Fresh Health

What Fresh Health does

Fresh Health, Inc., operating as Proclaim Health, is a privately held oral systemic health platform founded in 2017 and headquartered in San Carlos, California. The company integrates three components into a single closed-loop system: AI-powered risk identification that analyzes medical and dental claims to flag members at highest risk for untreated periodontal disease and systemic complications; qPCR salivary diagnostics delivered through a strategic partnership with OralDNA Labs, quantifying 11 MyPerioPath periodontal pathogens to build personalized treatment roadmaps; and the proprietary Proclaim 7-second hydro-jet home care device — a custom-fitted oral appliance with up to 60 micro-jets that delivers a complete cleaning protocol in approximately 7 seconds per day, designed to overcome the patient adherence gap that limits conventional periodontal maintenance. Outcomes the company reports include an average 41% reduction in gum inflammation among users, $3 ROI per $1 invested for health plan partners, 5-25% lower total medical costs for patients with diabetes or cardiovascular disease receiving periodontal treatment, 10-30% reductions in disease-related hospitalizations and ER visits, and 20-40% increases in preventive dental visits among high-risk members.

The company sells primarily through a B2B enterprise motion targeting five primary segments — health plans, employers, health systems, community organizations, and government programs aligned with CMS initiatives — with quote-based subscription pricing supplemented by hardware sales of the Proclaim device and a direct-to-consumer e-commerce storefront. Revenue streams include recurring health plan partnership subscriptions, employer wellness programs (subscription), and device plus consumables sales. Go-to-market is sales-led with enterprise field sales, partner channels integrated into health plan benefit structures, and content-driven demand generation through earned media coverage in Men's Health, MindBodyGreen, NBC Select, TechCrunch, Fast Company, and DentistryIQ, plus a CES 2024 feature. CEO Mariya Filipova leads the company; no parent, acquisition, or funding-round disclosures are present in available data.

Name

Fresh Health

Legal name

Fresh Health, Inc.

Website

https://freshhealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Fresh Health (operating as Proclaim Health) is a private digital health company that combines AI-powered claims analytics, qPCR salivary diagnostics, and a proprietary 7-second hydro-jet home care device into a closed-loop oral systemic health platform sold to health plans, employers, health systems, and government programs.

Ownership category

akta.pro rank

Product category

Oral Systemic Health Platform

SIC

Dental Equipment & Supplies (3843), Services-Prepackaged Software (7372)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

akta.pro secondary industries

DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM), SaMD – Digital Biomarkers & Algorithmic Endpoints (HLACANAF)

Keywords

• Oral systemic health
• Preventive dental care
• Periodontal disease management
• Salivary diagnostics
• Home dental devices

Headquarters

HQ city

San Carlos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Health Plan Partnership Programs: B2B subscription model providing oral systemic health programs to health plans, with ROI demonstrated through reduced medical costs and improved outcomes.
2. Proclaim Device Sales: Sale of the Proclaim 7-second oral care device and consumables to patients and through health plan partnerships.
3. Employer Wellness Programs: Corporate wellness offerings providing employee oral health benefits integrated with health plan programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fresh Health operates the Proclaim Oral Systemic Platform, a closed-loop system that combines AI-powered risk identification on medical/dental claims, qPCR salivary diagnostics (MyPerioPath via OralDNA Labs), and a personalized 7-second hydro-jet home care device (up to 60 micro-jets in a custom-fitted oral device). The platform is delivered to health plans, employers, health systems, and government programs as a B2B subscription with the device also sold directly to consumers.

Product overview

Fresh Health offers Proclaim, an integrated Oral Systemic Platform combining proprietary hardware and software. The core offering is the Proclaim Home Care Protocol, a closed-loop system powered by OralDNA Labs that connects salivary diagnostics to personalized 7-second daily homecare delivered by the Proclaim hydrojet device. The platform includes AI-powered risk identification for population health management, qPCR salivary diagnostics via MyPerioPath to identify 11 periodontal pathogens, member engagement tools for patient outreach and tracking, medical-dental claims analytics for ROI measurement, and reimbursement rate transparency features. The architecture combines clinical diagnostics with an easy-to-use 7-second daily device, continuous monitoring, and data-driven outcome tracking into a unified solution for health plans, employers, health systems, and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Proclaim Home Care Protocol Closed-loop oral systemic health platform combining salivary diagnostics powered by OralDNA Labs, a 7-second personalized daily hydro-jet homecare system, member engagement, and claims analytics into a unified solution for health plans, employers, health systems, community organizations, and government programs.
• Proclaim 7-Second Daily Homecare System Proprietary oral irrigation device that delivers personalized, clinically proven oral healthcare in just 7 seconds per day using up to 60 tiny jets in a custom-fitted mouthguard to surround teeth with pressurized water for thorough cleaning; sold directly to consumers and through health plan partner programs.

Quantifiable outcome

• 41% average gum inflammation reduction
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• OralDNA LabscoreTechnology or IntegrationStrategic partnership where OralDNA Labs provides the qPCR salivary diagnostics powering Proclaim's MyPerioPath testing. This enables precision identification of 11 periodontal pathogens to build personalized treatment roadmaps. The closed-loop system integrates diagnostic results with Proclaim's 7-second home care device.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Oral-B (Procter & Gamble): Oral-B is a global incumbent in manual and powered toothbrushes with the iO connected line and app ecosystem, competing broadly in the smart oral care category where Proclaim operates.
• Philips Sonicare: Philips Sonicare is the leading smart electric toothbrush brand with app-connected features; a broad incumbent in connected oral care with much larger reach than Proclaim but a less integrated diagnostics and population-health offering.
• Colgate-Palmolive (Hum): Colgate's Hum by Colgate is a smart electric toothbrush with an app and consumable subscription, providing a comparable connected oral-care consumer product backed by a CPG incumbent.

Direct peers

• BURST Oral Care: BURST sells subscription-based oral care products including sonic toothbrushes and accessories through a direct-to-consumer model, mirroring Proclaim's consumer device-plus-consumables approach.
• Waterpik: Waterpik is the established leader in water flosser/irrigation devices, the closest direct device-category analog to Proclaim's 7-second hydro-jet oral irrigation technology.
• Quip: Quip sells smart electric toothbrushes on a subscription model with refills delivered to consumers, directly competing with Proclaim's at-home connected oral care offering and consumer subscription motion.
• Boka: Boka sells subscription-based, naturally-positioned oral care products (toothpaste, toothbrushes) directly to consumers, overlapping with Proclaim's direct-to-consumer at-home preventive oral care positioning.

Emerging players

• SmileDirectClub: SmileDirectClub pioneered direct-to-consumer dental product distribution (aligners), an adjacent DTC oral-care model with similar consumer-channel and brand-driven dynamics to Proclaim's B2C device offering.

Others

• Dental Intelligence: Dental Intelligence provides analytics and patient engagement software for dental practices, an adjacent data-and-outcomes platform competing for the same oral-health-data budget that Proclaim's claims analytics serves.
• tab32: tab32 is a cloud dental practice management and analytics platform with population health features, an adjacent software-and-data player in dental that overlaps with Proclaim's payer-facing analytics layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/proclaimhealthusa
• LinkedInlinkedin.com/company/proclaimhealth
• Instagraminstagram.com/proclaimhealthusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Health