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Sebrae

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uuid02m3hbt

Namestring
Sebrae
Legal namestring
Sebrae
Websiteurl
sebrae.com.br
Company typeenum
Private
Founded yearint
1972
Descriptiontext

Sebrae is a Brazilian non-profit organization that provides training, advisory services, and resources to micro and small business entrepreneurs. According to the source material, its offering is described as a unified service focused on small business development, helping entrepreneurs open, formalize, and grow their businesses, rather than a technology product portfolio. The institution operates under the brand "Sebrae" through its website (sebrae.com.br) and is positioned as a central support entity for the Brazilian small business ecosystem.

The organization's business model and revenue mechanics are not disclosed in the available source material. As a non-profit serving a distributed base of micro and small businesses, its funding sources, pricing, and go-to-market approach are unspecified. No customer segments, distribution channels, marketing channels, partnerships, awards, patents, subsidiaries, parent entity, management team, office locations, or operating geographies are disclosed. Its technology stack is explicitly noted as "Not disclosed in available source material," and no proprietary features, app, API, integrations, certifications, or product launches are documented.

The source data is materially thin: revenue, headcount, founded date, operating status, company type confirmation, and ownership structure are all marked as undetermined or unavailable. The legal name is "Sebrae" and the organization is categorized as non-profit with no public ticker, no app presence, and no disclosed subsidiaries or parent company. Without disclosed financials, leadership, or strategic action data, this analysis rests primarily on the institutional positioning described above.

Short descriptiontext

Sebrae is a Brazilian non-profit organization that provides training, advisory services, and resources to micro and small business entrepreneurs across Brazil, helping them open, formalize, and grow their businesses.

Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersBrasília, Brazil
HQ citystring
Brasília
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Keyword5 values
small business support, entrepreneurship training, business consulting services, micro enterprise development, business formalization advisory
SIC code3 codes
  • Services-Engineering, Accounting, Research, Management8700
  • Services-Management Services8741
  • Services-Membership Organizations8600
Product category
Small Business Development Services
No data
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian non-profit organization that provides advisory services, training, and resources to help entrepreneurs open, formalize, and grow their micro and small businesses. The organization delivers a unified service focused on small business development rather than a technology product portfolio, offering guidance and support across the lifecycle of a small enterprise.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian business support organization that provides advisory services, training, and resources to help entrepreneurs open, formalize, and grow their businesses. The organization offers a unified service focused on small business development rather than a technology product portfolio.

Product and service1 record
1Entrepreneurship Advisory Services
No data
Peers8 records
1BNDES (Banco Nacional de Desenvolvimento Econômico e Social)
TypeBroad incumbent
Description

Brazilian national development bank providing financing, training, and support programs for micro, small, and medium enterprises. Comparable in mission to support SME development, though primarily a financial institution rather than a training provider.

2SENAI (Serviço Nacional de Aprendizagem Industrial)
TypeDirect peer
Description

Brazilian industrial training and support organization, sister institution within the 'S System,' providing technical training, consulting, and development services. Directly comparable in mandate, scale, and governance structure to Sebrae.

3SEBRAE-like counterparts (e.g., Canada's BDC, UK's Be The Business)
TypeRegional player
Description

BDC (Business Development Bank of Canada) is a Canadian government-backed institution providing financing, advisory, and training to small businesses. Comparable as a national small business development institution in a different geography, illustrating the cross-border category of state-backed SME support.

4Endeavor
TypeBroad incumbent
Description

Global high-impact entrepreneurship support organization with strong Brazilian operations offering mentoring, networks, and programs for entrepreneurs. Comparable as a broader ecosystem player supporting SME growth, though focused on high-impact ventures rather than micro-businesses.

5Junior Achievement
TypeBroad incumbent
Description

Global non-profit delivering entrepreneurship and work-readiness education, including programs in Brazil. Comparable in mission (entrepreneurship education) and non-profit structure, though focused on youth audiences.

6SESC (Serviço Social do Comércio)
TypeDirect peer
Description

Another 'S System' institution in Brazil offering social, educational, and development services funded through similar mandatory employer contributions. Comparable in institutional model and nationwide scale to Sebrae.

7Impact Hub
TypeEmerging player
Description

Global network of entrepreneurship hubs and innovation spaces offering incubation, training, and community for early-stage entrepreneurs. Comparable as a provider of entrepreneurship support services in a network/membership model.

8SENAC (Serviço Nacional de Aprendizagem Comercial)
TypeDirect peer
Description

Brazilian non-profit professional training organization that, like Sebrae, is part of Brazil's 'S System' and delivers training, advisory, and educational services to a defined segment of the workforce and businesses. Operates under an analogous institutional and funding structure.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sebrae

Small Business Development Servicessebrae.com.br

Sebrae is a Brazilian non-profit organization that provides training, advisory services, and resources to micro and small business entrepreneurs across Brazil, helping them open, formalize, and grow their businesses.

What Sebrae does

Sebrae is a Brazilian non-profit organization that provides training, advisory services, and resources to micro and small business entrepreneurs. According to the source material, its offering is described as a unified service focused on small business development, helping entrepreneurs open, formalize, and grow their businesses, rather than a technology product portfolio. The institution operates under the brand "Sebrae" through its website (sebrae.com.br) and is positioned as a central support entity for the Brazilian small business ecosystem.

The organization's business model and revenue mechanics are not disclosed in the available source material. As a non-profit serving a distributed base of micro and small businesses, its funding sources, pricing, and go-to-market approach are unspecified. No customer segments, distribution channels, marketing channels, partnerships, awards, patents, subsidiaries, parent entity, management team, office locations, or operating geographies are disclosed. Its technology stack is explicitly noted as "Not disclosed in available source material," and no proprietary features, app, API, integrations, certifications, or product launches are documented.

The source data is materially thin: revenue, headcount, founded date, operating status, company type confirmation, and ownership structure are all marked as undetermined or unavailable. The legal name is "Sebrae" and the organization is categorized as non-profit with no public ticker, no app presence, and no disclosed subsidiaries or parent company. Without disclosed financials, leadership, or strategic action data, this analysis rests primarily on the institutional positioning described above.

Sebrae firmographics

Firmographics
Name
Sebrae
Legal name
Sebrae
Website
https://sebrae.com.br
Company type
Private
Founded year
1972
Headcount range
5,001–10,000 employees
Short description
Sebrae is a Brazilian non-profit organization that provides training, advisory services, and resources to micro and small business entrepreneurs across Brazil, helping them open, formalize, and grow their businesses.
Ownership category
akta.pro rank

Where Sebrae is headquartered

Location

Headquarters

HQ city
Brasília
HQ country
Brazil
HQ region
Latin America

Markets served

Sebrae business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Sebrae product offering

Product offering

Core offering

Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian non-profit organization that provides advisory services, training, and resources to help entrepreneurs open, formalize, and grow their micro and small businesses. The organization delivers a unified service focused on small business development rather than a technology product portfolio, offering guidance and support across the lifecycle of a small enterprise.

Product overview

Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian business support organization that provides advisory services, training, and resources to help entrepreneurs open, formalize, and grow their businesses. The organization offers a unified service focused on small business development rather than a technology product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

  • Entrepreneurship Advisory Services

Companies that use Sebrae

Customer profile

Ideal customer profiles1 record

Sebrae technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Sebrae competitors and assessment

Company assessment

Broad incumbents

  • BNDES (Banco Nacional de Desenvolvimento Econômico e Social): Brazilian national development bank providing financing, training, and support programs for micro, small, and medium enterprises. Comparable in mission to support SME development, though primarily a financial institution rather than a training provider.
  • Endeavor: Global high-impact entrepreneurship support organization with strong Brazilian operations offering mentoring, networks, and programs for entrepreneurs. Comparable as a broader ecosystem player supporting SME growth, though focused on high-impact ventures rather than micro-businesses.
  • Junior Achievement: Global non-profit delivering entrepreneurship and work-readiness education, including programs in Brazil. Comparable in mission (entrepreneurship education) and non-profit structure, though focused on youth audiences.

Direct peers

  • SENAI (Serviço Nacional de Aprendizagem Industrial): Brazilian industrial training and support organization, sister institution within the 'S System,' providing technical training, consulting, and development services. Directly comparable in mandate, scale, and governance structure to Sebrae.
  • SESC (Serviço Social do Comércio): Another 'S System' institution in Brazil offering social, educational, and development services funded through similar mandatory employer contributions. Comparable in institutional model and nationwide scale to Sebrae.
  • SENAC (Serviço Nacional de Aprendizagem Comercial): Brazilian non-profit professional training organization that, like Sebrae, is part of Brazil's 'S System' and delivers training, advisory, and educational services to a defined segment of the workforce and businesses. Operates under an analogous institutional and funding structure.

Regional players

  • SEBRAE-like counterparts (e.g., Canada's BDC, UK's Be The Business): BDC (Business Development Bank of Canada) is a Canadian government-backed institution providing financing, advisory, and training to small businesses. Comparable as a national small business development institution in a different geography, illustrating the cross-border category of state-backed SME support.

Emerging players

  • Impact Hub: Global network of entrepreneurship hubs and innovation spaces offering incubation, training, and community for early-stage entrepreneurs. Comparable as a provider of entrepreneurship support services in a network/membership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Sebrae financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sebrae leadership team

Management profile

Number of profiles

Sebrae funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sebrae M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sebrae

What does Sebrae do?

Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a Brazilian non-profit organization that provides advisory services, training, and resources to help entrepreneurs open, formalize, and grow their micro and small businesses. The organization delivers a unified service focused on small business development rather than a technology product portfolio, offering guidance and support across the lifecycle of a small enterprise.

When was Sebrae founded?

Sebrae was founded in 1972. It employs 5,001 to 10,000 people.

Where is Sebrae based?

Sebrae is headquartered in Brasília, Brazil, in the Latin America region.

Who are Sebrae's main competitors?

Broad incumbents on record are BNDES (Banco Nacional de Desenvolvimento Econômico e Social), Endeavor and Junior Achievement. Direct peers are SENAI (Serviço Nacional de Aprendizagem Industrial), SESC (Serviço Social do Comércio) and SENAC (Serviço Nacional de Aprendizagem Comercial). SEBRAE-like counterparts (e.g., Canada's BDC, UK's Be The Business) is listed as a regional player. Impact Hub is listed as an emerging player.

Does Sebrae have an API?

No public API is recorded for Sebrae.

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Live signals
FolhaPainel S.A.: Sete em cada dez MEIs não veem burocracia na gestão do negócioA FGV and Sebrae survey of individual microentrepreneurs (MEIs) found that 49% consider it easy or very easy to comply with legal requirements, while 32% report difficulties. The main obstacles are payment obligations and electronic communication, with commerce MEIs most affected.El CronistaStartup Summit 2026: negocios, tecnología e inversión se encuentran en FlorianópolisThe ninth Startup Summit, organized by Brazil's Sebrae in alliance with the Catarinense Technology Association (ACATE), is taking place in Florianópolis over three days, drawing over 10,000 in-person and more than 20,000 online participants. The agenda spans 17 tracks across 10 venues, with about 200 speakers, and includes delegations from 28 countries.FolhaOpinião - Papo de Responsa: As mãos que sustentam o futuro também trememThe article presents an opinion piece analyzing the disparities in opportunities available to young leaders in Brazil, highlighting how socioeconomic background significantly influences career trajectories. It cites Sebrae data indicating that while youth entrepreneurship has grown, most young entrepreneurs work alone and few become employers, often facing significant emotional and financial burdens. The author argues for systemic support, including emotional aid and mentorship, to help these individuals thrive.ExameDo Sebrae à sala de aula: dirigentes se reúnem para debater o protagonismo feminino nos negóciosDirectors from Sebrae chapters in Mato Grosso do Sul, Distrito Federal, and Alagoas, along with members of Abase, participated in a training course on female entrepreneurship organized by Saint Paul in São Paulo. The session highlighted the 'representativeness paradox' where women hold 51.8% of Brazil's population but only 34.3% of business ownership, alongside significant credit access gaps. Participants utilized these insights to refine their institutional strategies for supporting women-led businesses.ExameChatGPT expande operação no Brasil e mira empresas para crescerOpenAI reported that Brazilian users send approximately 215 million messages daily to ChatGPT, making it the country's highest usage rate and one of OpenAI's largest global markets. The company is shifting its strategic focus toward corporate clients, evidenced by a five-fold increase in business licenses and new partnerships with institutions like ITA, Sebrae, and legal AI firm Enter. Additionally, Brazil ranks second globally in OpenAI API developer usage and leads Latin America in software development tool adoption.pegnMais da metade dos pequenos negócios usa IA, diz SebraeA Sebrae survey indicates that 52% of small businesses in Brazil are currently using artificial intelligence, primarily for marketing, customer service, and inventory management. While adoption is expected to rise, the technology has not significantly reduced workforce numbers, with 90% of users reporting no job cuts due to AI implementation.FolhaEmpreendedorismo após os 60 cresce e redefine trabalho no BrasilA study by Nexus Intelligence indicates that entrepreneurship among Brazilians over 60 has risen significantly, with more than half of the working population in this age group engaged in business activities. This trend is driven by both the pursuit of autonomy and the necessity to generate income amid age discrimination in the traditional labor market. Data from Sebrae confirms a record high of 4.5 million entrepreneurs aged 60 or older, highlighting a structural shift in how older workers participate in the Brazilian economy.ExameMétodo que saiu da academia já forma 8,9 mil empreendedores nas 27 UFsTXM Methods, a company founded on academic research from the Federal University of Santa Catarina, has expanded its entrepreneurship methodology across all 27 Brazilian states, having trained nearly 9,000 individuals and engaged thousands of companies. The firm attributes this national scale to strategic partnerships with organizations such as Sebrae and various government bodies, which facilitated the deployment of its programs in diverse regions including the Distrito Federal. Looking ahead, TXM plans to increase its corporate sector presence by 2026 and transition out of the Simples Nacional tax regime.ExameDo "sobreviver" ao "liderar": evento coloca empreendedorismo feminino no centro do debate econômicoThe first edition of the Summit Mulheres nas Profissões took place at Expo Center Norte in São Paulo on June 4–5, gathering approximately 15,000 attendees to discuss female leadership, entrepreneurship, and workplace equality. Conceived by Luiza Helena Trajano, president of Magazine Luiza's board and Grupo Mulheres do Brasil, the event featured politicians Simone Tebet and Marina Silva debating women's underrepresentation in politics. SEBRAE Nacional participated with its own booth, highlighting programs such as Fampe Mulher, which has supported over 40,000 women entrepreneurs with more than R$1 billion in financing, as part of its goal to shift female entrepreneurship from subsistence to growth.StartupiBNB anuncia R$120 milhões para startups do Nordeste e coloca região no Mapa da InovaçãoBNB, with Finep and Sebrae, announced a R$120 million seed fund for early-stage startups in the nine Northeast states, plus parts of Minas Gerais and Espírito Santo. The fund offers up to R$1 million initially, with a second round of up to R$5 million, totaling R$6 million per company. At least 30 startups are expected to be funded.