Protest This!

What Protest This! does

Protest This! is a direct-to-consumer apparel and merchandise brand operated by Kaatapult Industries Inc., a privately held Ontario, Canada corporation founded in January 2015 by Kerry Petryshyn. The company designs and sells branded clothing, accessories, and home goods featuring proprietary cartoon animal characters (hedgehog, warthog, panda, skunk, rabbit, cat, pig) themed around protest imagery. Product lines span t-shirts, hoodies, hats, drawstring bags, stickers, mugs, pillows, and a Custom Collection service for time-sensitive cause merchandise. Pricing is consumer-grade with stickers starting at $3 and most apparel between $19.95 and $31.95.

The business operates on a Shopify-hosted e-commerce storefront with PayPal checkout, shipping globally with no disclosed physical retail presence. Customer acquisition relies on organic social media (Facebook, Twitter/X, Instagram), an email newsletter, and an affiliate program through which causes and activist groups earn a share of merchandise proceeds via unique promo codes. The company conducts community surveys to involve supporters in the design of its forthcoming mobile game.

The flagship future product is a mobile game app currently under development, planned for release on the Apple App Store and Google Play Store, in which players control cartoon animal protesters dodging projectiles from "pigs" (oppressive figures). All merchandise profits are explicitly reinvested into funding game development, and the company has no disclosed external funding, no institutional investors, and a single full-time founder-operator. The brand identity is unregistered (common-law), and there is no published revenue, headcount beyond the founder, or recognized third-party validation.

Name

Protest This!

Legal name

Kaatapult Industries Inc.

Website

https://protestthis.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Protest This! is a bootstrapped, direct-to-consumer apparel and accessories brand selling protest-themed merchandise featuring proprietary cartoon animal characters. Operated by founder Kerry Petryshyn under Ontario-based Kaatapult Industries Inc., profits fund a forthcoming mobile game.

Ownership category

akta.pro rank

Product category

Branded Apparel and Accessories

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Protest-themed apparel
• Activist merchandise
• Graphic t-shirts
• Custom print apparel
• Cause-based merchandise

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Merchandise Sales: One-time product sales of branded merchandise including t-shirts, hoodies, hats, mugs, pillows, phone cases, tote bags, drawstring bags, stickers, and accessories. All products feature protest-themed animal characters. Customization services available for personal images or causes.
2. Affiliate Revenue Sharing: Portion of merchandise sales proceeds directed back to affiliate program participants - causes and groups who promote the merchandise through unique promo codes. This is described as giving back to support worthy issues.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Protest This! designs and sells protest-themed branded merchandise including t-shirts, hoodies, hats, mugs, pillows, phone cases, tote bags, drawstring bags, and stickers featuring original cartoon animal characters (hedgehog with gasmask, warthog, panda, pig, rabbit, cat, skunk). The company offers customization services for personal images or social causes, with reported turnaround under 24 hours. Merchandise profits are reinvested into developing an upcoming mobile game app featuring the same animal protester characters.

Product overview

Protest This! is a dual offering: (1) a mobile game app currently under development featuring cute cartoon animal protesters, and (2) a merchandise store offering branded apparel and accessories. The merchandise line includes t-shirts (Gildan, Bella + Canvas), hoodies and sweatshirts (Gildan 18500, Gildan 18000), hats (Yupoong snapbacks, dad hats, bucket hats), drawstring bags, home and living products (square pillows, coffee mugs), stickers, and a custom collection service for event-specific designs. The game is planned for release on Apple App Store and Google Play Store. The merchandise business serves as a revenue source to fund game development.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic T-Shirts Unisex branded t-shirts featuring protest-themed animal character designs (hedgehog with gasmask, warthog, etc.) available in multiple fabric and fit options including Gildan 64000 ($19.95), Bella + Canvas 3001 ($24.95), and Bella + Canvas 3413 triblend ($29.95). Offered in white, red, and black logo variants.
• Hoodies and Sweatshirts Branded hooded sweatshirts and pull-over sweatshirts featuring the Protest This! brand designs, including Gildan 18000 Sweatshirt (from $27.95) and Gildan 18500 Heavy Blend Hooded Sweatshirt (from $31.95). Available in white, black, and red logo variants.
• Hats Branded headwear including Yupoong 6089M Snapback Hats ($24.95), Yupoong 6245CM Dad Hats (from $24.95), and Bucket Hats ($24.95) with flat embroidery. Available in white, red, and black logo variants.
• Drawstring Bags Drawstring bags featuring cat character design and brand logo, available with black or red logo. Priced at $24.95.
• Home and Living Products Home goods including square pillows ($24.95) featuring animal characters (skunk, warthog, panda, pig, rabbit, cat, hedgehog) and coffee mugs (from $14.95) featuring character designs such as the warthog.
• Bubble-Free Stickers Bubble-free vinyl stickers featuring the brand logo. Available with black logo. Prices start from $3.00.
• Custom Collection for Current Events Customization service that applies personal images or specific cause-related designs (e.g., #NeverAgain, #MeToo, #TimesUp, #BlackLivesMatter, #MarchForOurLives, #RoadToChange) to any product in the catalog. Turnaround reported as potentially under 24 hours.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Redbubble: Redbubble operates a global marketplace for artist-designed apparel, stickers, home goods, and accessories, fulfilling on demand. It is comparable because Protest This! sells a similar mix of designed apparel and accessory SKUs to a global consumer base through its own storefront.
• Sticker Mule: Sticker Mule sells custom stickers, apparel, and accessories online, including cause and small-business orders. It overlaps directly with Protest This!'s sticker-led entry product and customization services.
• Bonfire: Bonfire provides custom and cause-based apparel fundraising tools that let organizations run their own merchandise campaigns. It is highly comparable to Protest This!'s affiliate and custom-event-merchandise model, where causes and groups co-sell apparel to raise funds.
• Fangamer: Fangamer designs and sells apparel, plush, and accessories tied to a specific indie game IP. It mirrors Protest This!'s strategy of using merchandise to fund and amplify a single in-development or niche game brand.
• Design By Humans: Design By Humans sells artist-designed graphic apparel and accessories through its own e-commerce storefront. It is comparable to Protest This! as another DTC designer-led apparel brand built around distinctive character and themed artwork.
• Threadless: Threadless runs a community-driven apparel and home goods brand sourced from independent artists. It is comparable because both companies rely on distinctive graphic IP and community-led demand to sell themed merchandise online.
• TeePublic: TeePublic is a print-on-demand marketplace for graphic apparel and accessories that lets independent designers sell themed tees, hoodies, and stickers. It is the closest operational analogue to Protest This!'s Shopify-based, design-led apparel model.

Broad incumbents

• Hot Topic: Hot Topic is a large specialty retailer of pop-culture and counter-culture apparel, accessories, and gifts. It is comparable because Protest This! targets the same overlap of fandom-driven, alternative, and cause-themed apparel buyers, though at far smaller scale.
• Spencer's: Spencer's is a specialty gift and novelty retailer selling edgy, themed apparel, accessories, and home goods. It is comparable in that Protest This! similarly sells novelty-themed merchandise designed to provoke or signal affiliation, though primarily online versus Spencer's mall-based stores.
• ThinkGeek (GameStop): ThinkGeek, now part of GameStop, sells novelty apparel, toys, and gifts targeted at gamer and geek communities. It overlaps with Protest This!'s positioning at the intersection of gaming, novelty merchandise, and identity-driven apparel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/_protestthis
• Facebookfacebook.com/ProtestThisGame
• Instagraminstagram.com/protestthis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protest This!