Fitness Pointe

What Fitness Pointe does

Fitness Pointe is a 76,000-square-foot medical fitness center located in Munster, Indiana, operating as a division of Community Foundation of Northwest Indiana (d.b.a. Powers Health). Founded in 1998 and now in its 27th year, the facility bridges healthcare and fitness by offering medically integrated programming under the Community Hospital/Powers Health brand. Its core products include monthly memberships with no long-term contracts, group exercise classes (land and aqua), personal and small-group training, a Pilates Pointe studio with advanced equipment, Rock Steady Boxing for Parkinson's patients, physical therapy services, and on-site wellness amenities including the SpaPointe day spa (Che Bellezza Spa). The facility features bipolar ionization air purification technology and provides pediatric and adult physical therapy through Powers Health.

The company targets a hybrid segmentation of consumer and institutional buyers. Primary segments include general adult fitness consumers, corporate wellness accounts, healthcare-provider referrals, Parkinson's patients, and teens (ages 12–15) of member families. Revenue is generated through recurring monthly membership subscriptions, tiered non-member pass programs (Class Pass, Facility Pass, Walking Pass), personal training, specialized programs (Rock Steady Boxing), and a teen membership package. Distribution is direct-to-consumer through its single physical facility, with acquisition supported by a referral program, corporate outreach, and provider-led referrals from the Powers Health system. Marketing channels are predominantly the company website, phone and email, and in-person enrollment.

The business model is operationally mature with no disclosed technology moat beyond facilities infrastructure. The company does not disclose revenue, headcount, or membership count; available firmographic data lists 1–10 employees, which appears to reflect listed management rather than total facility staff. Fitness Pointe is privately held within a nonprofit healthcare foundation, has no funding rounds, and serves a regional Northwest Indiana market with no multi-unit expansion signals.

Name

Fitness Pointe

Legal name

Community Foundation of Northwest Indiana d.b.a. Powers Health

Website

https://fitnesspointe.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitness Pointe is a 76,000-square-foot medical fitness center in Munster, Indiana, operated by Powers Health, serving Northwest Indiana adults with memberships, classes, specialized programs like Rock Steady Boxing and Pilates, and integrated physical therapy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Munster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees with no long-term binding contracts, includes free personal orientation session and fitness assessment
2. Pass Programs: Non-member pass programs including Class Pass ($90/12 classes or $50/6 classes), Facility Pass ($20/visit or $150/10 visits), and Walking Pass ($40/10 visits)
3. Personal Training Services: One-on-one and partner personal training sessions, small group COACH training program (10-week sessions), and Pilates Pointe sessions with specialized equipment
4. Specialty Program Memberships: Rock Steady Boxing program for Parkinson's patients at $60/month (non-members) or $30/month (members)
5. Teen Membership Packages: Teen membership packages: Basic Package (10 visits) for $30 and Deluxe Package (30 visits) for $60

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fitness Pointe operates a 76,000-square-foot medically integrated fitness center in Munster, Indiana, offering monthly memberships with access to cardiovascular and strength equipment, group exercise classes (land and aqua), indoor walking track, lap and therapy pools, and personal training. The center is operated by Powers Health (Community Hospital) and provides specialized programs including Pilates Pointe, Rock Steady Boxing for Parkinson's patients, physical therapy, and Golf Swing Clinic, along with non-member pass programs for facility, class, and walking access.

Product overview

Fitness Pointe operates as a unified medical fitness center offering a comprehensive portfolio of health and wellness services. The core offering is the 76,000-square-foot fitness facility providing cardiovascular equipment, strength training, and group exercise classes. This is complemented by specialized programs including Personal & Small Group Training with certified trainers, Pilates Pointe studio with advanced equipment (Universal Reformer, Cadillac, Wunda Chair), Rock Steady Boxing for Parkinson's patients, and Physical Therapy through Powers Health. Non-members can access services via Class Pass, Facility Pass, and Walking Pass programs. The facility also offers Teen Memberships and features the on-site Che Bellezza Spa.

Differentiator

Problem solved

Functional benefit

Brands

• Pilates Pointe: State-of-the-art Pilates studio within Fitness Pointe offering personal training, partner training, and COACH Small Group Training using equipment including Universal Reformer, Cadillac, Wunda Chair, Step Barrel, Ladder Barrel and Allegros
• SpaPointe

Products and services

• Fitness Pointe Facility Membership A 76,000-square-foot medical fitness center in Munster, Indiana offering comprehensive health and wellness services including land and aqua group exercise classes, cardiovascular and strength training equipment, indoor track, lap and therapy pools, and personal training services for individual members.
• Personal & Small Group Training Personalized one-on-one and partner fitness training programs delivered by degreed and/or certified personal trainers, covering general fitness, Pilates, water fitness, yoga, golf fitness, sports specific, functional movement, cycling, running, and medical challenge programs.
• Pilates Pointe A state-of-the-art Pilates studio featuring equipment including Universal Reformer, Cadillac (Trapeze Table), Wunda Chair, Step Barrel, Ladder Barrel, and Allegros, offering personal training for individuals, partners, and COACH Small Group Training.
• Rock Steady Boxing A non-contact fitness program designed specifically for patients with Parkinson's disease with four class levels, offering boxing drills, aerobic training, balance training, strength training, floor exercises, and functional exercises.
• Physical Therapy Physical therapy programs offered through Powers Health that help members return to the highest level of activity, improve strength, decrease pain, and prevent complications.
• Golf Swing Clinic A diagnostic approach to golf swing mechanics designed to dramatically improve golf game performance through fitness assessments.
• Class Pass A program allowing non-members to take group exercise classes, priced at $90 for 12 classes or $50 for 6 classes. Expires one year from activation date. Pass holders cannot use other facility areas.
• Facility Pass Full access to all facility amenities including cardio and strength equipment, group exercise classes, indoor track, and two pools for non-members, priced at $20 per visit or $150 for 10 visits.
• Walking Pass Exclusive access to the indoor, cushioned walking track for non-members, priced at $40 for 10 walking visits.
• Teen Membership Membership program for teens 12-15 years old who are children or grandchildren of active Fitness Pointe members, with Basic Package (10 visits for $30) and Deluxe Package (30 visits for $60). Visits expire one year from purchase with no refunds for unused visits.
• COACH Small Group Training Small group training program with a minimum of three participants, meeting once weekly for ten weeks at 55 minutes per class, offering personal trainer benefits at reduced cost.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Powers Health (Community Hospital)coreStrategic or Co-development PartnerFitness Pointe is operated by Powers Health (d.b.a. Community Foundation of Northwest Indiana d.b.a. Powers Health) as a hospital-based fitness facility. The facility is positioned as part of the healthcare continuum and integrates medically supervised fitness programs with Powers Health healthcare providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FitnessPointe
• LinkedInlinkedin.com/company/fitness-pointe

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Pointe