Pascual

Name

Pascual

Legal name

Calidad Pascual, S.A.U.

Website

https://calidadpascual.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Dairy and Beverage Products

NAICS

Food Manufacturing (311), Beverage Manufacturing (3121)

SIC

Dairy Products (2020), Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industries

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)

Keywords

• Dairy products
• Bottled water
• Plant-based beverages
• Coffee products
• Food distribution

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dairy and beverage product sales: Pascual generates revenue primarily through the manufacture and sale of dairy products (milk, yogurt, custards, butter), natural mineral water, plant-based beverages, coffee, and healthy food products, distributed through retail (supermarkets), Horeca (hospitality sector), and international channels. The company closed 2025 with 929 million euros in revenue and has recorded four consecutive years of growth.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Pascual manufactures and distributes a multi-brand portfolio of more than 200 food and beverage products — including dairy (milk, yogurts, custards, butter under Leche Pascual), natural mineral water (Bezoya), fruit-and-milk blended drinks (Bifrutas), plant-based beverages (Vivesoy soy, oat, almond), coffee (Mocay, Café Saula, Café Jurado) and healthy juices (Essential) — to retail grocery chains and the Horeca/hospitality channel through its own commercial network in Spain and export plus joint-venture channels across 52 international markets.

Product overview

Pascual is a Spanish family-owned food and beverage company offering over 200 products across multiple categories. The portfolio centers on dairy (Leche Pascual milk, yogurts, desserts), beverages (Bifrutas juice-milk drinks, Vivesoy plant-based drinks, Mocay coffee), water (Bezoya mineral water), and professional hospitality solutions (Pascual Profesional, Qualianza distribution). Products are distributed domestically through a network of 26 commercial delegations and internationally across 52 countries via export and joint ventures.

Differentiator

Problem solved

Functional benefit

Brands

• Leche Pascual: Core dairy brand offering whole, semi-skimmed, and skimmed milks, functional milks, milkshakes, yogurts, creams, and butter, with animal welfare-certified milk from local farms.
• Bezoya
• Bifrutas
• Vivesoy
• Mocay
• Essential
• Pascual Profesional
• Pascual Dinamic
• Café Jurado
• Pascual Lateado
• Qualianza

Products and services

• Leche Pascual
• Bezoya
• Bifrutas
• Vivesoy
• Mocay
• Essential

Quantifiable outcome

• Revenue of €929 million in 2025, with four consecutive years of growth
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Refriango (Angola)coreStrategic or Co-development Partner · 1 January 2022Joint venture agreement for local production in Angola. Refriango partners with Pascual for local production and distribution of Pascual products in the Angolan market as part of the company's strategic expansion in Africa.
• Asia Brewery (Philippines)coreStrategic or Co-development Partner · 1 January 2012Joint venture agreement for local production of yogurts in the Philippines under the Creamy Delight brand. Asia Brewery serves as Pascual's local production partner in the Philippines, enabling full vertical integration of Pascual's business in that market.
• QualianzacoreChannel Partner/ Reseller/ DistributorQualianza is Pascual's own distribution company, enabling the reach of Pascual products to hosteleros (Horeca professionals) and retail distribution stores throughout Spain. It is a wholly-owned distribution subsidiary.
• IlloJuan (streamer/influencer)minorGTM or Marketing PartnerCollaboration with popular Spanish streamer IlloJuan for the launch of Bifrutas Dark product and a viral social media challenge tied to the 'La Velada' streaming event.
• KukuxumusuminorGTM or Marketing PartnerKukuxumusu collaborated with Mocay for the San Fermín festivities, creating artistic and experiential brand activations to convey the festive spirit through product design and marketing.
• 130+ Spanish farming families (Vivesoy)coreStrategic or Co-development PartnerVivesoy works with more than 130 families of Spanish farmers for the local cultivation of soy and other plant-based beverage ingredients, ensuring supply chain proximity and supporting local agriculture.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Danone: Global dairy and plant-based beverages leader (Activia, Alpro). Directly comparable to Pascual on dairy and plant-based beverages, with substantially greater scale, international reach, and marketing budget.
• FrieslandCampina: Dutch dairy cooperative operating across Europe and globally in fluid milk, yogurt, and dairy beverages. Comparable as a major European dairy incumbent with overlapping retail customer base and product portfolio.
• Grupo Lactalis: World's largest dairy company with extensive Spanish and European presence via brands like Président and Galbani. Competes with Pascual across fluid milk, cheese, butter, and yogurt, but as a multi-billion-euro global incumbent.
• Nestlé: Global CPG giant with dairy, plant-based beverages, coffee, and water categories that all overlap with Pascual's portfolio (Bifrutas, Vivesoy, Mocay, Bezoya). Comparable on multi-category CPG scale and international footprint, but at vastly greater size.

Direct peers

• Capsa Food (Central Lechera Asturiana): Spanish dairy company behind Central Lechera Asturiana, ATO, and Larsa brands. Direct competitor to Pascual in Spanish fluid milk, yogurt, and dairy desserts with overlapping retail and Horeca distribution.
• Ebro Foods: Spanish-headquartered multi-category food CPG (rice, pasta, sauces) of comparable scale to Pascual. Comparable because it is a Spanish CPG conglomerate operating multiple food brands across retail and foodservice channels in Iberia and internationally.
• Hero Group: Swiss-headquartered multinational food company with operations in Spain across jams, baby food, and beverages. Comparable to Pascual on multi-category food portfolio, family ownership heritage, and Iberian retail presence.
• Müller: German-headquartered dairy company specializing in yogurts, desserts, and dairy beverages across Europe. Comparable to Pascual on dairy product mix, European retail footprint, and Horeca channel activity.
• Idilia Foods (ColaCao): Spanish family-owned food company behind ColaCao, Nocilla, and Okey. Comparable to Pascual as a Spanish multi-category branded food company selling through retail and Horeca channels with similar scale and family ownership structure.

Emerging players

• Alpro (Danone): European plant-based beverage leader (soya, oat, almond drinks) now part of Danone. Directly comparable to Pascual's Vivesoy brand in the Spanish plant-based beverage market, but backed by significantly larger resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/calidad-pascual
• Xx.com/CalidadPascual
• Facebookfacebook.com/CalidadPascual

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pascual