America First Federal Credit Union

What America First Federal Credit Union does

America First Federal Credit Union is a federally insured, not-for-profit, member-owned financial cooperative founded in 1939 and headquartered in Ogden, Utah. It serves retail consumers and small businesses across six states — Utah, Nevada, Arizona, Idaho, New Mexico, and Southern California — through 122 branch locations. Core products include deposit accounts (checking, savings, money market, CDs), consumer lending (auto, RV, powersport, mortgages, home equity), Visa credit and debit cards, and small-business banking. Following the May 2026 close of the Meadows Bank acquisition, the institution holds approximately $26.4 billion in total assets and $22.8 billion in deposits, positioning it among the largest U.S. credit unions by asset size.

The credit union operates a hybrid physical-and-digital delivery model. Members access services through the branch network and an online/mobile banking platform supported by a virtual assistant for customer service. Service breadth has been extended through ecosystem partnerships: Zelle for peer-to-peer payments, LPL Financial for investment services, Liberty Mutual for insurance referrals, Lively for health-savings accounts, Turo for host-facing financial products, and co-branded card programs with community partners such as the Salt Lake Bees. Auto-lending programs reference J.D. Power/NADA-aligned valuation frameworks.

The business model is the standard credit union net-interest-income model: member-owned cooperative that earns the spread between loan yields (mortgages, auto, RV/powersport, commercial) and deposit costs, supplemented by interchange and fee income from cards and member services. As a 501(c)(14) cooperative under NCUA oversight, the institution is tax-exempt at the federal level and reinvests earnings into member rates, product capabilities, and branch expansion rather than external shareholder returns. Growth has been pursued through both organic multi-state expansion and inorganic M&A, exemplified by the Meadows Bank transaction that materially expanded its Nevada commercial banking footprint.

Name

America First Federal Credit Union

Legal name

America First Federal Credit Union

Website

https://americafirst.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

America First Federal Credit Union is a federally insured, member-owned cooperative founded in 1939 and headquartered in Ogden, Utah, serving retail consumers and small businesses through 122 branches across six states with $26.4 billion in assets following the 2026 Meadows Bank acquisition.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210), Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Consumer banking
• Credit union services
• Vehicle lending
• Mortgage lending
• Business banking

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: Primary revenue stream generated from interest charged on loans including auto loans, RV loans, mortgage loans, home equity products, personal loans, and business loans. Interest rates vary by product type and creditworthiness.
2. Deposit Interest Expenses: Credit union collects spread between interest earned on loans and interest paid on deposits including checking, savings, money market, and certificate accounts.
3. Fee-Based Income: Various banking fees including wire transfer fees, overdraft fees, ATM fees, loan origination fees, and account service charges.
4. Visa Card Revenue: Income from Visa credit and debit card transactions including interchange fees and merchant services.
5. Meadows Bank Acquisition: Purchase of substantially all assets and assumption of substantially all liabilities of Meadows Bank completed May 31, 2026, expanding total assets to approximately $26.4 billion and deposits to $22.8 billion.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

America First Federal Credit Union is a member-owned, federally insured financial cooperative that delivers consumer and business banking products, consumer and commercial lending, Visa-branded payment cards, and digital financial services. Its core offerings span deposit accounts, auto, RV, powersport, personal, home equity and mortgage loans, as well as business checking, loans, merchant services, and card products distributed through 122 branches and digital platforms across the Intermountain West and Southwest.

Product overview

America First Federal Credit Union is a comprehensive financial institution offering a broad portfolio of banking and lending products across personal, business, and digital channels. The core product portfolio centers on Digital Banking Services as the primary access platform, supported by deposit products (checking, savings, certificates, IRAs), loan products (auto/RV/powersport vehicles, personal loans, home equity/HELOCs, mortgages, business banking), payment cards (Visa credit and debit with multiple co-branded options), and insurance/investment services through affiliate partnerships. Additional modules include financial education, calculators, charitable foundation, video teller, and member discount programs. The company operates primarily in Utah, Nevada, Arizona, Idaho, and New Mexico, with recent expansion into Southern California and Nevada/Arizona markets following the May 2026 Meadows Bank acquisition, bringing combined assets to approximately $26.4 billion across 122 locations.

Differentiator

Problem solved

Functional benefit

Brands

• America First Investment Services: Investment and wealth management services offered through partnership with LPL Financial
• America First Financial Solutions
• Lively

Products and services

• Checking Accounts
• Savings Accounts
• Certificate Accounts
• IRA Investing
• Auto Loans
• RV Loans
• Powersport Loans
• Turo Loans
• Personal Loans
• Home Equity Line of Credit (HELOC)
• Home Equity Loans
• Mortgage Loans
• Visa Credit Cards
• Visa Debit Cards
• Business Banking
• Business Visa Cards
• Digital Banking Services
• Insurance Services
• Retirement and Wealth Services
• Trust Services
• Video Teller Service

Quantifiable outcome

• No payments for 90 days on new auto loans with $10,000+ financing
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Meadows BankcoreStrategic or Co-development Partner · 31 May 2026America First Federal Credit Union purchased substantially all assets and assumed substantially all liabilities of Meadows Bank on May 31, 2026. The combined institution has approximately $26.4 billion in total assets and $22.8 billion in deposits. All Meadows Bank employees were retained. The transaction significantly expanded America First's presence in Nevada and Arizona markets through 122 combined locations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Suncoast Credit Union: Member-owned credit union providing deposit accounts, consumer loans, mortgages, and business banking services in the Southeast U.S., with similar full-service scope to America First.
• Golden 1 Credit Union: Large California-based member-owned credit union with similar deposit, lending, and digital banking product breadth and a comparable federally chartered cooperative structure.
• BECU: One of the largest U.S. credit unions, providing full-service consumer and business banking, mortgages, auto loans, and digital services to members across the Pacific Northwest, comparable in scale and product mix to America First.
• First Tech Federal Credit Union: Member-owned credit union providing consumer loans, mortgages, deposit products, and Visa credit cards nationally, with comparable digital-first product positioning to America First.
• Mountain America Credit Union: Federally insured member-owned credit union headquartered in Utah with comparable full-service consumer and business banking, vehicle lending, and mortgage products across overlapping Intermountain West markets.
• PenFed (Pentagon Federal Credit Union): Large federally chartered credit union offering consumer and mortgage lending, Visa credit cards, deposit products, and digital banking — directly comparable in product set and member-owned structure.
• Alliant Credit Union: Federally chartered member-owned credit union offering consumer loans, mortgages, Visa credit cards, deposit accounts, and online banking across a national membership — directly comparable in product breadth and digital delivery.
• Digital Federal Credit Union (DCU): Member-owned federally chartered credit union providing consumer lending, mortgages, deposit products, and digital banking — comparable cooperative structure and full-service scope.
• Navy Federal Credit Union: The largest U.S. credit union, offering a comparable full-spectrum of consumer lending, deposit, mortgage, and card products through a federally chartered, member-owned cooperative model.
• SchoolsFirst Federal Credit Union: Federally chartered member-owned credit union offering a comparable suite of consumer lending, mortgage, deposit, and Visa card products to its defined membership.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmericaFirst
• YouTubeyoutube.com/channel/UC_0lF10ecPkX5Sha3P_pn9g
• Facebookfacebook.com/americafirstcu
• LinkedInlinkedin.com/company/america-first-credit-union
• Instagraminstagram.com/americafirst
• TikToktiktok.com/@americafirstcreditunion?_t=8ivWJBNptL1&_r=1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America First Federal Credit Union