crux cigars
Crux Cigars is a family-owned, Boca Raton-based premium cigar manufacturer founded in 2014, producing ten handcrafted blends through Nicaraguan contract manufacturers and selling exclusively through a national network of independent cigar lounges and tobacco retailers via a direct field-sales team.
- Company typePrivate
- Founded2014
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What crux cigars does
Crux Cigars is a privately held, family-owned premium cigar manufacturer founded in 2014 by brothers Jeff Haugen (Owner) and Casey Haugen (VP) and headquartered in Boca Raton, Florida. The company designs and markets a portfolio of ten handcrafted cigar blends, including the flagship Epicure family (Epicure, Epicure Maduro, Epicure Habano), Bull & Bear, Guild, Passport, Limitada, Du Connoisseur, Marblehead, and Marblehead Maduro, offered across multiple vitolas with MSRPs ranging from $8.99 to $14.99 per cigar in 20-count boxes. Crux does not own manufacturing facilities; instead it contracts production with three Nicaraguan producers, primarily Plasencia Cigars S.A., with AJ Fernandez producing the Epicure Maduro and Tabacalera Pages de Nicaragua S.A. producing the Marblehead line. Proprietary design elements include the Marblehead cap, inspired by the historic Cuban 109 style.
Crux Cigars operates a B2B distribution model, selling exclusively through a national network of independent cigar lounges, tobacco shops, and retail partners, with no direct-to-consumer or e-commerce channel indicated. The company completed a comprehensive rebrand in 2019 (winning IPCPR Best in Show for booth design) and built out a direct field-sales team in 2020, hiring Sales Executives Sam Ventura and Tony Haugen to cover specific territories and service accounts. Marketing is multi-channel, including industry trade shows (IPCPR/PCA), earned media in cigar publications (Halfwheel, Stogie Press, Cigar Coop, Cigar Dojo, Blind Man's Puff), organic social, an email newsletter, and a partner-marketing Resource Vault. The customer base is horizontal across US retail partners, with no disclosed revenue, no external funding, and a small 1-10 employee headcount.
crux cigars firmographics
Firmographics- Name
- crux cigars
- Legal name
- Crux Cigars, LLC
- Website
- https://cruxcigars.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crux Cigars is a family-owned, Boca Raton-based premium cigar manufacturer founded in 2014, producing ten handcrafted blends through Nicaraguan contract manufacturers and selling exclusively through a national network of independent cigar lounges and tobacco retailers via a direct field-sales team.
- Ownership category
- akta.pro rank
crux cigars industry classification
Industry- Product category
- Premium Cigars
- NAICS
- Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- Cigars & Cigarillos Manufacturing & Brands (CRADAJAB)
- akta.pro secondary industry
- Cigar & Premium Tobacco Retail (CRANADAB)
Keywords
Where crux cigars is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
crux cigars business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Cigar Product Sales: Crux Cigars generates revenue through the sale of premium handcrafted cigars across multiple blends and vitolas. Products are sold through retail partners nationwide in various sizes and configurations including 5-count packs, 20-count boxes, and 20-count refill bricks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Epicure Maduro vitolas - Corona Gorda, Robusto, Toro, Robusto Extra, Gordo |
| Unit Pricing | Pay-as-you-go | Bull & Bear vitolas - Gordo Marblehead, Robusto Extra, Toro, Double Corona |
| Unit Pricing | Pay-as-you-go | Short Salomone vitolas - Epicure and Limitada |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
crux cigars product offering
Product offeringCore offering
Crux Cigars produces and distributes a portfolio of handcrafted premium cigars across 10 blends in multiple vitola sizes, sold in 20-count boxes and 5-count packs through a national network of cigar lounges and tobacco retailers. Cigars are manufactured in Nicaragua at established partner facilities including Plasencia Cigars S.A. and AJ Fernandez, and are offered at MSRPs ranging from approximately $8.99 to $14.99 per cigar.
Product overview
Crux Cigars is a premium cigar manufacturer based in Boca Raton, Florida, founded in 2014. The company produces a portfolio of handcrafted cigars through partnerships with established manufacturers including Plasencia Cigars S.A. and AJ Fernandez in Nicaragua. The product line consists of 10 distinct blends across various wrapper styles and flavor profiles: Epicure (smooth/clean), Epicure Habano (rich/smooth), Epicure Maduro (subtle/sweet), Bull & Bear (smoky/sweet), Guild (savory/clean), Passport (floral/spice), Limitada (complex/limited edition), Du Connoisseur (rich/floral), Marblehead (classic/balanced), and Marblehead Maduro (rich/refined). Cigars are available in multiple vitola sizes and are distributed through a network of retail partners nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Epicure: Smooth and clean cigar, dubbed the 'Steve McQueen' of cigars, with creamy flow and clean caramel finish. Available in multiple sizes including Corona Gorda, Toro, Robusto, Robusto Extra, Gordo, and Short Salomone.
- Epicure Habano
- Epicure Maduro
- Bull & Bear
- Guild
- Passport
- Limitada
- Du Connoisseur
- Marblehead
- Marblehead Maduro
Products and services
- Epicure Smooth and clean premium cigar blend with creamy flow and a clean caramel finish, dubbed the 'Steve McQueen' of cigars. Manufactured at Plasencia Cigars S.A. in Estelí, Nicaragua. Available in multiple vitola sizes.
- Epicure Habano Rich and smooth medium-bodied blend with walnut and espresso notes, featuring a Habano seco wrapper from Nicaragua. Completes the Epicure trifecta and is manufactured at Plasencia Cigars S.A.
- Epicure Maduro Subtle and sweet premium cigar with vintage-inspired luxury, featuring a San Andres Maduro wrapper. Manufactured by AJ Fernandez in Estelí, Nicaragua. Available in Corona Gorda, Toro, Robusto, Robusto Extra, Gordo, and Short Salomone sizes.
- Bull & Bear Smoky and sweet premium cigar blend delivering raw horsepower of flavor with vanilla, honey, vegetable, and walnut notes. Available in Toro, Double Corona, Robusto Extra, and Gordo Marblehead sizes.
- Guild Savory and clean premium cigar blend designed for weekend warriors with smooth, savory gratification. Available in Corona, Robusto, Toro, Toro Extra BP MH, and Short Salomone sizes.
- Passport Premium cigar featuring an Ecuadorian wrapper over Nicaraguan and Honduran tobaccos, with cocoa, sweet spice, and floral undertones. Available in Super Selection No.1 (6x42), Super Selection No.2 (5.5x46), and Super Selection No.3 (6.25x48) sizes.
- Limitada Premium limited-edition cigar with only 1,000 boxes produced annually, offering complex and clean flavor with notes of earth and pepper. Available in Gunner, Red Line, The Show, PB5, and Short Salomone sizes.
- Du Connoisseur Rich and floral premium cigar blend crafted for connoisseurs, with caramel and espresso notes and a restrained finish. Originally released in 2015, relaunched in 2021. Available in No. 1 Lancero, No. 2 Short Lancero, No. 3 Panatella, and No. 4 Corona Gorda sizes.
- Marblehead Classic form, everyday luxury premium cigar combining timeless craftsmanship with a signature Marblehead Cap design. Features an Ecuadorian Colorado Habano wrapper with Nicaraguan and Indonesian binder and filler tobaccos. Medium-full bodied with cedar, pepper, cocoa, and earthy notes. Available in Toro (6 x 50) and Gordo (6 x 60) sizes.
- Marblehead Maduro Richer, more refined evolution of the original Marblehead cigar. Medium-bodied and smooth with notes of dark chocolate, espresso, and a touch of pepper.
Quantifiable outcome
- Epicure Short Salomone ranked #15 out of 514 new cigars in the 2019 Consensus by Halfwheel
- +7 more outcomes
Companies that use crux cigars
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
crux cigars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
crux cigars partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Plasencia Cigars S.A.corePlasencia Cigars S.A. in Estelí, Nicaragua is the primary manufacturer for most Crux cigar blends. The company works with Plasencia Family making what Crux describes as 'some of the highest quality cigars in the world.' Epicure Habano and other blends are produced at this facility.
- AJ Fernandez (Estelí, Nicaragua)coreAJ Fernandez in Estelí, Nicaragua manufactures the Epicure Maduro blend. The Epicure Maduro features a San Andres Maduro Wrapper produced at this facility.
- Tabacalera Pages de Nicaragua S.A.minorTabacalera Pages de Nicaragua S.A. manufactures the Marblehead blend. The Marblehead features an Ecuadorian Colorado Habano wrapper with Nicaraguan and Indonesian binder and filler tobaccos.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
crux cigars competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
crux cigars social profiles
Digital presencecrux cigars financial estimates
Financial estimateRevenue estimate
Valuation estimate
crux cigars leadership team
Management profileNumber of profiles
Profiles4 records
crux cigars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
crux cigars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about crux cigars
What does crux cigars do?
Crux Cigars produces and distributes a portfolio of handcrafted premium cigars across 10 blends in multiple vitola sizes, sold in 20-count boxes and 5-count packs through a national network of cigar lounges and tobacco retailers. Cigars are manufactured in Nicaragua at established partner facilities including Plasencia Cigars S.A. and AJ Fernandez, and are offered at MSRPs ranging from approximately $8.99 to $14.99 per cigar.
Is crux cigars a public or private company?
crux cigars is a private company. It is classified as family owned and is currently operating.
When was crux cigars founded?
crux cigars was founded in 2014. It employs 1 to 10 people.
Where is crux cigars based?
crux cigars is headquartered in Boca Raton, United States, in the North America region.
How does crux cigars make money?
One revenue line is on record: cigar Product Sales.
Does crux cigars have an API?
No public API is recorded for crux cigars.
What industry is crux cigars in?
crux cigars's product category is Premium Cigars. Its primary akta.pro industry code is CRADAJAB, Cigars & Cigarillos Manufacturing & Brands, with a secondary code of CRANADAB, Cigar & Premium Tobacco Retail. Its NAICS code is 42494 and its SIC code is 2100.