EIMA International

What EIMA International does

EIMA International is the International Exhibition of Agricultural and Gardening Machinery, a biennial trade fair founded in 1969 and promoted by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation. The event is organized by FederUnacoma Surl (VAT 04227291004) in cooperation with BolognaFiere, where it occupies 122,000 m² of net exhibition space across 14 merchandise sectors. The 2024 edition hosted 1,748 exhibitors from approximately 50 countries (675 foreign) and 346,800 attendances including 63,100 foreign visitors from 90 countries, showcasing 60,000+ models of machinery and equipment. Seven thematic showcases (EIMA Components, Green, Energy, Idrotech, Digital, Campus, Extend) segment the exhibition by technology vertical, each operating its own microsite.

EIMA generates revenue primarily through exhibition space rental charged to manufacturing companies, supplemented by visitor ticket sales (€75 for B2B days, €22/day for general public, free for foreign businesspeople upon registration), and ancillary services including parking (€24–30/day) and shuttle services. Go-to-market combines enterprise field sales for exhibitor acquisition, an online reserved area portal for booth applications, and a foreign delegation program coordinated with ICE-Agenzia that brings organized buyer groups from 90 countries. The exhibition is held biennially in even-numbered years; the 47th edition is scheduled for November 10–14, 2026 under the theme 'Design Agricultural Future'. The organization supports its offering through the EIMA App, 360° Virtual Tour, Road to EIMA 2026 podcast, EIMA Web TV, and the Technical Innovation Contest (running since 1986). The EIMA World brand family extends the format internationally via EIMA Agrimach (New Delhi, India, 2027) and Agrilevante by EIMA (Bari, Italy, 2027).

Name

EIMA International

Legal name

EIMA International (organized by FederUnacoma Surl)

Website

https://eima.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

EIMA International is a biennial trade fair for agricultural and gardening machinery, organized by FederUnacoma at BolognaFiere since 1969. It serves global manufacturers, professional operators, and distributors from 90 countries, with 1,748 exhibitors and 346,800 attendances in 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Exhibition Space Rental: EIMA International charges exhibiting companies to rent booth/exhibition space at the BolognaFiere fairground. The reserved area portal manages applications, stand confirmations, and payment coordination. Companies must submit applications with bank transfer receipts for deposits. The exhibition covers 122,000 m² net of exhibition space.
2. Visitor Ticket Sales: Professional businesspeople tickets priced at €75 for the two-day B2B period (November 10-11). General public tickets priced at €22 per day for November 12-14. Foreign businesspeople receive free entry following online registration. This represents a secondary revenue stream compared to exhibitor space rental.
3. Ancillary Services: Paid parking services (€24/day for car parking, €30/day for coach parking), shuttle services from airport, and premium services such as electric mobility aid booking. These services generate additional revenue from event attendees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

EIMA International is a biennial trade fair exhibition that brings together global manufacturers of agricultural and gardening machinery with professional buyers, operators, and distributors at the BolognaFiere venue in Bologna, Italy. The exhibition spans 14 merchandise sectors across 122,000 m² of net exhibition space and showcases more than 60,000 models of machinery and equipment from approximately 1,748 exhibiting companies representing ~50 countries. Complementing the main event are seven thematic showcases (EIMA Components, EIMA Green, EIMA Energy, EIMA Idrotech, EIMA Digital, EIMA Campus, EIMA Extend), the EIMA App for visitor navigation, the Technical Innovation Contest (since 1986), and supporting digital tools including a virtual tour, podcast, and online exhibitor catalogue.

Product overview

EIMA International is a single unified product — an international biennial trade exhibition for agricultural and gardening machinery, promoted since 1969 by FederUnacoma and organized by BolognaFiere. The exhibition features 14 merchandise sectors covering the full range of agricultural equipment, and is accompanied by seven thematic showcases (EIMA Components, EIMA Green, EIMA Energy, EIMA Idrotech, EIMA Digital, EIMA Campus, and EIMA Extend) that specialize in specific segments. Supporting products include the EIMA App for event navigation, Virtual Tour 360° for remote access, the Road to EIMA Podcast for pre-event engagement, and the Technical Innovation Contest that recognizes sector innovation. EIMA World encompasses related international events.

Differentiator

Problem solved

Functional benefit

Brands

• EIMA Components: International benchmark exhibition for parts, spare parts, and accessories dedicated to agricultural machinery
• EIMA Digital
• EIMA Energy
• EIMA Green
• EIMA Idrotech
• EIMA Campus
• EIMA Extend
• EIMA World

Products and services

• EIMA International (Biennial Exhibition) The International Exhibition of Agricultural and Gardening Machinery — a biennial trade fair held at BolognaFiere in Bologna, Italy. Showcases 14 merchandise sectors with 60,000+ models of machinery and equipment from approximately 1,748 exhibitors from ~50 countries. Attracts 346,800 visitors from 90 countries. For manufacturing companies (exhibitors) and professional buyers/operators (visitors).
• EIMA Components International benchmark exhibition for parts, spare parts, and accessories dedicated to agricultural machinery. A specialized showcase within EIMA International bringing together sector companies.
• EIMA Green Specialized exhibition for machinery and equipment for gardening and maintenance of parks, outdoor areas, and sports facilities. Targets professional operators, green space management experts, and hobbyists.
• EIMA Energy Exhibition of energy from agroforestry sources featuring technologies for bioenergy supply chains — machinery, systems, and innovative solutions for renewable energy from agricultural and forestry biomass.
• EIMA Idrotech Global reference exhibition for technologies dedicated to intelligent management of water resources in agriculture. Covers irrigation technologies that are increasingly strategic for the primary sector.
• EIMA Digital Digital technologies showcase featuring digital systems, artificial intelligence, and robotics for agriculture. Provides solutions for increasingly efficient, sustainable, and connected agriculture.
• EIMA Campus Research and Training Showcase serving as a meeting point for companies, universities, and research centers. Connects industrial and academic worlds to promote development of new technologies and talents in agricultural mechanization.
• EIMA Extend Agricultural Machinery Supply Chain Showcase functioning as a networking platform for institutions and organizations in the agricultural machinery sector to share needs, ideas, and visions to shape the future of agricultural mechanization.
• EIMA App

Quantifiable outcome

• Italian agricultural machinery exports to the US grew 7.6% in the first four months of 2024, surpassing 320 million euros, driven by increased preference for Italian technology among North American farmers.
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• BolognaFierecoreStrategic or Co-development Partner · 1 January 1969BolognaFiere is the co-organizer and venue provider for EIMA International. The partnership began with the inaugural EIMA event in 1969 and continues to the present day. BolognaFiere provides the exhibition venue at Bologna, Italy, covering 375,000 m² gross and 122,000 m² net. The fairground hosts all 14 merchandise sectors and 7 thematic showcases across multiple pavilions with six entry points.
• ICE-Agenzia (Italian Trade Agency)coreChannel Partner/ Reseller/ DistributorICE-Agenzia (Italian Trade Agency) partners with FederUnacoma to organize foreign delegations attending EIMA International. Santa Lamorgese represents FederUnacoma at ICE-Agenzia, coordinating international businesspeople delegations. The program facilitates bringing organized groups of professional buyers from multiple countries to the exhibition, supporting the internationalization of Italian agricultural machinery exports.
• EIMA Agrimach (India)majorStrategic or Co-development PartnerEIMA Agrimach is the EIMA exhibition held in New Delhi, India. It is part of the EIMA World brand family owned by FederUnacoma. The next edition is scheduled for December 2-4, 2027. This international offshoot extends the EIMA brand to the Indian market, creating a global network of agricultural machinery exhibitions.
• Agrilevante by EIMAmajorStrategic or Co-development PartnerAgrilevante by EIMA is an agricultural machinery exhibition held in Italy (Bari), part of the EIMA World brand family. The next edition is scheduled for October 7-10, 2027. This event complements EIMA International by serving the Mediterranean and Southern European agricultural market.
• Bologna WelcomeminorGTM or Marketing PartnerBologna Welcome is Bologna's official tourism organization and serves as the hospitality and tourism partner for EIMA International. It helps visitors organize their journey and stay in Bologna, provides hotel offers, and partners with Italo (high-speed rail) for special fare agreements for event attendees. Laura Grillo serves as the primary contact.
• Italo (High-Speed Rail)minorGTM or Marketing PartnerItalo, Italy's high-speed rail operator, has a special fare agreement with Bologna Welcome for EIMA International attendees. This partnership facilitates travel to the exhibition for visitors arriving by rail.
• EIMA Digital (Digital Technologies Showcase)coreTechnology or IntegrationEIMA Digital is a thematic showcase within EIMA International dedicated to digital systems, artificial intelligence, and robotics for agriculture. The showcase has its own website (www.eimadigital.it) and features companies presenting solutions for increasingly efficient, sustainable, and connected agriculture. It represents a dedicated exhibition area within the broader EIMA event.
• EIMA Energy (Exhibition of Energy from Agroforestry Sources)coreTechnology or IntegrationEIMA Energy is a thematic showcase dedicated to technologies for bioenergy supply chains, featuring machinery, systems, and innovative solutions for renewable energy from agricultural and forestry biomass. The showcase has its own website (www.eimaenergy.it). The 11th EIMA Energy Exhibition was presented to the press in Rome in a live-streamed press conference.
• EIMA Green (Gardening Showcase)coreTechnology or IntegrationEIMA Green is the gardening showcase of EIMA International, specializing in machinery and equipment for gardening and maintenance of parks, outdoor areas, and sports facilities. The showcase has its own website (www.eimagreen.it) and targets professional operators and green space management experts as well as hobbyists.
• EIMA Components (Components Showcase)coreTechnology or IntegrationEIMA Components is the international benchmark exhibition for parts, spare parts, and accessories dedicated to agricultural machinery. The showcase has its own dedicated website (www.eimacomponenti.it) and brings together the sector's leading companies in a specialized exhibition area.
• EIMA Idrotech (Irrigation Showcase)coreTechnology or IntegrationEIMA Idrotech is the global reference exhibition for technologies dedicated to intelligent management of water resources in agriculture. The showcase has its own website (www.eimaidrotech.it) and covers irrigation technologies increasingly strategic for the primary sector.
• EIMA Campus (Research and Training Showcase)majorStrategic or Co-development PartnerEIMA Campus is the Research and Training Showcase, serving as a meeting point for companies, universities, and research centers. It connects the industrial and academic worlds, promoting the development of new technologies and new talents at the service of agricultural mechanization.
• EIMA Extend (Agricultural Machinery Supply Chain Showcase)majorStrategic or Co-development PartnerEIMA Extend is the Agricultural Machinery Supply Chain Showcase, functioning as a networking platform for the sector. It is the place where institutions and organisations in the agricultural machinery sector meet to share needs, ideas, and visions to shape the future of agricultural mechanisation.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• FIMA (Feria Internacional de Maquinaria Agrícola): Biennial international agricultural machinery trade fair held in Zaragoza, Spain, organized by Feria de Zaragoza. It is one of the major Southern European ag-machinery exhibitions and competes with EIMA for Mediterranean and Iberian market exhibitors and visitors.
• Agritechnica: Biennial agricultural machinery trade fair held in Hannover, Germany, organized by DLG. It is widely regarded as the world's largest agricultural machinery exhibition and competes directly with EIMA for the same pool of international exhibitors and professional visitors in the ag-machinery sector.
• SIMA: Paris-based biennial trade show for the agricultural and livestock equipment industry, organized by COMEXPOSIUM. SIMA competes directly with EIMA International for European and international ag-machinery exhibitors and professional buyers.
• World Ag Expo: Annual agricultural trade show held in Tulare, California, focused on agriculture equipment, technology, and services. It is the largest U.S. agricultural exposition and serves as the North American counterpart to EIMA International for global ag-machinery manufacturers seeking North American market access.
• Fieragricola: Biennial international agricultural trade fair held in Verona, Italy, organized by Veronafiere. It is the other major Italian agricultural exhibition alongside EIMA and competes for Italian and Southern European ag-machinery exhibitors and visitors in the same domestic market.
• LAMMA: UK-based agricultural machinery and equipment show, with a focus on arable, livestock, and dairy sectors. LAMMA is a significant UK ag-machinery exhibition and serves a similar buyer audience as EIMA's professional visitor segments, though with a more UK-centric geographic draw.

Emerging players

• SITEVI: Trade fair specialized in vine, wine, fruit, and vegetable production equipment, held in Montpellier, France. While narrower in scope than EIMA, SITEVI overlaps on the equipment categories EIMA showcases (irrigation, components, specialized machinery) and targets a similar professional operator audience.

Broad incumbents

• Hannover Messe: The world's leading industrial trade fair held annually in Hannover, Germany. While not exclusively focused on agricultural machinery, Hannover Messe includes industrial automation, digitalization, and components that overlap with EIMA's EIMA Digital and EIMA Components showcases, competing for industrial technology exhibitors.

Others

• BolognaFiere: Italian exhibition venue operator and EIMA International's long-standing venue provider and co-organizer since 1969. BolognaFiere hosts many other trade fairs across industries and is an ecosystem enabler for EIMA rather than a direct competitor.

Regional players

• Agrishow (Brazil): One of the largest agricultural technology trade shows in Latin America, held annually in Ribeirão Preto, Brazil. It serves the South American agricultural machinery market and competes with EIMA for exhibitor attention in the global ag-machinery show circuit, though primarily serving a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EimaInternational
• Facebookfacebook.com/203661616400650
• LinkedInlinkedin.com/company/eima-international
• Instagraminstagram.com/eima_international
• TikToktiktok.com/@eimainternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EIMA International