Market Brewing Company

What Market Brewing Company does

Market Brewing Company is a privately held craft brewery and hospitality business headquartered in Newmarket, Ontario, Canada. Founded in 2016 and operating from a single taproom, event space, and bottle shop at 17775 Leslie St., the company produces a portfolio spanning craft beer styles (IPA, Pale Ale, Lager, Porter, Red Ale, Dark Lager, and a Kettle Sour), Hard & Fancy ready-to-drink products (hard sparkling water, Margarita, Cold Tea), and the non-alcoholic Fancy Sparkling Water line. Distribution extends through the LCBO, Beer Store, grocery stores, golf courses, and on-premise bars and restaurants across York Region, complemented by a Shopify-powered direct-to-consumer storefront with local delivery to Aurora, East Gwillimbury, Newmarket, Bradford, and Keswick.

The company's commercial model blends product sales, recurring subscriptions, venue rentals, and event programming. Weekly recurring events (Tuesday Trivia, Thursday Market Bingo under a Class C Bingo License — the first brewery-bingo hall in Canada — and Friday Live Music) anchor a community-venue positioning, while monthly ticketed workshops (Planks & Pints yoga, Blooms & Brews florals, hat-burning workshops, comedy nights) generate incremental event revenue. Private venue rentals for weddings, corporate functions, and celebrations leverage the 100+ capacity taproom, supported by Goldie's Hideaway food pop-up. A Beer Club subscription offers 3-, 6-, and 12-month tiers with locked-in pricing and up to 15% savings.

Market Brewing pursues a community-anchored, multi-channel GTM with an emphasis on sustainability (Hart Print digitally printed cans, Crown Holdings SuperEnd can ends, Pak-Tech carrier recycling, and kraft case reuse) and charitable impact ($40,780 raised for 12 local organizations in Market Bingo's first year). Sub-brands Hard & Fancy and Fancy Sparkling Water extend the portfolio into RTD and non-alcoholic categories, with co-development partnerships (Pluck Tea, My Indie Coffee, Ghost Taco) functioning as both product and marketing activations. The business remains founder-operated with no disclosed external institutional investment.

Name

Market Brewing Company

Legal name

Market Brewing Company Ltd.

Website

https://www.marketbrewingco.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Market Brewing Company is a privately held craft brewery in Newmarket, Ontario that produces craft beer, hard seltzers, RTD cocktails, and non-alcoholic sparkling water, operating a taproom, event space, and Canada's first brewery-bingo hall serving local York Region consumers via wholesale and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Hard seltzer manufacturing
• Brewery taproom services
• Private event venue rental
• Ready-to-drink cocktails

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Beverage Product Sales: The primary revenue driver — direct sales of craft beer (canned and draft), Hard & Fancy hard seltzers and RTD cocktails (Margarita, Cold Tea), and Fancy Sparkling Water non-alcoholic beverages. Sold via the taproom, online store (direct to consumer), and through third-party retail (LCBO, Beer Store, grocery, golf courses). Single cans, 6-packs, 12-packs, and 24-case formats available.
2. Beer Club Subscriptions: Recurring monthly mixed case (24x473mL cans) subscriptions in 3, 6, and 12-month terms. 3-month saves 5% per case, 6-month saves 10%, 12-month saves 15%. Cases must be picked up from the brewery. Subscription locks customers into current pricing, providing revenue predictability and customer retention.
3. Venue / Event Space Rental: Private event bookings including weddings, birthdays (19+), retirements, bridal/baby showers, engagement parties, bachelor/ette parties, fundraisers, seminars, client appreciation events, business meetings, and celebrations of life. Rates vary by day and season. Also includes free group reservations for 6-50 people on Friday nights with live music.
4. Ticketed Events: Revenue from ticketed experiences including Planks & Pints (yoga), Blooms & Brews (floral workshops), Hat Burning Workshops, Oktoberfest passport events, comedy nights, and other creative programming. Tickets sold exclusively online with tiered pricing.
5. Merchandise: Sale of branded merchandise including Market Brewing posters (18x24 artwork prints), tasting glasses, Hard & Fancy tote bags, and gift cards.
6. Food & Catering (Goldie's Hideaway): Goldie's Hideaway pop-up food service inside the brewery generates revenue through food sales. Food options include flatbreads, handhelds, and shareables. Catering partnerships also support private event bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Market Brewing Company is a craft brewery in Newmarket, Ontario that produces a diverse portfolio of craft beer (IPA, Pale Ale, Lager, Porter, Red Ale, Dark Lager, Kettle Sour), vodka-base hard seltzers under the Hard & Fancy brand, ready-to-drink cocktails (Margarita and Cold Tea), and non-alcoholic Fancy Sparkling Water. The brewery operates an on-site taproom, an event space accommodating 100+ guests, and runs Canada's first brewery-bingo hall under a Class C Bingo License.

Product overview

Market Brewing Company is a craft brewery in Newmarket, Ontario operating as a unified hospitality and beverage business. The core offering consists of craft beers including Bear Hug IPA, Roam IPA, Goliath Cold Pale Ale, Beswick Lagered Ale, Metropolitan Porter, Matthew of Bristol Red Ale, and Drip Coffee Blonde (collaboration with My Indie Coffee), alongside seasonal releases like the New Zealand Pilsner, Broken Record Dark Lager, and Juicilicious Dry Hopped Kettle Sour. The company has expanded into the RTD (ready-to-drink) market through its Hard & Fancy sub-brand featuring hard sparkling waters in four flavors (Pineapple, Orange, Lemon Lime, Bumbleberry), Hard & Fancy Margarita, and Hard & Fancy Cold Tea. A non-alcoholic sister brand, Fancy Sparkling Water, offers flavored sparkling water in five varieties plus a Hibiscus Berry Sparkling Tea collaboration with Pluck Tea. The business also offers mixed case bundles (12-pack and 24-case), a Beer Club subscription service, food service through Goldie's Hideaway pop-up, venue/event rentals including weddings and private functions, and weekly Market Bingo events. Products are available through the taproom, local delivery, and retail distribution at LCBO, Beer Store, and grocery stores.

Differentiator

Problem solved

Functional benefit

Brands

• Hard & Fancy: Vodka base hard sparkling water with electrolytes and natural flavouring. Sugar free and carb free pre-mixed drink at 4% ABV, with additional products including Margarita (6% with agave spirit) and Cold Tea (5%).
• Fancy Sparkling Water

Products and services

• Craft Beer Lineup Core craft beer range including Bear Hug IPA, Roam IPA, Goliath Cold Pale Ale, Beswick Lagered Ale, Metropolitan Porter, Matthew of Bristol Red Ale, Drip Coffee Blonde, Bes Lite, and seasonal releases (New Zealand Pilsner, Broken Record Dark Lager, Juicilicious Dry Hopped Kettle Sour). Various ABVs and hop profiles.
• Hard & Fancy Hard Sparkling Water Vodka-base hard seltzer at 4% ABV with pure filtered water, electrolytes and natural flavouring. Sugar free and carb free. Available in Pineapple, Orange, Lemon Lime, and Bumbleberry flavours.
• Hard & Fancy Margarita Sparkling ready-to-drink tequila cocktail at 6% ABV made with natural lime, agave spirit and agave nectar. Marketed as Ontario's boldest RTD margarita. Available in 6-pack, 12-pack, and 24-case formats.
• Hard & Fancy Cold Tea Hard tea RTD at 5% ABV made with cold brewed organic black tea, premium vodka, 5g organic cane sugar, and natural lemon flavour.
• Fancy Sparkling Water Non-alcoholic sparkling water brand at 0% ABV, 0 calories and 0 sugar. Pure filtered water with electrolytes and natural flavouring in Natural, Orange, Pineapple, Lemon Lime, and Bumbleberry flavours.
• Hibiscus Berry Sparkling Tea Non-alcoholic sparkling tea collaboration with Pluck Tea combining cold-brewed hibiscus tea with Fancy Sparkling Water. 0 sugar, 0 calories, caffeine-free, 100% Canadian-made.
• Beer Club Subscription Monthly mixed case (24x473mL cans) subscription with tiered discounts: 5% off for 3-month, 10% off for 6-month, 15% off for 12-month terms. Locks in current pricing against inflation. Pickup from brewery required.
• Venue/Event Rentals Taproom and event space rental for private functions including weddings, birthdays (19+), retirements, bridal/baby showers, engagements, bachelor/ette parties, fundraisers, seminars, client appreciation events, business meetings, and celebrations of life. Accommodates over 100 guests. Free Friday group reservations for 6-50 people with live music.
• Market Bingo Weekly Thursday bingo nights at 7pm. Canada's first brewery-bingo hall under a Class C Bingo License. Each book $25 with $15 going to players' winnings and portion to local charities. Raised $40,780 in first year for 12 local charitable organizations.
• Goldie's Hideaway Food Pop-Up Food pop-up operating inside the brewery serving flatbreads, handhelds, and shareables. Available Wednesday through Saturday during taproom hours. Also supports catering for private events.
• Mixed 24 Cases Customizable mixed case of 24 cans from the full product lineup including core beers, Hard & Fancy hard seltzers, and Fancy Sparkling Water. Starting at $89 CAD.
• Mixed 12 Pack Customizable mixed 12-pack from the product lineup including beers, hard seltzers, and sparkling water. Starting at $46 CAD.

Quantifiable outcome

• Raised $40,780 for 12 local charities in the first year of Market Bingo operations
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Cedar CentreminorOthers · 3 October 2026Cedar Centre is a Newmarket-based community organization providing trauma-specific therapy for those impacted by interpersonal childhood trauma. All net proceeds from Markt Brewing's sponsorship of Oktoberfest Newmarket 2026 will benefit Cedar Centre.
• Flamingo Noir, Ground Burger Bar, Hungry Brew Hops, Made in Mexico, Olde Village Freehouse, The GeorgeminorStrategic or Co-development Partner · 3 October 2026Six participating restaurants on Main Street Newmarket for the Oktoberfest 2026 event. Each restaurant offers a Bavarian-inspired food sample and a beer. Market Brewing is the official brewing sponsor. The event culminates in a Biergarten Afterparty at The George.
• Cloverhill FlowersminorStrategic or Co-development Partner · 24 August 2026Cloverhill Flowers co-hosts Blooms & Brews events at Market Brewing, providing guided floral design workshops. The August 2026 Summer Party event is ticketed at $70/person with flowers, materials, and a drink included.
• Curated CollectiveminorStrategic or Co-development Partner · 12 August 2026Curated Collective hosts a Hat Burning Workshop at Market Brewing on August 12th. Participants personalize their own hats with burned designs. The workshop is ticketed at $65/person and includes the hat, supplies, and first drink.
• Pluck TeacoreStrategic or Co-development Partner · 10 March 2026Toronto-based specialty tea company that co-developed the Hibiscus Berry Sparkling Tea with Fancy Sparkling Water. The product is 0 sugar, 0 calories, caffeine-free, and crafted with Pluck Tea's specialty tea blends. The partnership leverages Pluck Tea's tea expertise and Market Brewing's sparkling water production and distribution.
• Goldie's HideawaycoreGTM or Marketing Partner · 8 January 2026Goldie's Hideaway is a food pop-up operating inside Market Brewing, providing flatbreads, handhelds, and shareables. Operating hours Wednesday through Saturday, the pop-up enhances the taproom experience and drives food and beverage sales together. Catering contact: Karl at [email protected] / 647-553-6437.
• Andrew Wilson (Local Artist)minorStrategic or Co-development Partner · 1 January 2026Andrew Wilson is a local tattoo artist and illustrator who created the label artwork featured on Market Brewing's 18x24 poster collection. His work spans multiple beer label designs showcasing different styles and themes over the brewery's history.
• Yoga with CatharineminorStrategic or Co-development Partner · 27 July 2025Catharine from Yoga with Catharine hosts monthly Planks & Pints yoga events at Market Brewing. Each event includes a one-hour instructed yoga class followed by a pint and social time. Tickets are $20, sold exclusively online.
• Ghost TacominorStrategic or Co-development Partner · 1 January 2025Ghost Taco, an innovative local food business, partnered with Market Brewing for a summer LCBO release. The collaboration was featured as part of the LCBO's Food & Drink summer release programme.
• My Indie CoffeeminorStrategic or Co-development Partner · 1 January 2024Local Newmarket neighbour, My Indie Coffee partnered with Market Brewing to create Drip Coffee Blonde Ale. The beer uses My Indie Coffee's Signature Blend Coffee combined with a crisp Blonde Ale, featuring freshly roasted coffee aroma and rich, smooth coffee flavour.
• Hart PrintcoreTechnology or Integration · 1 January 2022Hart Print is a Quebec-based company that exclusively offers digitally printed cans, enabling Market Brewing to eliminate traditional plastic-sleeved can labels. This partnership supports Market Brewing's green initiative by reducing plastic waste pollution and transitioning to more sustainable packaging.
• Pak-TechminorGTM or Marketing Partner · 1 January 2019Pak-Tech's 100% recycled plastic can carriers are returned to Market Brewing in exchange for a complimentary beer, enabling reuse. The programme rewards customers for returning carriers (even from other breweries) and reduces single-use plastic waste.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Collective Arts Brewing: Ontario-based craft brewery with a broad portfolio of IPAs, lagers, and limited-edition releases, distributed through LCBO and Beer Store. Comparable to Market Brewing on geographic footprint, multi-SKU craft lineup, and reliance on Ontario's regulated retail channels.
• Muskoka Brewery: Ontario craft brewery with a portfolio spanning core beers and seasonal releases, distributed through LCBO and grocery. Similar scale and Ontario-wide distribution profile to Market Brewing, with comparable emphasis on brand-led craft positioning.
• Beau's All Natural Brewing: Vankleek Hill, Ontario craft brewery known for organic, locally-rooted brand storytelling and LCBO/Beer Store distribution. Comparable to Market Brewing on Ontario craft scale, sustainability messaging, and community-oriented brand identity.
• Left Field Brewery: Toronto-area craft brewery with a taproom and broad Ontario distribution through LCBO. Closely comparable to Market Brewing on small-team scale, taproom-plus-distribution model, and style variety across IPAs, lagers, and sours.
• Kensington Brewing Company: Toronto craft brewery operating a small taproom with neighbourhood-oriented branding and Ontario retail distribution. Comparable to Market Brewing on community-anchor positioning, single-site operation, and craft variety across IPAs and lagers.
• Great Lakes Brewery: Established Toronto craft brewery with taproom and broad Ontario distribution through LCBO. Comparable to Market Brewing on Ontario craft footprint, multi-style core range, and on-premise tap accounts.
• Bellwoods Brewery: Toronto craft brewery with a flagship taproom and rotating experimental lineup distributed through LCBO and select retailers. Comparable to Market Brewing on small-batch craft positioning, Ontario retail distribution, and style experimentation.
• Amsterdam Brewing: Toronto craft brewery operating a brewpub/taproom with full food service and Ontario distribution. Comparable to Market Brewing on combined taproom-venue-plus-distribution model and diversified beverage offerings.

Broad incumbents

• Steam Whistle Brewing: Larger Toronto craft brewer with a single pilsner focus, taproom, and broad Ontario/Canadian distribution. Comparable as a Toronto-area craft brewery with taproom experience and LCBO presence, though significantly larger and narrower in SKU range than Market Brewing.

Regional players

• Side Launch Brewing: Collingwood, Ontario craft brewery with taproom and Ontario distribution. Comparable to Market Brewing on small Ontario craft scale and LCBO/Beer Store presence, though operating in a different regional market (Georgian Bay vs. York Region).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marketbrewing
• Facebookfacebook.com/marketbrewingco
• Instagraminstagram.com/marketbrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Brewing Company