Florida Outdoor Advertising

Name

Florida Outdoor Advertising

Legal name

Florida Outdoor Advertising Association

Website

https://foaa.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising Trade Association

NAICS

Media Representatives (541840)

SIC

Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Outdoor advertising association
• Billboard industry advocacy
• Trade association services
• Legislative representation
• Out-of-home advertising

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership dues and fees: FOAA generates revenue through membership fees from outdoor advertising companies operating in Florida. Members receive access to professional representation, networking events, legislative advocacy, and member services.
2. Annual Convention Sponsorships: The association generates revenue through exclusive sponsorship opportunities at its annual convention, providing maximum exposure to meeting participants and recognition on the FOAA website and in FOAA communications.
3. Member Discount Promotions: Opportunity to provide exclusive FOAA member discounts with promotion for members' offers, creating additional revenue streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FOAA is a nonprofit trade association representing the outdoor advertising (billboard) industry in Florida. It provides legislative and regulatory advocacy before the Florida Legislature and Florida Department of Transportation, hosts an annual convention and legislative fly-in, publishes industry newsletters (Capitol Update, FOAA Highlights), offers an OrdinanceWatch local-government monitoring service, and operates an interactive map connecting advertisers with member billboard operators across Florida.

Product overview

FOAA (Florida Outdoor Advertising Association) is a trade association representing the outdoor advertising industry in Florida. It is not a product company but rather provides advocacy, representation, and member services. The organization connects advertisers with billboard inventory through an interactive map and offers membership benefits including professional representation before government bodies, annual conventions, legislative fly-ins, networking opportunities, and public service advertising programs.

Differentiator

Problem solved

Functional benefit

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Broad incumbents

• Association of National Advertisers (ANA): ANA is the largest U.S. trade association for marketing and advertising clients, providing government advocacy, events, and member education. While its focus is advertiser-side rather than media-side, it shares FOAA's trade-association structure, advocacy mission, and annual-event-driven revenue model.
• American Advertising Federation (AAF): AAF is a nationwide advertising industry trade body with local chapters (called "ad federations" or "ad clubs") that, like FOAA, advocate for member advertisers/agencies, run annual conventions, and provide government relations. It operates at broader advertising scope but follows the same trade-association model FOAA uses for OOH in Florida.
• American Association of Advertising Agencies (4A's): The 4A's is the U.S. trade body representing advertising agencies, providing government relations, industry research, and member events. It sits in the same trade-association category as FOAA but on the agency/buyer side of the advertising ecosystem.

Others

• Lamar Advertising Company: Lamar is one of the largest U.S. outdoor advertising operators with significant Florida billboard inventory. As a member company in FOAA's constituency, it is relevant context for FOAA's industry — though it is an operator/buyer of these services rather than a trade association peer.
• OUTFRONT Media: OUTFRONT is a major U.S. out-of-home advertising operator with extensive Florida coverage of billboards and transit advertising. Like Lamar, it is a member/constituent of FOAA rather than a peer association, but it shapes the demand environment FOAA's members operate in.
• International Sign Association (ISA): ISA is a trade association for the sign manufacturing and on-premise sign industry, adjacent to FOAA's outdoor (off-premise) advertising focus. The two associations cover the broader signage ecosystem and often share regulatory and legislative interests at the state level.

Emerging players

• Digital Place-Based Advertising Association (DPAA): DPAA represents digital out-of-home and place-based media operators, the digital evolution of the static billboard industry FOAA traditionally represents. It is an emerging/adjacent peer addressing the same OOH member companies as they shift budgets toward digital screens, mirroring FOAA's constituency in a newer format.

Direct peers

• Out of Home Advertising Association of America (OAAA): OAAA is the national trade association for the U.S. out-of-home advertising industry, directly paralleling FOAA's role at the federal level. FOAA is the state-level Florida affiliate; OAAA runs the larger advocacy, research, and conference programs (including OOH Media Con referenced in FOAA's News & Events), making it the closest functional peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FloridaOutdoorAdvertisingAssociation
• LinkedInlinkedin.com/company/florida-outdoor-advertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Outdoor Advertising