GoMo
- Company typePrivate
- Founded2019
- HeadquartersDublin, Ireland
- Headcount—
- GTM typeB2C
- OfferingServices
What GoMo does
GoMo is a digital-only consumer mobile virtual network operator (MVNO) and fibre broadband provider operating exclusively in Ireland. It is a trading brand of eircom Limited (incorporated in Jersey, registered as a branch in Ireland) and was launched in October 2019 as Ireland's first digital-only mobile provider. GoMo sells a single SIM-only mobile plan with unlimited calls, texts, and data, plus 23GB EEA roaming, on a 30-day rolling contract with a guaranteed Price for Life. Pricing has evolved from €9.99/month at launch through €12.99 to the current €14.99/month standard, with legacy cohorts grandfathered at their entry price. The brand has subsequently expanded into GoMo Fibre Broadband (up to 500Mb, €29.99–€39.99/month, available only to existing GoMo Mobile customers) and the GoMo WiFi Boost add-on (€4.99/month). As of April 2026, GoMo reported 450,000 customers and a 92% customer satisfaction rating.
All services are delivered online with no retail stores, no phone support, and no email channel. Acquisition and servicing run through gomo.ie and shop.gomo.ie, the MyGoMo self-service portal, and webchat powered by Genesys. Mobile and broadband traffic rides on eir's network infrastructure — providing 99% 4G population coverage and 5G across 530+ towns and cities — so GoMo avoids independent spectrum, tower, and fibre capex while delivering service parity with the host operator. Customer operations (care/webchat) sit in Limerick; the registered office is in Dublin 8.
The business model is subscription-based: monthly recurring revenue per subscriber from mobile, broadband, and WiFi Boost plans, supplemented by one-time activation fees (€14.99 mobile, €49.99 broadband) and out-of-bundle usage charges. GoMo targets individual consumers and families — including multi-SIM accounts (up to 4 SIMs per account) used by over 70,000 customers — and has no enterprise or B2B segment. Growth has been driven by Price for Life simplicity, social media competitions, weekly cash giveaways, and limited-time promotional pricing, positioning the brand as a transparent, contract-free alternative to Ireland's incumbent mobile operators.
GoMo firmographics
Firmographics- Name
- GoMo
- Legal name
- eircom Limited
- Website
- https://gomo.ie
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Ownership category
- akta.pro rank
GoMo industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)
- akta.pro secondary industry
- Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE)
Keywords
Where GoMo is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
GoMo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- GoMo Mobile Subscription: Monthly recurring subscription revenue from SIM-only mobile plans. Customers pay a fixed monthly fee (€14.99 standard, €9.99 or €12.99 for legacy customers on Price for Life plans) for unlimited calls, texts, and data with 23GB EU roaming. Additional SIMs can be added to the same account.
- GoMo Fibre Broadband Subscription: Monthly recurring revenue from fibre broadband plans (€29.99 with GoMo Mobile on account, €39.99 standalone). Includes unlimited data with Fibre-to-the-Home connection. Requires an active GoMo Mobile account.
- GoMo WiFi Boost Add-on: Monthly add-on service (€4.99) that extends WiFi coverage throughout the home using mesh technology. Customers can add up to 3 WiFi Boost devices.
- Activation and Device Fees: One-time activation fees: €14.99 for mobile SIM activation, €49.99 for broadband installation. Equipment charges apply for non-returned devices (€149 per Fibre modem, €149 per WiFi Boost device).
- Out-of-Bundle and Roaming Charges: Additional revenue from usage outside plan allowances including international calls, premium rate services, roaming outside EU (per-minute and per-MB rates vary by region), and out-of-plan spend (capped at €30).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GoMo Mobile SIM-only plan — Unlimited calls, texts, and 5G data with 23GB EU roaming |
| Subscription | Monthly | GoMo Fibre Broadband — Unlimited fibre data for home broadband |
| Subscription | Monthly | GoMo WiFi Boost — WiFi coverage extension device add-on |
| Subscription | Monthly | Legacy Mobile Plan — €9.99/month Price for Life (pre-January 2020) |
| Subscription | Monthly | Legacy Mobile Plan — €12.99/month Price for Life (Jan 2020 – Apr 2021) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
GoMo product offering
Product offeringCore offering
GoMo operates as a Mobile Virtual Network Operator (MVNO) on eir's mobile network, providing SIM-only mobile plans with unlimited calls, texts, and data on 30-day rolling contracts with a guaranteed price-for-life. The company also offers Fibre-to-the-Home broadband and a WiFi Boost add-on, with all sales and support conducted exclusively through digital channels.
Product overview
GoMo is a digital-only telecommunications provider offering a focused portfolio of two core products: GoMo Mobile (SIM-only mobile plans) and GoMo Fibre Broadband (fibre-to-the-home internet). These are complemented by the GoMo WiFi Boost add-on for broadband coverage extension, the MyGoMo self-service portal for account management, and eSIM functionality as an alternative to physical SIM cards. The company operates exclusively online with no retail stores or call centres, delivering SIM cards by courier and providing customer support via webchat. GoMo's value proposition centres on simple, transparent pricing with a guaranteed price-for-life promise and 30-day rolling contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- GoMo Mobile SIM-only mobile plan offering unlimited calls to Irish mobiles and landlines, unlimited texts, unlimited data with 5G speeds, and 23GB EEA roaming allowance. Priced at €14.99/month with a 30-day rolling contract and guaranteed price for life. Aimed at Irish individual consumers and families seeking transparent mobile pricing.
- GoMo Fibre Broadband Fibre-to-the-Home broadband offering unlimited data with speeds up to 500Mb. Priced at €29.99/month with GoMo Mobile on the same account (€39.99/month standalone), with a €49.99 once-off activation fee. Available exclusively to GoMo Mobile customers, who receive a €10 monthly bundle discount.
- GoMo WiFi Boost WiFi range extender add-on device that extends WiFi coverage throughout the home to eliminate WiFi blackspots. Priced at €4.99/month per device; up to 3 WiFi Boosts can be added per GoMo broadband account.
Quantifiable outcome
- 92% customer satisfaction rating
- +2 more outcomes
Companies that use GoMo
Customer profileSegments1 record
Ideal customer profiles1 record
GoMo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GoMo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- eir (eircom Limited)coreGoMo is a trading name and digital brand of eircom Limited. GoMo operates as an MVNO using eir's mobile network infrastructure for all mobile services, including 4G and 5G connectivity. eir's nationwide network provides 99% population coverage in Ireland. This is the foundational partnership underpinning GoMo's entire service offering.
- eir (eircom Limited)coreGoMo Fibre Broadband uses eir's fibre network infrastructure (Fibre-to-the-Home). The broadband service is only available to customers who also have a GoMo Mobile account, creating a bundled offering leveraging eir's fixed-line network.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
GoMo competitors and assessment
Company assessmentRegional players
- Sky Mobile (UK): UK MVNO operating on the O2 network, bundled with Sky TV/broadband. Same MVNO-with-broadband-bundle model as GoMo but in the UK market, useful as a comparable for bundle-monetisation benchmarks.
Direct peers
- Giffgaff: UK digital-first MVNO on the O2 network, member-led community model with no retail stores and online-only support. Structurally identical operating model to GoMo and a useful benchmark for digital MVNO unit economics.
- Tesco Mobile Ireland: Irish MVNO operating on the Three Ireland network, offering SIM-only and bill-pay plans with strong retail distribution through Tesco stores. Direct competitor in the same Irish value-conscious consumer segment with overlapping digital and SIM-only propositions.
- Aldi Mobile Ireland: Discount retailer-branded MVNO in Ireland offering low-cost SIM-only plans. Competes on the same price-sensitive consumer segment as GoMo with a comparable simplicity-of-offer value proposition.
- An Post Mobile: Irish MVNO distributed through the An Post national post office network. Direct competitor in the Irish SIM-only segment with broader physical touchpoint coverage but comparable value pricing.
- 48 (Three Ireland): Digital-first youth MVNO brand operating on Three Ireland's network. Closest analogue to GoMo's digital-only, no-contract model, with comparable SIM-only value positioning targeting Irish consumers.
- Lyca Mobile Ireland: International-focused MVNO operating in Ireland with competitive international calling and data bundles. Direct competitor in Irish SIM-only market, particularly for migrant and roaming-heavy customer segments.
- Virgin Media Ireland: Quad-play challenger offering mobile (as MVNO on Three), broadband, TV and home phone in Ireland. Comparable target market of value-seeking Irish households, with mobile broadband bundle similar to GoMo Mobile + GoMo Fibre.
- iD Mobile (UK): UK MVNO on the Three network, part of the Dixons Carphone group, targeting value-conscious consumers with SIM-only plans. Comparable digital-led MVNO business model in a closely adjacent market.
Emerging players
- Lebara Mobile: International-calling-focused MVNO with operations across Europe including Ireland. Partial overlap with GoMo on SIM-only mobile for value-conscious consumers, differentiated by its migrant/roaming customer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GoMo social profiles
Digital presenceGoMo financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoMo leadership team
Management profileNumber of profiles
Profiles3 records
GoMo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoMo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoMo
What does GoMo do?
GoMo operates as a Mobile Virtual Network Operator (MVNO) on eir's mobile network, providing SIM-only mobile plans with unlimited calls, texts, and data on 30-day rolling contracts with a guaranteed price-for-life. The company also offers Fibre-to-the-Home broadband and a WiFi Boost add-on, with all sales and support conducted exclusively through digital channels.
Is GoMo a public or private company?
GoMo is a private company. It is classified as corporate owned and is currently operating.
When was GoMo founded?
GoMo was founded in 2019.
Where is GoMo based?
GoMo is headquartered in Dublin, Ireland, in the Europe region.
How does GoMo make money?
Five revenue lines are on record. GoMo Mobile Subscription is the primary driver. The others are goMo Fibre Broadband Subscription, goMo WiFi Boost Add-on, activation and Device Fees and out-of-Bundle and Roaming Charges.
Who are GoMo's main competitors?
Sky Mobile (UK) is listed as a regional player. Direct peers are Giffgaff, Tesco Mobile Ireland, Aldi Mobile Ireland, An Post Mobile, 48 (Three Ireland), Lyca Mobile Ireland, Virgin Media Ireland and iD Mobile (UK). Lebara Mobile is listed as an emerging player.
Does GoMo have an API?
No public API is recorded for GoMo.
What industry is GoMo in?
GoMo's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAAAC, Mobile Virtual Network Enablers & Full MVNO Operators, with a secondary code of BPAEAEAE, Wireless Networking Services (Wi‑Fi, Private LTE/5G). Its NAICS code is 517121 and its SIC code is 4812.