Florencius B.V.

What Florencius B.V. does

Florencius B.V. is a privately-held Dutch educational institution founded in 2008, operating private pre-school, primary school, and a transitional 'Group 9' bridging year program for children aged approximately 2.5 to 14 years, alongside professional child coaching services (Kindercoaching). The company runs from two physical campuses in Laren (since 2008, relocated to Leemzeulder 29 in 2014) and Haarlem (since September 2018), serving families in North Holland's affluent 'Het Gooi' region and broader Randstad area. Its pedagogical approach is built around the proprietary '4 Q's' framework (SQ, IQ, EQ, FQ) derived from Stephen Covey's principles, delivering holistic development through Spiritual, Cognitive, Emotional, and Physical Intelligence, executed in small classes averaging 9 students versus 24 in Dutch regular education.

The technical stack is modest but functional: adaptive learning software from Snappet provides continuous real-time feedback to students, the International Primary Curriculum (IPC) integrates subjects thematically, and the KindPlanner app delivers daily photo/video reports to parents. Differentiated offerings include specialized support for dyslexia, dyscalculia, test anxiety, and giftedness, plus a comprehensive intake procedure with IQ testing by an orthopedagogue. The school reports strong parent satisfaction metrics (9/10 rating, 85%+ reporting increased child self-confidence, 95%+ reporting positive cognitive development) and has received positive endorsements from the Dutch Education Inspectorate on personal development plans.

The business model is fully tuition-funded with no government subsidies. Pricing ranges from €287-€2,391.67/month for Pre-School (depending on days per week) to €19,200-€36,500/year for Basisschool (Group 1-2 through Group 9), plus a one-time intake fee of €2,000-€2,150 covering trial days, assessments, and IQ testing. GTM is sales-led combined with community-led referral: prospective families navigate a multi-step enrollment (introduction meeting, two trial days, formal application, starting assessment) and are supported by the 'Florencius Ambassadors' alumni parent network and word-of-mouth referrals. The company is founder-led by Peter van Kranenburg (Director) and Gerwin Kets (Deputy Director) with no external funding or institutional investors disclosed.

Name

Florencius B.V.

Legal name

Florencius B.V.

Website

https://florencius.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Florencius B.V. is a Dutch private education provider operating small-group pre-school, primary school, and transitional year programs for children aged 2.5-14 in Laren and Haarlem, serving affluent families seeking personalized, holistic education via its proprietary 4 Q's framework.

Ownership category

akta.pro rank

Product category

Private Primary Education

NAICS

Elementary and Secondary Schools (6111), Other Schools and Instruction (6116), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

akta.pro secondary industries

Academic/School-Readiness Preschools (EDACABAB), General Preschools (Play-Based) (EDACABAA)

Keywords

• Private primary education
• Preschool education services
• Child coaching services
• Gifted learner support
• Transition year programs

Headquarters

HQ city

Laren

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tuition Fees - Basisschool: Annual tuition fees for primary school education. Group 1-2: €19,200/year; Group 3: €26,500/year; Group 4-8: €32,250/year; Group 9: €36,500/year. Payment in two installments.
2. Tuition Fees - Pre-School: Monthly fees for pre-school care. Pre-School (08:00-14:00): €287-€1,435/month depending on days per week. Pre-School Day (07:30-17:30): €478.33-€2,391.67/month depending on days per week.
3. Intake/Enrollment Fees: One-time intake procedure fee of €2,150 covering trial days, assessments, interviews, school transfer coordination, and intelligence testing. Reduced to €1,350 if valid recent IQ test available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Florencius B.V. operates private education services for children aged 2.5 to 14, offering Pre-School (preschool care), Basisschool (primary school grades 1-8), Groep 9 (a transition year between elementary and secondary education), and Kindercoaching (individual child coaching and group training). Education is delivered through small groups averaging 9 students, a 1:9 teacher-student ratio, individualized development plans, and the proprietary 4 Q's holistic framework (SQ, IQ, EQ, FQ) inspired by Stephen Covey. The school is non-government-funded and operates from physical locations in Laren and Haarlem, Netherlands.

Product overview

Florencius B.V. operates a private education company with a platform of four integrated educational offerings: Florencius Pre-School for children aged 2.5-4 years providing play-based learning preparation; Florencius Basisschool serving grades 1-8 with personalized education based on the holistically-oriented 4 Q's framework; Florencius Groep 9 as a transitional bridge year; and Florencius Kindercoaching providing professional coaching services. All offerings share a common philosophy centered on personalized attention, small class sizes (average 9 students), and the development of the whole child through spiritual, intellectual, emotional, and physical intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Florencius Pre-School A preschool program for children aged 2.5 to 4 years offering play-based talent development in small groups (max 12 children) with a focus on preparation for elementary school. Available in two daily durations (08:00-14:00 and 07:30-17:30) for 1-5 days per week at the Laren location.
• Florencius Basisschool Private elementary school serving grades 1-8 with personalized education based on the 4 Q's framework (SQ, IQ, EQ, FQ), small class sizes averaging 9 students, 1:9 teacher-to-student ratio, and individualized development plans for every student. Operates at both Laren and Haarlem campuses.
• Florencius Groep 9 A bridge-year program between elementary and secondary education, providing additional cognitive, socio-emotional, and secondary school readiness skills for students needing more preparation. Includes an intake fee and is offered at both locations.
• Florencius Kindercoaching Professional coaching services for children including one-on-one coaching, creative therapy, and group training programs (KRAGT/BrugKRAGT) to help children gain confidence, manage emotions, and develop emotional resilience. Available at the Laren location.

Quantifiable outcome

• Parent satisfaction rating of 9 out of 10
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• SpaceBuzzcoreStrategic or Co-development Partner · 1 May 2022SpaceBuzz is a revolutionary Virtual Reality non-profit educational program developed in collaboration with Tilburg University and ESA astronaut André Kuipers. Florencius team members, including Peter van Kranenburg and Gerwin Kets, were intensively involved from the start in developing the educational program. Peter van Kranenburg serves on the SpaceBuzz board. Florencius students were the first young test astronauts to experience SpaceBuzz. The program prepares children to become 'ambassadors of the Earth' through a space travel experience with accompanying educational curriculum.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• International School of Amsterdam: Premium private international primary/secondary school in Amsterdam serving internationally-mobile families. Comparable to Florencius in its premium pricing, small class sizes, and individualized learning approach, though operating at a larger scale.
• British School of Amsterdam: Private English-medium primary/secondary school in the Amsterdam region with small class sizes and personalized education. Comparable to Florencius in target audience (affluent families seeking premium alternative education) and pricing structure.
• Vrije School Amsterdam: Dutch Waldorf (Steiner) private primary school in Amsterdam operating with a similar alternative-education philosophy and small-group pedagogy. Directly comparable to Florencius as a private, non-subsidized Dutch primary school serving families seeking individualized learning.

Broad incumbents

• GEMS Education: Global private K-12 education operator with premium schools primarily in the Middle East and Asia. Comparable to Florencius in premium brand positioning and personalized learning, but operates at significantly larger scale.
• Nord Anglia Education: Global operator of premium private K-12 schools (80+ schools worldwide). Comparable to Florencius in premium positioning and individualized learning, but operates at vastly greater scale across multiple geographies.
• International Schools Partnership (ISP): Global network of private and international schools with operations in Europe and emerging markets. Comparable to Florencius in providing premium private education to families seeking alternatives to local public schools.
• Cognita Schools: International group of private schools operating across Europe, Asia, and Latin America. Comparable to Florencius in serving affluent families seeking premium K-12 education, though at a much larger network scale.

Regional players

• Utrechts Stedelijk Gymnasium: Selective private secondary school in Utrecht operating with small classes and individualized education. Comparable to Florencius in selective private education model and premium positioning, though serving a different age group and region.

Emerging players

• Dalton Plan scholen: Network of Dutch Dalton schools emphasizing student independence, self-responsibility, and collaborative learning. Comparable to Florencius in alternative-education positioning and small-group approach, though Dalton schools are often subsidized.
• Montessori Schools Nederland: Network of Dutch Montessori schools offering alternative child-centered education with mixed-aged groups and self-directed learning. Comparable to Florencius in providing non-traditional primary education with strong individualized focus, though typically at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/florenciuseducatie
• Instagraminstagram.com/florenciusbasisschool
• LinkedInlinkedin.com/company/florencius-b-v-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florencius B.V.