dunning golf
Dunning Golf is a US-based, direct-to-consumer golf apparel brand founded in 2019, selling performance polos, shorts, pants, and accessories for men and women through its Shopify e-commerce site using COOLMAX, PrimaLoft, and Thermolite technical fabrics.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What dunning golf does
Dunning Golf is a privately held, direct-to-consumer golf apparel brand founded in 2019 and operating exclusively through its Shopify-based e-commerce storefront (dunninggolf.com). The company designs and sells technical golf apparel for men and women, organized into curated collections (The Player Collection, The Quest Collection, Liberty Collection) and product categories including polos, shorts, pants, layering pieces, and accessories. Core products include the Player Fit 5-Pocket Golf Pant ($118), Player Fit Woven Shorts in 8"/9"/10" lengths ($98), and an extensive polo lineup (Player Pique, Hughes Ventilated, Bennett Ventilated, and Quest 2.0 Ventilated Performance Polos priced $78-$105), with extensive color variety (18-21 colors per SKU) cited as a differentiator.
The brand integrates third-party textile technologies — COOLMAX for moisture management, PrimaLoft for insulation, and Thermolite for lightweight warmth — to deliver performance features for on-course play and versatile styling for off-course wear. Dunning Golf operates a pure B2C one-time-purchase revenue model at mid-to-premium price points ($78-$118 per item), with free shipping on orders over $175, a Player Rewards loyalty program incentivizing repeat purchases, and a digital-first marketing approach spanning email, SMS, and major social platforms.
The company is US-domiciled, serves the North American market, and shows no evidence of institutional capital, leadership disclosures, geographic expansion, or AI/ML capability development. Ownership is inferred to be founder-led and closely held.
dunning golf firmographics
Firmographics- Name
- dunning golf
- Legal name
- Dunning Golf
- Website
- https://dunning.cc
- Company type
- Private
- Operating status
- Operating
- Short description
- Dunning Golf is a US-based, direct-to-consumer golf apparel brand founded in 2019, selling performance polos, shorts, pants, and accessories for men and women through its Shopify e-commerce site using COOLMAX, PrimaLoft, and Thermolite technical fabrics.
- Ownership category
- akta.pro rank
dunning golf industry classification
Industry- Product category
- Golf Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)
- akta.pro secondary industry
- Golf & Tennis Performance Apparel (CRAAAEAF)
Keywords
dunning golf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for golf apparel including polos, shorts, pants, and layering pieces. Customers purchase individual items at set retail prices with no subscription component. Revenue is generated through direct e-commerce transactions with free shipping on orders over $175.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Performance Polos - $78-$105 |
| Unit Pricing | Pay-as-you-go | Golf Shorts - $98 |
| Unit Pricing | Pay-as-you-go | Golf Pants - $118 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
dunning golf product offering
Product offeringCore offering
Dunning Golf designs and sells technical golf apparel and accessories for men and women, including polos, shorts, pants, quarter zips, hoodies, sweaters, jackets, base layers, and accessories such as belts and hats. Products incorporate performance fabric technologies (COOLMAX, PrimaLoft, Thermolite) for moisture management, insulation, and temperature regulation, and are sold exclusively through the company's own direct-to-consumer e-commerce website.
Product overview
Dunning Golf is a premium golf apparel brand offering performance-focused clothing for golfers. The product portfolio centers on core performance pieces including the Player Fit line (5-Pocket Golf Pants, Woven Shorts in 8", 9", and 10" lengths) and an extensive polo collection featuring the Player Pique Performance Polo, Hughes Ventilated Performance Polo, Bennett Ventilated Performance Polo, and Quest 2.0 Ventilated Performance Polos in both short and long-sleeve variants. The brand organizes products into collections including The Player Collection (premium performance), The Quest Collection (advanced technology-focused), and the Liberty Collection. Dunning Golf incorporates proprietary fabric technologies including COOLMAX for moisture management, PrimaLoft for insulation, and THERMOLITE for lightweight warmth. All products are designed for on-course performance with moisture-wicking, temperature regulation, and comfort-focused features.
Differentiator
Problem solved
Functional benefit
Products and services
- Player Fit 5-Pocket Golf Pant Performance golf pants with a 5-pocket design and moisture-wicking technology, available in 21 color options. Priced at $118 and targeted at male golfers seeking versatile bottoms for on-course and casual wear.
- Player Pique Performance Polo Classic pique-fabric polo shirt with performance features such as moisture management, available in 18 color options. Priced at $78 and targeted at golfers seeking a versatile everyday polo.
- Player Pique Long-Sleeve Performance Polo Long-sleeve version of the Player Pique Performance Polo with thermal properties and extended coverage. Priced at $98 and intended for cooler-weather play.
- Hughes Ventilated Performance Polo Ventilated performance polo with moisture-wicking properties, offered in striped patterns in Casino Green and Light Cabernet colors. Priced up to $105 and targeted at golfers playing in warm conditions.
- Bennett Ventilated Performance Polo Floral-patterned ventilated polo with micro-pattern designs in Light Casino Green, Light Cabernet, and Light Monte Carlo Blue. Priced up to $105 and targeted at style-focused golfers.
- Quest 2.0 Ventilated Performance Polo Enhanced ventilated polo with 2.0 technology featuring improved breathability and moisture management. Targeted at golfers seeking advanced performance for hot-weather play.
- Quest 2.0 Long-Sleeve Ventilated Performance Polo Long-sleeve variant of the Quest 2.0 ventilated polo with extended sleeve coverage and ventilation technology. Intended for golfers who want performance plus arm coverage in transitional weather.
- Player Fit Woven 10" Short Woven performance golf short with 10-inch inseam, button closure, and belt loops. Priced at $98 and targeted at golfers preferring a longer short inseam for on-course and casual wear.
- Player Fit Woven 9" Short Mid-length woven golf short with 9-inch inseam, back patch pockets, and performance fabric. Priced at $98 and targeted at golfers wanting a standard inseam length.
- Player Fit Woven 8" Short Shorter inseam performance golf short with 8-inch inseam and woven fabric construction. Priced at $98 and intended for warm-weather play and golfers preferring a shorter short length.
- The Player Collection Premium performance apparel line within Dunning Golf featuring high-quality fabrics and modern styling aimed at serious golfers. Offered as a curated collection of polos, bottoms, and layering pieces.
- The Quest Collection Performance-focused golf apparel collection with advanced fabric technologies (e.g., Quest 2.0 ventilated polos) intended for enhanced play. Targets golfers prioritizing technical fabric performance.
- Liberty Collection Golf apparel collection featuring patriotic-inspired designs and color palettes. Offered as a themed sub-brand within the broader Dunning Golf assortment.
Companies that use dunning golf
Customer profileSegments2 records
Ideal customer profiles2 records
dunning golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dunning golf partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
dunning golf competitors and assessment
Company assessmentDirect peers
- Peter Millar: Peter Millar is a premium men's apparel brand with a strong golf heritage, producing performance polos, pants, sweaters, and outerwear at price points overlapping Dunning Golf's $78-$118 range. Both brands target the lifestyle golf consumer seeking on/off-course versatility and modern styling.
- Travis Mathew: Travis Mathew is a lifestyle golf apparel brand specializing in men's polos, shorts, pants, and layering pieces with performance fabrics. It shares Dunning Golf's positioning of blending on-course technical performance with casual, versatile styling at premium price points.
- FootJoy: FootJoy is one of the most established golf apparel and footwear brands, offering polos, shorts, pants, and outerwear with technical fabrics. Its apparel line directly competes with Dunning Golf in the men's and women's performance golf apparel category.
- Greyson Clothiers: Greyson Clothiers is a premium DTC golf apparel brand selling performance polos, pants, and outerwear with a similar modern, lifestyle-forward aesthetic. It targets the same on/off-course customer as Dunning Golf and operates primarily through its own e-commerce channel.
- Holderness & Bourne: Holderness & Bourne is a premium golf apparel brand focused on classic polos, shorts, and pants with performance fabrics, sold primarily direct-to-consumer. It directly competes with Dunning Golf in the men's performance polo and pant category at premium price points.
- Fairway & Greene: Fairway & Greene is a heritage golf apparel brand producing polos, shorts, sweaters, and pants for men and women. It overlaps with Dunning Golf's product mix in the traditional performance golf apparel segment and shares a focus on classic styling.
- Original Penguin: Original Penguin produces men's golf apparel including polos, pants, and shorts with a vintage-inspired aesthetic and performance features. It competes with Dunning Golf in the lifestyle performance golf apparel category at similar mid-premium price points.
Broad incumbents
- Nike Golf: Nike Golf is a major athletic brand with an extensive golf apparel line covering polos, shorts, pants, outerwear, and footwear. As a broad incumbent with vastly larger marketing and distribution, it competes with Dunning Golf across all performance golf apparel categories while offering additional scale advantages.
- Under Armour Golf: Under Armour Golf offers performance polos, shorts, pants, and outerwear using its own proprietary fabric technologies. As a large incumbent with its own textile R&D, it competes with Dunning Golf on performance features while offering broader product breadth and global distribution.
Emerging players
- Lululemon Golf: Lululemon has built a growing golf apparel line emphasizing technical performance fabrics and modern styling. It overlaps with Dunning Golf in the on/off-course versatility positioning and competes directly in the premium women's and men's golf apparel category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
dunning golf social profiles
Digital presencedunning golf compliance and trust
Trust signalCompliance1 record
dunning golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
dunning golf leadership team
Management profileNumber of profiles
dunning golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dunning golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dunning golf
What does dunning golf do?
Dunning Golf designs and sells technical golf apparel and accessories for men and women, including polos, shorts, pants, quarter zips, hoodies, sweaters, jackets, base layers, and accessories such as belts and hats. Products incorporate performance fabric technologies (COOLMAX, PrimaLoft, Thermolite) for moisture management, insulation, and temperature regulation, and are sold exclusively through the company's own direct-to-consumer e-commerce website.
Is dunning golf a public or private company?
dunning golf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dunning golf founded?
dunning golf was founded in -1.
How does dunning golf make money?
One revenue line is on record: direct Product Sales.
Who are dunning golf's main competitors?
Direct peers on record are Peter Millar, Travis Mathew, FootJoy, Greyson Clothiers, Holderness & Bourne, Fairway & Greene and Original Penguin. Broad incumbents are Nike Golf and Under Armour Golf. Lululemon Golf is listed as an emerging player.
Does dunning golf have an API?
No public API is recorded for dunning golf.
What industry is dunning golf in?
dunning golf's product category is Golf Apparel. Its primary akta.pro industry code is CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth), with a secondary code of CRAAAEAF, Golf & Tennis Performance Apparel. Its NAICS code is 458 and its SIC code is 5600.