What glute does

GluteBuilder designs and sells glute-focused strength-training equipment, related accessories and apparel, and trainer education programs. Its portfolio spans selectorized or pin-loaded machines, plate-loaded machines, a leg series, performance-line benches and boxes, and accessories. The company primarily serves commercial gyms and fitness centers, personal training studios, and individual home or garage gym users, with additional customers among personal trainers and training enthusiasts.

The equipment is built around motion paths and resistance profiles intended to isolate the glutes and better replicate hip-joint mechanics. Reported technical features include a patent-pending Glute Lunge, 4-bar and double-linkage systems, a double linear bearing system, independent lever loading, a descending resistance profile, a 3D arc of motion, self-adjusting rotary grips, angled foot plates, and integrated stability components. The catalog contains more than 19 machine products across its equipment lines, and GluteBuilder also sells performance equipment and smaller accessories.

GluteBuilder monetizes equipment sales and a trainer certification program. Commercial machines are quote-based and distributed globally through an exclusive sales and service partnership with Precor, while GluteBuilder's Shopify storefront supports direct e-commerce sales of accessories and smaller offerings to consumers and studios. The certification is a one-time $199 purchase with lifetime access, seven theory lessons, nine machine-specific practical lessons, and official certification. Public equipment pricing, unit volumes, and company revenue are not disclosed.

Name

glute

Legal name

GLUTEBUILDER LLC

Website

https://glute-builder.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

GluteBuilder designs specialized glute-training strength machines, accessories, and trainer certification programs for commercial gyms, personal training studios, and serious home-gym users, selling through Precor globally and its own e-commerce site.

Ownership category

akta.pro rank

Product category

Strength Training Equipment

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industries

Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Strength training equipment
• Glute training machines
• Plate loaded fitness equipment
• Selectorized gym machines
• Personal trainer certification

Headquarters

HQ city

Oakland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Fitness Equipment Sales: Sale of specialized glutes training machines (selectorized/pin loaded, plate loaded) and accessories (bands, pads, benches) to fitness facilities and consumers
2. Trainer Certification Program: Online certification program for personal trainers and gym enthusiasts covering glute anatomy, biomechanics, and GluteBuilder equipment usage

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

GluteBuilder designs, manufactures, and sells a portfolio of glute-focused strength training equipment, including selectorized/pin-loaded machines, plate-loaded machines, and a performance line (bench, box). The company also sells accessories (barbell pads, resistance bands, multi pads) and apparel through its own Shopify storefront, while commercial-grade machines are distributed globally through an exclusive partnership with Precor. Additionally, it offers an online GluteBuilder Trainer Certification Program covering glute anatomy, biomechanics, hypertrophy principles, and program design.

Product overview

GluteBuilder is a fitness equipment manufacturer specializing in glutes training equipment. The product portfolio consists of three main machine lines: Selectorized/Pin Loaded machines (including Hip Thrust Elite, Pendulum Kick Back, Dual 45 Hip Extension, 3D Multi Abductor Pro, and Kneeling Glute Isolator), Plate Loaded machines (including Hip Thrust Elite, Pendulum Kick Back, Dual 45 Hip Extension, 3D Multi Abductor, Kneeling Glute Isolator, Glute Squat, Glute Press, Glute Lunge, Deadlift Elite, and Belt Squat/Step Up), and the Performance Line (including GluteBuilder Bench and GluteBuilder Box Pro). Additionally, the company offers accessories (barbell pads, resistance bands, multi pads) and apparel, along with a Trainer Certification Program. The 2026 lineup introduced new selectorized machines and advanced plate-loaded options including Glute Hack Squat and Pendulum Squat Pro.

Differentiator

Problem solved

Functional benefit

Products and services

• Selectorized Hip Thrust Elite A selectorized (pin-loaded) hip thrust machine for commercial gyms and training facilities, featuring adjustable bench height, an oversized angled bench with integrated shoulder pads, and a 3D angled foot plate engineered for optimal hip mechanics and maximum glute activation.
• Selectorized Pendulum Kick Back A selectorized kick-back machine for commercial facilities providing maximum stability, comfort, and a controlled arc of movement through the full range of motion for optimal glute engagement.
• Selectorized Dual 45 Hip Extension A selectorized 45-degree hip extension machine with dual training positions that isolate the glutes and work them through the full range of motion.
• Selectorized 3D Multi Abductor Pro A selectorized standing, seated, and lying hip abduction machine with a unique 3D arc of motion and an adjustable backrest offering 7 angle positions for maximum glute engagement.
• Selectorized Kneeling Glute Isolator A selectorized kneeling hip-thrust machine providing hip-thrust biomechanics with greater stability and no involvement of quadriceps or hamstrings, with adjustable upper back roller pad and knee pad.
• Glute Hack Squat A hack squat machine with adjustable torso positioning that shifts the movement between quad-dominant and glute-dominant mechanics, featuring an adjustable backrest and shoulder pad system.
• Pendulum Squat Pro A high-performance pendulum squat machine with an independent lever loading system, adjustable angled footplate, and an intuitive rack/unrack system designed for users of all experience levels.
• Bulgarian Sissy Squat Roller A combined sissy squat and Bulgarian squat roller accessory with an integrated handle and wheels for easy transportation, designed for individual and home gym users.
• Hip Thrust Elite A plate-loaded hip thrust machine with a double linear bearing system allowing free barbell movement up/down and forward/backward, an oversized angled bench with integrated shoulder pads, and a 3D angled foot plate for optimal glute training biomechanics.
• Pendulum Kick Back
• Dual 45 Hip Extension A 45-degree plate-loaded hip extension machine with dual function to isolate the glutes and work them through the full range of motion, offering leg-extended and bent-knee variations.
• 3D Multi Abductor A plate-loaded hip abduction machine with a unique 3D arc of motion allowing hip abduction combined with external rotation and extension, replicating optimal hip joint mechanics and glute function.
• Kneeling Glute Isolator A kneeling hip thrust machine engineered to deliver maximum glute stimulus while eliminating quadriceps and hamstring engagement, using a double linkage loading mechanism and descending resistance profile.
• Glute Squat A plate-loaded squat machine with a 4-bar linkage system providing a linear path of motion, specifically designed to emphasize hip and glute engagement rather than quadriceps.
• Glute Press A glute and leg press with a unique downward-curved motion path that replicates optimal hip extension mechanics, featuring a multi-angle backrest and adjustable resistance profile.
• Glute Lunge A multi-purpose patent-pending platform designed for glute and lower-body exercises including reverse lunges, side lunges, sissy squats, deadlifts, Romanian deadlifts, deficit split squats, and banded kick-backs.
• Deadlift Elite A multi-purpose training platform for deadlift variations, Bulgarian split squats, and multiple exercise variations with independent or connected loading arm options and double rotary grips.
• Belt Squat / Step Up A two-in-one plate-loaded step-up and belt squat machine with dual hook points for optimized depth and an integrated rotating grip, combining two machines in a compact footprint.
• GluteBuilder Bench A performance-line bench providing a safe and convenient training solution for barbell hip thrusts and free-weight glute exercises, with integrated storage and an optional squat rack integration.
• GluteBuilder Box Pro A patented glute training box with a unique angled design, rounded edges for comfort, integrated carabiners for resistance bands, and non-slip surfaces, supporting more than 30 exercise variations.
• GluteBuilder Barbell Pad A patented barbell pad with an ergonomic polyurethane design that optimizes load distribution across the hips during hip thrusts, providing maximum comfort and extreme durability; priced at $75.00 per unit.
• GluteBuilder Bands High-quality hip resistance bands with a unique fabric blend that optimizes the elasticity-to-resistance ratio, consisting of medium and light resistance bands with anti-slip rubber strips; priced at $19.99 (on sale from $29.99).
• GluteBuilder Mini Bands Premium mini resistance bands designed for use with GluteBuilder machines, featuring an integrated extension system for secure placement to add progressive resistance; priced at $14.95 per pack.
• GluteBuilder Multi Pad A medium-density support pad for enhancing comfort during exercises with direct machine pressure, also usable for bodyweight floor exercises and abduction machines; priced at $19.90 per unit.
• GluteBuilder Power Band Package An 8-pack of resistance bands made from 100% natural latex rubber with multilayered construction for extended durability and tear resistance; priced at $99.99.
• GluteBuilder Power Band Lite Package A 3-pack of resistance bands (extra light, light, and medium) made from 100% natural latex rubber with multilayered construction; priced at $29.99 (on sale from $37.99).
• GluteBuilder Hat A branded hat with an embroidered GLUTEBUILDER logo, structured front panel, adjustable fit, and premium detailing for training and lifestyle wear.
• Men T-Shirt A branded men's t-shirt featuring the GluteBuilder logo, designed for gym sessions, coaching, and lifestyle wear; priced at $29.90.
• Buttery Soft Women T-Shirt A branded women's t-shirt in buttery soft fabric featuring the GluteBuilder logo, designed for training and lifestyle wear.
• GluteBuilder Trainer Certification Program A comprehensive online certification program for personal trainers and gym enthusiasts covering glute anatomy, biomechanics, hypertrophy principles, and program design, comprising 7 theory lessons, 9 machine-specific video tutorials, more than 2 hours of HD video, official certification, lifetime access, and a curriculum grounded in 100+ scientific literature references; one-time purchase of $199 USD.

Quantifiable outcome

• 4.9 out of 5 stars from 187 customer reviews
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• PrecorcoreChannel Partner/ Reseller/ DistributorPrecor is GluteBuilder's exclusive global sales and service partner. This partnership provides GluteBuilder with worldwide distribution infrastructure, service capabilities, and access to Precor's established fitness facility customer base. Precor handles commercial sales and service globally while GluteBuilder maintains direct-to-consumer e-commerce for accessories.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Tonal: Tonal is a smart home strength-training system with digital coaching and resistance adjustment. It is an adjacent emerging player in connected strength training with a different modality (cable-based digital) but a partially overlapping target customer seeking premium home strength solutions.

Broad incumbents

• Life Fitness: Life Fitness is one of the largest global commercial fitness equipment manufacturers with Hammer Strength and other strength lines. It competes broadly with GluteBuilder in commercial strength equipment and shares the same facility buyers.
• Cybex International: Cybex is a long-established commercial fitness equipment manufacturer with a strong strength-training lineup (including selectorized and plate-loaded machines). It competes with GluteBuilder in the commercial glute/lower-body machine category but operates across the full fitness equipment portfolio.
• Precor: Precor is GluteBuilder's exclusive global sales and service partner and itself manufactures commercial strength and cardio equipment. It is comparable both as a distribution channel and as a broader incumbent whose product line overlaps with GluteBuilder's machines.
• Matrix Fitness: Matrix Fitness (Johnson Health Tech) manufactures commercial selectorized, plate-loaded, and functional strength equipment serving health clubs worldwide. It overlaps with GluteBuilder's commercial machine offerings while operating at significantly broader scale.
• Technogym: Technogym is a premium global fitness equipment maker with extensive selectorized strength lines serving high-end health clubs, hotels, and home gyms. Comparable as a high-end commercial strength equipment vendor targeting the same facility customers.

Direct peers

• Rogue Fitness: Rogue Fitness is a leading strength and conditioning equipment maker focused on powerlifting, Olympic lifting, and functional training. Comparable to GluteBuilder as a specialized strength-equipment brand with strong cult following, though its portfolio skews to bars, racks, and platforms rather than selectorized machines.
• Hammer Strength: Hammer Strength (a Life Fitness brand) is a leading manufacturer of plate-loaded and selectorized strength training machines for commercial gyms. It is directly comparable to GluteBuilder as a specialized strength-equipment maker serving professional facilities with biomechanically engineered machines.
• Body-Solid: Body-Solid manufactures strength training equipment (selectorized, plate-loaded, and home gym machines) for both home and light-commercial use. Comparable as a maker of strength machines targeting the prosumer and small facility segments GluteBuilder also serves.
• Eleiko: Eleiko is a premium Swedish strength equipment brand specializing in barbells, plates, racks, and strength training platforms. It is comparable as a premium, niche strength-equipment manufacturer with a brand built around biomechanics and quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/glute.builder/?igsh=MWNjb2NrOXN3bnQ1aw%3D%3D
• LinkedInlinkedin.com/company/glutebuilder

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about glute