What CoVision Consulting does

CoVision Consulting is a founder-owned professional services firm founded in 2017 by Shelly Parks that provides marketing, membership recruitment, outreach, and education services to forming and developing cohousing communities across the United States and Canada. The company serves a narrow niche within community development, typically working with groups of 15-35 households that need support filling their member roster through the full lifecycle from early formation to construction completion. The service portfolio comprises three core offerings: long-term Marketing and Membership Consulting engagements with a stated minimum duration of six months (covering strategic marketing plans, database management, CRM setup, and member-engagement training); Outreach and Phone Support delivered via Shelly and a small team of outreach professionals; and Guest Speaking and Workshops that serve both as educational content and as a lead-generation channel.

The business operates with no proprietary technology platform. CoVision helps clients stand up CRM infrastructure and uses HubSpot for its own lead capture, but does not disclose any software product, mobile app, API, or AI capability. Revenue is generated through quote-based professional-services fees that follow a free one-hour initial consultation; pricing is not publicly disclosed. The firm has no external funding, no parent company, no institutional ownership, and no documented M&A activity. In 2023 the company launched a sub-brand called Cohousing PNW, a collective of future cohousers and professional partners that gives the firm a direct hands-on role in developing new cohousing communities in the Pacific Northwest region. CoVision has served at least thirteen named client communities across California, Oregon, Washington, Oklahoma, Texas, New Mexico, Massachusetts, and Tennessee, including Skagit Commons in Anacortes, WA, which sold out in record time following CoVision's marketing support.

Name

CoVision Consulting

Legal name

CoVision Consulting

Website

https://covisionconsulting.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CoVision Consulting is a founder-owned professional services firm founded in 2017 that provides marketing, membership recruitment, outreach, and education services to forming and developing cohousing communities across the United States and Canada.

Ownership category

akta.pro rank

Product category

Community Development Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industry

Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Cohousing consulting
• Membership recruitment
• Community marketing
• Outreach services
• Community development

Headquarters

HQ city

Edmonds

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Marketing and Membership Consulting Services: CoVision Consulting provides comprehensive marketing and membership consulting services to cohousing groups at various stages of formation or development. Engagements typically span a minimum of six months, focusing on strategic marketing plan creation, database management, member recruitment training, and retention support. Pricing appears to be quote-based following a free initial consultation.
2. Outreach and Phone Support: Short-term and long-term outreach initiatives where Shelly and her team of outreach professionals engage with interested households via phone, strengthening interest and encouraging membership action.
3. Guest Speaking Engagements and Workshops: Educational presentations and workshops on cohousing topics for groups interested in learning more about the cohousing model or community living.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CoVision Consulting is a professional services firm that provides marketing, membership recruitment, outreach, and education services to forming and developing cohousing communities across the US and Canada. The firm supports cohousing groups from early formation through construction completion with strategic marketing plans, CRM and database setup, outreach training, and member retention support. The company also operates Cohousing PNW, a sub-brand collective focused on developing new cohousing communities in the Pacific Northwest region.

Product overview

CoVision Consulting offers a portfolio of consulting services focused on marketing and membership recruitment for cohousing communities. The core offering is Marketing and Membership Consulting, supplemented by Outreach and Phone Support services. Additionally, the company operates Cohousing PNW as a sub-brand focused specifically on developing cohousing communities in the Pacific Northwest region. These services work together to help forming or developing cohousing groups successfully recruit and retain members to make their community vision a reality.

Differentiator

Problem solved

Functional benefit

Brands

• Cohousing PNW: A collective of future cohousers and professional partners focused on creating more cohousing opportunities in the Pacific Northwest region, with a hands-on role in bringing together cohousers and developing communities.

Products and services

• Marketing and Membership Consulting Comprehensive marketing and membership consulting services tailored to the needs of individual cohousing groups, from early stages of formation to communities under construction. Includes strategic marketing plan development, database management, CRM setup, outreach training, and member retention strategies, delivered through engagements of at least six months.
• Outreach and Phone Support Short-term and long-term outreach initiatives where Shelly Parks and her team of outreach professionals engage with interested households via phone, strengthening interest in cohousing projects and encouraging membership action.
• Guest Speaking Engagements and Workshops Educational and engaging talks about cohousing for groups interested in learning more about community living or wanting to explore cohousing together. Used to generate awareness and leads within the cohousing community.
• Cohousing PNW A collective of future cohousers and professional partners in the Pacific Northwest focused on creating more cohousing opportunities and developing new cohousing communities through hands-on involvement in bringing together cohousers and partnering with architects, developers, and general contractors.

Quantifiable outcome

• Skagit Commons sold out in record time following CoVision's marketing and membership support
• +1 more outcomes

Named customers13 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CoHousing SolutionscoreStrategic or Co-development PartnerCoHousing Solutions, led by Katie McCamant (national cohousing leader and co-founder of cohousing in the US), invited Shelly to apply for the 500 Communities Program in early 2017. This connection provided the pathway for Shelly to start her cohousing consulting practice. Katie McCamant is credited with first introducing cohousing to the United States.
• National Cohousing Association of the United StatescoreStrategic or Co-development PartnerShelly Parks joined the Board of Directors for the National Cohousing Association of the United States, providing service to the broader cohousing community and strengthening her position as the 'go-to' person for member recruitment.
• Cohousing PNW Professional PartnersminorStrategic or Co-development PartnerCohousing PNW is described as a 'collective of future cohousers and professional partners.' Once a cohousing group is launched, 'seasoned professional partners' come onboard to ensure expert community development. This includes partnerships with architects, developers, general contractors, and other professionals needed for multi-family community development.
• KUOW Public RadiominorGTM or Marketing PartnerKUOW, a public radio station, partnered with Shelly on a public radio awareness campaign for Skagit Commons in Anacortes, Washington. The station's Business Support Account Manager noted Shelly's forthcoming knowledge of cohousing made campaign creation easy.

Scale indicators2 records

Expansion highlights5 records

Emerging players

• Nesterly: Intergenerational home-sharing platform that connects older homeowners with younger tenants seeking community living. Operates in an adjacent community-living niche with a different (platform) business model targeting overlapping demographic trends.
• Common: Co-living residential operator offering managed shared housing in major US metros with a community-oriented positioning. Adjacent to CoVision through shared "intentional community living" framing but serves a different resident demographic and unit economics.

Others

• Foundation for Intentional Community: Publishes Communities magazine and supports the broader intentional-community movement that includes cohousing. Sits adjacent to CoVision's ecosystem, providing education and network access for the same target audience of forming community groups.
• Crabapple Group: Consulting firm serving cohousing and intentional communities on real estate development, group formation, and architectural advisory. Comparable as a niche professional-services firm serving the same forming-community market with consulting engagements.

Direct peers

• CoHousing Solutions: Founded by Katie McCamant and Charles Durrett, who introduced cohousing to the United States, CoHousing Solutions provides consulting and development services specifically for cohousing communities — the same niche customer base CoVision serves, with overlapping marketing and formation support offerings.

Broad incumbents

• Urban Land Institute: Long-established research and education organization covering land use, real estate, and community development broadly. Comparable as a broader real estate/community-development authority whose work overlaps with the cohousing ecosystem CoVision serves.
• National Association of Home Builders: Largest US trade association representing home builders, developers, and remodelers. Adjacent to CoVision because forming cohousing groups must engage builders and developers, and NAHB's developer network overlaps with CoVision's Cohousing PNW partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/covision-consulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoVision Consulting