CPR AM
CPR AM is a Paris-based, Amundi-owned French asset manager managing approximately €100 billion across thematic, quantitative equity, multi-asset, fixed income, and treasury strategies. It serves institutional, corporate, and retail clients indirectly via banking networks, with international distribution through its Luxembourg Sicav.
- Company typePrivate
- Founded1990
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What CPR AM does
CPR Asset Management (CPR AM) is a French asset management firm headquartered in Paris (91-93 boulevard Pasteur, 75015) and a wholly-owned subsidiary of Amundi, itself part of the Crédit Agricole group. Founded in 1990 with over 35 years of operating history, CPR AM manages approximately €100 billion in assets across five core strategies: Thematic Investment (megatrends such as AI, European defense, climate transition, and demographic shifts), Quantitative Equity (factor and stock selection via quantitative processes), Multi-Asset (diversified allocation with 30+ years of expertise), Fixed Income (comprehensive bond coverage), and Cash/Treasury Management. The firm extends its product surface with CPR Invest, a Luxembourg-domiciled Sicav launched in August 2014, and offers Fund Hosting services for third-party managers. Responsible Investment (ESG) is embedded across strategies.
CPR AM operates an indirect go-to-market model: products reach institutional investors, corporates, and retail clients exclusively through banking networks, investment firms, and authorized broker-dealers — the firm does not solicit retail customers directly. Revenue is generated through management fees on AUM, with the firm holding AMF portfolio management authorization (GP 01-056). Markets served center on France and Western Europe, with international distribution into Asia and the Middle East via CPR Invest Luxembourg; the firm remains closed to U.S. persons.
The October 1, 2025 merger with BFT Investment Managers lifted CPR AM to 10th place among French asset managers (IPE Top 500, 2024 ranking, AUM as of 31/12/2023) and combined institutional money-market and treasury capabilities into a single franchise. The firm is governed by a Board chaired around a Société anonyme structure with €61,461,945 share capital, led by Directrice Générale Alice de Bazin, with senior strategy leadership from Bastien Drut (Responsable Stratégie et Analyse Asset Management) and Juliette Cohen (Stratégiste).
CPR AM firmographics
Firmographics- Name
- CPR AM
- Legal name
- CPR ASSET MANAGEMENT
- Website
- https://cpram.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CPR AM is a Paris-based, Amundi-owned French asset manager managing approximately €100 billion across thematic, quantitative equity, multi-asset, fixed income, and treasury strategies. It serves institutional, corporate, and retail clients indirectly via banking networks, with international distribution through its Luxembourg Sicav.
- Ownership category
- akta.pro rank
Where CPR AM is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
CPR AM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Asset Management Fees: CPR AM generates revenue through management fees charged on assets under management across its range of investment solutions including thematic funds, quantitative equity, multi-asset, fixed income, and money market strategies. The firm manages approximately 100 billion euros in assets under management as of December 31, 2025.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
CPR AM product offering
Product offeringCore offering
CPR AM is a Paris-based French asset management firm that designs and manages investment portfolios across five core strategies: thematic investing, quantitative equity, multi-asset allocation, fixed income, and cash management. It serves institutional clients (insurers, pension funds, corporates, sovereigns) and distributes pooled funds (UCITS, SICAV) through banking, private bank, and broker networks in France and internationally. Following its October 2025 merger with BFT Investment Managers, CPR AM operates as a wholly-owned subsidiary of Amundi (Crédit Agricole Group).
Product overview
CPR AM (CPR Asset Management) is a French asset management company offering a comprehensive suite of investment solutions across all major asset classes. The product portfolio centers on five core investment strategies: Thematic Investment (investing in megatrends like AI, European defense, climate transition, and demographic shifts), Quantitative Equity (systematic factor-based stock selection), Multi-Asset (diversified asset allocation with over 30 years of expertise), Fixed Income (comprehensive bond management), and Cash Management (liquidity-focused treasury solutions). The company distributes products through fund vehicles including CPR Invest, a Luxembourg Sicav for international distribution. CPR AM also offers Fund Hosting services for institutional clients and embeds Responsible Investment (ESG) principles across all its investment strategies. As a 100% subsidiary of Amundi, the company manages approximately €100 billion in assets and ranks among France's top 10 asset management firms.
Differentiator
Problem solved
Functional benefit
Products and services
- Thematic Investment Strategies
- Quantitative Equity Management
- Multi-Asset Allocation
- Fixed Income Management
- Cash Management
- CPR Invest Luxembourg SICAV
Companies that use CPR AM
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
CPR AM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CPR AM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BFT Investment ManagerscoreMerger with BFT Investment Managers effective October 1, 2025, creating a combined entity ranked 10th among French asset managers with approximately 100 billion euros in assets under management. This merger strengthened CPR AM's market position and expanded its product range and client base.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CPR AM competitors and assessment
Company assessmentDirect peers
- Lazard Asset Management: Asset management arm of Lazard with strong European institutional heritage, offering equity, fixed income, and multi-asset strategies. Comparable to CPR AM in client mix (institutional + retail via intermediaries), European concentration, and active-management ethos.
- Ostrum Asset Management: French institutional asset manager (Natixis affiliate) specializing in fixed income, insurance asset management, and multi-asset. Directly competes with CPR AM on French/European fixed income and treasury mandates and shares institutional/specialist positioning.
- Edmond de Rothschild Asset Management: Swiss-French private banking and asset manager with active equity, fixed income and thematic capabilities. Comparable to CPR AM in active-management DNA, European institutional client base, and emphasis on conviction-driven thematic investing.
- Pictet Asset Management: Swiss private bank's asset management arm with thematic equity, multi-asset, and ESG capabilities serving institutional and intermediary clients across Europe and Asia. Comparable to CPR AM on thematic/thematic-ESG positioning and European/Asian distribution.
- Natixis Investment Managers: French-headquartered multi-affiliate asset manager offering multi-asset, fixed income, equity and thematic strategies to institutional and retail clients across Europe. Directly comparable to CPR AM in scale, distribution channels (notably via French banking networks), and product breadth.
- Rothschild & Co Asset Management: European-focused asset manager offering fixed income, multi-asset, and equity strategies with strong French institutional heritage. Overlaps directly with CPR AM's target market (French institutional, European corporates) and core capabilities.
- AXA Investment Managers: European asset manager with deep multi-asset, fixed income and ESG capabilities, anchored to a major insurance/banking parent (AXA). Competes with CPR AM for the same French and European institutional mandates and on ESG/thematic positioning.
Broad incumbents
- Schroders: Large UK-listed global asset manager with broad active capabilities across equity, fixed income, multi-asset, and sustainability. Competes with CPR AM for European institutional mandates and increasingly for the active/thematic allocation pocket.
- BNP Paribas Asset Management: Banking-affiliated European asset manager with multi-asset, thematic, ESG and institutional capabilities, distributed through BNP Paribas retail networks. Head-to-head competitor for French and European retail shelf-space and institutional mandates.
- BlackRock: World's largest asset manager with comprehensive active, thematic, and ESG franchises that overlap significantly with CPR AM's offering. Serves as the structural benchmark for scale, distribution, and index-adjacent threats facing CPR AM's active book.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CPR AM social profiles
Digital presenceCPR AM financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPR AM leadership team
Management profileNumber of profiles
Profiles3 records
CPR AM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPR AM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPR AM
What does CPR AM do?
CPR AM is a Paris-based French asset management firm that designs and manages investment portfolios across five core strategies: thematic investing, quantitative equity, multi-asset allocation, fixed income, and cash management. It serves institutional clients (insurers, pension funds, corporates, sovereigns) and distributes pooled funds (UCITS, SICAV) through banking, private bank, and broker networks in France and internationally. Following its October 2025 merger with BFT Investment Managers, CPR AM operates as a wholly-owned subsidiary of Amundi (Crédit Agricole Group).
Is CPR AM a public or private company?
CPR AM is a private company. It is classified as corporate owned and is currently operating.
When was CPR AM founded?
CPR AM was founded in 1990. It employs 101 to 250 people.
Where is CPR AM based?
CPR AM is headquartered in Paris, France, in the Europe region.
How does CPR AM make money?
One revenue line is on record: asset Management Fees.
Who are CPR AM's main competitors?
Direct peers on record are Lazard Asset Management, Ostrum Asset Management, Edmond de Rothschild Asset Management, Pictet Asset Management, Natixis Investment Managers, Rothschild & Co Asset Management and AXA Investment Managers. Broad incumbents are Schroders, BNP Paribas Asset Management and BlackRock.
Does CPR AM have an API?
No public API is recorded for CPR AM.