivalry: Weekly HEMA (Historical European Martial Arts) training program for longsword fencing taught by Chivalry Today instructors at Lionheart Fencing Academy in San Diego.
• Warrior Camp

Products and services

• Chivalry Today Podcast A weekly podcast series exploring the code of chivalry and its application to modern life, featuring interviews with historians, martial arts experts, authors, and thought leaders on topics ranging from medieval history to contemporary ethics.
• Swords Of Chivalry HEMA Program Weekly Historical European Martial Arts (HEMA) sessions teaching longsword fighting techniques under the ideals of chivalry and honorable behavior, held at Lionheart Fencing Academy in San Diego for adults (teens accepted on limited basis).
• Warrior Camp (Chivalry Summer Camps) A week-long day-camp for kids ages 8 to 14 teaching historical fencing, medieval history, and the ideals of the code of chivalry in an engaging, age-appropriate format.
• Educational Lectures and Presentations Educational presentations and workshops introducing audiences to the history of knighthood, offered for schools and public venues (school campus program currently suspended).

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• HEMAA — Historical European Martial Arts Alliance: Industry organization serving the HEMA community with standards, events, and club listings. Comparable as an ecosystem participant whose activities shape the same addressable market as Chivalry Today.
• Wiktenauer: The primary open-source wiki and library of HEMA treatises and instructional resources. Comparable as a content/knowledge hub for the same enthusiast base that Chivalry Today's podcast addresses.
• Medievalists.net: Online publication covering medieval history and culture broadly. Comparable audience of medieval-history enthusiasts but positioned as a news/editorial site rather than a training and chivalry brand.

Direct peers

• Academy of the Sword: A historical fencing school offering HEMA classes and instructor development. Comparable operating model to Chivalry Today's weekly longsword training at Lionheart Fencing Academy.
• ARMA — Association for Renaissance Martial Arts: Established organization promoting the study of historical European martial arts. Comparable as both a HEMA authority and training-community competitor to Chivalry Today's Swords Of Chivalry program.
• Schola Gladiatoria (Matt Easton): Long-running YouTube channel and content brand dedicated to HEMA swordsmanship and historical fencing. Directly comparable to Chivalry Today as a HEMA-focused educational media creator targeting enthusiast audiences.
• Skallagrim / Lindybeige: YouTube channel producing educational content on historical weapons and martial techniques. Comparable niche authority in historical arms/martial arts content, competing for overlapping enthusiast audiences.
• The Sword Guy Podcast (Guy Windsor): A podcast and educational brand focused on historical swordsmanship, hosted by a recognized HEMA instructor. Closely comparable to the Chivalry Today Podcast in format, audience (swordsmanship enthusiasts), and educational mission.

Broad incumbents

• Gone Medieval (HistoryExtra podcast): Established medieval-history podcast produced by the HistoryExtra brand. Comparable format and adjacent subject matter, but operates as part of a much larger media portfolio rather than a niche specialist.

Regional players

• SoCal Swordfight: Southern California HEMA gym and training community. Regional competitor in the same geographic market as Chivalry Today's San Diego-based program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnK8dDkK3jybK4v0YG5Q5DQ
• Facebookfacebook.com/chivalrytoday
• LinkedInlinkedin.com/company/chivalry-today-podcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chivalry Today Podcast