What EDA Consulting does

EDA Consulting LLC is a privately held, founder-owned retail and business strategy consultancy established in 2013 by former Kroger executive Evan D. Anthony Jr., headquartered in Hebron, Kentucky. The firm operates with 1-10 employees and delivers professional services spanning retail strategy, shopper marketing, loyalty program design, retail navigation, data monetization advisory, and leadership development training to retailers (supermarket, drug, club), consumer packaged goods brands, advertising agencies, and private equity and venture capital firms evaluating retail or brand acquisitions.

The firm's underlying technology is essentially its institutional knowledge and proprietary methodologies developed during the founders' combined ~84 years at The Kroger Co., rather than any software platform, API, or packaged product. Core service lines include Business Strategy, Retailers Services, Brands/Agency/Start-Ups Services, PE/VC Services, Analytics & Insights, Leadership Development, and Retail Navigation. Sub-brands such as 'EDA Training and Development' (also marketed as 'EDA University') package leadership training into modular two-hour and four-hour sessions.

EDA Consulting generates revenue through fees for consulting engagements delivered directly to enterprise clients on a project or retainer basis, with pricing tailored to each engagement and not publicly disclosed. The go-to-market motion is consultative, driven by direct outreach, the founders' professional networks, referrals from former colleagues, and inbound inquiries generated through the company website and content-marketing efforts. No external venture capital, private equity, or institutional investment is indicated in the available data.

Name

EDA Consulting

Legal name

EDA Consulting LLC

Website

https://edaconsultingllc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

EDA Consulting LLC is a boutique retail and business strategy consultancy founded in 2013 by former Kroger executives, serving retailers, consumer brands, agencies, start-ups, and PE/VC firms with strategy, loyalty, shopper marketing, and leadership development advisory services.

Ownership category

akta.pro rank

Product category

Retail Strategy Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Retail strategy consulting
• Shopper marketing advisory
• Loyalty program design
• Leadership development training
• Retail navigation services

Headquarters

HQ city

Hebron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Consulting Services: EDA Consulting generates revenue through fees for retail strategy consulting, shopper marketing services, leadership development training, and retail navigation advisory engagements. As a boutique consultancy, they likely bill on a project or retainer basis for strategic advisory services spanning business strategy, organizational design, talent development, and go-to-market support for retailers and consumer brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EDA Consulting is a retail services consultancy providing business strategy, retail navigation, analytics and insights, and leadership development services to retailers, consumer brands, advertising agencies, start-ups, and private equity/venture capital firms. Services include shopper marketing strategy, loyalty program design and reinvention, omni-channel planning, organizational design, talent development, digital monetization, fuel rewards best practices, and retail-specific operational process improvement grounded in the founders' Kroger experience.

Product overview

EDA Consulting is a retail services consultancy with over 30 years of expertise offering a unified suite of consulting services rather than a modular software platform. The core offering encompasses Business Strategy, Analytics & Insights, Leadership Development, and Retail Navigation, with specialized service verticals for Retailers, Brands/Agency/Start-Ups, and Private Equity & Venture Capital clients. Services include retail marketing innovation, shopper marketing strategy, loyalty marketing reinvention, omni-channel planning, organizational design, talent development, digital monetization, and operational best practices for the supermarket, drug, consumer package goods, and advertising agency space.

Differentiator

Problem solved

Functional benefit

Brands

• EDA Training and Development: Leadership training and development programs offered by EDA Consulting for organizations to develop strong leadership talent.

Products and services

• Retail Navigation Consulting services to help brands, agencies, manufacturers, and start-ups understand how retailers work, think, and act, including guidance on retailer structure, presentations, go-to-market approaches, store walks, mentorship, and sales structure building.
• Leadership Development Leadership training for entry-level management through senior executives, including two-hour and four-hour training modules with presentations, Q&A sessions, and plan development working sessions.
• Business Strategy Business strategy services covering grocery/drug/perishable merchandising, operations, marketing, process improvement, and best practice development and training for retailers, brands, agencies, and start-ups. Includes retailer-specific, brand/agency-specific, and PE/VC-specific service verticals covering retail marketing innovation, shopper marketing strategy, loyalty marketing reinvention, marketing mix analysis and optimization, omni-channel planning, organizational design, talent development, digital monetization, fuel rewards best practices, and operations process improvement.
• Analytics and Insights Data-based customer engagement strategy development, data mining and insight best practices, talent evaluation and training, customer segmentation and targeting, data monetization, external data integration, and KPI definition.

Quantifiable outcome

• Grew company sales by over $49 billion and household count by over 40% from 2003-2013 at Kroger
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Daymon (Advantage Solutions): Daymon, now part of Advantage Solutions, is a global retail services and shopper marketing firm offering private brand development, category management, and in-store merchandising. Comparable to EDA in shopper marketing and retail services delivery for CPG-retailer collaboration.
• Prophet (Brand & Retail Consultancy): Prophet is a brand and retail transformation consultancy advising retailers and consumer brands on customer experience, loyalty, and growth strategy. Comparable to EDA in retail customer-experience and loyalty focus, but with broader geographic and functional scope.
• The Partnering Group (TPG): The Partnering Group is a retail and CPG consultancy focused on category management, shopper marketing, and joint business planning. It serves many of the same retailer and brand clients as EDA with overlapping methodologies.
• dunnhumby: dunnhumby is a customer data science and loyalty consultancy that built the original Kroger/dunnhumby USA joint venture referenced in EDA's background. It directly competes with EDA's loyalty, CRM, and data monetization practices, serving many of the same supermarket and CPG clients globally.
• Kantar Retail: Kantar (formerly Kantar Retail) is a specialist retail and shopper insights consultancy offering strategy, insights, and activation support to retailers and CPG brands. Directly comparable to EDA in shopper marketing, retail strategy, and category management focus, though with significantly larger scale and proprietary data assets.
• EnsembleIQ: EnsembleIQ is a B2B media and retail intelligence company offering research, consulting, and advisory services to retailers and CPG brands. Comparable to EDA in serving supermarket/drug chain decision-makers with strategic content and advisory support.
• 84.51° (Kroger's data subsidiary): 84.51° is Kroger's in-house data analytics and insights subsidiary that grew out of the Kroger/dunnhumby JV. It delivers customer loyalty, media, and shopper insights solutions to retailers and CPGs — directly overlapping with EDA's analytics, loyalty, and retail strategy offerings.

Broad incumbents

• McKinsey & Company (Retail Practice): McKinsey serves global retailers, CPG brands, and PE clients on retail strategy, loyalty, and operations — directly overlapping with EDA's offerings as part of a much broader management consulting portfolio with far greater scale.
• Bain & Company (Retail Practice): Bain's retail and consumer products practice advises grocers, drug chains, and consumer brands on customer strategy, loyalty, and category management, overlapping significantly with EDA's focus but at enterprise scale.
• Accenture (Retail Consumer Goods): Accenture Strategy and its Retail industry group advise grocers and CPGs on loyalty, digital transformation, and operations, broadly overlapping EDA's services while offering global delivery and technology-implementation scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/evan-anthony-consulting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDA Consulting