GRETNA SANITATION INC

What GRETNA SANITATION INC does

Gretna Sanitation Inc is a family-owned residential waste hauling company founded in 2007 by Andy Harpenau and headquartered in Gretna, Nebraska. The company operates in Sarpy, Douglas and Cass Counties in the Greater Omaha area, providing weekly curbside landfill pickup, bi-weekly curbside recycling, and seasonal (April through November) yard waste/composting collection to residential customers. Service is delivered through automated side-loader trucks running on compressed natural gas and tracked via GPS; the fleet's CNG configuration is positioned as producing up to 95% fewer emissions than diesel. The company also operates a free 24/7 recycling drop-off center at its Gretna shop location.

The business operates on a subscription-based revenue model with monthly billing that varies by location, supplemented by ancillary fees for additional carts ($14.50/month landfill, $9.25/month recycling, $6/month yard waste), bulk item pickup (minimum $75), contamination and equipment replacement charges, and a 3.5% card transaction fee. Customer acquisition runs through two primary channels: exclusive Special Improvement District (SID) contracts in 13 named neighborhoods that bundle entire communities under one agreement, and individual sign-ups via website quote form or phone. The company has two sister companies under Harpenau family ownership: Hillside Solutions, which extends into commercial hauling and zero-waste consulting, and Soil Dynamics, the only industrial composting facility in the Omaha Metro Area, which closes the loop on yard waste and offers soil and mulch products at a 20% customer discount. Strategic partnerships with First Star Recycling, Bin Bath (bin cleaning), and Hefty Energy Bags (soft-plastic recycling) round out the service portfolio.

Name

GRETNA SANITATION INC

Legal name

Gretna Sanitation, Inc.

Website

https://gretnasanitation.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Gretna Sanitation is a family-owned residential waste hauler serving homeowners in Sarpy, Douglas and Cass Counties, Nebraska, providing weekly trash pickup, bi-weekly recycling, and seasonal yard waste composting routed to its sister-company industrial composting facility.

Ownership category

akta.pro rank

Product category

Residential Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Residential Curbside MSW Collection (Cart-Based) (EUAIAAAA)

akta.pro secondary industries

Residential Curbside MSW Collection (BPALAAAA), Residential Subscription / Backdoor Collection (EUAIAAAB), Residential Curbside Organics Programs (Municipal/Franchise) (BPALAEAF)

Keywords

• Residential waste hauling
• Curbside recycling pickup
• Yard waste composting
• Trash collection services
• Automated side-loader trucks

Headquarters

HQ city

Gretna

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Residential Trash Collection Services: Monthly subscription-based residential waste collection services including curbside landfill pickup (weekly), recycling pickup (every other week), and yard waste/composting pickup (April-November). Pricing varies by location and is billed monthly.
2. Additional Cart Fees: Revenue from additional carts beyond the base service: landfill carts at $14.50/month, recycling at $9.25/month, yard waste at $6/month, all paid annually.
3. Bulk Pickup Services: Monthly bulk item pickup route with minimum fee of $75, varying based on item size and quantity. Requested via text, phone, or website.
4. Contamination and Service Fees: Fees for contaminated yard waste carts ($20), lost/stolen/damaged cans ($100), returned checks ($25), and infrastructure fees ($45).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gretna Sanitation is a residential waste hauling company that provides weekly curbside trash pickup, bi-weekly curbside recycling pickup, and seasonal yard waste/composting collection to homeowners in the Greater Omaha area (Sarpy, Douglas, and Cass County, Nebraska). The company also offers bulk item pickup, a free public recycling drop-off center, and partnered bin cleaning services, with invoicing and ACH payment processing handled internally.

Product overview

Gretna Sanitation is a residential waste hauling company offering a unified service platform that combines three core waste collection products: curbside landfill (trash) pickup, curbside recycling pickup, and yard material/compost collection. These services are delivered through automated side-loader trucks to residential customers in the Greater Omaha area (Sarpy, Douglas & Cass County). The company also provides add-on services including bulk item pickup, free recycling drop-off, and partnered bin cleaning. Customers access services through a website-based quote and account management system, with invoicing and payment processing handled internally. The Soil Dynamics composting farm affiliation enables a closed-loop sustainability model where yard waste becomes soil products available for customer purchase at a 20% discount.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Landfill (Trash) Collection Service Weekly curbside landfill/trash pickup service for residential homes using automated side-loader trucks. Carts must be staged by 3:00am on collection day with lids closed and spaced at least two feet apart. Pricing depends on location and is billed monthly.
• Curbside Recycling Pickup Service Bi-weekly (every-other-week) curbside recycling collection with materials delivered to First Star Recycling, the area's leading recycling facility. Available in 96-gallon and 65-gallon cart sizes at no additional cost difference. Pricing depends on location and is billed monthly.
• Yard Material / Compost Collection Service Weekly curbside yard waste collection from April through November, with materials composted at Soil Dynamics industrial composting farm. Accepts grass clippings, leaves, small branches, and food scraps. Includes 20% customer discount on resulting soil and mulch products.
• Bulk / Bulky Item Pickup Monthly bulk item pickup route (typically last Friday of each month) for large items that cannot fit in standard carts. Minimum fee of $75, with pricing varying based on item size and quantity. Requires pre-approval and quote before being added to the route.
• Free Recycling Drop-Off Center Free drop-off recycling center at the Gretna Sanitation shop location (21736 Williams Cir, Gretna, NE), open 24/7 with video surveillance. Accepts cardboard, paper, plastic containers, cans, glass, batteries, and compostable materials.
• Bin Bath Bin Cleaning Service Partnership with Bin Bath for curb-side trash bin cleaning and sanitization service. Gretna Sanitation customers receive 15% off their first cleaning with code GRETNA15. Removes grime, germs, and odors from trash bins.
• Soil & Mulch Products Soil, finished compost, and mulch products created from composting operations at Soil Dynamics. Gretna Sanitation customers receive a 20% annual discount on all soil and mulch purchases.

Quantifiable outcome

• Trucks produce up to 95% fewer emissions than diesel and 20-30% lower greenhouse gas emissions through CNG fuel

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• First Star RecyclingcoreStrategic or Co-development PartnerGretna Sanitation hauls all residential recyclables to First Star Recycling, the area's top recycling center. This partnership ensures materials go through extensive sorting and are actually recycled rather than being picked over for profit and landfilled. First Star is referenced as the area's leading recycling facility.
• Soil Dynamics Composting FarmcoreStrategic or Co-development PartnerSoil Dynamics is the Omaha Metro Area's only industrial composting facility and is operated as a sister company to Gretna Sanitation. All yard waste collected from Gretna Sanitation customers is composted at this facility, transforming organic material into nutrient-dense soil and mulch. Customers receive 20% discount on soil and mulch products.
• Hillside SolutionsminorStrategic or Co-development PartnerHillside Solutions provides commercial hauling services for businesses, schools, and churches, offering zero waste consulting and hauling. It is a sister company to Gretna Sanitation under the Harpenau family ownership.
• Bin BathminorGTM or Marketing PartnerBin Bath provides on-demand bin cleaning services. Gretna Sanitation has partnered with Bin Bath to offer customers bin cleaning at their curb, with Gretna Sanitation customers receiving 15% off their first cleaning with code GRETNA15.
• Hillside FundminorOthersThe Hillside Fund, a non-profit organization, co-sponsors the free recycling drop-off center at Gretna Sanitation's shop location.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Republic Services: Second-largest U.S. residential/commercial hauler with active Nebraska operations. Competes on municipal contracts, curbside programs, and recycling scale advantages that a micro-hauler cannot match.
• FCC Environmental Services: Multi-national residential and commercial waste hauler with U.S. municipal contracts; comparable operating model in curbside collection and recycling/composting programs.
• Waste Management Inc. Largest North American residential and commercial waste hauler; operates throughout Nebraska including the Omaha metro. Directly competes for SID and municipal contracts and represents the primary large-scale competitive threat.

Regional players

• Watts Trash Service: Nebraska-based residential and commercial waste hauler serving the greater Omaha area; closest geographic and segment-level direct competitor to Gretna Sanitation.
• Borden Waste-Away: Regional hauler operating across Iowa and adjacent Midwest markets with residential curbside service; comparable route-based subscription model and geographic proximity to Nebraska.
• Rumpke Waste & Recycling: Large regional hauler serving the Midwest with residential curbside collection, recycling, and organics services. Comparable on service mix (trash/recycling/yard waste), though primarily operating east of Nebraska.

Emerging players

• Premier Waste Services: Smaller-scale residential and commercial hauler competing on local service quality and flexible contracts in regional Midwest markets — a similar niche positioning to Gretna Sanitation.
• Recology: Employee-owned hauler differentiated by aggressive composting and zero-waste programs; serves as a benchmark for the sustainability positioning Gretna Sanitation is pursuing through Soil Dynamics.

Others

• Hillside Solutions: Sister company to Gretna Sanitation under the Harpenau family; provides commercial hauling and zero-waste consulting. Adjacent rather than competitive, but shares customers, brand and operational infrastructure.

Direct peers

• Papillion Sanitation: Local residential hauler operating in Papillion and surrounding Sarpy County communities; competes directly with Gretna Sanitation for the same SID neighborhood contracts in the Omaha metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRETNA SANITATION INC