Binu Labs

What Binu Labs does

Binu Labs is a Seoul-based private corporation that operates Everytime, a mobile and web platform described as Korea's largest university student life application. The platform provides per-university community boards, timetable and course management, student-generated lecture reviews and exam information, group chat organized by department and admission year, an integrated used-book trading marketplace, and real-time campus services including cafeteria menus, shuttle bus information, and study room availability. Coverage spans 377 Korean universities with 8.41 million enrolled-student users, and platform engagement includes 6.21 million timetables, 13 million lecture reviews, 3.16 million textbooks traded, and 21.89 million posts.

The technology stack is a multi-tenant community architecture with one independent communication space per university, real-name or nickname-based authentication tied to student credentials, and a mobile-first interface layered across academic, social, and transactional features. Binu Labs monetizes through display advertising targeted at the student demographic and transaction facilitation in the used-book marketplace; the core service is free to students and no premium pricing tiers are publicly disclosed. Distribution is community-led and organic, relying on word-of-mouth and student ambassador networks across campuses. In March 2026, Binu Labs announced a strategic partnership with Canva to integrate third-party AI creative tools into the platform, the most recent documented strategic action and the only disclosed external partnership in the available data. No management team, funding rounds, or revenue figures are publicly documented in the provided sources.

Name

Binu Labs

Legal name

비누랩스 주식회사

Website

https://everytime.kr

Company type

Private

Operating status

Operating

Short description

Binu Labs operates Everytime, a mobile and web platform serving 8.41 million Korean university students across 377 universities with per-school community boards, timetable management, lecture reviews, used-book trading, and group chat features.

Ownership category

akta.pro rank

Product category

Student Community Platform

NAICS

Colleges, Universities, and Professional Schools (611310)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Campus community platform
• University student networking
• Lecture review sharing
• Student timetable management
• Campus textbook marketplace

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Display advertising on the platform targeting university students with relevant products and services
2. Book Store Marketplace: Integrated used textbook marketplace with transaction facilitation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Binu Labs operates Everytime (에브리타임), a mobile and web platform serving Korean university students with per-university community boards, timetable and GPA management, student-generated lecture and exam reviews, group chat, real-time campus services, and an integrated used-textbook trading marketplace. The platform hosts 8.41 million enrolled students across 377 universities and is delivered as a free, self-serve consumer product.

Product overview

에브리타임 (Everytime) is a unified university student life platform operated by Binu Labs, serving as Korea's largest campus community. The platform is a single integrated application combining per-university community boards, timetable management, lecture information/reviews, group chat, and campus services (dining hall menus, used book trading, real-time shuttle bus and study room availability) into one mobile/web product. The platform hosts 8.41 million enrolled students across 377 universities.

Differentiator

Problem solved

Functional benefit

Products and services

• Everytime (에브리타임) Everytime is a mobile and web platform for Korean university students that bundles per-university community boards, timetable and GPA management, student-generated lecture and exam reviews, real-name and nickname group chat, real-time campus services (shuttle bus, cafeteria menus, study room availability), and an integrated used-textbook trading marketplace. It serves 8.41 million enrolled students across 377 universities.

Quantifiable outcome

• 10명 중 9명 이상의 재학생들이 에브리타임에서 함께하고 있어요 (9 out of 10 enrolled students participate in Everytime)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CanvacoreGTM or Marketing Partner · 31 March 2026Strategic partnership announced March 31, 2026 to integrate Canva's AI-based creative tools into the Everytime platform. The collaboration aims to support university students in producing academic and extracurricular content while expanding creative experiences within the Everytime platform. Plans include participatory events and experiential benefits for students.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Reddit:
• Discord: Discord is a global community and group chat platform widely used by student groups and university communities for real-time messaging. While not university-specific by design, it competes for the same student community and group chat use cases that Everytime serves.
• Kakao: Kakao operates community and messaging platforms (KakaoTalk groups, Daum Cafe) that overlap with Everytime's group chat and university community features. As a broad Korean internet incumbent, Kakao is a structural competitor with the ability to bundle community features into its dominant messaging platform.
• Naver: Naver operates Naver Cafe, which hosts thousands of university-specific communities and competes directly with Everytime for student attention. As Korea's dominant internet platform with vastly greater resources, Naver represents the primary broad incumbent threat in the Korean student community space.

Direct peers

• Blind: Blind is a Korean-headquartered anonymous community platform originally built for verified professionals and now expanding to students. It shares Everytime's model of vertical, identity-anchored community spaces with strong engagement and advertising-driven monetization, making it the closest comparable in business model and user psychology.
• Sidechat: Sidechat is a US-based college community app that organizes anonymous discussion spaces by university, directly paralleling Everytime's per-university community structure. It targets the same core use case of campus-specific student social interaction and represents a direct international analog.
• Yik Yak: Yik Yak is a college-focused anonymous social app providing location-based community features for university students. Although relaunched multiple times, its core thesis of campus-specific student social networks mirrors Everytime's community-led, university-anchored model.
• Fizz: Fizz is a US college community app providing anonymous social networking, class-specific discussion boards, and student-to-student marketplace features. It is a direct functional competitor in the university-student community platform category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binu Labs