Velix

What Velix does

Velix is a privately-held, direct-to-consumer mobile car wash service headquartered in Casablanca, Morocco. It serves individual vehicle owners (passenger cars and motorcycles) at their home or office, eliminating the need for customers to travel to a fixed car wash location. Bookings are accepted through a self-serve website (velixapp.com, available in French, English, and Arabic) and via WhatsApp, with service hours spanning 7 days per week from 9AM to 10PM.

The company's core technology is waterless car washing using a biodegradable cleaning formula (surfactants and lubricating polymers that encapsulate dirt particles) combined with a color-coded microfiber cloth system to prevent cross-contamination between body, wheels, and glass. Velix markets this approach on an eco-friendly positioning, citing elimination of the 150-300 liters of water typically consumed by conventional car washes. Service delivery is performed by certified mobile technicians who travel to the customer with all required equipment, completing a standard wash in 30-60 minutes.

Velix monetizes through transaction-based, pay-as-you-go pricing across a four-tier service structure (Express at 60-100 DH, Brillance at 90-130 DH, Gold at 200-250 DH, and Royale at 300-400 DH), with prices varying by vehicle type (citadine, berline, SUV, motorcycle). An ancillary wiper blade replacement service is also offered. Revenue is generated entirely from individual consumers in Casablanca; no enterprise, fleet, or B2B contracts are disclosed. The company is privately held, with no disclosed external funding, parent company, or management team in the source data.

Name

Velix

Legal name

Velix

Website

https://velixapp.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Velix is a Casablanca-based mobile car wash service that uses waterless, biodegradable cleaning technology to wash passenger vehicles and motorcycles at customers' homes or offices, sold via tiered pay-per-wash packages booked through its website and WhatsApp.

Ownership category

akta.pro rank

Product category

Mobile Car Wash Services

NAICS

Car Washes (811192)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

• Mobile car wash
• Waterless car cleaning
• Eco-friendly detailing
• Auto care at home
• Vehicle cleaning service

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Mobile Car Washing Services: One-time transaction-based payment for at-home car washing services. Customers pay per service based on vehicle type and selected package.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Velix provides a mobile car washing service in Casablanca where certified technicians travel to a customer's home or office to wash vehicles using waterless, biodegradable cleaning products. Services span four tiers (Express, Brillance, Gold, Royale) priced per vehicle type, supplemented by motorcycle washes and a mobile wiper blade replacement service.

Product overview

Velix is a mobile car wash service operating in Casablanca, Morocco, offering eco-friendly waterless car washing directly at customers' homes or offices. The company provides a tiered service package structure consisting of four main service levels (Express, Brillance, Gold, and Royale) priced at 90 DH, 200 DH, 250-300 DH, and 400 DH respectively, with pricing varying by vehicle type. Additional services include wiper blade replacement and specialized treatments for motorcycles. The service uses biodegradable products and waterless washing technology to deliver professional cleaning results without traditional water consumption.

Differentiator

Problem solved

Functional benefit

Products and services

• Express Wash Entry-level mobile car cleaning package covering basic interior vacuuming and wipe-down, priced at 60 DH for citadines, 70 DH for berlines, 80 DH for medium SUVs, and 100 DH for large SUVs; aimed at individual vehicle owners wanting a quick interior refresh at home or office.
• Brillance Wash Mid-tier interior and exterior washing package including body wash, wheel cleaning, tire wax, window cleaning, plastic renovation, and a brillance finish, priced at 90-130 DH depending on vehicle size; for individual vehicle owners wanting a full interior and exterior cleaning without premium add-ons.
• Gold Wash Premium interior and exterior package including all Brillance services plus stain treatment for seats and carpets, priced at 200-250 DH depending on vehicle size; for individual vehicle owners wanting deep stain remediation in addition to a full wash.
• Royale Wash Top-tier package including all Gold services plus interior roof stain treatment and engine washing, priced at 300-400 DH depending on vehicle size; for individual vehicle owners wanting the full top-to-bottom clean including engine bay.
• Mobile Wiper Blade Replacement Service Mobile wiper blade replacement service where technicians bring and install high-quality wiper blades at the customer's home or office in Casablanca, taking about 15 minutes; ordered via WhatsApp or phone, for individual vehicle owners needing visibility-related maintenance alongside their wash.
• Motorcycle Wash (Petite Moto and Grande Moto) Two motorcycle-specific mobile wash packages including waterless body wash, wheel and tire cleaning, and chrome and metal polishing, priced at 50 DH for small motorcycles and 80 DH for larger motorcycles; for individual motorcycle owners in Casablanca.

Quantifiable outcome

• Traditional car wash uses 150-300 liters of water; Velix uses minimal water
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Driven Inc. Driven (formerly Wash Buddy) is a Canadian on-demand mobile car wash service that brings the wash to the customer's driveway. It shares Velix's home/office mobile service model and tiered package structure.
• Wype: Wype is a waterless mobile car wash service that emphasizes eco-friendly, waterless cleaning methods delivered at customer locations, making it directly comparable to Velix's waterless, eco-positioned mobile offering.
• MobileWash: MobileWash is a US-based app-driven mobile car wash platform that connects consumers to vetted detailers at their location. It is comparable to Velix in offering app/website booking, on-location vehicle washing, and tiered service packages for individual consumers.
• Washos: Washos is a mobile car wash service operating in the US (LA and other metros) that dispatches professional detailers to customer locations. It mirrors Velix's mobile, on-demand service model and target customer (individual vehicle owners at home or office).
• Get Spiffy: Get Spiffy is the largest on-demand mobile car wash and detailing service in the United States, sending technicians to customer homes and offices. It is a direct business-model and operational peer to Velix's mobile eco-wash service, with similar tiered service menus and technician-dispatch model.
• Splish Splash: Splish Splash is an on-demand mobile car wash app operating in select US cities that sends detailers to customers. It is a direct peer in mobile car-wash GTM and customer experience.

Regional players

• Imperva Car Wash: Imperva is an emerging mobile and on-demand car wash player operating in select regions. It is comparable to Velix as a regional mobile car wash service with on-location delivery.

Emerging players

• Eco Shine Auto Detailing: Eco Shine is a smaller eco-conscious mobile detailing operator emphasizing biodegradable products. It is comparable to Velix as a niche player combining mobile service with an eco-friendly product positioning.

Broad incumbents

• Tidal Wave Auto Spa: Tidal Wave is a large US-based express car wash chain with hundreds of locations offering exterior and interior cleaning. It is comparable to Velix as a car wash operator targeting individual consumers with tiered wash packages, though it operates fixed-site locations rather than mobile service.
• International Car Wash Group (ICWG): ICWG is one of the world's largest car wash operators with thousands of sites across Europe and Australia. It is a broad incumbent comparable to Velix in the underlying car wash category, although it operates fixed-site tunnels rather than mobile service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velix