What Imaginext does

Imaginext, Inc. (株式会社Imaginext) is a privately held Japanese multi-line service company founded in December 2016 by Representative Director Masaki Shibata and headquartered in Minato-ku, Tokyo. The company operates five distinct business lines from a single 60-employee base: (1) Google-certified indoor Street View photography and editing services, distributed nationally through a partner program for certified photographers; (2) outbound telemarketing and sales outsourcing for B2B clients; (3) website design, development, and management; (4) light cargo last-mile delivery in partnership with Yamato Transport, Amazon Japan, Sagawa Express, and Nitori; and (5) food & beverage retail under the 月華茶 (Luna cha) tapioca brand. The Street View service is the flagship line, leveraging Google-certified status and an in-house developed 360-degree capture and stitching workflow to publish indoor imagery directly to Google Maps and Google+ pages. The partner program recruits independent photographers and businesses nationwide to sell and deliver Street View services under the Imaginext umbrella.

The company's business model is a hybrid of project-based professional services (Street View, telemarketing, web production), transaction-based logistics fees (light cargo delivery), and direct-to-consumer retail (Luna cha stores). Pricing is not publicly disclosed for most services; only driver compensation ranges are published on the recruitment page. Go-to-market combines direct inside sales, a certified partner channel, direct logistics delivery, and physical retail for F&B. Customer segments span SMBs and individual stores needing online visibility, tourism and hospitality facilities targeting the inbound visitor market, B2B firms outsourcing sales execution, and enterprise logistics carriers requiring last-mile capacity.

Imaginext is founder-led and privately held with registered capital of ¥1,000,000 and no disclosed institutional investment, funding rounds, or acquisitions. The company has expanded organically since founding, launching sales support from inception, entering F&B in 2018, adding logistics during the COVID-19 pandemic in 2020, and planning a new shisha bar venue in 2024. No revenue, headcount growth metrics, or financial disclosures beyond capital and employee count are publicly available, and the company operates exclusively within Japan.

Name

Imaginext

Legal name

株式会社Imaginext (Imaginext,Inc.)

Website

https://imaginext.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Imaginext is a privately held Tokyo-based multi-line service company operating Google-certified indoor Street View photography, B2B telemarketing, web production, light cargo delivery, and tapioca retail across Japan.

Ownership category

akta.pro rank

Product category

Business Support Services

NAICS

Advertising Agencies (541810), Commercial Photography (541922), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Google Street View photography
• Sales support services
• Web production services
• Light cargo delivery
• Telemarketing services

Headquarters

HQ city

Hamamatsucho

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Street View Photography Services: Fees charged for indoor Google Street View photography and editing services for businesses. Google-certified photographers produce 360-degree indoor imagery that is published on Google Maps and Google+ pages. Revenue is project-based per location.
2. Sales Support / Telemarketing: Outbound telemarketing services where Imaginext's dedicated sales team promotes clients' products and services. B2B service selling, with revenue earned on a per-deal or retainer basis.
3. Website / Web Production: Website design, development, and management services for business clients. Project-based or recurring retainer for ongoing site management.
4. Light Cargo Shipping: Light cargo delivery services handling individual parcels and bulk shipments. Revenue is transaction-based, with drivers earning performance-based compensation. The company partners with major carriers (Yamato, Amazon, Sagawa, Nitori) for last-mile delivery.
5. Food & Beverage Operations: Operating a tapioca bubble tea retail brand (Luna cha / 月華茶). Revenue from direct consumer sales of drinks at physical store locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Imaginext operates five distinct service lines: (1) indoor Google Street View photography using Google-certified photographers and proprietary capture/editing technology; (2) B2B sales support via in-house telemarketing operators; (3) website design, development, and management with SEO optimization; (4) light cargo delivery services for enterprises and individuals across Tokyo metropolitan area; and (5) the Luna cha Taiwanese bubble tea retail brand with domestically produced tapioca pearls. Revenue is primarily project-based or transaction-based across all lines.

Product overview

Imaginext operates as a multi-business service company offering five distinct business lines: (1) Street View Business - an indoor Google Street View photography service using company-trained photographers; (2) Sales Support Business - telemarketing and sales outsourcing services; (3) Web Production Business - website design and development; (4) Shipping/Logistics Business - light cargo delivery services in Tokyo metropolitan area; and (5) Food & Beverage Business - bubble tea retail through the 月華(Luna)茶 brand. The company also runs a partner program for Google Street View certified photographers across Japan.

Differentiator

Problem solved

Functional benefit

Brands

• 月華茶 (Luna茶): Taiwanese bubble tea drink specialty store offering domestically produced, preservative-free tapioca pearls with long-lasting chewy texture. Originally operated two stores in Mita and Hatagaya, Tokyo.
• イマジネクスト 運送事業部

Products and services

• Street View Business (Street View事業) Google-certified indoor Street View photography service in which Imaginext-trained photographers use proprietary capture and editing technology to produce high-quality 360-degree panoramic imagery of business interiors, which is then published on Google Maps and Google+ pages. Targeted at Japanese SMBs, retail stores, restaurants, hotels, museums, and tourist facilities seeking improved online discoverability and foot traffic.
• Sales Support Business (営業サポート事業) Telemarketing and sales outsourcing service providing dedicated in-house sales operators to handle outbound phone sales, customer product promotion, and revenue generation on behalf of B2B client companies, with revenue earned on a per-deal or retainer basis.
• Web Production Business (Web制作事業) Website design, development, renewal, and management services with a focus on user-friendly design, SEO optimization, and medium-to-long-term strategic web implementation for business clients, with revenue earned on a project basis or recurring retainer.
• Shipping / Logistics Business (運送事業) Light cargo delivery service handling individual household packages and bulk corporate orders, primarily serving Tokyo areas (Minato, Shinagawa, Taito wards) with same-day and scheduled delivery options. Operates as a delivery partner for major logistics companies including Yamato Transport, Amazon Japan, Sagawa Express, and Nitori.
• Luna cha (月華茶) Bubble Tea Brand Taiwanese bubble tea drink specialty brand offering domestically produced tapioca pearls without preservatives and Taiwan-direct shipped tea leaves, featuring a long-lasting chewy texture. Originally operated two store locations in Mita and Hatagaya, Tokyo.

Quantifiable outcome

• Indoor Street View implementation increases customer interest/engagement — businesses that publish indoor Street View on Google see increased foot traffic and online engagement.
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Google (Googleストリートビュー)coreTechnology or IntegrationImaginext operates as a Google-certified partner for Google Street View indoor photography. Google-certified photographers under Imaginext's umbrella produce and publish 360-degree indoor imagery directly to Google Maps and Google+ pages. This is the company's flagship strategic relationship, providing the core technology platform and brand credibility for the Street View business line.
• Yamato Transport (ヤマト運輸)majorChannel Partner/ Reseller/ DistributorImaginext serves as a light cargo delivery partner for Yamato Transport, handling last-mile delivery of parcels for Yamato's network in the Tokyo metropolitan area (Minato, Shinagawa, Taitō wards).
• Amazon Japan LogisticsmajorChannel Partner/ Reseller/ DistributorImaginext handles last-mile delivery operations for Amazon Japan packages, operating as a delivery partner within Amazon's logistics network in the Tokyo metro area.
• Sagawa Express (佐川急便)majorChannel Partner/ Reseller/ DistributorImaginext provides light cargo delivery services for Sagawa Express shipments, serving as a delivery partner handling last-mile fulfillment in Tokyo.
• Nitori (ニトリ)minorChannel Partner/ Reseller/ DistributorImaginext handles delivery of furniture and home goods orders from Nitori, operating as a delivery partner for Nitori's e-commerce fulfillment in the Tokyo area.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hakuhodo Inc. Second-largest Japanese advertising agency with integrated creative, digital, and brand experience capabilities. Comparable to Imaginext as a broad incumbent in Japanese advertising and digital creative services.
• CyberAgent Inc. Major Japanese digital advertising and internet services conglomerate. Comparable to Imaginext's web production and digital marketing capabilities as a broad incumbent in Japanese digital media.
• Dentsu Group Inc. Japan's largest advertising agency group with full-service creative, media, and digital capabilities. Represents the broad incumbent that Imaginext's Street View service competes against in digital creative and SMB marketing.
• LY Corporation: Operator of Yahoo Japan, LINE, and major advertising platforms including location-based services. Comparable to Imaginext as a broad incumbent in Japanese digital marketing and mapping/visibility services.
• Bell System24 Holdings: Large Japanese BPO and call center operator serving enterprise clients across multiple industries. Comparable to Imaginext's sales support/telemarketing business as a broader incumbent in outsourced sales operations.

Direct peers

• Cross Marketing Inc. Japanese marketing services firm offering sales support, market research, and digital marketing solutions. Comparable to Imaginext's sales support/telemarketing and web production verticals in B2B services for SMB clients.
• INCEPTION Inc. Japanese Google Street View Trusted partner and digital creative agency serving SMBs and tourism clients. Directly competes with Imaginext in certified indoor Street View photography and virtual tour services across Japan.
• Splash Inc. Japan-based 360-degree virtual tour and Google Street View photography provider focused on SMB and tourism customers. Comparable to Imaginext's core Street View offering with similar technology stack and customer profile.
• LocaRika: Japanese Google Street View Trusted agency producing 360-degree virtual tours for SMBs and tourism facilities. Most directly comparable to Imaginext's flagship Street View business in product, target customer, and geographic market.

Others

• Sagawa Express Co., Ltd. One of Japan's largest parcel delivery companies and Imaginext's direct logistics partner. Relevant as a major enterprise customer in the shipping division and as a benchmark for the scale of Japan's last-mile delivery market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/imaginext.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaginext