rd2 vision

What rd2 vision does

RD2 Vision is a privately held French consulting firm founded in 2012 by Dr. Christophe Montagnon, a coffee geneticist active in the field since 1989. The firm serves the global coffee production sector, providing science-based R&D advisory services to coffee companies, producers, and investors that need to make evidence-based decisions about variety selection, breeding, and production investments. RD2 Vision positions itself as a bridge between academic coffee science and on-the-ground sector realities, offering an outsourced, cost-effective R&D partnership model. Operations are run from a single location in Valflaunès, near Montpellier in the South of France (SIRET 78963445800028, NAF 7022Z), and the firm serves clients worldwide.

RD2 Vision's core offerings center on coffee genetics expertise and molecular diagnostics. Its primary commercial product is a DNA Fingerprinting Service that identifies coffee varieties using the latest proven set of molecular markers, priced at $120 USD per leaf sample and $150 USD per bean sample with a one-month turnaround; the service covers Arabica, Robusta, and other species including Liberica. The firm has also built interactive knowledge tools—most recently the Arabica Coffee Cultivars Network, Arabica Coffee Cultivars Wheel®, and Robusta Coffee Cultivars Wheel®—that visualize parentage relationships and genetic groupings among commercial cultivars. Underlying technology includes a proprietary large genetic database used for variety identification and interpretation of DNA fingerprinting results.

The firm generates revenue through two primary streams: fee-for-service DNA fingerprinting (pay-as-you-go per sample) and professional services consulting/advisory engagements. Distribution is entirely direct via a website contact form and through the firm's scientific publications, which serve as a top-of-funnel content marketing asset. The company has no disclosed external funding, no disclosed headcount beyond its founder, and no named customer logos; partnerships include strategic relationships with World Coffee Research (where Montagnon served as CSO in 2018-2019), CropTrust (coffee genetic resource conservation), the Alliance for Coffee Excellence (2020 Cup of Excellence meta-analysis), Cirad, and conservation groups in Madagascar.

Name

rd2 vision

Legal name

RD2 Vision

Website

https://rd2vision.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

RD2 Vision is a privately held French consultancy founded in 2012 that provides coffee-sector R&D advisory, DNA fingerprinting for variety identification, and interactive cultivar tools, serving coffee producers, investors, and organizations seeking science-based genetics guidance worldwide.

Ownership category

akta.pro rank

Product category

Agricultural and Coffee Genetics Consulting

NAICS

Research and Development in the Physical, Engineering, and Life Sciences (54171)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG)

Keywords

• Coffee genetics consulting
• DNA fingerprinting coffee
• Coffee variety identification
• Agricultural R&D advisory
• Coffee cultivar tools

Headquarters

HQ city

Valflaunès

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. DNA Fingerprinting Services: Fee-for-service DNA analysis of coffee leaf and bean samples. Customers send samples and receive a genetic report within one month. Pricing is per sample: $120 for leaves, $150 for beans.
2. Consulting & Advisory Services: R&D advisory services for coffee sector companies and organizations seeking science-based guidance on coffee genetics, breeding, and production investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RD2 Vision provides coffee-sector R&D consulting and advisory services, applying peer-reviewed coffee genetics and breeding science to support investment and production decisions. It also runs a fee-for-service DNA fingerprinting laboratory that identifies coffee varieties (Arabica, Robusta, Liberica) from leaf or bean samples, complemented by interactive cultivar visualization tools (Arabica Cultivars Network, Arabica and Robusta Cultivars Wheels).

Product overview

RD2 Vision is a specialized coffee genetics R&D consulting company founded by Dr. Christophe Montagnon in 2012. The company offers a portfolio of services including DNA fingerprinting for coffee variety identification (pricing at 120 USD per leaf sample and 150 USD per bean sample), interactive cultivar identification tools (Arabica Coffee Cultivars Network, Arabica Coffee Cultivars Wheel®, and Robusta Coffee Cultivars Wheel®), and scientific consulting services. The product suite enables coffee industry stakeholders to verify variety identity, understand genetic relationships between cultivars, and access expert guidance on coffee genetics for business decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• DNA Fingerprinting Service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CiradminorStrategic or Co-development PartnerDr. Christophe Montagnon led coffee research at Cirad before founding RD2 Vision in 2012. Cirad is a French agricultural research institution focused on tropical and Mediterranean regions.
• World Coffee ResearchcoreStrategic or Co-development PartnerDr. Montagnon served as Chief Scientific Officer of World Coffee Research in 2018 and 2019. This is a core professional relationship based on Montagnon's scientific leadership role.
• CropTrustcoreStrategic or Co-development PartnerDr. Montagnon was one of the initiators of the Coffee Genetic Resource conservation strategy led by CropTrust. The proposed strategy was published by World Coffee Research.
• Association for the Conservation and Research on Wild Coffee Trees (Madagascar)minorStrategic or Co-development PartnerThis association is helping safeguard unique Coffea resources in Madagascar. Montagnon highlights them as helping conservation efforts. RD2 Vision endorses their work through links on its site.
• Alliance for Coffee Excellence (ACE)minorStrategic or Co-development PartnerRD2 Vision partnered with ACE in 2020 for a major meta-analysis of Cup of Excellence database to study the impact of genetics and varieties on cup quality.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Others

• Specialty Coffee Association (SCA): Global trade association for the specialty coffee industry that publishes research and educational content; comparable to RD2 Vision as both publish authoritative coffee-science material that influences roaster and producer purchasing decisions.
• Coffee Quality Institute (CQI): Non-profit focused on coffee quality standards, Q-grader certification, and producer training; comparable to RD2 Vision because it operates at the intersection of coffee science and producer/buyer decision-making, addressing similar quality and origin concerns.
• Alliance for Coffee Excellence (ACE): Non-profit that runs the Cup of Excellence competition and quality programs; comparable to RD2 Vision because they partnered in 2020 on a Cup of Excellence meta-analysis of genetics and cup quality, operating in the same coffee-quality and variety-insight ecosystem.
• ASIC (Association for Science and Information on Coffee): International scientific association that hosts the biennial ASIC conference on coffee science; comparable to RD2 Vision as both sit at the coffee-science/industry interface and shape how peer-reviewed research is disseminated to the sector.

Broad incumbents

• SGS Société Générale de Surveillance: Global testing, inspection and certification group with food authenticity and agricultural commodity services; comparable to RD2 Vision because SGS covers similar DNA-based authenticity work for coffee and other crops at high throughput and accredited scale.
• Eurofins: Global food and agricultural testing group offering DNA-based variety and authenticity testing at scale; directly comparable to RD2 Vision's DNA fingerprinting service because it competes for the same food-authentication and traceability budgets, albeit from a much broader testing portfolio.
• Cirad: French agricultural research center for tropical and Mediterranean regions where Dr. Montagnon previously led coffee research; comparable because it conducts the upstream coffee genetics and breeding science that RD2 Vision commercializes to the private sector.
• Crop Trust (Crop Diversity Trust): International non-profit that funds and coordinates crop genetic resource conservation; comparable to RD2 Vision because RD2 Vision's founder helped initiate CropTrust's Coffee Genetic Resource conservation strategy, putting both organizations on the same conservation and breeding-policy track.

Direct peers

• World Coffee Research: Non-profit agricultural R&D organization for the global coffee sector; the most direct comparator because RD2 Vision's founder served as its CSO (2018-2019) and its work on coffee variety identification, breeding, and genetic resource conservation overlaps directly with RD2 Vision's offerings.
• Genetic ID (Eurofins Genetic ID): Specialist food and agricultural DNA authentication lab offering variety and GMO testing; comparable to RD2 Vision because it provides the same DNA fingerprinting workflow for food and beverage supply chains at a per-sample commercial price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rd2 vision