eijffinger
- Company typePrivate
- Founded1875
- HeadquartersZoetermeer, Netherlands
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
eijffinger firmographics
Firmographics- Name
- eijffinger
- Legal name
- Eijffinger
- Website
- https://eijffinger.com
- Company type
- Private
- Founded year
- 1875
- Operating status
- Operating
- Ownership category
- akta.pro rank
eijffinger industry classification
Industry- Product category
- Wallpaper and Home Décor
- NAICS
- Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
- akta.pro secondary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
Keywords
Where eijffinger is headquartered
LocationHeadquarters
- HQ city
- Zoetermeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
eijffinger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wallpaper Sales: Primary revenue from selling wallpaper products directly to consumers and through dealer network
- Fabric Sales: Sale of designer fabrics as part of interior decorating product portfolio
- Murals/Wallpowers: Sale of digitally printed murals called wallpowers in various variations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wallpaper products with price range |
| Unit Pricing | Pay-as-you-go | FELT collection - fabric by meter |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
eijffinger product offering
Product offeringCore offering
Eijffinger designs and sells decorative wallpaper (over 2,100 SKUs across themed collections such as FELT, Tiny Treasures, Calm Crafted, Magnifique, Anam, Rifle Paper Co., Pip Studio, Riviera Maison, and Eco Friendly), digitally printed wall murals branded as Wallpowers, and curtain/interior fabrics. The company uses its proprietary Smartpaper non-woven backing to enable DIY-friendly installation and distributes through a global dealer/stockist network as well as a direct e-commerce site.
Product overview
Eijffinger is a Dutch wallpaper and fabric company established in 1875, operated by its own design studio. The company offers a diverse portfolio of over 2,100 wallpaper products organized into multiple collections and trend categories. Core offerings include traditional wallpaper rolls (available in various finishes like matte, metallic, textured, and digital print), Smartpaper (non-woven wallpaper enabling easy DIY installation), and Wallpowers (digitally printed murals). The product range spans distinct collections such as FELT, Tiny Treasures, Calm Crafted, Magnifique, Rifle Paper Co., Anam, PIP STUDIO (sub-brand), and Riviera Maison. Products are categorized into trends including INNER PEACE (minimalist/nature-focused), NORDIC LOVE (Scandinavian-inspired), and BOUTIQUE CHIQUE (luxury hotel aesthetic). The company also offers an ECO FRIENDLY line of environmentally-conscious wallpapers, and specialized products for children's rooms and murals. All products are designed in-house at their Dutch studio, with a focus on high quality and innovative designs spanning over 140 years of heritage.
Differentiator
Problem solved
Functional benefit
Brands
- Pip Studio: A brand sub-line featuring decorative wallpaper designs with floral and whimsical patterns.
Products and services
- Wallpaper Eijffinger's core product category of decorative wallpaper rolls, with over 2,100 SKUs organized into named collections and trend categories, available in multiple finishes (matte, metallic, textured, digital print) and widths (e.g., 69 cm and 100 cm), sold to consumers and trade customers.
- Wallpowers (Murals) Digitally printed wall murals Eijffinger sells under the Wallpowers name, available in multiple themes including children's rooms, photo murals, botanic patterns, line drawings, and themed sub-brands such as Pip Studio Wallpowers, sold to consumers and trade buyers.
- FELT Collection A themed wallpaper collection of 15 textured, felt-look wallpapers sold per meter, targeting consumers seeking tactile, contemporary finishes for residential interiors.
- Tiny Treasures Collection A collection of 47 wallpaper designs featuring playful, whimsical patterns intended for children's rooms, sold to consumers decorating nurseries and kids' bedrooms.
- Calm Crafted Collection A collection of 43 minimalist wallpaper designs in soft color palettes aimed at consumers seeking a calm, crafted aesthetic for residential interiors.
- Magnifique Collection A collection of 49 bold, luxurious wallpaper designs in rich colors and patterns, targeting consumers and trade buyers wanting statement interiors.
- Rifle Paper Co. Collection A licensed collection of 54 wallpaper products featuring Rifle Paper Co.'s distinctive botanical and illustrative designs, sold to consumers seeking the licensed brand's signature patterns.
- Anam Collection A collection of 41 wallpaper products in a 100 cm width featuring natural, organic-inspired designs for residential and small commercial interiors.
- Pip Studio Wallpaper Range A sub-brand range of Eijffinger wallpaper collections (Pip Studio 3, 4, 5, 6, and Pip Studio Wallpowers) featuring eclectic, hand-drawn patterns and floral motifs.
- Riviera Maison Collection A collection of wallpapers featuring elegant, French-inspired designs intended for sophisticated interior styling in residential and boutique hospitality settings.
- Eco Friendly Collection An environmentally conscious wallpaper range of 74 products for consumers prioritizing sustainable and eco-friendly interior materials.
- Curtain and Interior Fabrics Curtain and interior fabrics sold as part of Eijffinger's decorating portfolio, priced per meter, complementing the wallpaper and Wallpowers ranges for home interior projects.
Companies that use eijffinger
Customer profileSegments2 records
eijffinger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
eijffinger partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
eijffinger competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
eijffinger social profiles
Digital presenceeijffinger financial estimates
Financial estimateRevenue estimate
Valuation estimate
eijffinger leadership team
Management profileNumber of profiles
eijffinger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eijffinger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eijffinger
What does eijffinger do?
Eijffinger designs and sells decorative wallpaper (over 2,100 SKUs across themed collections such as FELT, Tiny Treasures, Calm Crafted, Magnifique, Anam, Rifle Paper Co., Pip Studio, Riviera Maison, and Eco Friendly), digitally printed wall murals branded as Wallpowers, and curtain/interior fabrics. The company uses its proprietary Smartpaper non-woven backing to enable DIY-friendly installation and distributes through a global dealer/stockist network as well as a direct e-commerce site.
Is eijffinger a public or private company?
eijffinger is a private company. It is classified as family owned and is currently operating.
When was eijffinger founded?
eijffinger was founded in 1875.
Where is eijffinger based?
eijffinger is headquartered in Zoetermeer, Netherlands, in the Europe region.
How does eijffinger make money?
Three revenue lines are on record. Wallpaper Sales are the primary driver. The others are fabric Sales and murals/Wallpowers.
Does eijffinger have an API?
No public API is recorded for eijffinger.
What industry is eijffinger in?
eijffinger's product category is Wallpaper and Home Décor. Its primary akta.pro industry code is IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric), with a secondary code of CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings). Its NAICS code is 44412 and its SIC code is 2851.