ROOM 13
ROOM 13 is a privately held, global art world members club founded in December 2024 that curates events at major international art fairs and offers three-tier memberships and brand partnerships to collectors, professionals, and enthusiasts.
- Company typePrivate
- Founded2024
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What ROOM 13 does
ROOM 13 is a privately held, global art world members club founded in December 2024 by Anna Maja Spiess, Max Mallows, and Mike Holford in Miami. The company curates and hosts events at major international art fairs and cultural gatherings — including Art Basel Paris, Frieze London, Art Week Tokyo, and Art Basel Miami Beach — serving art collectors, gallerists, curators, and enthusiasts seeking curated access to the global art ecosystem. Its operations span at least 10 cities across Western Europe, North America, East Asia, and North Africa (Paris, London, Tokyo, Miami, Berlin, Marrakech, New York, Basel, Aspen, Milan).
The core product is a three-tier membership program: a free Community tier offering global network access and event priority, a paid Premium tier providing guaranteed event access and VIP entry to 50+ partner fairs, and a Founding tier limited to 130 members that confers ownership rights, voting privileges, and an annual retreat. The club complements individual memberships with a B2B partnership program structured around three tiers — Key-Holder (paid access to a set number of invites), Co-Create (collaborative brand activations), and In-Kind (small brand and non-profit collaborations) — serving brands, tourism boards, and foundations. Revenue is generated through recurring subscription fees and partnership fees; pricing is not publicly disclosed.
The technology stack is minimal and non-proprietary: the company operates via its website (room13.art) and uses ARTSVP as its ticketing infrastructure partner. There is no disclosed app, no proprietary platform, and no AI/ML capabilities. Distribution is primarily word-of-mouth and referral-driven, with periodic application releases and an organic Instagram presence (@room13.art) supporting visibility. The company has no disclosed institutional funding, headcount, or revenue.
ROOM 13 firmographics
Firmographics- Name
- ROOM 13
- Website
- https://room13.art
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- ROOM 13 is a privately held, global art world members club founded in December 2024 that curates events at major international art fairs and offers three-tier memberships and brand partnerships to collectors, professionals, and enthusiasts.
- Ownership category
- akta.pro rank
ROOM 13 industry classification
Industry- Product category
- Private Members Club (Art & Culture)
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
- akta.pro secondary industry
- Conference Centers & Dedicated Meeting Venues (THAHAAAB)
Keywords
ROOM 13 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others, Technology or R&D
Revenue model
- Membership Subscriptions: Three-tier membership model: Community (free tier with basic benefits), Premium (paid with guaranteed event access and partner fair access), and Founding (limited to 130 members with ownership rights and highest tier benefits including annual retreat). All paid memberships provide recurring subscription revenue.
- Key-Holder Partnerships: Brands and partners can become key-holders by paying a fee to secure a set amount of event invites. This represents a B2B revenue stream from partners seeking access to the curated ROOM 13 membership community.
- Co-Create and In-Kind Partnerships: Partnership tiers include co-creation opportunities (placing products within art world context, member interactions) and in-kind arrangements with smaller brands or non-profits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Community Membership - Free tier for global art enthusiasts |
| Subscription | Annual | Premium Membership - Paid tier with guaranteed event access |
| Subscription | Annual | Founding Membership - Limited to 130 members with ownership rights |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ROOM 13 product offering
Product offeringCore offering
ROOM 13 is a global private members club for the art world, offering curated access to events hosted at major international art fairs and cultural gatherings (Art Basel Paris, Frieze London, Art Week Tokyo, Art Basel Miami Beach, etc.). The company sells three tiers of individual membership (Community free, Premium paid, Founding paid and capped at 130) and three tiers of B2B brand partnerships (Key-Holder, Co-Create, In-Kind). Members receive guaranteed event access, VIP entry to 50+ partner fairs globally, curated introductions, and (for Founding tier) voting rights and an annual retreat.
Product overview
ROOM 13 is a global art world members club offering curated events and networking opportunities across major art destinations worldwide. The core product is structured around three membership tiers: Community Membership (free entry-level), Premium Membership (paid guaranteed event access), and Founding Membership (limited to 130 owners with voting rights). The company also operates a three-tier partnership program for brands (Key-Holder, Co-Create, and In-Kind), and offers supplementary features including event photo galleries and a Missed Connections social feature for event attendees.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Membership Free entry-level membership providing global network access, a digital membership pass, first notice of new events, and priority on event invitations. Aimed at art enthusiasts seeking to join the global ROOM 13 community.
- Premium Membership Paid annual membership offering guaranteed access to all ROOM 13 events (including +1 guest), VIP access to 50+ partner art fairs and cultural events globally, a global network of like-minded individuals, and curated introductions within the network. Targeted at collectors, art professionals, and enthusiasts seeking guaranteed art world access.
- Founding Membership Top-tier paid annual membership limited to 130 members worldwide. Includes guaranteed access to all ROOM 13 events (including +1 guest), preferred access to 50+ partner fairs and events globally, curated network introductions, an annual member retreat invitation, ownership and voting rights within the club, and the ability to pause membership for up to three years. Targeted at the most committed art world visionaries.
- Key-Holder Partnership Base-level B2B partnership tier in which brands, tourism boards, or foundations pay a fee to secure a set number of invites to ROOM 13 events. Designed for partners seeking access to the curated ROOM 13 membership community without co-creation obligations.
- Co-Create Partnership Collaborative B2B partnership tier enabling brands with a shared vision to place products within an art world context, share their work via talks, and invite ROOM 13 members to interact directly. Engagements can be one-off, multi-city, or bespoke events.
- In-Kind Partnership B2B partnership option tailored to small, local, up-and-coming brands or non-profit entities, exploring in-kind collaboration opportunities with ROOM 13 rather than cash sponsorship.
Quantifiable outcome
- Access to 50+ partner fairs and events globally
Companies that use ROOM 13
Customer profileSegments4 records
Ideal customer profiles2 records
ROOM 13 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROOM 13 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Anna Maja Spiess, Max Mallows, Mike HolfordcoreROOM 13 was dreamed up by Anna Maja Spiess, Max Mallows, and Mike Holford in Miami in December 2024. Anna Maja Spiess is the primary creator and runner of the club, with guidance from a global council.
- ARTSVPcoreARTSVP is the art world ticketing platform used by ROOM 13 for all their events. As the chosen ticketing partner, ARTSVP provides the infrastructure for event registration and management across ROOM 13's global event portfolio.
- 50+ Partner Art Fairs and Cultural InstitutionscoreROOM 13 maintains a global network of over 50 partner art fairs and cultural institutions. Members enjoy VIP access, exclusive previews, and priority invitations to partner events. Partners benefit from ROOM 13's curated member access and brand association.
- Trusted Partner GalleriesminorROOM 13 works with trusted galleries around the world. The company believes in an interconnected art world that thrives on supporting and sharing, with shared ideas deepening value for surrounding communities.
- Lilika StrezoskacoreLilika Strezoska is the creative force behind the stunning visual identity of ROOM 13, including the photography and artistic direction seen across the brand's marketing materials and event documentation.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
ROOM 13 competitors and assessment
Company assessmentDirect peers
- Spring Studios: Members-based creative campus and event venue in London and New York with strong ties to the art and fashion industries. Comparable to ROOM 13 in serving art-world professionals and hosting cultural programming.
- Soho House & Co. Global private members club network with properties in major cities and a focus on creative industries and culture. Directly comparable membership model, geographic reach, and arts-adjacent positioning to ROOM 13.
- The Arts Club: Historic London private members club serving collectors, gallerists, and art-world professionals. Closely aligned with ROOM 13's collector/professional audience and exclusive tiered membership model.
- The Core Club: Invite-only private members club in New York targeting cultural and creative leaders with curated programming. Comparable exclusivity-driven model and art/culture adjacent member experience.
- NeueHouse: Members-only workspace and cultural programming club with locations in New York and Los Angeles. Comparable target audience of creatives and culture professionals and similar tiered membership structure.
Others
- Frieze: Major global art fair organizer (Frieze London, Frieze NYC, etc.) and partner to ROOM 13. Comparable as both an event ecosystem ROOM 13 depends on and a potential adjacent competitor offering VIP memberships.
- ARTSVP: Art-world ticketing and event access platform already used by ROOM 13. Comparable as infrastructure that ROOM 13 could deepen or compete against given its own event portfolio.
Emerging players
- Larry's (by LouLou Group): Boutique private members club concept targeted at creative and cultural communities. Comparable to ROOM 13's positioning as a smaller-scale, culturally-curated alternative to Soho House-style clubs.
- White Cube: Major contemporary art gallery with global locations and VIP programming for collectors. Comparable in serving ROOM 13's collector audience and partnering around art fair access, but as a gallery rather than membership club.
- Hauser & Wirth: Global contemporary art gallery with multiple locations and a strong collector programming calendar. Comparable in serving the same art-collector customer segment and participating in the same fair ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ROOM 13 social profiles
Digital presenceROOM 13 financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROOM 13 leadership team
Management profileNumber of profiles
Profiles4 records
ROOM 13 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROOM 13 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROOM 13
What does ROOM 13 do?
ROOM 13 is a global private members club for the art world, offering curated access to events hosted at major international art fairs and cultural gatherings (Art Basel Paris, Frieze London, Art Week Tokyo, Art Basel Miami Beach, etc.). The company sells three tiers of individual membership (Community free, Premium paid, Founding paid and capped at 130) and three tiers of B2B brand partnerships (Key-Holder, Co-Create, In-Kind). Members receive guaranteed event access, VIP entry to 50+ partner fairs globally, curated introductions, and (for Founding tier) voting rights and an annual retreat.
Is ROOM 13 a public or private company?
ROOM 13 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROOM 13 founded?
ROOM 13 was founded in 2024.
How does ROOM 13 make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are key-Holder Partnerships and co-Create and In-Kind Partnerships.
Who are ROOM 13's main competitors?
Direct peers on record are Spring Studios, Soho House & Co., The Arts Club, The Core Club and NeueHouse. Others are Frieze and ARTSVP. Emerging players are Larry's (by LouLou Group), White Cube and Hauser & Wirth.
Does ROOM 13 have an API?
No public API is recorded for ROOM 13.
What industry is ROOM 13 in?
ROOM 13's product category is Private Members Club (Art & Culture). Its primary akta.pro industry code is CRAEADAI, Specialty Membership Clubs (Category-Focused), with a secondary code of THAHAAAB, Conference Centers & Dedicated Meeting Venues. Its NAICS code is 561920 and its SIC code is 7997.