brook group

What brook group does

Brook Group is an Australian family-owned distributor, integrator, and custom manufacturer founded in 1954, headquartered in Ourimbah, New South Wales. The company supplies photo finish systems, electronic scoreboards, and timing equipment to the racing and sporting industry across Australia, New Zealand, and Asia. Itself claims to be the largest supplier of photo finish cameras in Australia, with 250+ installations and 300+ racing club clients served by 6 full-time employees and 7 trained subcontractors.

The core of Brook Group's offering is FinishLynx, a digital line-scan photo finish system capturing up to 10,000 frames per second with time resolution to 1/10,000 second — licensed exclusively in Australia since January 1997. This core integrates with a modular ecosystem of complementary products: RadioLynx wireless starting, ReacTime false start detection (IAAF/USATF compliant), LaserLynx distance measurement, FieldLynx handheld event management, SeriaLynx serial-over-Ethernet, LynxPad competition administration, and ResulTV broadcast display software. Adjacent verticals are served through IPICO RFID timing (road racing, mass participation), Daktronics aquatic timing (OmniSport timers, T-6000 touch pads), and Hy-Tek Meet Manager integration. The company also designs and manufactures custom LED semaphore boards (150mm to 300mm placings displays) and video display boards, with sister company Southern Cross Scoreboards handling field-and-court sports scoreboards.

Brook Group's revenue model blends one-time equipment sales, equipment leasing (the Sydney Regatta Centre lease-to-purchase is documented), 24/7 service and maintenance contracts, and custom display board manufacturing. Go-to-market is enterprise field sales targeting racing clubs, sporting venues, and event organizers, supported by direct outreach, the brook.com.au website, industry events, and a sub-contractor service network. Pricing is quote-based and undisclosed; customers contact the sales team by email or phone. The company has no external funding, is not venture-backed, and has not pursued acquisitions — growth has been organic via partnerships and product line extensions.

Name

brook group

Legal name

Brook Group

Website

https://brook.com.au

Company type

Private

Founded year

1954

Operating status

Operating

Short description

Brook Group is an Australian family-owned distributor and integrator founded in 1954, supplying photo finish systems, electronic scoreboards, and timing equipment to racing clubs, sporting venues, and event organizers across Australia, New Zealand, and Asia. It is the largest supplier of photo finish cameras in Australia, distributing FinishLynx, IPICO RFID, and Daktronics products with custom display board manufacturing.

Ownership category

akta.pro rank

Product category

Sports Timing and Photo Finish Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Photo finish cameras
• Sports timing equipment
• Racing display boards
• RFID race timing
• Electronic scoreboards

Headquarters

HQ city

Ourimbah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of photo finish cameras, timing equipment, display boards, and related hardware products. Products include FinishLynx systems, LED semaphore boards, video display boards, aquatic timing equipment, and sports timing systems.
2. Equipment Leasing: Lease arrangements for timing systems including complete regatta timing solutions. Sydney Regatta Centre leased the complete solution from 2005 before purchasing at contract conclusion.
3. Service and Maintenance: 24/7 technical support and maintenance services for installed products. Technicians available around the clock. Authorized service agents for FinishLynx products.
4. Custom Manufacturing: Custom design and manufacture of display boards tailored to specific track and code requirements based on over 40 years of experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brook Group supplies digital photo finish cameras (FinishLynx systems), electronic timing equipment, RFID timing systems (IPICO), LED semaphore and video display boards, aquatic timing systems, and 24/7 maintenance services to the racing and sporting industry across Australia, New Zealand, and Asia. The company distributes and services proprietary and partnered technologies for thoroughbred, greyhound, and harness racing, athletics, aquatic sports, rowing, cycling, and mass-participation events.

Product overview

Brook Group offers a modular photo finish and sports timing product ecosystem. The core offering is FinishLynx, a digital line-scan photo finish system capturing finish line images at up to 10,000 fps for tamper-proof race results. This integrates with complementary products including RadioLynx wireless starting, ReacTime false start detection, LaserLynx/LaserLynx Pro distance measurement, FieldLynx field event management, SeriaLynx network connectivity, LynxPad administration, and ResulTV broadcast display software. For aquatic timing, the company offers OmniSport timers and Daktronics touch pads. Display products span LED semaphore boards (150mm to 300mm standard and extended), video display boards, athletic scoreboards, and custom solutions. The company also distributes IPICO RFID timing for mass participation events. A sister company, Southern Cross Scoreboards, handles sports field/court scoreboards. All products are backed by 24/7 maintenance services across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• FinishLynx Photo Finish System Digital line-scan photo finish camera system capturing finish-line images at up to 10,000 frames per second with 1/10,000 second time resolution, producing tamper-proof encoded results for thoroughbred, greyhound, harness, athletics, rowing, cycling, and speed skating events. Meets IAAF, NCAA, and USATF F.A.T. requirements.
• IPICO RFID Tag Timing RFID electronic timing system for road races, cross country, marathons, and mass-participation events. Uses IPICO IP-X dual frequency air-interface protocol that eliminates signal loss and tag read collisions, particularly effective around the human body.
• Racing Display Boards (LED Semaphore Boards) Custom-designed LED computerised semaphore boards (150mm, 265mm, and 300mm models; standard and extended variants) with high-visibility, long-life LEDs housed in powder-coated aluminium enclosures. Used to display placings, margins, electronic timing, steward's indicators, and 20-character messages at racing venues.
• Sporting Scoreboards Australian-made electronic LED sports scoreboards for field and court sports (AFL, Rugby, Soccer, Basketball, Tennis, Baseball, Hockey, Cricket) distributed through sister company Southern Cross Scoreboards.
• Video Display Boards Display boards with Brook control system for video, animation, graphics, and live scores. Interface with scoring and timing systems and accept real-time data feeds.
• Advertising Signage Custom advertising signs designed and manufactured for Australian and international market display needs.
• Sports Timing Equipment Start systems and sectional/split timing systems in wired or wireless configurations for various sports applications.
• Aquatic Timing Equipment Complete swimming timing solutions including OmniSport horn starts, OmniSport 2000 multisport timers, Daktronics T-6000 stainless steel touch pads, portable on-deck wiring harnesses, and scoreboards.
• Maintenance Services 24/7 product maintenance and technical support for installed Brook Group and FinishLynx products, with technicians available around the clock across Australia and New Zealand.

Quantifiable outcome

• Up to 10,000 frames per second capture rate
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Southern Cross ScoreboardsminorChannel Partner/ Reseller/ Distributor · 1 June 2012Sister company launched to sell Australian made electronic LED sports scoreboards to the field and court sporting markets. Southern Cross Scoreboards distributes LED video board scoreboards and advertising video screens. Brook Group refers customers for AFL, Rugby, Soccer, Basketball, Tennis, Baseball, Hockey, Cricket scoreboards.
• IPICO SportscoreTechnology or Integration · 1 May 2012Channel partnership created to expand IPICO's market and support for RFID electronic timing in Australia. Allows Brook Group to offer new innovative solutions in timing and branch into sports like cross country and mountain biking. IPICO's next-generation IP-X RFID technology uses dual frequency to overcome limitations of conventional protocols.
• Lynx System Developers, Inc. (FinishLynx)coreTechnology or Integration · 1 January 1997Brook Group is the Australian distributor and authorized service agent for FinishLynx photo finish products and services. Appointed in January 1997 as direct distributor and authorized service agent due to technical expertise and high sales volume.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brook group