AM Consulting

What AM Consulting does

AM Consulting (London) Limited is a boutique management consulting firm founded in 2012 by Ana Maria Urrutia, specializing in management team assessments and independent referencing for international corporations, financial institutions, and alternative investment managers. The firm has referenced leadership team members at over 700 private and public companies headquartered in 49 countries, operating from offices in London (headquarters, 1 Knightsbridge Green) and Toronto (AM Consulting North America Limited, established 2023). Its stated client base includes "some of the world's leading alternative investment managers," indicating positioning within the private equity due diligence ecosystem.

The company's core offering is human-judgment-led bespoke advisory, not a technology product. Services include management team evaluations, independent executive referencing, credential verification, and due diligence support for investment decisions and partnership commitments. There is no proprietary software, platform, API, or AI/ML capability disclosed; the firm's value proposition rests entirely on the expertise of its 8-person team, which includes professionals with backgrounds at Lazard, Thomson Reuters, Daimler AG, and Oracle. The model is relationship-driven, consultative, and emphasizes collaborative partnership with client leadership teams, with the firm highlighting a high repeat-business rate as evidence of client satisfaction.

AM Consulting generates revenue through project-based professional services engagements priced on a quote basis. It is privately held and founder-owned, with no external institutional investment, private equity backing, or public listing. The firm has expanded from the UK into North America via a wholly-owned Canadian subsidiary and has built out continental European coverage through targeted hires in the Nordics, DACH, and France. Its GTM motion is direct enterprise sales targeting senior decision-makers in the financial services and investment management sectors, with no disclosed marketing channels or third-party partnerships.

Name

AM Consulting

Legal name

AM Consulting (London) Limited

Website

https://amconsulting.org.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

AM Consulting is a London-based boutique founded in 2012 by Ana Maria Urrutia, providing bespoke management team assessments and independent referencing services to international corporations, financial institutions, and alternative investment managers across 49 countries.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ), M&A HR Advisory (Due Diligence, Integration, Carve-outs) (BPACAJAL)

Keywords

• Management consulting
• Executive due diligence
• Leadership referencing
• Management team assessment
• Investment consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Management Team Assessments: Professional services providing bespoke management team assessments for international corporations, financial institutions, and alternative investment managers. Revenue is generated through project-based consulting engagements with a focus on independent referencing and due diligence support for leadership teams.

Go-to-market motion1 record

Distribution channels1 record

Core offering

AM Consulting is a boutique management consulting firm that provides bespoke management team assessments and independent referencing services for international corporations, financial institutions, and alternative investment managers. The firm supports private equity due diligence and corporate governance processes by evaluating the credentials, track record, and effectiveness of executive leadership teams across private and public companies.

Product overview

AM Consulting is a professional services firm offering a unified suite of management team assessment and independent referencing services. The firm operates two core offerings: Management Team Assessments (evaluating leadership effectiveness for international corporations and investment managers) and Independent Referencing (credential verification for leadership team members). The company, established in 2012, has built expertise across 49 countries supporting private equity due diligence and corporate governance review processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Team Assessments Bespoke assessment services for management teams of international corporations, including financial institutions and leading alternative investment managers. The firm evaluates leadership effectiveness through independent referencing and team evaluations.
• Independent Referencing Verification and referencing services for leadership team members, covering over 700 private and public companies headquartered in 49 countries. The firm validates executive credentials and backgrounds as part of due diligence support.

Quantifiable outcome

• High repeat-business rate demonstrating client satisfaction
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated Culture & Engagement and Assessment practice that conducts management due diligence and executive referencing for PE and corporate clients. Directly overlaps AM Consulting's service to alt investment managers and international corporations.
• Signium: Global executive search and leadership advisory firm with sector-focused practices in financial services and private equity. Provides leadership due diligence for PE clients internationally.
• Amrop: International executive search partnership with a leadership services practice. Operates across many of the same geographies as AM Consulting and serves similar PE and corporate clients.
• Spencer Stuart: Leading executive search firm with a Board & CEO Practice and leadership assessment capabilities serving PE sponsors and corporates. Its CEO/board succession and executive referencing work is the closest broad-incumbent analog to AM Consulting's bespoke offering.
• Odgers Berndtson: International executive search firm with strong presence in financial services and a leadership assessment capability. Comparable on PE-related leadership referencing mandates.
• Korn Ferry: Large-scale organizational consulting and executive search firm with an assessment & succession practice. Competes with AM Consulting on leadership due diligence at the upper end of the market.
• Egon Zehnder: Global leadership advisory and executive search firm with a strong PE advisory and CEO succession practice. Regularly conducts management team assessments for private equity clients, mirroring AM Consulting's core mandate.
• SHL (SHL, a Robert Half company): Major provider of psychometric and leadership assessment solutions used in executive selection and due diligence. Adjacent peer — overlaps on the assessment tooling side rather than the bespoke referencing side.
• Russell Reynolds Associates: Global executive search firm with leadership advisory services. Provides management team assessments and CEO/board advisory work for financial services and PE clients.

Emerging players

• DDI (Development Dimensions International): Leadership assessment and development firm offering executive evaluation tools and services. Competes at the methodology/assessment layer of AM Consulting's management team assessment offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/am-consulting-london-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM Consulting