RE:NUE

Name

RE:NUE

Legal name

GreenDesignNOW! Die Nachhaltigkeits-Manufaktur

Website

https://re-nue.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainability and Civic Engagement Consulting

NAICS

Business Associations (813910)

SIC

Sanitary Services (4950)

akta.pro primary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

akta.pro secondary industries

Circular Economy & Resource Efficiency (BPADALAM), Waste & Hazardous Materials Management (incl. HazMat) (BPAHAJAK)

Keywords

• Sustainability consulting
• Citizen participation
• Circular economy advisory
• Zero waste consulting
• Civic engagement services

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Public and Private Funding: RE:NUE is a startup that finances itself through private funds and relies on public or private grants, foundations, and Agenda funding for sustainability projects.
2. Consulting and Advisory Services: The organization provides consulting to administrations and political actors, and accompanies companies in their sustainable economic transformation.
3. Educational Services: Education of Nuremberg citizens and companies regarding sustainable development through workshops and facilitation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

RE:NUE (RE:NUE das BürgerInnen Institut) is a Nuremberg-based citizen institute and startup that delivers sustainability and circular economy consulting, education, and citizen participation services to municipalities, companies, and citizens. Its core offerings include the BürgerInnenRat (Citizens' Council) democratic participation format, sustainability advisory for cities pursuing Zero Waste City status, educational workshops on responsible consumption, and organization of city council hearings and transdisciplinary congresses.

Product overview

RE:NUE das BürgerInnen Institut is a civic organization and start-up that serves as a catalyst for sustainability transformation in Nuremberg, Germany. Rather than a unified software product, the organization offers a portfolio of services including citizen participation formats (BürgerInnenRat/Citizens' Council), sustainability consulting for municipalities and companies, citizen education on sustainable development, and event organization (city council hearings, congresses). These services are delivered through creative collaboration formats and public communication to enable knowledge exchange and idea sharing toward circular economy and Zero Waste City goals.

Differentiator

Problem solved

Functional benefit

Products and services

• BürgerInnenRat (Citizens' Council) A structured democratic participation format in which randomly selected citizens discuss complex topics such as the climate crisis and sustainability and develop recommendations that provide a decision-making basis for politics and administration. It is offered as a service to municipalities and policy makers.
• Nachhaltigkeitsberatung (Sustainability Consulting) Advisory services for municipalities, companies, and citizens on sustainable transformation, covering waste reduction, plastic avoidance, and pathways to Zero Waste City certification.
• Bildung und Sensibilisierung (Education and Awareness) Educational programs and workshops for citizens of Nuremberg on sustainable development, responsible consumption, and environmental protection.
• Stadtrats-Hearing (City Council Hearings) Organization of city council hearings to provide decision support for council members, speakers, and mayors on sustainability topics.
• Kongresse und Austauschformate (Congresses and Exchange Formats) Organization of transdisciplinary exchanges between citizen experts, scientists, and municipal representatives on circular economy and sustainability topics.
• ZeroWasteCity-Begleitung (Zero Waste City Guidance) Support for municipalities and communities on the path to becoming Zero Waste Cities, including best practice presentations from other cities and connection to the European ZeroWasteCity network.

Quantifiable outcome

• CO2 emission reduction through reduced and recyclable packaging, less thermal waste incineration, no waste exports to developing countries, bottle deposit systems, climate-neutral city administration by 2025, climate-neutral metropolitan region by 2030

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Institut für Nachhaltigkeit (Dr. Dina Barbian)coreStrategic or Co-development Partner · 1 January 2012Founded by employees of the Chair for Business Informatics at FAU (Friedrich-Alexander-Universität Erlangen-Nürnberg) in 2012. Provides individualized sustainability and CSR services, specializing in training, research, and consulting. Serves as a key sustainability expertise partner for RE:NUE.
• GreenDesignNOW!coreStrategic or Co-development PartnerRE:NUE is a project of GreenDesignNOW! The sustainability manufactory. GreenDesignNOW! provides graphic design, product design, packaging design, consulting and conception, as well as sustainable and ecological corporate communication and corporate development. Roland Mietke serves as DesignManager and is the primary contact for RE:NUE.
• Anne Mäusbacher (beach cleaner)coreStrategic or Co-development PartnerAuthor of KIDS FOR THE OCEAN textbook and founder of the beach cleaner environmental initiative. Focus on education and communication about plastic pollution in oceans and alternatives for plastic-free living. Member of Bundesverband Meeresmüll (Federal Marine Litter Association). Environmental prize winner of Nuremberg 2018. Serves as founding member and expert for RE:NUE.
• Kai Küfner (Küfner Nusseckenmanufaktur)coreStrategic or Co-development PartnerMaster baker, founder and owner of Küfner Nusseckenmanufaktur in Nuremberg. Zero Waste Superhero award winner. Member of Unverpackt e.V. - Association of Unpackaged Stores. One of the first companies in the metropolitan region certified according to Gemeinwohl Ökonomie (Common Good Economy). Environmental prize winner of Nuremberg 2020. City council member of Nuremberg.
• European ZeroWasteCity NetworkminorStrategic or Co-development PartnerRE:NUE is inspired by and connected to the Europe-wide ZeroWasteCity network, promoting the Zero Waste philosophy and supporting cities in their journey toward Zero Waste status.
• Marina BraunminorOthersListed as a partner and supporter of RE:NUE. No additional details provided in source materials.
• Bluepingu e.V.minorStrategic or Co-development PartnerEnvironmental organization that awarded Kai Küfner the Zero Waste Superhelden title, connecting RE:NUE to the broader sustainability NGO network in the region.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bluepingu e.V. A small German environmental NGO focused on sustainability education and community projects that has awarded RE:NUE's founder the Zero Waste Superhero title and operates as a network partner in the Nuremberg region. Directly comparable as a similarly sized civic environmental organization with overlapping focus on Zero Waste awareness.
• Unverpackt e.V. German association of unpackaged stores that RE:NUE's co-founder Kai Kufner is a member of. Directly comparable as a civic/industry association promoting Zero Waste retail and packaging reduction, with overlapping Zero Waste advocacy focus.
• Institut für Nachhaltigkeit: Sustainability institute founded by FAU-linked researchers in 2012 that is a core strategic partner of RE:NUE, providing sustainability consulting, training, and research. Direct peer in methodology and target customer base (municipalities and companies seeking CSR/sustainability advisory).
• Zero Waste Europe: European network of cities and organizations advancing the Zero Waste philosophy that RE:NUE explicitly aligns itself with and draws best-practice content from. Direct peer in mission and methodology, though operating at network rather than local-delivery scale.
• Cradle to Cradle NGO: International NGO promoting the Cradle to Cradle design philosophy, which RE:NUE explicitly references alongside circular economy and SDGs. Direct peer in circular economy advocacy and methodology.
• Bundesverband Meeresmüll: Federal Marine Litter Association, of which RE:NUE co-founder Anne Mäusbacher is a member. Direct peer in civic environmental advocacy with overlapping focus on plastic pollution, marine litter prevention, and educational outreach.

Others

• Gemeinwohl-Ökonomie: International movement for an economy oriented toward the common good, whose certification framework RE:NUE's co-founder Kai Kufner adopted. Thematically adjacent as a values and certification ecosystem that RE:NUE promotes to its municipal and corporate clients.

Broad incumbents

• Heinrich-Böll-Stiftung: German political foundation affiliated with the Greens focused on sustainability, democracy, and civil society, with much larger research, grantmaking, and convening capacity. Broad incumbent that shapes the policy and funding environment in which RE:NUE operates.
• BUND Naturschutz in Bayern: Largest Bavarian environmental NGO with hundreds of thousands of members, operating broadly across conservation, waste, and sustainability topics in the same region as RE:NUE. Broader incumbent with much greater scale and institutional capacity.
• NABU Bayern: Bavarian chapter of Germany's largest nature and biodiversity conservation association, operating in the same geographic region as RE:NUE with overlapping environmental advocacy focus but far greater scale and permanent staff capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RENUEInstitut
• Instagraminstagram.com/re_nue
• LinkedInlinkedin.com/company/re-nue

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE:NUE