aufwert

What aufwert does

AUFWERT GmbH is a privately-held digital consultancy boutique headquartered in the Gutenberg Digital Hub in Mainz, Germany, serving enterprise and mid-market clients primarily in the DACH region. The firm advises companies on digital transformation, helping them develop digital business strategies, build operational digital capabilities, and govern digital portfolios through ongoing strategic accompaniment.

The company's offering is built around a proprietary hybrid methodology that combines Design Thinking, Lean Startup, and Agile frameworks (Kanban, Scrum) into four service lines: Digital Strategie (Digital Strategy), Aufbau operativer Fähigkeiten (Building Operational Capabilities), Strategische Begleitung (Strategic Accompaniment), and the Digital-Baukasten — a modular toolkit of configurable service components. The Digital-Baukasten is structured in three variants and is designed to be repeatable across client engagements, allowing the boutique to package methods flexibly for ideation, validation, and operational rollout of digital products and services.

AUFWERT operates as a project-based professional services firm led by co-founders Carsten Blau and Christian Schwab, both of whom hold senior operational backgrounds at BMW, ING, Deutsche Bahn, and prior entrepreneurial ventures. The firm is bootstrapped with no disclosed external funding, no parent company, and no subsidiaries. Revenue is derived from bespoke consulting engagements priced per project, with public customer references including Theramex Germany (pharmaceuticals) and Alpensped GmbH Internationale Logistik (logistics). Distribution is direct, with the company website as the primary top-of-funnel channel.

Name

aufwert

Legal name

AUFWERT GmbH

Website

https://aufwert.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AUFWERT is a privately-held, founder-led digital transformation consultancy boutique in Mainz, Germany, advising enterprise and mid-market clients in the DACH region on digital strategy, operational capability-building, and agile methodology adoption.

Ownership category

akta.pro rank

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Digital Consulting Services: AUFWERT generates revenue through professional consulting engagements including Digital Strategy development, Building Operational Capabilities, Strategic Accompaniment, and Digital Building Blocks services. As a consultancy boutique, revenue is derived from client engagements that combine strategic advisory with hands-on operational implementation support. The model is project-based and relationship-driven, focused on sustainable value creation for client enterprises.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AUFWERT is a Digital Native Consultancy Boutique that delivers digital transformation advisory and implementation services to enterprises. Its practice combines Design Thinking, Lean Startup, and Agile (Kanban, Scrum) methodologies into four modular service lines: Digital Strategy, Building Operational Capabilities, Strategic Accompaniment, and the Digital-Baukasten toolkit for identifying and validating digital product and service ideas. Engagements focus on developing digital business strategies, building organizational digital capabilities, and providing ongoing strategic and portfolio governance support.

Product overview

AUFWERT is a Digital Native Consultancy Boutique offering a portfolio of four integrated consulting services. The core offering includes Digital Strategie (Digital Strategy) for developing and implementing digital business strategies using the Digital Strategy Blueprint methodology, paired with Aufbau operativer Fähigkeiten (Building Operational Capabilities) to help organizations develop skills for the digital world through practices like Design Thinking, agile methodologies (Kanban, Scrum), and digital business model development. Strategische Begleitung (Strategic Accompaniment) provides ongoing governance and portfolio management support using approaches like Lean Portfolio Management. The Digital-Baukasten (Digital Toolkit) serves as a modular framework combining Design Thinking, Lean Startup, and agile elements to help clients identify, validate, and establish digital products and services. These services work holistically to address companies' strategic, operational, and capability-building needs throughout the digital transformation journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategie (Digital Strategy) Consulting service that enables companies to develop and incrementally implement a Digital Business Strategy for their organization, using the Digital Strategy Blueprint methodology.
• Aufbau operativer Fähigkeiten (Building Operational Capabilities) Service that accompanies organizations in building operational digital capabilities, ranging from digital innovation processes through to the operation of new digital platforms, including practices such as Design Thinking, agile methods (Kanban, Scrum), and digital business model development.
• Strategische Begleitung (Strategic Accompaniment) Strategic advisory service that ensures client teams maintain focus on strategic goals amid operational challenges, including governance of digital projects and portfolios using approaches such as Lean Portfolio Management, with continuous development of the organization.
• Digital-Baukasten (Digital Building Blocks) Modular toolkit combining elements from Design Thinking, Lean Startup, and agile methods to identify innovative, user-centered ideas for digital products and services, and to validate market acceptance, feasibility, and business cases; available in three variants each, allowing flexible combination and repeatable use for establishing digital services.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• MHP: MHP is a management and IT consultancy that supports organizations with strategy, digital transformation, and operational implementation. It serves comparable enterprise transformation needs, particularly in the German market, but operates at substantially greater scale.
• Boston Consulting Group: BCG is a global management consultancy that advises large organizations on strategy, digital transformation, innovation, and operating models. It competes for the same senior enterprise buyers and transformation mandates, although its scale and breadth exceed AUFWERT's boutique offering.
• NTT DATA Business Solutions: NTT DATA Business Solutions is a large enterprise technology and transformation provider with substantial SAP and cloud capabilities. It addresses similar digital operating-model and transformation initiatives, but from a much broader product and services portfolio.

Emerging players

• codecentric: codecentric is a German technology consultancy specializing in agile software engineering, architecture, cloud, and digital platforms. It is a relevant implementation-led peer because AUFWERT also helps enterprises build digital capabilities and operationalize new products and services.
• oddity: oddity is a Germany-rooted digital agency and technology business focused on data-driven customer experiences and digital transformation. It overlaps with AUFWERT's strategy, innovation, and digital-product work, though it is more strongly oriented toward agency delivery.

Direct peers

• Publicis Sapient: Publicis Sapient provides end-to-end digital business transformation services spanning strategy, design, data, and engineering. It overlaps directly with AUFWERT's work on digital strategy, operating models, and implementation of digital products and services.
• diconium: diconium advises companies on digital strategy, business-model development, platforms, and product delivery. It is directly comparable because it combines strategic transformation work with hands-on building and operating digital solutions for enterprises.
• Detecon: Detecon is a Germany-origin management and technology consultancy focused on digital transformation, innovation, and new business models. It serves similar enterprise and public-sector clients and is one of the closest comparables to AUFWERT's boutique strategy-and-implementation model.
• Thoughtworks: Thoughtworks is a global digital transformation consultancy combining strategy, design, agile delivery, and software engineering. Although larger and more engineering-heavy, it competes for the same type of enterprise modernization and digital-product engagements.
• valantic: valantic is a digital transformation consultancy covering strategy, customer experience, data, processes, and technology. Its integrated transformation model and DACH footprint make it a relevant peer for AUFWERT's enterprise digital-strategy practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aufwert

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aufwert