allianz.ch

What allianz.ch does

Allianz Suisse (legally Allianz Versicherungen AG) is a Swiss insurance and financial services provider headquartered in Wallisellen, serving more than 1 million customers across Switzerland through a hybrid distribution model that combines over 110 physical agency locations with digital self-service platforms. Founded in 1909 and operating as the wholly owned Swiss subsidiary of publicly traded Allianz SE (Frankfurt: ALV), the company offers a comprehensive multi-line insurance portfolio spanning vehicle coverage (auto, motorcycle, electric car, classic car, boat, caravan, travel), residential and personal coverage (liability, household contents, building, valuables, pet, legal protection), and life, retirement, and pension products including term life, savings and investment, children's insurance, BVG occupational pension (2nd pillar), and pillar 3a advisory solutions. The company also serves business customers with fleet management, business interruption, commercial property, and occupational pension services.

The underlying technology architecture consists of a digital insurance platform with online premium calculators, automated claims reporting systems for motor, household, building, liability, and travel categories, and dedicated customer, broker, Vermittler, BVG, and Kautions portals. Distribution operates through direct physical agency sales, self-serve digital channels, broker portals, partner garages, and automotive partner portals. Allianz Suisse differentiates through 120 years of brand heritage, the worldwide Olympic and Paralympic insurance partnership running through 2028, and the Allianz Plus loyalty program recognized as the best loyalty program in Swiss property insurance by the IFZ Study in 2025.

The business model is built on recurring annual insurance premiums underwritten across private and commercial lines, with quote-based pricing tailored to individual risk profiles. Revenue mechanics include underwriting margin on premiums, investment income on float, and fees on occupational pension and advisory services. Customer concentration is mass-market, with no reliance on named enterprise accounts, supporting stable revenue predictability. Geographic scope is explicitly limited to Switzerland.

Name

allianz.ch

Legal name

Allianz Suisse

Website

https://allianz-suisse.ch

Company type

Private

Founded year

1909

Operating status

Operating

Short description

Allianz Suisse is a Swiss insurance and pension provider serving over 1 million private and business customers through 110+ agencies and digital self-service platforms, offering multi-line coverage including vehicle, home, life, and BVG occupational pension products as a subsidiary of Allianz SE.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Insurance Carriers (5241), Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), Specialty/Unique Item Coverage (Fine Art, Antiques, Pianos, Safes) (HSAKANAE)

Keywords

• Property casualty insurance
• Life insurance products
• Occupational pension solutions
• Vehicle insurance coverage
• Retirement planning services

Headquarters

HQ city

Wallisellen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Collection of recurring insurance premiums from private individuals and business customers across multiple insurance categories including vehicle, travel, home, legal protection, life, and pet insurance

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Allianz Suisse sells a comprehensive portfolio of insurance and pension products to private individuals and businesses across Switzerland. Core offerings include vehicle insurance (auto, motorcycle, electric, classic, boat, caravan), residential coverage (liability, household contents, building, valuables), legal protection, pet insurance, travel insurance, and life/retirement products including term life, savings/investment, occupational pension (BVG/2nd pillar), and accident & health cover. The company distributes through 110+ physical agencies and digital self-service platforms including premium calculators, claims portals, and broker/intermediary portals.

Product overview

Allianz Switzerland operates as a comprehensive insurance and financial services provider offering a multi-product portfolio organized across personal and business customer segments. The core insurance offering spans vehicle coverage (auto, motorcycle, electric car, classic car, boat, caravan, travel), residential coverage (liability, household contents, buildings, valuables, pets, legal protection), and retirement/vintage planning (term life, savings/investment, children's insurance, withdrawal plans, accident/health, pension fund management). The company layers its product portfolio with digital service tools including premium calculators, mortgage and pillar 3a calculators, and pension planning tools. Self-service capabilities are provided through online service portals and a broker intermediary platform, while customer retention is supported by the Allianz Plus loyalty program and specialized youth discount offerings. The architecture is multi-channel and multi-product, with both direct digital touchpoints and over 110 physical agency locations across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Allianz Plus: Loyalty program offering exclusive benefits and discounts for customers.

Products and services

• Auto Insurance (Autoversicherung) Comprehensive vehicle insurance coverage for cars, including accident protection, third-party liability, and partial/full coverage options, designed for individual vehicle owners.
• Motorcycle Insurance (Motorradversicherung) Insurance coverage specifically designed for motorcycles and scooters, providing protection against accidents and liability.
• Electric Car Insurance (Elektroauto-Versicherung) Specialized insurance product tailored for electric vehicles, covering battery and charging-related risks in addition to standard vehicle protection.
• Classic Car Insurance (Oldtimerversicherung) Insurance coverage for vintage and classic automobiles with specialized terms and valuations for collector vehicles.
• Boat Insurance (Bootsversicherung) Insurance coverage for watercraft including sailboats and motorboats.
• Caravan/Motorhome Insurance (Wohnwagenversicherung) Insurance coverage for caravans, motorhomes, and travel trailers.
• Travel Insurance (Reiseversicherung) Insurance covering trip cancellation, medical emergencies abroad, and travel-related disruptions for individuals traveling internationally or domestically.
• Liability Insurance (Haftpflichtversicherung) Coverage for personal liability arising from bodily injury or property damage to third parties.
• Household Contents Insurance (Hausratversicherung) Insurance covering household belongings against theft, fire, water damage, and other perils for homeowners and renters.
• Household Insurance (Haushaltsversicherung) Combined insurance product bundling household contents and personal liability coverage for homeowners and renters.
• Building Insurance (Gebäudeversicherung) Insurance coverage for residential and commercial buildings against structural damage.
• Valuables Insurance (Gegenstands- & Wertsachenversicherung) Specialized insurance for high-value items including jewelry, art, antiques, and collectibles.
• Pet Insurance (Haustierversicherung) Insurance for dogs and cats covering veterinary costs for illness and accidents, with no age restrictions and coverage for pre-existing conditions.
• Legal Protection Insurance (Rechtsschutzversicherung) Insurance covering legal expenses and attorney fees for civil, criminal, and administrative matters.
• Term Life Insurance (Risikolebensversicherung) Pure risk life insurance providing financial protection for dependents in case of policyholder death.
• Savings & Investment Life Insurance (Sparen & Anlegen) Investment and savings life insurance products with capital accumulation and wealth building features.
• Children's Insurance (Kinderversicherung) Insurance products designed for children, providing savings and protection features to support long-term financial security.
• Withdrawal Plan (Entnahmeplan) Structured withdrawal plan allowing systematic disbursement of accumulated retirement savings.
• Accident & Health Insurance (Unfall & Krankheit) Insurance coverage for accident-related medical expenses and health-related income protection.
• Pension Fund / Occupational Benefits (2. Säule) Occupational pension (BVG) solutions providing retirement, disability, and survivor benefits for employees and employers.
• Life Insurance Maturity/Redemption (Ablauf der Lebensversicherung) Services for the maturation and payout of life insurance policies at policy end-of-term.
• Business Insurance Solutions Commercial insurance offerings for businesses including fleet management, business interruption coverage, commercial property, liability, and occupational pension (BVG) solutions targeting Swiss companies and enterprises.

Quantifiable outcome

• 4.7/5 customer satisfaction rating based on 658,939 customer feedbacks
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• International Olympic Committee (IOC)flagshipStrategic or Co-development Partner · 1 January 2021Allianz is the worldwide insurance partner of the Olympic Movement from 2021 to 2028, providing comprehensive insurance coverage and sponsorship support for the Olympic Games and related events.
• International Paralympic Committee (IPC)flagshipStrategic or Co-development Partner · 1 January 2021Allianz serves as the worldwide insurance partner of the Paralympic Movement from 2021 to 2028, supporting Paralympic athletes and events with insurance solutions and sponsorship.
• Partner Garages NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of partner garages throughout Switzerland offering vehicle repair services and insurance claims handling for auto, motorcycle, and other vehicle insurance customers.
• Allianz Plus Program PartnerscoreGTM or Marketing PartnerVarious business partners offering exclusive benefits and discounts to Allianz Plus loyalty program members, including retail, services, and financial products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Allianz SE: Global parent company of Allianz Suisse and a top-tier global insurance and asset management group. Provides brand and reinsurance backing to Allianz Suisse and competes broadly in global and European markets.

Direct peers

• Swiss Life Group: Swiss life insurance and pensions specialist with strong BVG occupational pension franchise. Directly competitive with Allianz Suisse in life, savings/investment, and pension offerings across the Swiss market.
• Helvetia Insurance: Swiss insurance group providing P&C and life coverage plus pension solutions. Closely comparable to Allianz Suisse in multi-line offering, BVG servicing, and Switzerland/Germany market overlap.
• Zurich Insurance Group: Swiss-headquartered global insurer offering P&C, life, and pensions across retail and commercial segments. Closest direct competitor to Allianz Suisse in the Swiss market with comparable multi-line product breadth and distribution scale.
• Die Mobiliar: Swiss mutual insurer with strong retail P&C franchise and broad agency network. Comparable to Allianz Suisse on Swiss P&C and customer service positioning, with mutual governance model.
• Vaudoise Insurance: Swiss multi-line insurer focused on P&C and life across French- and German-speaking Switzerland. Overlaps with Allianz Suisse on product breadth and SME customer segments.
• AXA Switzerland: Swiss arm of global insurer AXA offering P&C, life, health, and pension products. Direct competitor in retail and commercial segments with similar agency and digital distribution.
• Generali Switzerland: Swiss subsidiary of Generali Group offering P&C and life insurance. Direct competitor in the Swiss market, structurally comparable to Allianz Suisse as a foreign-owned multi-line subsidiary.
• Baloise Group: Swiss multi-line insurer offering P&C, life, and pensions with a strong retail and SME focus. Comparable to Allianz Suisse in product mix and customer segmentation in Switzerland.

Emerging players

• CSS Versicherung: Swiss health insurance specialist with growing P&C and life offerings. Adjacent competitor to Allianz Suisse in accident and health coverage and emerging overlap in broader retail insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about allianz.ch