What Poco does

POCO is an independent consumer technology brand operating within Xiaomi Corporation, founded in 2018 with the launch of its first smartphone, the POCO F1. The company designs, markets, and sells Android-based smartphones organized into four primary series—the F series (flagship/performance, including the F8 Pro and F8 Ultra), X series (mid-range including the X5 Pro 5G and X8 Pro Max), M series (budget with emphasis on battery life, including the M3 and M8 Pro 5G), and C series (entry-level, including the C65)—along with the POCO Pad and POCO Pad X1 tablets. Devices run MIUI for POCO on Android and incorporate proprietary platform features including LiquidCool thermal management, Dynamic RAM Expansion, FEAS 2.2 power optimization, and AI-assisted camera systems built on Qualcomm Snapdragon processors, with display and audio partnerships spanning Sony, Corning, Dolby, and TÜV Rheinland.

POCO sells directly to consumers through its own e-commerce website (po.co/global) and country-specific storefronts across Europe, Asia, and South America, supplemented by Xiaomi's regional retail network (mi.com) and authorized service centers. The brand targets tech enthusiasts and value-conscious consumers seeking flagship-level specifications—including high-refresh-rate AMOLED displays up to 120Hz, fast charging up to 120W, and high-resolution cameras—at competitive price points, operating on the principle of "everything you need, nothing you don't." Revenue is generated entirely through hardware sales across the smartphone and tablet portfolio; pricing is not publicly disclosed and varies by region and configuration. Revenue mechanics depend on unit volumes and ASPs within budget-to-mid-range segments, with launch cadence accelerating into 2025–2026 across both flagship and mid-range tiers.

The brand is wholly owned and controlled by Xiaomi Corporation, sharing manufacturing, supply chain, and after-sales support infrastructure while maintaining independent product, sales, and marketing teams. Since 2018, POCO has expanded to serve 35+ global markets, with regional offices in Singapore (data processing), Amsterdam (EEA data controller), and Bengaluru (operations support). Cumulative shipments exceeded 9 million phones in 2020 alone, with the original POCO F1 reaching over 2.2 million units. POCO holds technology integrations with Qualcomm (processors), Sony (image sensors), Corning (Gorilla Glass), Dolby (Vision and Atmos), and TÜV Rheinland (display certification), and operates a multi-channel marketing presence across Facebook, Instagram, X/Twitter, and regional communities.

Name

Poco

Legal name

POCO (operated by Xiaomi entities including Xiaomi H.K. Limited, Xiaomi Technology Netherlands B.V., and Xiaomi Mobile Software Beijing Co., Ltd.)

Website

https://po.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

POCO, an independent Xiaomi subsidiary founded in 2018, designs and markets Android smartphones across flagship, mid-range, budget, and entry-level series plus tablets, serving tech enthusiasts and value-conscious consumers in 35+ global markets.

Ownership category

akta.pro rank

Product category

Consumer Smartphones

NAICS

Telephone Apparatus Manufacturing (334210), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Telephone & Telegraph Apparatus (3661)

akta.pro primary industry

Smartphone & Feature Phone OEMs (CRACALAA)

akta.pro secondary industry

Android Tablets (CRACAMAA)

Keywords

• Consumer smartphones
• Android mobile devices
• Performance smartphones
• Mid-range smartphones
• Mobile accessories

Headquarters

HQ city

Plogastel-saint-germain

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Smartphone Hardware Sales: POCO generates revenue through the sale of smartphones across multiple product lines (F, X, M, C series) targeting different price segments. The brand sells directly to consumers through its website and through Xiaomi's retail and distribution network.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

POCO designs, develops (via Xiaomi's manufacturing infrastructure), and sells Android smartphones organized into F (flagship), X (mid-range), M (budget/battery-focused), and C (entry-level) series, plus the POCO Pad tablet line. Devices emphasize flagship-tier specifications—Qualcomm Snapdragon processors, 120Hz AMOLED displays, high-capacity batteries with fast charging, and AI-enabled multi-camera systems—at competitive mid-range and budget price points. The brand operates globally across 35+ markets via direct-to-consumer e-commerce, Xiaomi's retail network, and authorized service partners.

Product overview

POCO is an independent smartphone brand born out of Xiaomi Corporation, founded in 2018 with the POCO F1 as its first product. The company operates as a consumer technology brand based on the philosophy of 'Everything you need, nothing you don't,' offering smartphones that focus on raw power and performance at competitive price points. POCO has entered more than 35 global markets and shipped over 9 million phones globally as of 2020. The product portfolio is organized into four smartphone series plus tablets: the F series (flagship/performance devices including POCO F1, F2 Pro, F3, F5, F5 Pro, F8 Pro, F8 Ultra) targeting power users; the X series (mid-range devices including POCO X5 5G, X5 Pro 5G, X8 Pro, X8 Pro Max) balancing features and price; the M series (budget/mid-range including POCO M3, M8 5G, M8 Pro 5G) emphasizing battery life; and the C series (entry-level including POCO C65, C81 Pro) for price-sensitive consumers. POCO also offers tablets (POCO Pad, POCO Pad X1) with high-refresh-rate displays. The brand shares manufacturing and after-sales resources from Xiaomi while maintaining independent product, sales, and marketing teams.

Differentiator

Problem solved

Functional benefit

Brands

• POCO F Series: Flagship performance smartphone series focused on raw power and speed for tech enthusiasts.
• POCO X Series
• POCO M Series
• POCO C Series
• POCO Pad

Products and services

• POCO F8 Ultra Ultra flagship Android smartphone in the F series featuring Snapdragon 8 Elite Gen 5 Mobile Platform, targeting power users and performance enthusiasts seeking the highest-tier specifications in the POCO lineup.
• POCO F8 Pro Flagship Android smartphone in the F series featuring Snapdragon 8 Elite Mobile Platform, positioned for performance enthusiasts seeking flagship-tier speed at a competitive price.
• POCO X8 Pro Max Premium flagship variant in the X series featuring 6500mAh battery with 100W HyperCharge fast charging and flagship-level performance specifications.
• POCO X8 Pro Flagship smartphone in the X series featuring 6500mAh battery with 100W HyperCharge, balancing premium features and competitive mid-flagship pricing.
• POCO M8 Pro 5G Mid-range 5G smartphone in the M series featuring a 6500mAh battery and advanced camera system, targeting users seeking extended battery life and 5G connectivity at mid-range pricing.
• POCO M8 5G Budget 5G smartphone in the M series targeting users seeking affordable 5G connectivity with POCO's core feature set.
• POCO C65 Entry-level smartphone in the C series targeting price-sensitive consumers seeking essential smartphone features at the lowest price tier in the POCO lineup.
• POCO Pad X1 Tablet with 120Hz display representing POCO's expansion beyond smartphones, targeting media consumption and productivity use cases.

Quantifiable outcome

• 9 million+ phones shipped in 2020 alone
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Xiaomi CorporationcoreStrategic or Co-development PartnerPOCO is an independent brand born out of Xiaomi Corporation. While POCO maintains independent product, sales, and marketing teams, it shares manufacturing resources and after-sales support infrastructure from Xiaomi. This relationship provides POCO with Xiaomi's supply chain, manufacturing capabilities, and global distribution network while maintaining brand independence.
• Qualcomm (Snapdragon Processors)coreTechnology or IntegrationPOCO smartphones consistently utilize Qualcomm Snapdragon processors across their product lines, including Snapdragon 865, 778G, 7+ Gen 2, 8+ Gen 1, and 860. These processors power the performance-focused value proposition of POCO devices.
• TÜV RheinlandminorOthersPOCO devices receive TÜV Rheinland certifications for display quality including Low Blue Light certification and Full Care Display Certification, indicating display safety standards compliance.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nothing: Nothing is a design-led smartphone challenger targeting tech enthusiasts with distinctive aesthetics and clean software, in a similar mid-premium Snapdragon-powered price band as POCO F/X series. Both brands compete for the same young, enthusiast-driven buyer across global online channels.
• Realme: Realme is the closest direct peer to POCO: an online-first, value-focused smartphone brand targeting young, performance-oriented consumers with Snapdragon-powered devices across entry, mid, and flagship price tiers. Both compete in the same price bands across Europe, South Asia, and Southeast Asia with near-identical flagship-killer positioning.
• OnePlus: OnePlus pioneered the "flagship killer" positioning that POCO now occupies, offering Snapdragon 8-series devices at prices below Samsung/Apple flagships. While OnePlus has moved upmarket, its Nord line and base models compete directly with POCO's F and X series globally.
• Infinix: Infinix is a Transsion Holdings brand competing with POCO's M and C series in emerging markets across Southeast Asia, Africa, and Latin America, with budget-to-mid-range Android devices targeting similar price-conscious, youth-oriented buyers.
• Tecno Mobile: Tecno competes with POCO's M and C series across Southeast Asia, Africa, and Latin America with budget-friendly Android smartphones. Both brands target first-time and upgrading smartphone buyers in emerging markets with value-driven feature sets.
• Motorola Mobility: Motorola's Edge and Moto G series compete directly with POCO's X and M series in the mid-range and budget Android segments across Latin America, Europe, and Southeast Asia, with comparable Snapdragon-powered specs and similar price-band targeting.
• Redmi: Redmi is POCO's sister sub-brand under Xiaomi Corporation, offering Snapdragon-powered value smartphones across Note, K, and A series. It is the most direct comparable because it shares Xiaomi's supply chain, targets the same value-conscious segments, and competes head-to-head with POCO in many of the same markets.
• iQOO: iQOO is a Vivo sub-brand positioned around gaming and performance smartphones with Snapdragon flagship processors and high-refresh-rate displays — a near-mirror of POCO's F-series value-flagship identity. Both target performance-focused young consumers in Asia and increasingly in Europe.

Broad incumbents

• Vivo: Vivo is a broad incumbent BBK-owned smartphone brand with extensive distribution in Asia and growing European presence. While Vivo targets broader mid-to-premium segments, its Y and V series compete with POCO M/X series, and Vivo's iQOO sub-brand is a direct performance-focused rival.
• Samsung Electronics (Galaxy A/M Series): Samsung is a broad incumbent that competes with POCO across all tiers through its Galaxy A and Galaxy M series, particularly in India, Southeast Asia, Europe, and Latin America. While Samsung operates globally across premium and value segments, its A/M lines directly target POCO's mid-range price bands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IndiaPOCO
• LinkedInlinkedin.com/company/poco-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poco