peje

What peje does

PEJE is a private direct-to-consumer smart wearables brand that designs, sources, and sells four product categories — smartwatches, AI glasses, smart rings, and smart earphones — through its own e-commerce storefront at pejesmart.com and regional warehouses in Indonesia, Saudi Arabia, Jordan, and China. The company operates as an overseas smart wearable brand with stated capabilities in hardware R&D, software development, and ODM/OEM services, though its public-facing identity is that of a Shopify-hosted DTC retailer. The product portfolio spans roughly 30 active SKUs, including ZW- and G-series watches with health monitoring sensors (heart rate, SpO2, blood pressure, sleep, GPS), the M02S/M01/M08 AI glasses line with an 8MP Sony camera and multi-language real-time translation, the R01 smart ring, and L-series Bluetooth earphones including an OWS open-ear model. Pricing is concentrated in the $29–$119 range with frequent promotional discounts of 42–76% off, indicating a budget positioning relative to premium wearables.

Underlying technology is largely commodity Bluetooth wearable hardware (BLE 5.2–5.4, JL-series and Jeli-series SoCs, Sony image sensors) paired with companion apps — Da Fit, RdFit, HeyCyan, and Peje Traveler — for device pairing, health data sync, GPS, and AI interaction. PEJE's headline AI capabilities (translation, voice assistant, AI Mind smartwatch) are delivered through integration with third-party large language models — ByteDance's Doubao for the Chinese market and OpenAI's ChatGPT for overseas — rather than proprietary models. Go-to-market is direct-to-consumer global, supported by active social media presence on Facebook, Instagram, TikTok, YouTube, Twitter, LinkedIn, and WhatsApp, an affiliate recruitment program, and free regional shipping thresholds over $150 USD. No funding rounds, parent company, enterprise customers, or revenue figures are disclosed in available data.

Name

peje

Legal name

PEJE

Website

https://www.pejesmart.com

Company type

Private

Operating status

Operating

Short description

PEJE is a private direct-to-consumer brand designing and selling budget smartwatches, AI glasses, smart rings, and Bluetooth earphones globally through its pejesmart.com storefront, with regional warehouses in Indonesia, Saudi Arabia, Jordan, and China.

Ownership category

akta.pro rank

Product category

Consumer Wearable Electronics

NAICS

Electronics and Appliance Retailers (4492), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electronic Components & Accessories (3670), Household Audio & Video Equipment (3651)

akta.pro primary industry

Smartwatches (CRACAIAA)

Keywords

• Consumer wearable electronics
• Smartwatch health monitoring
• AI-powered smart glasses
• Smart ring fitness tracking
• Bluetooth wireless earphones

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: PEJE generates revenue through one-time sales of smart wearable products including smart watches, AI glasses, smart rings, and earphones. Products are sold directly to consumers through the company's e-commerce platform at varying price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PEJE designs, develops, and sells consumer smart wearable electronics through its e-commerce storefront at pejesmart.com. The product portfolio spans four categories: smartwatches (ZW series, G series, Revo, Vibe, AI Mind models) with health monitoring and GPS; AI-powered glasses (M02S, M08, M01, M01Pro) integrating 8MP cameras and real-time translation via Doubao and ChatGPT; smart rings with fitness tracking; and Bluetooth earphones with noise cancellation.

Product overview

PEJE is an overseas smart wearable brand and high-tech enterprise with core technologies in hardware R&D, software development, ODM, and OEM services for smart wearable products. The company operates a diversified product portfolio organized into four core smart wearable product lines: (1) Smart Watches including multiple series (ZW, G, Revo, Vibe, ZW15, ZW16) with form factors ranging from 1.28" to 2.01" displays, featuring health monitoring (heart rate, SpO2, blood pressure, sleep), GPS, voice calling, and companion apps (Da Fit, RdFit, Peje Traveler); (2) AI Glasses (M02S, AI Glasses M08, AI Glasses M01, AI Glasses M01Pro, Smart Glasses) integrating 8MP cameras, HD audio/video recording, multi-language real-time translation powered by Doubao (domestic) and ChatGPT (overseas) LLMs, and companion HeyCyan app; (3) Smart Rings (Smart Ring R01) with pedometer, sleep monitoring, and heart rate tracking; and (4) Smart Earphones (L01, L02, L03, L04 OWS) featuring touch operation, intelligent noise cancellation, and Bluetooth 5.3 connectivity. PEJE develops its own companion mobile apps for product management and has integrated third-party AI large language models (Doubao and ChatGPT) to enable AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• PEJE Smart Watches (ZW Series, G Series, Revo, Vibe, AI Mind) Round and square smartwatches with 1.28" to 2.01" TFT/AMOLED displays, comprehensive health monitoring (heart rate, SpO2, blood pressure, sleep tracking), GPS positioning, voice calling, IP67/IP68/3ATM water resistance, battery life up to 15-22 days, BLE 5.2/5.3/5.4 connectivity, and companion app support (Da Fit, RdFit, Peje Traveler). Targeted at health-conscious budget consumers and general fitness users.
• PEJE AI Glasses (M02S, M08, M01, M01Pro, Smart Glasses) AI-powered smart glasses with TR90 frame, 8MP Sony 219 camera for 1080P 30fps photo and video recording, OGG audio recording, software image stabilization, HD Bluetooth calling with dual microphone ENC, multi-language real-time translation powered by Doubao (domestic) and ChatGPT (overseas) LLMs, voice wake-up assistant (Hey Cyan), IP65 waterproof rating, and companion HeyCyan app. Targeted at tech-savvy professionals and early adopters needing translation and meeting recording.
• PEJE Smart Ring R01 Smart ring with pedometer, sleep monitoring, dynamic heart rate tracking and analysis, available in Silver and Gold finishes with 20mm and 22mm size options. Targeted at consumers seeking discreet continuous health monitoring.
• PEJE Smart Earphones (L01, L02, L03, L04 OWS) Wireless Bluetooth earphones (L01, L02, L03 in-ear and L04 OWS open-ear styles) with touch operation, intelligent noise cancellation, Bluetooth 5.3 connectivity, sweat and water resistance, available in multiple color options (Black, White, Blue, Rose Gold, Champagne Gold, Pink, Orange, Off-white). Targeted at general consumers seeking affordable wireless audio with fitness-friendly durability.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Amazfit (Zepp Health): Amazfit sells affordable to mid-range smartwatches with health monitoring and GPS features. It is one of PEJE's closest direct competitors in the sub-$150 smartwatch tier globally, with similar feature sets and price points.
• COLMI: COLMI is a Chinese-origin DTC brand selling budget smartwatches and smart rings on Shopify-based e-commerce with similar pricing tiers ($20-$60). It is one of the closest operational analogues to PEJE in product mix, pricing, and go-to-market.
• Realme: Realme sells affordable smartwatches and wearables (Realme Watch, Band) targeting similar value-conscious consumers, particularly in South and Southeast Asia. It is a direct competitor in the budget smartwatch tier.
• Noise (Noise Watch): Noise is a leading Indian brand of affordable smartwatches and audio wearables. It competes with PEJE in the budget smartwatch segment with aggressive pricing and a similar feature set (health monitoring, Bluetooth calling).
• Fire-Boltt: Fire-Boltt is one of India's largest budget smartwatch brands, competing at price points comparable to PEJE with similar health, fitness, and calling features.
• Meta (Ray-Ban Smart Glasses): Meta's Ray-Ban smart glasses are the leading consumer AI glasses product. PEJE's M02S competes directly on camera, audio, and AI assistant features but at roughly one-third of the price, targeting a different value tier.
• boAt: boAt is a major Indian audio and wearables brand selling budget earphones, smartwatches, and bands. It overlaps with PEJE on earphones (L01-L04 series) and budget smartwatches, with similar aggressive pricing.

Broad incumbents

• Xiaomi: Xiaomi sells Mi Band and Redmi Watch smartwatches alongside broader consumer electronics. It competes with PEJE in the ultra-affordable wearables tier and has significantly larger scale, R&D, and brand recognition.
• Huawei: Huawei Watch GT and Band series target overlapping consumer segments in mid-range wearables. It is a broader incumbent with deeper R&D and brand recognition than PEJE but competes in the same feature tiers.

Emerging players

• Even Realities: Even Realities is an emerging AI smart glasses brand focused on productivity and translation features. It competes with PEJE's M02S and M08 in the AI glasses category, though at a significantly higher premium price point.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pejeglobal
• YouTubeyoutube.com/channel/UC7lEDn9dvdYumxSdu7CXHMQ
• Facebookfacebook.com/pejeglobal
• LinkedInlinktr.ee/pejeglobal
• Instagraminstagram.com/pejeglobal
• TikToktiktok.com/@peje_global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about peje