What GS Formation does

GS Formation is a French professional training organism founded in 2018 and operated by SAS EPhi-Sports (SIRET 928 907 088 00019), headquartered in Ajaccio, Corsica, with its primary training center in Marseille. The company delivers certified, multi-level training programs (Technicien, Praticien, Maître Praticien) in Ericksonian Hypnosis, Neuro-Linguistic Programming (PNL), Coaching, Reiki, and Kinesiology, plus a portfolio of specialized add-on modules (children's hypnosis, symbolic/regression spiritual hypnosis, speed hypnosis, self-hypnosis, smoking cessation, hypnotic gastroplasty, psychopathology, therapeutic communication, and business launch support). It also runs a standalone Bilan de Compétences skills assessment service. Training is delivered through three channels: a self-paced online platform accessible 24/7, in-person sessions at 15+ locations across Southern France (Marseille, Aix-en-Provence, Avignon, Montpellier, Nîmes, Nice, Toulon, Perpignan, Narbonne, Lyon, Toulouse), plus Geneva and La Réunion, and a dedicated corporate training sub-brand. Certifications are school-level (not state-registered RNCP titles), and the company is explicit about that scope limitation.

The business is run by two co-founders — Varinka Robert (Co-founder and Director) and Laurent Martini (Co-founder, Master Teacher of Hypnosis & PNL, and President) — who are both active practitioners. The model deliberately does not hire non-practicing trainers, and group sizes are kept small so trainers can observe each trainee's practice. Revenue is generated through per-module and per-cycle tuition fees (e.g., 890 EUR net for the 22-hour Children's Hypnosis module), with installment payment options (carrying a 5% surcharge), discounts for couples and job seekers, and OPCO-compatible financing for corporate buyers. The company holds Qualiopi certification and EDOF reference status, granting eligibility for most public and mutualized training financing in France. Reported scale metrics include 1,000+ trainees accompanied, 900 persons certified, 500+ training sessions realized, and a 4.8/5 rating across 89 Google reviews.

The operating structure is that of a founder-led micro-entity: only two employees are disclosed, both founders, and there is no institutional funding, no M&A activity, no subsidiaries, and no disclosed revenue. The customer base is predominantly individual (personal development, career changers, healthcare professionals, wellness practitioners), with a smaller corporate overlay handled directly by Laurent Martini. Distribution relies on content marketing (blog, articles), organic social (Facebook, Instagram), email newsletters, alumni testimonials, and a public therapist directory (annuaire-gs.fr), with a free 30-minute advisor call as the primary conversion mechanism.

Name

GS Formation

Legal name

SAS EPhi-Sports

Website

https://gs-formation.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GS Formation is a French Qualiopi-certified professional training organism founded in 2018, delivering three-level certification programs in Ericksonian Hypnosis, PNL, Coaching, Reiki, and Kinesiology to individuals and corporate clients via online, in-person, and hybrid channels across 15+ locations in Southern France, Geneva, and La Réunion.

Ownership category

akta.pro rank

Product category

Professional Training and Continuing Education

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

akta.pro secondary industries

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE), Learning & Development (L&D) & Training Management (EDABAIAC)

Keywords

• Professional hypnotherapy training
• Neuro-linguistic programming courses
• Certification coaching programs
• Reiki training workshops
• Kinesiology practitioner courses

Headquarters

HQ city

Le Thor

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional training fees: Tuition fees for Hypnosis, PNL, Coaching, Kinesiology, Reiki, and specialized modules. Pricing is per level or module. Payment options include single payment or installment plans with a 5% surcharge. VAT is not applicable due to professional training exemption. No filing fees are charged.
2. Corporate/Enterprise training: Custom training packages for companies covering communication, stress management, and coaching skills. Billed via corporate contracts, with optional OPCO financing support.
3. Skills assessment / Bilan de compétences: Career competency assessment service to help individuals clarify talents and build professional projects. Offered as a distinct service alongside or before training enrollment.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

GS Formation is a French professional training organism that delivers progressive three-level certification programs (Technicien, Praticien, Maître Praticien) in Ericksonian Hypnosis, Neuro-Linguistic Programming (PNL), Coaching, Reiki, and Kinesiology, available online self-paced, in-person at 15+ French regional centers plus Geneva, or through blended individual accompaniment. The school also offers a Bilan de Compétences skills assessment service, specialized add-on modules (children's hypnosis, spiritual/regression hypnosis, psychopathology, therapeutic communication, smoking cessation, hypnotic gastroplasty, speed hypnosis, self-hypnosis, business launch support), and a dedicated corporate training sub-brand.

Product overview

GS Formation is a multi-domain professional training organization offering progressive certification programs in Ericksonian Hypnosis, Neuro-Linguistic Programming (PNL), Coaching, Reiki, and Kinesiology. Its core offering spans three certification levels — Technicien, Praticien, and Maître Praticien — within each discipline, delivered in-person across multiple French cities (Marseille, Aix-en-Provence, Avignon, Montpellier, Nîmes, Nice, Toulon, Perpignan, Narbonne, Lyon, Toulouse, Corsica, Geneva, and La Réunion), online at the learner's own pace, or through blended individual accompaniment. Beyond the core disciplines, GS Formation provides specialized add-on modules including Psychopathology, Therapeutic Communication, Children's Hypnosis (22 hours), Symbolic and Regression Spiritual Hypnosis, Smoking Cessation, Hypnotic Gastroplasty, Speed Hypnosis, Self-Hypnosis, Business Launch Support (including WordPress-based website creation), and Skills Assessment (Bilan de Compétences). A dedicated corporate training sub-brand (Formations Entreprises) serves organizational clients. All certifications are school-level certificates, distinct from RNCP-registered titles.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Hypnose Ericksonienne (Ericksonian Hypnosis Training) Three-level certification program in Ericksonian hypnosis covering induction techniques, suggestion language, metaphor work, and full session facilitation, with practice from day one. Delivered in-person across French regional centers plus Geneva and La Réunion, and online self-paced. For adult learners seeking practitioner certification in hypnosis.
• Formation PNL (Neuro-Linguistic Programming Training) Three-level certification program in Neuro-Linguistic Programming covering communication models, mental strategies, reframing, anchoring, and modelling. Often used by learners as a foundational track before progressing to hypnosis. Available in-person across French regional centers and online. For adult learners pursuing communication mastery and practitioner certification.
• Formation Coaching (Coaching Training) Coach training pathway built on PNL tools with in-depth work on practitioner posture: listening, questioning, objective framing, and change management. Delivered at French regional centers. For learners seeking professional coaching certification.
• Formation Reiki (Reiki Training) Reiki training delivered through successive levels from first degree through Maîtrise (Mastery) and teaching. Covers hand positions, session framework, self-practice, and practice on others. Positioned as a well-being and relaxation practice, not medical treatment or diagnosis. Delivered at select French regional centers and La Réunion. For adult learners seeking Reiki practitioner certification.
• Formation Kinésiologie (Kinesiology Training) Kinesiology training organized around Touch for Health modules covering muscle testing, muscle-organ links, and balancing techniques. Distinct from physiotherapy; the muscle test is a dialogue tool without diagnostic purpose. Available at multiple French regional centers, Corsica, and La Réunion. For learners seeking practitioner certification in kinesiology.
• Module Psychopathologie (Psychopathology Module) Clinical reference module for practitioners covering recognition of major clinical presentations, understanding of what falls under medical care, and referral behavior. Does not train to diagnose or treat; teaches situational awareness and scope discipline. Particularly relevant for practitioners in hypnosis, PNL, and coaching.
• Module Communication Thérapeutique (Therapeutic Communication Module) Module refining the language of the helping relationship — word choice, rhythm, reformulation, presence — rooted in Ericksonian hypnosis and PNL. Intended for caregivers and accompanying practitioners alike; confers no care competencies.
• Bilan de Compétences (Skills Assessment) Competency assessment service helping individuals clarify their talents, priorities, and build a personalized professional project. Results strictly confidential; synthesis document delivered personally to the individual. Offered alongside or before training enrollment.
• Module Arrêt du Tabac par l'Hypnose (Smoking Cessation via Hypnosis Module) Specialized hypnosis module focused on smoking cessation techniques, integrated within the broader hypnosis training curriculum. For practitioners seeking a niche specialization.
• Module Gastroplastie Hypnotique (Hypnotic Gastroplasty Module) Specialized module applying hypnotic techniques to support gastric procedures or weight management-related work within the hypnosis practice framework. For practitioners seeking a clinical-adjacent specialization.
• Module Aide au Lancement de l'Activité (Business Launch Support Module) Post-training installation and startup module covering offer structuring, practice framework setup, and making a professional practice known. Includes WordPress-based website creation guidance. Custom-quoted price by advisor. For graduates transitioning into independent practice.
• Formation Auto-Hypnose (Self-Hypnosis Training) Self-hypnosis training module enabling practitioners to teach and apply self-hypnosis techniques independently. For learners and practitioners seeking self-application or teaching capability.
• Formation Speed Hypnose (Speed Hypnosis Training) Rapid hypnosis techniques module covering faster induction and suggestion methods for dynamic sessions. For practitioners seeking stage- or street-style hypnotic capability.
• Formation Hypnose Enfants (Children's Hypnosis Training) 22-hour specialized module on using hypnosis with children, covering specific language, pace, and framework including the role of parents in accompaniment. Covers child psychology, attachment theory, neuroscience, and child-specific protocols. Priced at 890 € net of taxes. For practitioners seeking a pediatric specialization.
• Formation Hypnose Spirituelle Symbolique et Régressive (Symbolic and Regression Spiritual Hypnosis Training) Advanced hypnosis specialization exploring past lives, spiritual experiences, symbolic imagery, and regressive techniques for healing and self-connection. Includes certification upon completion. For practitioners seeking a transpersonal specialization.
• Formations Entreprises (Corporate Training) Team training programs for businesses covering communication, listening, stress management, and supportive posture. Delivered online, in individual accompaniment, or as immersive on-site sessions. Available through skills development plans with OPCO financing support and custom B2B pricing. For HR/L&D buyers and corporate training managers.

Quantifiable outcome

• 4.8/5 average rating on Google across 89 reviews
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• EPhi-SportscoreOthersSAS EPhi-Sports is the parent legal entity of GS Formation, registered in Ajaccio. It operates both GS Formation and the EPhi-Sports performance coaching brand. Laurent Martini's high-level mental preparation work for elite athletes was conducted through EPhi-Sports.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Society of NLP: The Society of NLP, founded by Richard Bandler (co-creator of NLP), offers NLP practitioner and master practitioner certifications globally. It is a direct peer in the PNL certification track and shares GS Formation's three-level progression model and practitioner-focused positioning.
• NLP Academy: NLP Academy is a UK-based NLP and hypnotherapy training organization offering practitioner and master practitioner certifications. Comparable to GS Formation in offering combined NLP/hypnosis curricula and serving individual career-changers seeking practitioner credentials.
• NLPNL: NLPNL is a European NLP certification organization offering multi-level training programs. Directly comparable to GS Formation's PNL track, sharing the same target market of aspiring NLP practitioners and similar curriculum architecture across Technician/Practitioner/Master levels.
• Erickson College: Erickson College is an international training organization offering certification in Ericksonian hypnosis and NLP across multiple levels (Technician, Practitioner, Master Practitioner). It is the most direct peer to GS Formation in terms of curriculum structure, target audience (aspiring practitioners), and delivery model (in-person intensives plus online).
• Psynapse: Psynapse is a French training organization specializing in PNL, hypnosis, and coaching certifications for individual learners. It is a direct French-market peer offering similar three-level curricula and targeting the same aspiring-practitioner and career-changer audience as GS Formation.
• INCTB: INCTB (Institut National de Coaching et de Thérapie Brève) is a French professional training school offering certifications in coaching and brief therapy approaches. It is a direct peer serving French-speaking aspiring coaches and therapists with comparable curriculum depth and practitioner-focused positioning.

Broad incumbents

• Milton H. Erickson Foundation: The Milton H. Erickson Foundation is the leading international organization for Ericksonian hypnosis, running conferences, training, and credentialing. It is a broader incumbent that operates as an ecosystem and standards body across the hypnosis field in which GS Formation's curriculum sits.
• Cegos: Cegos is the largest French corporate training and professional development provider, offering catalogue courses in leadership, communication, and wellbeing to enterprises globally. As a broad incumbent, it competes with GS Formation's corporate training motion for OPCO-financed soft-skills budgets.
• EMCC France: EMCC France is the French chapter of the European Mentoring and Coaching Council, providing accreditation, certification (EIA, EMCC), and quality standards for coaches. As a broad incumbent, it competes indirectly with GS Formation's coaching track by setting the bar for credible coaching certification in France.
• International Coaching Federation: ICF is the largest global coaching accreditation body, with credentialed coaching pathways (ACC, PCC, MCC) widely used by enterprises. It is a broad incumbent that competes for the same coaching certification dollars GS Formation targets, particularly among mid-market and corporate buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GS.Formation.Hypnose.PNL
• LinkedInlinkedin.com/company/gs-formation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS Formation