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ITC Project

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uuid02m3frx

Namestring
ITC Project
Legal namestring
International Tobacco Control Policy Evaluation Project
Websiteurl
itcproject.org
Company typeenum
Private
Founded yearint
2002
Descriptiontext

The International Tobacco Control Policy Evaluation Project (ITC Project) is a non-profit, multi-country academic research consortium founded in 2002 and hosted at the University of Waterloo's School of Psychology in Canada. It conducts longitudinal cohort surveys across 29+ countries to evaluate the behavioral and public health impacts of tobacco control policies implemented under the WHO Framework Convention on Tobacco Control, covering taxation, pictorial health warnings, plain packaging, flavor restrictions, menthol bans, and vaping regulations. The consortium is led by Founder and Chief Principal Investigator Geoffrey T. Fong (University of Waterloo) and co-led with K. Michael Cummings (Medical University of South Carolina), with collaborating institutions including Roswell Park Comprehensive Cancer Center, Virginia Tech (Fralin Biomedical Research Institute), Georgetown University, and King's College London.

The ITC Project's core technical infrastructure consists of standardized longitudinal survey instruments (the flagship ITC Four Country Survey and the expanded Four Country Smoking and Vaping Survey), the proprietary ITC Conceptual Model for cross-country policy evaluation, Computer Assisted Telephone Interviewing and web-based data collection, and the Experimental Tobacco Marketplace (ETM) behavioral paradigm developed by Warren K. Bickel. Outputs include peer-reviewed scientific journal articles, technical and national reports, derived variable documentation, and formal evidence submissions to regulatory bodies including the US FDA, Health Canada, the New Zealand Parliament, and WHO consultations.

The business model is grant-funded rather than commercial: revenue is derived from government health research agencies including the US National Institutes of Health (P01 CA200512), the Canadian Institutes of Health Research (FDN-148477), Australia's National Health and Medical Research Council (APP1106451), and Health Canada. The project does not sell products or services; findings, data, and reports are made openly available through the project website and journal publications, with secondary data access granted to external researchers via formal data request processes. The primary customer segment is government health agencies and regulatory bodies, with a secondary audience of the academic research community.

Short descriptiontext

The International Tobacco Control Policy Evaluation Project (ITC Project) is a non-profit academic research consortium founded in 2002 and hosted at the University of Waterloo. It conducts longitudinal surveys across 29+ countries to evaluate the behavioral impacts of tobacco control and vaping policies for governments, regulators, and researchers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersWaterloo, Canada
HQ citystring
Waterloo
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
tobacco policy research, longitudinal survey research, public health evaluation, vaping policy research, smoking behavior studies
Industry3 codes
1Behavioral Risk & Health Survey Surveillance
CodeHLAJANADPrimaryYes
2Chronic Disease & NCD Program Evaluation (e.g., diabetes/CVD/cancer)
CodeHLAJANAGPrimaryNo
3Behavioral Health & Substance Use Public Health Programs
CodeBPAIAJAKPrimaryNo
NAICS code1 code
  • Marketing Research and Public Opinion Polling541910
SIC code2 codes
  • Services-Commercial Physical & Biological Research8731
  • Services-Membership Organizations8600
Product category
Public Health Research Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Government Research Grants
TypeProfessional Services
Description

The ITC Project operates primarily as an academic research consortium funded by government health research agencies including the US National Institute of Health, Canadian Institutes of Health Research, and National Health and Medical Research Council of Australia. Funding supports longitudinal surveys, data collection, analysis, and dissemination of tobacco control policy evaluation findings.

itcproject.org:443
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The ITC Project conducts longitudinal cohort surveys across 29+ countries to evaluate the behavioral impacts of national-level tobacco control and vaping policies implemented under the WHO Framework Convention on Tobacco Control. It produces peer-reviewed publications, technical reports, government submissions, and the Experimental Tobacco Marketplace (ETM) methodology, serving government health agencies, regulators, and the academic research community with standardized cross-country comparative evidence at no charge.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Plain packaging in Canada decreased appeal: 45% of smokers disliked their cigarette pack look after implementation vs 29% before
+2 more records
Product overview1 text field

The International Tobacco Control (ITC) Policy Evaluation Project is a multi-country research initiative that conducts longitudinal cohort surveys to evaluate the behavioral impacts of national-level tobacco control policies implemented under the WHO Framework Convention on Tobacco Control. The project operates a portfolio of survey instruments including the flagship Four Country (4C) Survey and Four Country Smoking and Vaping (4CV) Survey, along with country-specific surveys spanning over 20 nations. The research infrastructure includes the P01 Program Projects (2016-2021 and 2021-2026), the Experimental Tobacco Marketplace (ETM) methodology, and produces outputs including technical reports, peer-reviewed journal articles, and government policy submissions. Partner institutions include the University of Waterloo (Canada) and Medical University of South Carolina (USA), with data collection collaborations across four core countries (Australia, Canada, England, United States) and expansion to Europe, Asia, Africa, and South America.

Product and service8 records
1ITC Four Country (4C) Survey
CategoryResearch survey instrument
Description

Longitudinal cohort survey tracking smoking behaviors and tobacco control policy impacts among adult smokers across Australia, Canada, United Kingdom, and United States.

2ITC Four Country Smoking and Vaping (4CV) Survey
CategoryResearch survey instrument
Description

Longitudinal survey examining the relationship between nicotine vaping products and tobacco use, evaluating emerging policies on vaping in four countries with divergent NVP regulations.

3EUREST-PLUS Project (ITC 6 European Country Survey)
CategoryResearch survey instrument
Description

European arm of ITC surveys covering six countries to evaluate tobacco control policies across the continent.

4P01 Program Project: 4 Country Smoking and Vaping Survey (2016-2021)
CategoryResearch program
Description

Multi-project research program evaluating how tobacco control policies shape the nicotine delivery market, comprising five interrelated studies examining NVP marketplace evolution and policy impacts.

5P01 Program Project: 4 Country Smoking and Vaping Survey (2021-2026)
CategoryResearch program
Description

Continuation research program investigating the natural history of cigarette smoking and vaporised nicotine product use across different policy environments.

6Country-Specific ITC Surveys
CategoryResearch survey instrument
Description

Individual country surveys including ITC Canada Survey, ITC New Zealand Survey, ITC Korea Survey, ITC Japan-Canada Heated Tobacco Products Survey, ITC Malaysia Survey, and others covering 20+ countries worldwide.

7Experimental Tobacco Marketplace (ETM)
CategoryResearch methodology
Description

Experimental paradigm developed by Warren K. Bickel to test how tobacco control policies might impact hypothetical purchase tasks, used to predict cross-product elasticities and policy impacts on tobacco use behaviors.

8Health Canada Supported Dissemination Project (ITC Canada Survey Findings)
CategoryResearch dissemination program
Description

Health Canada-funded dissemination project communicating ITC Canada Survey findings to Canadian policymakers and the public.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
1University of Waterloo
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Primary institutional home of the ITC Project. Hosted at the School of Psychology and School of Public Health Sciences. Provides administrative infrastructure, faculty, and research staff for the project. Dr. Geoffrey T. Fong serves as University Professor of Psychology and Public Health Sciences.

2Medical University of South Carolina
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-leader of the P01 Program Project along with University of Waterloo. Dr. K. Michael Cummings serves as Professor in the Department of Psychiatry & Behavioral Sciences and co-leader of the Hollings Cancer Center Tobacco Research Program.

3Roswell Park Comprehensive Cancer Center
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Collaborating institution in the P01 Program Project. Dr. Andrew Hyland serves as Principal Investigator for ITC Four Country Smoking and Vaping Survey US Waves 4-6. Previously hosted Dr. Cummings' tobacco control research program before his move to South Carolina.

4Virginia Tech (Fralin Biomedical Research Institute at VTC)
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Collaborating institution in the P01 Program Project. Warren K. Bickel was affiliated with this institution before his passing in 2024. Contributed to the Experimental Tobacco Marketplace (ETM) methodology development.

5Georgetown University
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Collaborating institution in the P01 Program Project. Contributing to research on smoking and vaping behaviors and policy evaluation.

6King's College London
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Partner institution for UK surveys. Katherine East serves as researcher affiliated with King's College London. Contributes to ITC UK research activities.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ITC Project

Public Health Research Servicesitcproject.org

The International Tobacco Control Policy Evaluation Project (ITC Project) is a non-profit academic research consortium founded in 2002 and hosted at the University of Waterloo. It conducts longitudinal surveys across 29+ countries to evaluate the behavioral impacts of tobacco control and vaping policies for governments, regulators, and researchers.

What ITC Project does

The International Tobacco Control Policy Evaluation Project (ITC Project) is a non-profit, multi-country academic research consortium founded in 2002 and hosted at the University of Waterloo's School of Psychology in Canada. It conducts longitudinal cohort surveys across 29+ countries to evaluate the behavioral and public health impacts of tobacco control policies implemented under the WHO Framework Convention on Tobacco Control, covering taxation, pictorial health warnings, plain packaging, flavor restrictions, menthol bans, and vaping regulations. The consortium is led by Founder and Chief Principal Investigator Geoffrey T. Fong (University of Waterloo) and co-led with K. Michael Cummings (Medical University of South Carolina), with collaborating institutions including Roswell Park Comprehensive Cancer Center, Virginia Tech (Fralin Biomedical Research Institute), Georgetown University, and King's College London.

The ITC Project's core technical infrastructure consists of standardized longitudinal survey instruments (the flagship ITC Four Country Survey and the expanded Four Country Smoking and Vaping Survey), the proprietary ITC Conceptual Model for cross-country policy evaluation, Computer Assisted Telephone Interviewing and web-based data collection, and the Experimental Tobacco Marketplace (ETM) behavioral paradigm developed by Warren K. Bickel. Outputs include peer-reviewed scientific journal articles, technical and national reports, derived variable documentation, and formal evidence submissions to regulatory bodies including the US FDA, Health Canada, the New Zealand Parliament, and WHO consultations.

The business model is grant-funded rather than commercial: revenue is derived from government health research agencies including the US National Institutes of Health (P01 CA200512), the Canadian Institutes of Health Research (FDN-148477), Australia's National Health and Medical Research Council (APP1106451), and Health Canada. The project does not sell products or services; findings, data, and reports are made openly available through the project website and journal publications, with secondary data access granted to external researchers via formal data request processes. The primary customer segment is government health agencies and regulatory bodies, with a secondary audience of the academic research community.

ITC Project firmographics

Firmographics
Name
ITC Project
Legal name
International Tobacco Control Policy Evaluation Project
Website
https://itcproject.org
Company type
Private
Founded year
2002
Operating status
Operating
Headcount range
1–10 employees
Short description
The International Tobacco Control Policy Evaluation Project (ITC Project) is a non-profit academic research consortium founded in 2002 and hosted at the University of Waterloo. It conducts longitudinal surveys across 29+ countries to evaluate the behavioral impacts of tobacco control and vaping policies for governments, regulators, and researchers.
Ownership category
akta.pro rank

ITC Project industry classification

Industry
Product category
Public Health Research Services
NAICS
Marketing Research and Public Opinion Polling (541910)
SIC
Services-Commercial Physical & Biological Research (8731), Services-Membership Organizations (8600)
akta.pro primary industry
Behavioral Risk & Health Survey Surveillance (HLAJANAD)
akta.pro secondary industries
Chronic Disease & NCD Program Evaluation (e.g., diabetes/CVD/cancer) (HLAJANAG), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

  • Tobacco policy research
  • Longitudinal survey research
  • Public health evaluation
  • Vaping policy research
  • Smoking behavior studies

Where ITC Project is headquartered

Location

Headquarters

HQ city
Waterloo
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

ITC Project business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Government Research Grants: The ITC Project operates primarily as an academic research consortium funded by government health research agencies including the US National Institute of Health, Canadian Institutes of Health Research, and National Health and Medical Research Council of Australia. Funding supports longitudinal surveys, data collection, analysis, and dissemination of tobacco control policy evaluation findings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

ITC Project product offering

Product offering

Core offering

The ITC Project conducts longitudinal cohort surveys across 29+ countries to evaluate the behavioral impacts of national-level tobacco control and vaping policies implemented under the WHO Framework Convention on Tobacco Control. It produces peer-reviewed publications, technical reports, government submissions, and the Experimental Tobacco Marketplace (ETM) methodology, serving government health agencies, regulators, and the academic research community with standardized cross-country comparative evidence at no charge.

Product overview

The International Tobacco Control (ITC) Policy Evaluation Project is a multi-country research initiative that conducts longitudinal cohort surveys to evaluate the behavioral impacts of national-level tobacco control policies implemented under the WHO Framework Convention on Tobacco Control. The project operates a portfolio of survey instruments including the flagship Four Country (4C) Survey and Four Country Smoking and Vaping (4CV) Survey, along with country-specific surveys spanning over 20 nations. The research infrastructure includes the P01 Program Projects (2016-2021 and 2021-2026), the Experimental Tobacco Marketplace (ETM) methodology, and produces outputs including technical reports, peer-reviewed journal articles, and government policy submissions. Partner institutions include the University of Waterloo (Canada) and Medical University of South Carolina (USA), with data collection collaborations across four core countries (Australia, Canada, England, United States) and expansion to Europe, Asia, Africa, and South America.

Differentiator

Problem solved

Functional benefit

Products and services

  • ITC Four Country (4C) Survey Longitudinal cohort survey tracking smoking behaviors and tobacco control policy impacts among adult smokers across Australia, Canada, United Kingdom, and United States.
  • ITC Four Country Smoking and Vaping (4CV) Survey Longitudinal survey examining the relationship between nicotine vaping products and tobacco use, evaluating emerging policies on vaping in four countries with divergent NVP regulations.
  • EUREST-PLUS Project (ITC 6 European Country Survey) European arm of ITC surveys covering six countries to evaluate tobacco control policies across the continent.
  • P01 Program Project: 4 Country Smoking and Vaping Survey (2016-2021) Multi-project research program evaluating how tobacco control policies shape the nicotine delivery market, comprising five interrelated studies examining NVP marketplace evolution and policy impacts.
  • P01 Program Project: 4 Country Smoking and Vaping Survey (2021-2026) Continuation research program investigating the natural history of cigarette smoking and vaporised nicotine product use across different policy environments.
  • Country-Specific ITC Surveys Individual country surveys including ITC Canada Survey, ITC New Zealand Survey, ITC Korea Survey, ITC Japan-Canada Heated Tobacco Products Survey, ITC Malaysia Survey, and others covering 20+ countries worldwide.
  • Experimental Tobacco Marketplace (ETM) Experimental paradigm developed by Warren K. Bickel to test how tobacco control policies might impact hypothetical purchase tasks, used to predict cross-product elasticities and policy impacts on tobacco use behaviors.
  • Health Canada Supported Dissemination Project (ITC Canada Survey Findings) Health Canada-funded dissemination project communicating ITC Canada Survey findings to Canadian policymakers and the public.

Quantifiable outcome

  • Plain packaging in Canada decreased appeal: 45% of smokers disliked their cigarette pack look after implementation vs 29% before
  • +2 more outcomes

Companies that use ITC Project

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

ITC Project technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

ITC Project partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and major.

  • University of WaterloocoreStrategic or Co-development PartnerPrimary institutional home of the ITC Project. Hosted at the School of Psychology and School of Public Health Sciences. Provides administrative infrastructure, faculty, and research staff for the project. Dr. Geoffrey T. Fong serves as University Professor of Psychology and Public Health Sciences.
  • Medical University of South CarolinacoreStrategic or Co-development PartnerCo-leader of the P01 Program Project along with University of Waterloo. Dr. K. Michael Cummings serves as Professor in the Department of Psychiatry & Behavioral Sciences and co-leader of the Hollings Cancer Center Tobacco Research Program.
  • Roswell Park Comprehensive Cancer CentermajorStrategic or Co-development PartnerCollaborating institution in the P01 Program Project. Dr. Andrew Hyland serves as Principal Investigator for ITC Four Country Smoking and Vaping Survey US Waves 4-6. Previously hosted Dr. Cummings' tobacco control research program before his move to South Carolina.
  • Virginia Tech (Fralin Biomedical Research Institute at VTC)majorStrategic or Co-development PartnerCollaborating institution in the P01 Program Project. Warren K. Bickel was affiliated with this institution before his passing in 2024. Contributed to the Experimental Tobacco Marketplace (ETM) methodology development.
  • Georgetown UniversitymajorStrategic or Co-development PartnerCollaborating institution in the P01 Program Project. Contributing to research on smoking and vaping behaviors and policy evaluation.
  • King's College LondonmajorStrategic or Co-development PartnerPartner institution for UK surveys. Katherine East serves as researcher affiliated with King's College London. Contributes to ITC UK research activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

ITC Project competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

ITC Project social profiles

Digital presence

ITC Project financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ITC Project leadership team

Management profile

Number of profiles

Profiles6 records

ITC Project funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ITC Project M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITC Project

What does ITC Project do?

The ITC Project conducts longitudinal cohort surveys across 29+ countries to evaluate the behavioral impacts of national-level tobacco control and vaping policies implemented under the WHO Framework Convention on Tobacco Control. It produces peer-reviewed publications, technical reports, government submissions, and the Experimental Tobacco Marketplace (ETM) methodology, serving government health agencies, regulators, and the academic research community with standardized cross-country comparative evidence at no charge.

Is ITC Project a public or private company?

ITC Project is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was ITC Project founded?

ITC Project was founded in 2002. It employs 1 to 10 people.

Where is ITC Project based?

ITC Project is headquartered in Waterloo, Canada, in the North America region.

How does ITC Project make money?

One revenue line is on record: government Research Grants.

Does ITC Project have an API?

No public API is recorded for ITC Project.

What industry is ITC Project in?

ITC Project's product category is Public Health Research Services. Its primary akta.pro industry code is HLAJANAD, Behavioral Risk & Health Survey Surveillance, with a secondary code of HLAJANAG, Chronic Disease & NCD Program Evaluation (e.g., diabetes/CVD/cancer). Its NAICS code is 541910 and its SIC code is 8731.

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