TerraTrace
TerraTrace Corporation is a privately held US software company that operates LiveTopo, a freemium iOS app providing US topographic maps with offline downloads, hike tracking, and custom markers for rock sites and mine locations, targeting individual outdoor recreationists.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What TerraTrace does
TerraTrace Corporation is a privately held US software company, founded in 2014 and headquartered in Austin, Texas, that operates a single consumer-facing iOS mobile application called LiveTopo. LiveTopo provides topographic mapping for the United States, with features including hike tracking and saving, custom map markers (notably rock sites and historical mine locations to serve rock hounds and prospectors), and downloadable maps for offline use in areas lacking cellular coverage. The product is positioned for outdoor recreationists — hikers, backpackers, and geological hobbyists — who need reliable terrain data outside of cell service.
The business model is freemium: the app is freely downloadable from the Apple App Store with basic topographic map access, and a small recurring subscription unlocks offline map downloads and advanced customization. TerraTrace does not operate its own backend data infrastructure for user content; the company leverages Apple's servers and Sign-in-with-Apple authentication, explicitly stating it does not store user data on its own systems and does not sell data to advertisers. Distribution is entirely through the Apple App Store, and the company maintains a minimal WordPress website as its only owned marketing surface. There are no disclosed partnerships, integrations, APIs, or institutional customers.
Operationally, TerraTrace is a micro-company with 1–10 employees and no disclosed external funding, investors, or acquisitions. The only named individual is Robert Rice, listed as Copyright Agent in the Terms of Service. The company is pursuing GDPR compliance and has filed no patents or trademarks in the source data. The product surface has remained unchanged since the January 2021 LiveTopo launch, with no subsequent product releases, geographic expansion, or material strategic moves documented.
TerraTrace firmographics
Firmographics- Name
- TerraTrace
- Legal name
- TerraTrace Corporation
- Website
- https://terratrace.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TerraTrace Corporation is a privately held US software company that operates LiveTopo, a freemium iOS app providing US topographic maps with offline downloads, hike tracking, and custom markers for rock sites and mine locations, targeting individual outdoor recreationists.
- Ownership category
- akta.pro rank
Where TerraTrace is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TerraTrace business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- LiveTopo App Sales: The company generates revenue through app distribution via the Apple App Store, where users can download and try LiveTopo for free with a subscription required for premium offline map features
- Offline Subscription: A small subscription fee is charged for offline map download functionality, providing recurring subscription revenue from active outdoor enthusiasts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic topographic map access |
| Subscription | Monthly | Premium subscription for offline map downloads |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
TerraTrace product offering
Product offeringCore offering
TerraTrace develops and distributes LiveTopo, a free iOS mobile application that provides US topographic maps for outdoor recreation. Users can download LiveTopo at no cost and access free US topographic maps, with a small subscription required to unlock offline map downloads; the app also lets users track and save hikes or favorite places and customize topo maps with rock sites and old mine locations. The product is sold directly to consumers through the Apple App Store under a freemium model.
Product overview
TerraTrace offers a single mobile application product called LiveTopo. This is a consumer-facing iOS app focused on outdoor recreation, providing topographic mapping services with offline capability and location tracking features. Users can download maps for offline use through a subscription model and customize their maps with points of interest such as rock climbing sites and historical mine locations.
Differentiator
Problem solved
Functional benefit
Brands
- LiveTopo: Free topographic maps application for the US with offline download capability, hike tracking, and the ability to save favorite places. Users can customize maps with rock sites or old mine locations.
Products and services
- LiveTopo LiveTopo is a consumer-facing iOS mobile application that provides free topographic maps for the United States, allows users to download maps for offline use with a small subscription, tracks and saves hikes or favorite places, and lets users customize topo maps with rock sites or old mine locations. It is targeted at individual outdoor enthusiasts such as hikers, backpackers, rock hounds and prospectors who need reliable topographic mapping in remote areas with limited cellular coverage.
Companies that use TerraTrace
Customer profileSegments1 record
Ideal customer profiles1 record
TerraTrace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TerraTrace partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
TerraTrace competitors and assessment
Company assessmentBroad incumbents
- Strava: Strava is a fitness activity tracker that also includes route planning and heatmap-based trail discovery. While broader than LiveTopo, it competes for the same active outdoor persona with significantly larger scale and social features.
Direct peers
- Avenza Maps: Avenza Maps is a mobile app that uses offline topographic and custom-imported maps, very similar to LiveTopo's offline subscription model. It competes on the same use case of offline map navigation for outdoor use.
- onX Backcountry: onX Backcountry (sister brand to onX Hunt) provides topographic and trail maps for outdoor recreation with offline functionality. It serves the same hiker/backpacker customer base with significantly more capital and content.
- Gaia GPS: Gaia GPS offers premium topographic and offline maps for hiking, backpacking, and outdoor recreation. It is a direct competitor with a much deeper content library, multi-platform support, and established subscription pricing.
- Komoot: Komoot is a route planning and navigation app for hiking and cycling with strong European market presence. It overlaps with LiveTopo on outdoor trail discovery, route planning, and offline navigation.
- AllTrails: AllTrails is the dominant consumer hiking and trail navigation app with tens of millions of users and a subscription tier for offline maps. It directly competes with LiveTopo for the same outdoor enthusiast persona with overlapping offline topographic functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights4 records
Customer concentration
TerraTrace social profiles
Digital presenceTerraTrace compliance and trust
Trust signalCompliance1 record
TerraTrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
TerraTrace leadership team
Management profileNumber of profiles
Profiles1 record
TerraTrace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TerraTrace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TerraTrace
What does TerraTrace do?
TerraTrace develops and distributes LiveTopo, a free iOS mobile application that provides US topographic maps for outdoor recreation. Users can download LiveTopo at no cost and access free US topographic maps, with a small subscription required to unlock offline map downloads; the app also lets users track and save hikes or favorite places and customize topo maps with rock sites and old mine locations. The product is sold directly to consumers through the Apple App Store under a freemium model.
Is TerraTrace a public or private company?
TerraTrace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TerraTrace founded?
TerraTrace was founded in 2014. It employs 1 to 10 people.
Where is TerraTrace based?
TerraTrace is headquartered in Austin, United States, in the North America region.
How does TerraTrace make money?
Two revenue lines are on record. LiveTopo App Sales are the primary driver. The others are offline Subscription.
Who are TerraTrace's main competitors?
Strava is listed as a broad incumbent. Direct peers are Avenza Maps, onX Backcountry, Gaia GPS, Komoot and AllTrails.
Does TerraTrace have an API?
No public API is recorded for TerraTrace.