cornmarket insurance uk

What cornmarket insurance uk does

Cornmarket Insurance Services Ltd is a Belfast-headquartered insurance broker operating across the United Kingdom and Ireland, authorised and regulated by the Financial Conduct Authority (FRN 308099). The firm was founded in the early 1990s (formerly Adelaide Insurance) and is a wholly-owned subsidiary of Cornmarket Group Financial Services Ltd, itself part of Irish Life Group and ultimately Great-West Lifeco, an A-rated global assurance organisation. Its core function is to act as an intermediary between customers and a panel of leading UK insurers, searching and comparing policies on the customer's behalf across roughly 18 insurers for car cover and 41 price points for travel cover.

The product portfolio spans personal and commercial lines: car, home, motorbike (via the Adelaide sub-brand), travel, health, van, GAP, motorhome, temporary, classic car, commercial property and commercial fleet, plus specialty covers such as skills-day/track-day insurance and drink-drive rehabilitation cover for IAM RoadSmart DVSA-course graduates. Distribution is multi-channel: a 24/7 online quote platform offering £50 off car and £75 off home policies purchased online, a UK-based call centre with average wait time under 70 seconds, and a network of affinity partner referrals. Affinity partnerships are the central commercial lever — IAM RoadSmart (25+ years, official scheme manager since 2005), GEM Motoring Assist, teaching unions (EIS, INTO, Ulster Teachers' Union, SSTA) representing 77,000+ educational professionals, NHS staff, and professional LGV/HGV/PCV driver associations.

Revenue is generated almost entirely through commissions on policies placed with panel insurers, with annual billing and quote-based pricing that varies by individual risk profile. Health insurance is distributed via a referral partnership with Howden Life & Health (£80 customer cashback), travel insurance via Just Travel Cover, and track-day cover via Moris Trackday Insurance and Trackday Addicts. The firm is rated Excellent on Trustpilot with over 1,300 reviews, and reports that 95% of phone-channel customers obtained a cheaper quote than their existing arrangement.

Name

cornmarket insurance uk

Legal name

Cornmarket Insurance Services Ltd

Website

https://cornmarketinsurance.co.uk

Company type

Private

Operating status

Operating

Short description

Cornmarket Insurance Services Ltd is a Belfast-based FCA-authorised insurance broker (FRN 308099), wholly owned by Cornmarket Group (Great-West Lifeco), that searches panels of UK insurers to arrange personal and commercial cover for affinity-group members, advanced drivers, teachers, NHS staff and SME customers across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Personal lines insurance
• Commercial lines insurance
• Affinity group insurance
• Insurance intermediary UK

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance Brokerage: Acts as an insurance broker earning commission from panel of insurers. Searches leading UK insurance companies to find tailored cover for customers. Revenue generated through commissions on policies placed with insurers including car, home, motorbike, travel, health, van, GAP, commercial property, and fleet insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cornmarket Insurance Services Ltd is an insurance broker that arranges personal and commercial insurance policies on behalf of customers by searching a panel of leading UK insurers. Core products span car, home, motorbike, travel, health, van, motorhome, GAP, temporary, classic car, commercial property, and fleet insurance, with strong specialism in affinity-group schemes (IAM RoadSmart, GEM Motoring Assist, teaching unions, NHS) and niche segments such as advanced drivers, professional licence-holders, and drink-drive rehabilitation course graduates.

Product overview

Cornmarket Insurance Services is an insurance broker operating in the UK and Ireland, offering a comprehensive portfolio of personal and commercial insurance products. The company functions as an insurance intermediary, searching panels of leading UK insurers to match customer needs with appropriate coverage. Their core product lineup includes car insurance (comparing 18 insurers), home insurance, motorbike insurance (through Adelaide brand), travel insurance, health insurance (via Howden Life & Health), van insurance, and specialized offerings such as GAP insurance, motorhome, temporary, and classic car insurance. Commercial products include fleet and commercial property insurance. The company operates affinity partnership programs including the official IAM RoadSmart insurance scheme, GEM Motoring Assist, and specialized coverage for teachers, NHS workers, and professional drivers (LGV/HGV/PCV). They also offer specialized products for drivers with convictions (drink-drive rehabilitation course graduates) and skills day/track day insurance through third-party partners. The business model focuses on comparison-based matching across insurer panels with specialist support for niche customer segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Comprehensive car insurance arranged through a panel of 18 UK insurers, available via online quotes and phone advisory. Includes specialised cover for IAM RoadSmart members with advanced driver recognition and standard products for general consumers.
• Home Insurance Buildings and contents home insurance with optional accidental damage, trace and access for leaks, garage and outbuilding cover, and 24-hour home emergency assistance.
• Motorbike Insurance (Adelaide) Specialised motorbike insurance arranged through the Adelaide brand, with up to 90 days European cover, free observing cover for advanced rider training, and recognition of advanced rider qualifications.
• Travel Insurance Single-trip and annual multi-trip travel insurance arranged in partnership with Just Travel Cover, comparing 41 prices from multiple providers, with no age limit and pre-existing medical condition cover including COVID-19.
• Health Insurance Private medical insurance providing access to over 300 UK private and public hospitals, arranged in partnership with Howden Life & Health with an £80 cashback offer to customers.
• Van Insurance Van insurance cover for commercial and personal-use vehicles, arranged through the brokerage panel.
• GAP Insurance Guaranteed Asset Protection covering the difference between purchase price and market value at claim time, for cars, motorbikes, and light commercial vehicles worth £7,500 or more.
• Motorhome/Campervan Insurance Specialist insurance for motorhomes and campervans with comprehensive coverage options.
• Temporary Insurance Short-term insurance providing 1-30 days instant comprehensive cover, with up to 5 months cover available for learner drivers.
• Classic Car Insurance Specialist insurance for classic and vintage cars offering 90 days European cover, owners-club member discounts, and the option to add three additional named drivers.
• Commercial Property Insurance Business property insurance covering buildings, contents, business equipment, public liability, and employers' liability, sized from retail units to warehouses.
• Commercial Fleet Insurance Fleet insurance for company cars, vans, minibuses, and trucks offering comprehensive, third-party fire and theft, or third-party only coverage with goods-in-transit protection.
• Skills Day Insurance Track/skills day insurance covering damage to vehicles while on circuit, for registered and non-registered cars up to £300,000 and motorbikes up to £25,000.
• Drink-Drive Rehabilitation Insurance Specialised car and motorbike insurance for drivers who have completed the IAM RoadSmart DVSA-approved Drink-Drive Rehabilitation course, providing access to specialist insurers.
• LGV/Truck and Bus Insurance Specialised insurance for professional drivers holding PCV, LGV, HGV, or Bus licences, with coverage that recognises enhanced driving skills.

Quantifiable outcome

• 95% of customers got a cheaper quote over the phone
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• IAM RoadSmartflagshipStrategic or Co-development Partner · 1 January 1999Official insurance partner of IAM RoadSmart for over 25 years. Cornmarket provides exclusive insurance products to members including preferential car, motorbike, home, and travel rates. Recognizes advanced driving qualifications. Manages IAM RoadSmart's official insurance scheme since 2005. Provides funding to support road safety advancement.
• GEM Motoring AssistcoreStrategic or Co-development PartnerAffinity insurance partnership providing GEM Motoring Assist members with specialized insurance products through Cornmarket.
• Teaching Unions (EIS, INTO, Ulster Teachers' Union, SSTA)coreStrategic or Co-development PartnerOfficial insurance partner of leading teaching unions representing 77,000+ educational professionals. Provides specialized car, home, and motorbike insurance products to union members.
• Howden Life & HealthcoreChannel Partner/ Reseller/ DistributorPartnership for health/private medical insurance distribution. Cornmarket refers customers to Howden for health insurance quotes. £80 cashback offered to customers purchasing health insurance through this partnership.
• Just Travel CovercoreChannel Partner/ Reseller/ DistributorSpecialist travel insurance provider partnership. Cornmarket refers travel insurance customers to Just Travel Cover for comparison and policy issuance. Provides travel insurance with no age limit and pre-existing medical condition coverage.
• Moris Trackday InsuranceminorChannel Partner/ Reseller/ DistributorCar track day insurance provider for IAM RoadSmart members. Cornmarket introduces members and receives £20 discount for members using code IAM20.
• Trackday AddictsminorChannel Partner/ Reseller/ DistributorMotorbike track day insurance provider. Cornmarket introduces members and receives £20 discount for IAM RoadSmart members using code IAM20.
• Irish Life GroupflagshipOthersParent company. Cornmarket Insurance Services is a wholly owned subsidiary of Cornmarket Group Financial Services Ltd, which is a member of Irish Life Group Ltd.
• Great-West LifecoflagshipOthersUltimate parent company. Irish Life Group is part of Great-West Lifeco Group, rated A and one of the world's leading assurance organisations.
• NHScoreStrategic or Co-development PartnerAffinity insurance partnership providing NHS staff with specialized insurance products.
• Start RescuecoreStrategic or Co-development PartnerBreakdown rescue partnership offering competitive rates to Cornmarket customers. Competitions run for Start Rescue customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Direct Line Group: UK direct-to-consumer insurer offering car, home, and other personal lines through telephone and digital channels. Comparable as a major UK personal-lines incumbent competing with Cornmarket for the same end customers via a non-broker model.
• Aviva UK: One of the largest UK insurers offering car, home, health, and life insurance through direct, broker, and affinity channels. Comparable as a broad incumbent in Cornmarket's core lines; Cornmarket places business with Aviva on its insurer panel.
• LV= (Liverpool Victoria): Large UK mutual insurer offering car, home, and life insurance directly and through broker partners. Comparable as a broad personal-lines player in the same UK market, though operating more as a carrier than as a broker.
• Compare the Market: UK price comparison aggregator owned by BGL Group, dominating car and home insurance comparison. Comparable as the largest alternative intermediation channel competing with Cornmarket's broker model for price-sensitive UK consumers.

Direct peers

• Howden Insurance: UK insurance broker offering personal, commercial, and specialty lines through a panel of insurers. Notably, Howden is also a Cornmarket distribution partner for health insurance via Howden Life & Health, indicating an overlapping but partially complementary role in the UK broker market.
• A-Plan Insurance: UK high-street and online insurance broker offering personal and commercial lines through a panel of insurers. Comparable to Cornmarket as a multi-channel UK insurance broker with both phone-based advisory sales and online quoting.
• Markerstudy Broking: UK insurance broker and MGA focused on specialist motor and niche personal lines, including non-standard drivers and affinity groups. Comparable to Cornmarket's specialist driver and panel-broker model.
• Swinton Insurance: UK general insurance broker offering car, home, van, and commercial insurance through high-street branches, phone, and online. Directly comparable as a multi-line UK insurance broker with panel-based distribution.
• Endsleigh Insurance: UK insurance broker serving affinity groups (students, teachers, professionals, NHS staff) with personal and commercial lines. Closely comparable to Cornmarket's affinity partnership model with teaching unions and NHS, and similar multi-product portfolio.
• Adrian Flux: UK specialist insurance broker focused on niche and non-standard personal lines including motorsport, classic/vintage cars, motorhomes, and impaired-driver cover. Most directly comparable to Cornmarket due to affinity-style panel broker model and concentration in specialist driver/vehicle segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cornmarketuk
• LinkedInlinkedin.com/company/cornmarket-insurance-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cornmarket insurance uk