What SideKik does

SideKik is a UK-based, self-serve small business CRM built to consolidate customer enquiries from email, WhatsApp, Facebook, LinkedIn, website forms, SMS, and screenshots into a single dashboard, paired with follow-up reminders and daily growth tasks. Operated by SwipeHive Ltd. (Company No. 16628219, registered in England and Wales, London), the product targets sole traders, tradespeople, freelancers, and local service businesses who need lightweight enquiry management without the complexity of traditional CRMs. The offering comprises four components: a core enquiry dashboard with status tracking, a ready-to-share mini website with a built-in lead form, daily growth tasks (review requests, Google Business Profile updates, social posts), and AI features for screenshot-to-enquiry conversion, reply drafting, and enquiry summarisation.

The platform is a web-based, mobile-responsive SaaS application built on Firebase for authentication, data storage, and file storage, with no native mobile app. Pricing is a single tier at £7.99/month (~$96/year) following a 30-day free trial that requires no credit card. Go-to-market is fully product-led and self-serve through getsidekik.app, supported by an extensive SEO-oriented content library targeting niche UK small-business search queries. No sales team, channel partners, or marketplace presence is in evidence.

The business operates as an early-stage, UK-domestic-only venture with no disclosed funding rounds, headcount, management team bios, or revenue figures. Only '50+' free trial signups are reported on the homepage, alongside a single named customer testimonial. Technology partners are limited to Firebase (core), Formspree (signup collection), and Google Analytics. The company holds no disclosed patents or trademarks, and its primary third-party credibility signal is a listing on the Startup Fame directory.

Name

SideKik

Legal name

SwipeHive Ltd.

Website

https://getsidekik.app/

Company type

Private

Founded year

2024

Operating status

Operating

Short description

SideKik is a UK-based, self-serve SaaS CRM for sole traders, tradespeople, freelancers, and local service businesses that consolidates customer enquiries from email, social, and SMS into one dashboard with AI-assisted replies, follow-up reminders, and daily growth tasks at £7.99/month.

Ownership category

akta.pro rank

Product category

Small Business CRM

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industry

Social CRM & Community Engagement Platforms (HDAEAFAF)

Keywords

• Small business CRM
• Enquiry management software
• Customer follow-up tools
• Lead tracking software
• Tradespeople CRM

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Monthly Subscription: Single subscription tier at £7.99/month (less than £2 per week) providing full access to all features including enquiry capture, follow-up reminders, daily growth tasks, AI tools, and mini website. No tier differentiation mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SideKik is a web-based small business CRM that captures customer enquiries from email, WhatsApp, Facebook, LinkedIn, website forms, screenshots, and text messages into a single unified dashboard. The platform provides enquiry status tracking, automated follow-up reminders, AI-assisted reply generation, and a daily briefing view. Customers also receive a ready-to-share mini business page with built-in enquiry forms and simple daily growth tasks covering review requests and Google Business Profile updates.

Product overview

SideKik is a unified small business CRM designed for sole traders, tradespeople, freelancers and local service businesses. The core offering is the SideKik Core CRM platform, which combines customer enquiry management, lead tracking, and follow-up reminders into one dashboard. Built on top of this are complementary features: the SideKik Business Page (a ready-to-share mini website with built-in enquiry forms), SideKik Growth Tasks (daily business growth actions including review requests and profile updates), and AI-powered capabilities including screenshot capture and message suggestion tools. The product operates as a single unified system with all components integrated, priced at £7.99/month after a 30-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• SideKik Small Business CRM Unified small business CRM that captures customer enquiries from email, WhatsApp, Facebook, LinkedIn, website forms, calls/texts, and message screenshots into a single dashboard. Provides enquiry status tracking through stages (New, Contacted, Quoted, Follow Up, Won, Lost), automated follow-up reminders, a daily briefing view, AI-written message suggestions, a forward-to-enquiry email system, and simple daily growth tasks (review requests, Google Business Profile updates). Includes a ready-to-share mini business page with the user's own branding and a built-in enquiry form that sends new leads straight into the dashboard. Sold as a single subscription at £7.99/month after a 30-day free trial with no credit card required.

Quantifiable outcome

• 50+ free trial signups
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• FirebasecoreTechnology or IntegrationFirebase provides authentication, data storage, and file storage services for SideKik with account-level access controls for security.
• Startup FameminorGTM or Marketing PartnerSideKik is verified and featured on Startup Fame, a curated directory of innovative startups, providing third-party credibility validation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jobber: Field service management software for trades and home service businesses (electricians, plumbers, landscapers). Closest direct peer to SideKik on target audience (UK tradespeople and small service operators) and overlapping feature set around enquiry, quote and job tracking.
• ServiceM8: Job management app for trades and service businesses that captures enquiries, schedules jobs, sends quotes and automates invoicing. Highly comparable on the tradesperson target segment and lightweight CRM-style workflow SideKik targets.
• HoneyBook: All-in-one business management platform for independent service-based businesses and freelancers covering enquiries, proposals, contracts and payments. Directly comparable on serving small service operators with enquiry-to-client workflow.
• Dubsado: Business management tool for small service-based businesses and creatives, with enquiry capture, client workflows, invoicing and follow-up automation. Comparable on simplicity-first CRM targeting very small operators.
• Capsule CRM: Simple, affordable CRM aimed at small businesses to manage contacts, enquiries, tasks and sales pipelines. Closely comparable on the 'simple CRM for small business' positioning and lightweight feature scope.
• Pipedrive: Sales-focused CRM for SMBs emphasizing visual deal pipelines and follow-up reminders. Comparable on small-business pipeline/follow-up workflow though typically aimed at slightly more sophisticated SMB users than SideKik's sole-trader focus.
• Workiz: Field service management platform for trades and home service businesses with enquiry intake, scheduling, dispatch and customer communications. Comparable on serving trades/SMBs with enquiry-to-job workflow, though with a stronger field-service scope.

Broad incumbents

• HubSpot: Broad incumbent CRM and marketing platform with a popular free CRM tier widely adopted by SMBs. Comparable on the small-business CRM category but operates at vastly greater scale with a much broader feature surface.
• Zoho CRM: Affordable CRM in the broader Zoho business software suite, popular with SMBs and sole traders globally. Comparable on price-conscious SMB CRM positioning, though significantly broader in scope.

Emerging players

• Folk CRM: Modern, lightweight relationship CRM designed for freelancers, founders and small teams with a focus on simple contact and pipeline management. Comparable on the simplicity-first, PLG, low-price wedge into small operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SideKik