Valuence Japan

What Valuence Japan does

Valuence Japan operates the domestic core of a circular-economy business focused on luxury brand reuse and resale, part of Valuence Holdings Inc. (TSE:9270), which traces its operating roots to 2004 and was formally founded in 2011. The company purchases pre-owned luxury goods — watches, bags, jewelry, and apparel — from individual consumers and corporate sellers, then resells them through three primary channels: ALLU retail stores and online storefronts, the B2B STAR BUYERS AUCTION, and the C2C ALLU AUCTION. Beyond luxury reuse, the group has expanded into automotive resale (Valuence AUTOMOTIVE), real estate (Hodu-Ya), technology services (helpmeee!), and sports (Valuence Sports), giving the platform multiple adjacencies to its core sourcing and resale flywheel.

The underlying technology stack is built around proprietary data and AI tooling: Valuence Brain aggregates transaction data across the group's 188 stores in 14+ countries to drive AI-based brand assessment, pricing, and authentication of pre-owned luxury items. The helpmeee! KEIKO chatbot provides AI-assisted customer engagement, and the ALLU Global Online Store extends this infrastructure into cross-border e-commerce. The physical footprint — 131 NANBOYA purchase points plus 5 ALLU retail stores and additional locations across multiple markets — functions as the sourcing backbone that feeds the AI valuation engine and the auction/retail distribution channels.

The business model is fundamentally a buy-low/sell-high resale spread on luxury goods, augmented by auction transaction economics (B2B buyer commissions on STAR BUYERS AUCTION, C2C fees on ALLU AUCTION) and ancillary services. New product extensions such as Auction Pay add payment economics on top of auction flow, while bank referral partnerships (Bank of Fukuoka, Kumamoto Bank, Shinwa Bank) create institutional sourcing channels. FY2025 (August 2025) consolidated revenue reached 84,841 million JPY on a 1,124-employee base, reflecting a scaled, vertically integrated luxury circular-economy platform with growing international and non-luxury adjacencies.

Name

Valuence Japan

Legal name

Valuence Holdings Inc. (バリュエンスホールディングス株式会社)

Website

https://valuence.inc

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Valuence Japan operates a luxury reuse and resale business, purchasing pre-owned luxury goods from individuals and reselling them through ALLU retail stores, online channels, and B2B/C2C auctions across 188 locations in 14+ countries.

Ownership category

akta.pro rank

Product category

Luxury Resale Services

NAICS

Jewelry Retailers (458310), Used Merchandise Retailers (459510)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK)

akta.pro secondary industries

Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF), Pre-owned Watch Dealers & Exchanges (CRAKAKAB), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

Keywords

• Luxury resale services
• Brand authentication
• B2B auction platform
• Pre-owned luxury retail
• Circular economy services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Retail Purchase and Resale: Core business model: purchasing pre-owned luxury goods (brand items, watches, jewelry, antiques, art) from consumers at competitive prices and reselling through retail stores or auctions at higher margins.
2. Auction Services: B2B and B2C auction platforms (STAR BUYERS AUCTION, ALLU AUCTION, THE EIGHT AUCTION) earning transaction fees from buyers and sellers.
3. Repair Services: Repair and restoration services for watches, bags, and shoes through 修理工房なんぼや.
4. Real Estate Services: Property assessment, purchase, sale, and brokerage through なんぼや不動産.
5. Automotive Services: Luxury imported car resale and related services including maintenance, inspection, and insurance.
6. Technology Services: Cloud-based IT infrastructure and AI chatbot services (helpmeee! KEIKO, helpmeee! 情シス) for enterprise clients.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Valuence Japan purchases pre-owned luxury brand goods, watches, jewelry, antiques, art, and luxury automobiles from individual consumers through its NANBOYA brand network (131 stores) and BRAND CONCIER department store locations, then resells them through ALLU retail stores, B2B auctions (STAR BUYERS AUCTION), C-to-C auctions (ALLU AUCTION), and online channels. The company also operates adjacent services including watch/bag/shoe repair, real estate brokerage, and automotive sales, while its Valuence Technologies subsidiary sells cloud-based IT infrastructure management (helpmeee! Josys) and AI chatbot solutions (helpmeee! KEIKO) to enterprise clients.

Product overview

Valuence Japan operates as a Circular Design Company with a multi-platform portfolio centered on luxury brand reuse. The core business spans purchasing (Nanboya, BRAND CONCIER, 古美術八光堂), retail (ALLU with 5 domestic stores and online), and B2B/B2C auctions (STAR BUYERS AUCTION, THE EIGHT AUCTION, ALLU AUCTION). Complementary services include repair (修理工房なんぼや), real estate (なんぼや不動産), and automotive (Valuence AUTOMOTIVE, TWISTED). The technology division (Valuence Technologies Inc.) develops proprietary systems including Valuence Brain for AI brand appraisal and internal data aggregation, plus offers cloud-based IT management (helpmeee! 情シス!!) and AI chatbot solutions (helpmeee! KEIKO). The sports/entertainment segment includes HATTRICK sports team auctions and Valuence INFINITIES professional dance team.

Differentiator

Problem solved

Functional benefit

Brands

• なんぼや (Nanboya): Luxury brand purchasing service operating in Japan and internationally, offering sustainable lifestyle proposals through reuse
• BRAND CONCIER
• ALLU
• STAR BUYERS AUCTION
• THE EIGHT AUCTION
• ALLU AUCTION
• 古美術八光堂 (Hakkoudou)
• 修理工房なんぼや (Nanboya Repair)
• Valuence AUTOMOTIVE
• helpmeee! KEIKO
• HATTRICK
• Valuence INFINITIES

Products and services

• NANBOYA (なんぼや) — Brand Purchasing Service Luxury brand purchasing service that buys branded goods, watches, jewelry, antiques, and art from individual customers. Operates 131 storefronts across Japan plus international locations, promoting sustainable reuse lifestyles through competitive market-value assessments.
• BRAND CONCIER — Department Store Purchasing Service Sister brand of NANBOYA operating in Japanese department stores, providing personalized luxury brand purchasing services with reservation-enabled consultations and LINE-based remote assessment, addressing individual customer needs in premium retail environments.
• Hakkoudou (古美術八光堂) — Antique and Art Purchasing Antique and art purchasing specialist that inherits traditional art and antique treasures, connecting valued items with new owners while preserving cultural heritage. Operates as a Valuence brand with expertise in Japanese and Asian antiques.
• ALLU — Pre-owned Luxury Brand Retail Shop Pre-owned luxury brand retail shop with 5 domestic stores in Japan plus online store, offering rare luxury items and one-of-a-kind pre-owned pieces. Features the innovative ALLU Fashion Market 'wear and sell' functionality enabling customers to list items for resale while continuing to use them.
• STAR BUYERS AUCTION — B2B Luxury Brand Auction Platform B2B online auction platform for luxury brand items enabling domestic and international business buyers to participate in fully online auctions. Operates with global bidding capability and SaaS-style collaboration features added in 2023.
• THE EIGHT AUCTION — Antiques and Art Online Auction Online auction platform for antiques and art items, leveraging items collected through NANBOYA and Hakkoudou purchasing networks across Japan. Provides a specialized channel for collectors seeking authenticated Asian and Japanese antiques.
• ALLU AUCTION — Premium Watch Auction Premium public C-to-C auction focused on high-end Japanese collector watches, considered among the highest quality globally, offering a premium auction experience for collectors and enthusiasts.
• Nanboya Repair Workshop (修理工房なんぼや) — Watch, Bag, and Shoe Repair Professional repair and restoration service for watches, bags, and shoes with top-level domestic repair facilities and skilled craftsmen, supporting extended product lifecycles as part of the circular economy model.
• Nanboya Real Estate (なんぼや不動産) — Real Estate Brokerage Real estate services for apartments, houses, land, and other properties, offering one-stop support for customer asset management with group strengths enabling consultation on various tangible assets including luxury goods.
• Valuence AUTOMOTIVE — Luxury Imported Car Resale Luxury imported car reuse business offering full-service support from pre-purchase consultation to maintenance, inspections, insurance, asset management, and eventual resale. Operates showrooms with certified maintenance facilities including the Yokohama complex.
• helpmeee! Josys (情シス!!) — Cloud-based Enterprise IT Management

Quantifiable outcome

• 7,486 t-CO2e GHG emissions avoided through resale activities
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Bank of Fukuoka (ふくおかフィナンシャルグループ)minorGTM or Marketing Partner · 7 July 2026Customer referral contract for comprehensive asset management support, from value assessment to organization and sale of real assets.
• Kumamoto BankminorGTM or Marketing Partner · 7 July 2026Customer referral partnership to support customers with asset value assessment and disposal.
• 18 Shinwa BankminorGTM or Marketing Partner · 7 July 2026Customer referral contract for comprehensive asset management services.
• Tanabe Engineering Corporation (田辺工業株式会社)minorGTM or Marketing Partner · 6 July 2026Valuence INFINITIES professional dance team partner contract. Tanabe Engineering is involved in plant construction and automation equipment manufacturing.
• Minami-Katsura SC (株式会社南葛SC)minorStrategic or Co-development Partner · 5 July 2021Equity method affiliate; Valuence Holdings holds 33.5% stake. Shinsuke Sakimoto serves as director. Goal to create first J-League team in Tokyo's 23 wards.
• Isetan Mitsukoshi (三越伊勢丹)minorGTM or Marketing PartnerBusiness partnership for 'I'm green' initiative supporting vintage and reuse business at Isetan Mitsukoshi department stores.

Scale indicators8 records

Recent moves14 records

Expansion highlights5 records

Emerging players

• StockX: US-based online resale marketplace for sneakers, watches, and luxury items with authentication. Comparable to STAR BUYERS AUCTION in marketplace-driven luxury resale with authentication layer.

Direct peers

• Komehyo (コメ兵): Japan's largest reuse company, operating Komehyo and other brands across luxury brand goods, watches, jewelry, and antiques purchasing and resale. Directly competes with NANBOYA and ALLU on the same consumer base and inventory categories.
• Daikoku (大黒屋): Major Japanese pawnshop and luxury resale chain with nationwide presence, buying and selling brand bags, watches, jewelry, and precious metals. Competes directly with NANBOYA in physical store footprint and purchasing services.
• BUYMA: Major Japanese C2C luxury fashion marketplace with significant overlap in pre-owned branded goods, watches, and jewelry. Competes with ALLU online store for cross-border luxury buyers.
• Second Street (セカンドストリート): Operated by Geo Holdings, this is one of Japan's largest reuse chains with thousands of stores handling clothing, accessories, watches, and luxury goods. Competes broadly with Valuence's retail purchasing network.
• RAGTAG: Japan-based branded resale retailer operating 'RAGTAG' and 'rt' stores for pre-owned designer fashion. Overlaps with Valuence's brand resale business though more focused on apparel.

Broad incumbents

• The RealReal: US-listed online luxury resale platform with authentication and consignment model. Comparable to ALLU in pre-owned luxury category though primarily serves North American market.
• Sotheby's: Global auction house handling luxury watches, jewelry, and art. Comparable to THE EIGHT AUCTION and ALLU AUCTION in luxury auction services, though with much broader scope and brand.
• Vestiaire Collective: Global C2C luxury resale marketplace with strong authentication operations. Comparable in cross-border luxury resale model to Valuence's international expansion strategy.

Regional players

• Watchfinder & Co. UK-based pre-owned luxury watch dealer (owned by Richemont), operating retail and online channels. Comparable to ALLU AUCTION and STAR BUYERS AUCTION in the pre-owned watch segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valuence Japan